I spent $30,000 to learn the 7 laws of linkedin

Summary

The video reveals the seven key laws used by top LinkedIn creators to dominate the platform. These strategies include making fast connections, mastering LinkedIn writing, engaging through comments, sending personalized DMs, using high-quality images, pinning comments to drive traffic, and avoiding content scheduling. By strategically connecting, creating valuable content, and building a strong visual presence, users can significantly boost their engagement and visibility on LinkedIn. The video emphasizes that small, consistent actions like commenting and personal outreach can create massive growth over time, providing a clear roadmap for success on LinkedIn.

Takeaways

• 😀 Focus on making fast connections on LinkedIn to increase your visibility in the platform's algorithm. Connecting with active users expands your pool of first connections, boosting your content's reach.
• 😀 Master writing for LinkedIn by using attention-grabbing hooks that outline a problem, agitate it, and provide a solution. Make sure your content flows with rhythm and is easy to read.
• 😀 Commenting on LinkedIn is a powerful way to increase visibility. By leaving meaningful comments, you can get noticed by a wider audience, including followers of other accounts you engage with.
• 😀 Start conversations in direct messages (DMs) with mutual connections and shared experiences rather than sending generic pitch messages. This helps build rapport before discussing business.
• 😀 High-quality, up-close photos are essential for building your authority on LinkedIn. The right images can greatly impact how you're perceived and help establish trust with your audience.
• 😀 Use pinned comments under your posts to promote offers, products, or events without overcrowding your content. This technique helps maintain the flow of your post while driving traffic to key offerings.
• 😀 Avoid scheduling content on LinkedIn. Scheduling can hinder your reach by slowing down the natural momentum your posts need to gain traction in the first hour after publishing.
• 😀 Engage with other users' posts during the first hour after posting your own content. This builds momentum, encourages reciprocity, and helps your posts gain more visibility.
• 😀 Consistently connect with new, active people in your niche using the sniper method. Identify potential connections by engaging with other content creators in your industry and send personalized requests.
• 😀 Invest in high-quality visuals and create a strong personal brand image. Quality images and graphics can make a significant difference in how your LinkedIn profile is perceived, especially for attracting attention and establishing authority.

Q & A

What is the first law of LinkedIn mentioned in the video?

The first law is to strategically make fast connections. This involves connecting with active users who fit your ideal audience to improve visibility and bypass LinkedIn’s ranking system.

Why is making fast connections important on LinkedIn?

Making fast connections is crucial because LinkedIn works on a connection-to-connection basis. By connecting with more people, you increase the chances of your content being seen by a larger audience.

What does the 'sniper method' involve for connecting with people on LinkedIn?

The sniper method involves finding active creators or founders in your niche, reviewing their comments, and then connecting with people who fit your ideal audience. You send personalized connection requests after engaging with their content.

How should you write LinkedIn posts to maximize attention?

A good LinkedIn post should start with a hook that outlines a problem, followed by agitation and a rehook to draw in the reader. Then, provide a direct solution. The post should maintain rhythm with varied sentence lengths and avoid jargon.

What is the significance of comments on LinkedIn?

Commenting on LinkedIn is an effective way to increase visibility. Your comments can be seen by a larger audience, especially if they resonate with others and are ranked as top comments.

How does commenting differ from posting on LinkedIn in terms of engagement?

Commenting on posts can help you be seen by a wider audience compared to posting. By engaging with others' posts, you can increase your visibility to their followers and get more opportunities to connect.

What strategy is recommended for sending DMs on LinkedIn?

Instead of using generic pitch templates, it's recommended to start a conversation by finding mutual ground, such as referencing a shared experience or event. This helps build rapport before discussing business matters.

How can high-quality images impact your LinkedIn profile?

High-quality images help you build authority and trust on LinkedIn. Clear, well-lit, and professional photos can elevate how you're perceived and make your profile more appealing.

What is the purpose of using pinned comments on LinkedIn?

Pinned comments allow you to drive traffic to specific offers or events without cluttering your main post. By pinning a comment, you can highlight additional value and increase conversions.

Why is it advised not to schedule content on LinkedIn?

Scheduling content can hurt your engagement because it lacks the immediacy needed for momentum. Manual posting and engaging with your audience right after posting help build momentum and increase reach.