Stick To ONE Niche = Make More Money
Summary
TLDRThe speaker shares their journey to becoming a YouTuber during a lockdown, initially seeking viral fame with a back pain video but learning a pivotal lesson: focusing on a niche topic that resonates personally leads to greater success. They emphasize the importance of sticking to a specific niche for clarity, customer satisfaction, and higher revenue. The video script is a call to action for entrepreneurs to find their passion and serve a targeted audience, rather than chasing views or subscribers, ensuring long-term business growth and fulfillment.
Takeaways
- 🚀 The importance of focusing on a specific niche rather than chasing virality on various topics was emphasized to build a successful and meaningful online presence.
- 🔑 The lesson that views and subscribers can come from any topic, but creating content in a niche you're passionate about can lead to 'spiritual fulfillment' was highlighted.
- 📈 The speaker shared their experience of creating a back pain video that didn't go viral, leading to the realization that it's better to focus on a niche for long-term success.
- 🤔 The idea of considering what demographic you genuinely care about, even if money wasn't a concern, was presented as a method to identify your niche.
- 💡 The concept of a niche was defined as a specific topic or subject aimed at helping a certain demographic with a particular problem was explained.
- 🧐 The suggestion to think about the problems and goals of the demographic you want to help, and how your product or service can address those, was given.
- 🚨 A warning against the common mistake of including too many topics in a product or service, which can confuse customers and dilute the brand's focus, was provided.
- 📊 The point was made that niche products tend to sell better than general ones because they offer clarity and specificity that customers are looking for in solving their problems.
- 💰 The argument was put forward that being a specialist in a niche can lead to higher revenue, despite potentially having fewer subscribers or views.
- 🌟 The potential for a niche-focused creator to become a 'big person in a small pond' and a thought leader in their specific area was discussed.
- 📚 The script concluded with the advice to maintain discipline and self-control as an entrepreneur, focusing on one niche to maximize customer results and business revenue.
Q & A
What was the initial goal of the person in the script when they started as a YouTuber?
-The initial goal was to become a YouTuber with a viral video that would significantly increase their subscriber count.
Why did the person's father suggest recording a video on back pain?
-The father suggested recording a video on back pain because he found links of Asian doctors with millions of views on similar content, implying that it was a popular and potentially successful topic.
What lesson did the person learn from their experience with the back pain video?
-The lesson learned was that views, subscribers, and likes can come from any video topic, but it's better to create content in a niche or subject that one is passionate about for spiritual fulfillment.
What is the main point of the video regarding choosing a niche for a business?
-The main point is that sticking to one niche can lead to more clarity in business, making decision-making easier, and potentially earning more money by becoming a thought leader in that specific area.
Why does being specific in a business niche help in making decisions easier?
-Being specific in a business niche helps in making decisions easier because it provides a clear focus and direction, allowing the entrepreneur to become an expert in that particular area and serve their target audience more effectively.
How does the script define a 'niche' in the context of business?
-A niche is defined as a specific topic or subject that the entrepreneur is addressing, often involving helping a certain demographic with a specific problem or pain point they are experiencing.
What is the importance of choosing a demographic that one genuinely cares about when determining a business niche?
-Choosing a demographic that one genuinely cares about is important because it drives passion and purpose in the work, leading to a more fulfilling and effective approach to helping that specific group of people.
Why might an entrepreneur choose to help a certain demographic of people despite having unlimited wealth and status?
-An entrepreneur might choose to help a certain demographic despite having unlimited wealth and status because of a deep-seated desire to contribute meaningfully to society, driven by a sense of purpose and fulfillment beyond material success.
What is the potential downside of being a generalist in terms of business and content creation?
-The potential downside of being a generalist is that it can lead to a lack of mastery in any specific area, making it difficult to establish oneself as a go-to expert or authority, which can negatively impact revenue and customer trust.
How does the script suggest an entrepreneur can avoid confusing their audience with their product offerings?
-The script suggests that an entrepreneur should focus on offering a single, clear, and niche-specific product that addresses the needs of their target demographic without incorporating unrelated topics or services.
What is the relationship between being a specialist in a niche and customer results in the context of the script?
-Being a specialist in a niche allows an entrepreneur to deliver better customer results because they have a deeper understanding and expertise in that specific area, leading to higher customer satisfaction and more effective solutions.
Outlines
📚 The Struggle and Lesson of Finding a YouTube Niche
The speaker reflects on their early days as a YouTuber with only 100 subscribers, attempting to go viral by recording a video on back pain as suggested by their father. Despite the high view counts on similar videos, their own video received only average views. This experience taught them that views and subscribers can come from any topic, but it's more fulfilling to create content out of passion rather than chasing views. The speaker emphasizes the importance of sticking to a niche for clarity and success in business, suggesting that niche specialization can lead to more money and a stronger personal brand.
🤔 Discovering Your Passionate Niche for Business Success
The speaker delves into the concept of finding a niche by identifying a specific demographic and problem that one is genuinely passionate about helping. They suggest imagining a scenario where money and status are not concerns, and one would still want to help a particular group of people. The speaker uses examples such as helping elderly people, immigrants, or teenagers to illustrate the power of niche specificity. They argue that having a clear niche allows for more creativity, helpfulness, and thought leadership within a specific area of interest.
💡 The Power of Niche Specialization in Entrepreneurship
The speaker discusses the shift from a belief in a broad personal brand to the realization that niche specialization is more lucrative and impactful. They share personal experiences and examples of how focusing on a specific topic or demographic leads to mastery and better customer satisfaction. The speaker contrasts the old belief of 'you are the niche' with the new understanding that being a specialist in a particular area is more beneficial for both the entrepreneur and the customers.
🚫 The Pitfalls of Generalization in Online Business
The speaker warns against the common mistake of trying to cater to too many interests within a single product or content strategy. They argue that focusing on a single niche leads to higher quality products and more effective marketing. The speaker provides examples of how adding unrelated topics to a product or content plan can confuse potential customers and dilute the entrepreneur's message, ultimately leading to less revenue and customer satisfaction.
📈 Prioritizing Customer Results Over Social Media Vanity Metrics
The speaker emphasizes that customer results should be the primary focus for entrepreneurs, rather than social media metrics like views and subscribers. They argue that while a broader content strategy might attract more views, a niche approach leads to higher revenue and more satisfied customers. The speaker encourages entrepreneurs to deliver on their promises and leverage customer satisfaction for organic growth through referrals.
🌟 Becoming a Micro-Celebrity Through Niche Mastery
The speaker shares a personal story of a client who successfully niched down to helping South Asians lose weight without giving up their cultural food. This specificity allowed the client to become a micro-celebrity in their niche and achieve significant business success. The speaker advises against diversifying topics too broadly, as it can repel the ideal customer base and reduce the entrepreneur's appeal within their chosen niche.
🚀 Scaling Business Through Niche Mastery and Customer Referrals
The speaker outlines a strategy for scaling a business by focusing on a niche product and creating content that matches it closely. They suggest that by becoming an expert in a specific area and delivering excellent results to customers, entrepreneurs can leverage customer referrals to grow their business rapidly. The speaker also warns against common mistakes, such as including too many niches in a product or content strategy, which can confuse customers and reduce sales.
🛑 The Importance of Discipline and Self-Control in Entrepreneurship
The speaker stresses the importance of discipline in sticking to a single niche within an entrepreneurial venture. They caution against the temptation to diversify into multiple topics or products, which can dilute the business's focus and confuse customers. The speaker encourages entrepreneurs to keep their business pure and professional, reserving personal discussions for non-business contexts to maintain a clear and effective brand message.
💖 Aligning Business with Passion and Serving the Community
In the final paragraph, the speaker encourages entrepreneurs to align their businesses with their passions and to serve the communities they care about. They highlight the fulfillment that comes from building a business around helping a specific demographic and the potential for significant income that can be achieved through focused and dedicated service. The speaker envisions a community of entrepreneurs committed to ethical and effective business practices.
Mindmap
Keywords
💡YouTuber
💡Viral Video
💡Niche
💡Subscribers
💡Spiritual Fulfillment
💡Thought Leader
💡Demographic
💡Pain Point
💡Customer Results
💡Social Media Vanity Metrics
💡Micro-Niche
Highlights
The importance of focusing on a niche topic for YouTube content to achieve spiritual fulfillment and mastery in a subject.
The lesson learned that views and subscribers can come from any video topic, suggesting the need for a different strategy to decide what to record.
The story of attempting to create a viral video on curing back pain and the realization that passion and expertise are more important than chasing views.
The concept of a 'niche' in business and how it can lead to clarity, creativity, and increased revenue.
The idea of identifying a demographic and problem you genuinely care about as the starting point for finding your business niche.
The strategy of creating a product or service that caters to a specific need within a niche market for better customer results.
The comparison between a generalist and a specialist, emphasizing the benefits of being a specialist in a niche.
The belief that 'likes ain't cash' and the focus should be on revenue generation rather than social media metrics.
The mistake of having too many niches in a product and the importance of keeping the product focused on a single niche.
The power of customer results as a driver for more sales and the significance of delivering on promised outcomes.
The strategy of using social media content to support a niche product and the potential for customer referrals.
The potential downside of being too general in content creation and the benefits of staying on topic with a niche.
The advice against confusing business with personal life and the importance of maintaining professionalism.
The common mistake of caring too much about social media metrics instead of focusing on business revenue and customer satisfaction.
The encouragement to build a business around helping a specific demographic with a specific problem for a fulfilling entrepreneurial journey.
The final advice to keep business pure, avoid diluting the message, and focus on the niche for better customer results and revenue.
Transcripts
imagine me in the co lockdown trying to
become a YouTuber I'm there with like a
100 subscribers in my bedroom and I'm
about to record a video that's going to
go viral and get so many views my dad
text me that day saying that I should
record a video on back pain and he sent
me like a couple of links of like some
Asian doctors and you know they had like
three million views how to cure back
pain with this weird exercise four
million views five million views so I'm
thinking oh if I record a video on
curing back pain I'll go viral I'll get
so many subscribers so I'm there like
trying to figure out like how the [ __ ]
do you cure back pain I've never even
had back pain in my life I was like 22
years old at the time and I do a little
bit of research I copy a few of the
videos okay you can do like the plank
exercise to get a stronger core so I'm
recording that put the video together
upload it it's going to go viral it's
going to change you know the internet I
check the YouTube analytics and it it
gets like average views like 50 views or
something it takes me a while to learn
the lesson but the lesson was you can
basically get a [ __ ] ton of views
subscribers likes on any video topic you
can get a lot of views on a noof fap
video you can get a lot of views on a
video about business you can get a lot
of views on a video about back pain and
so if you can potentially get a lot of
views on any topic how should we decide
which topic that we should record for
should we try to just chase the views
but the views can come from any
topic it the lesson that I needed to
learn was that it might actually be
better to make videos on the niche like
the topic the subject that you actually
want to talk about not for the views but
for that sort of spiritual fulfillment
of a topic that you're passionate about
that you feel like needs to come out
that you want to really become like the
master for that you want to help people
with in today's video I'm going to teach
you the important lesson of sticking to
one Niche so that you will make more
money and what you're going to get out
of this by the end of this video is
you'll have way more clarity in your
business business that you'll be
thinking oh [ __ ] okay I know exactly
exactly what topic what Niche what
subject I talk about what subject my
product is going to be and you just
stick to that it will make your business
feel so much more clear when you can say
to
yourself I am the guy who talks about
improving sleep for new mothers like
that specific I am the guy who helps
Pakistani men or Muslim men stop
watching porn when you are that specific
with your business it makes making
decisions so easy it actually helps you
to become more creative and actually
become more helpful in that subject
because you start becoming like a
thought leader like a big person in that
small pond and everyone starts to know
you who's in that sort of space of you
know Muslim men quitting porn or mothers
new mothers trying to improve their
sleep so your business will be so clear
at the end of this video and with that
you will actually make more money
because you always will make more money
when you have one clear niche one clear
subject one clear topic that you are
really good at compared to just being a
guy who speaks about every single topic
just quickly the top Link in the
description is my entrepreneur school
it's high Roi since you're a businessman
right now you're looking for a return on
investment just go cck that top link and
have a look at the product that I've got
there for you so let's start with what
is a niche Niche is basically the topic
or subject that we're talking about so
one Niche can be for example we're
helping Christian men quit their porn
addiction we're
helping men from Southeast Asia
immigrate to UK we're helping students
with their their college applications do
you see how it's very specific we're
helping basically a certain kind of
person like a demographic age sex
geographical location with a specific
problem that they're currently going
through a pain that they're feeling like
a a common pain of someone in that
demographic so the way to figure out
your Niche is very simple just think
about what demographic of people you
genuinely care about forget money for a
second like imagine if you were just a
billionaire if I could snap my fingers
right now make you a billionaire you had
unlimited money and really answer this
question imagine you had unlimited money
and also imagine if you had unlimited
status every woman in the world already
wants to [ __ ] you right so all your
needs are fulfilled if that was the case
you'd still want to wake up and and
grind away with some work many of us
understand that concept of like even if
you had everything you wanted every
woman wants you you have all the money
in the world you'd still want some kind
of fulfilling purposeful work you'd
still want to help some kind of person
what kind of person would you want to
help then what is the demographic of
people you'd want to
help maybe it's people like your younger
self maybe it's people of the same race
as you maybe it's the people of the same
age or you know a little bit younger
maybe you have like a really really big
passion for wanting to help the elderly
who are all lonely and being put into
like Care Homes and you understand the
problem of like an aging population and
you've looked into population collapse
and you're like wait [ __ ] like the
elderly people in the next few decades
are going to be like like treated so
cruy like maybe you've researched that
that's actually uh this off topic but
that's actually true like our parents
and our grandparents are going to have
like [ __ ] up lives in the next few
decades because of it's hard to explain
but like the economy and so many young
people aren't having children and then
that's going to mean that so many old
people like our parents are going to
have miserable end of lives because many
of us our age won't be able to afford to
take care of them so maybe you're
looking out at something like that like
I hav't thinking wait we need to do
something to help the elderly maybe
you're looking at a certain um Teenage
population let's say the the immigrants
black and and Asian youth of UK and
seeing how many of them are getting into
gangs and drugs and violence and knife
crime and thinking we need to stop that
maybe you have been like that person
yourself and you're thinking how
horrible it is to carry a [ __ ] knife
around and you want to help the the
teenagers who are doing that do you see
how much like extra passion there is
when you when you're not thinking about
the the niche or like you know the
general topic of what can get you the
most money of views but you're thinking
about who you want to help so think
about the demographic of person that you
would love to help that you would
literally just accidentally wake up
earlier than your alarm for that
sometimes you'll be trying to sleep and
you can't because you're like wait we
need to help these people that's the
demographic that's your Niche at least
the the demographic of the niche of
let's just say to make this simple it is
we want to help let's say you're a young
black man you're like 25 years old and
you moved over from from uh Kenya to UK
and you've seen how many young men from
your country have come over and then
ended up getting into violence drugs and
and um crime knife crime and Sh it's a
huge problem in in the UK right now so
many [ __ ] teenagers walk around with
with knives and maybe you've done that
let's just use that example right so the
demographic of person you want to help
is like 15 year years old immigrants who
end up getting into knife crime because
of the area that they live in and
they're almost pushed towards that
that's the demographic then the niche is
kind of like what problem the pain we
want to help them with the pain is that
these kids have no father figures the
pain is that these kids are being like
given up by the education system they've
got nowhere else the pain is that these
kids are in an environment that pushes
them towards drugs and crime and
degeneracy instead of education and
community service and love and and
fulfillment and safety and health and so
you're starting to see okay there is
problems that is leading to the pain of
your demographic then you try and figure
out okay well how do I help them what is
their goal if you really think to
yourself right now just try this even if
you don't really understand that that
demographic what could their goal be
imagine a a young guy who's walking
through the Streets of London UK right
now and he has a knife in the back of
his pants what like real goal could he
have not like oh you know um he's going
to the shop and he might end up stabbing
someone but what what would his real Des
be probably to to be safe probably to be
able to make enough money to get him and
his his mother out of this location
right so you think okay well okay he
needs money how's he going to get the
money practically right now he's going
to go and deal drugs he's going to go
and and um steal people's
phones that's the pain the pain is that
he's living in a place where he's not
going to be able to get a job and the
best way practically for him to make
money is through crime
and then you're thinking Okay so we've
got this young man he's in this pain
right now where the easiest way for him
to make money is through crime I want to
help him to be able to make money in a
more wholesome and safe way I want to
teach these young men for example to
become
entrepreneurs now that is your Niche do
you see how clear we are now of the
product we're going to make and the
people we're going to help and the
content and the marketing we're going to
do let's give you another example this
is one I like as well which is imagine
you are a Christian man and for years
you had shame because you had a porn
addiction you ended up stumbling into
porn when you were like a teenager and
you were always so shameful for it
because you know it's wrong but you
ended up getting this addiction and then
let's say through years of discipline
self-improvement no fap you ended up
getting to the point where you feel like
porn has no control over you at all
maybe you'd want to help young Christian
men or Christian teenage boys quit their
porn ition because you know how much
shame they're going through you know how
much pain they're going through you know
how much like they're so scared to talk
about there's no one they can talk to
about it because they're so like you
know they're so shameful they could
never speak to their family let's say
they can't even speak to like the pastor
at the church or anything the pain for
them is the porn addiction the goal for
them is to quit it and to eventually get
like a loving relationship to get a good
wife so now we know think about how
clear we are now okay I help this kind
of person because they are going through
this kind of problem and I know that
their real goal is this and I will help
them to do that now all we need to do is
over the next few years creatively come
up with cool unique ideas that we enjoy
to help them with that Journey so now we
start to think of products and packages
we start to think okay well I could help
this young Christian man quit porn
through so many ways I could for example
do onetoone coaching with him and I
could go on to BS with him I could do
Retreats where he comes physically to
like a location that I've booked out and
let's say you know it's a group of like
young teenage Christian teenage boys and
we end up like you know like singing
songs and and you know having a
community feel feeling and stuff and
it's like we talk about porn addiction
and the science behind it we could do
like a physical Retreat we could do
online Retreats we could have an online
community I could make an online
educational course that literally breaks
down the science of porn addiction and
dopamine so that they really understand
why they keep coming back to the
substance that they don't like I could
do like really texting with him and
remind him with accountability and check
in with him every single day to make
sure to try my best so that he doesn't
get into that that environments I could
write like a book for it I could for
example I could make um I don't know
like uh what what what other ideas could
you come up with now now you see okay
now like our brain is really becoming
creative where we're thinking okay well
how could we help this specific person
with this specific problem that's the
power of the niche is that we are so
clear okay we are helping this person
with this problem that is what a niche
subject topic that's what it means so
the old belief in this sort of like
Entrepreneur influencer Space if you've
been in this space for a while of you
know like posting YouTube videos and
being an online entrepreneur for a few
years the belief in this this uh area
was that basically you are the niche so
there was a Creator his name is Dan Co
he's a good guy I've spoke to him
multiple times he's come into my
community and like helped teach my my
students and stuff really good guy but
he had this belief that went actually
viral which was you are the niche and
the concept was instead of thinking that
you need to have a niche as clear as
like helping Christian men quit porn he
said no no no you are the niche and
basically whatever interests arise for
you that you should show in your content
in your product and basically monetize
like your own sort of personal self with
every topic every subject so we go from
like helping Christian men quit porn
addiction to like whatever Hamza thinks
and likes today that actually sounded
really cool and I'm not going to lie to
you I actually believed it myself and
for a few years I actually started to
cultivate like a more of a general
audience like you've seen on my YouTube
channel I've went through so many phases
of of you know this talking about this
thing and this thing and this thing and
this thing where basically my YouTube
channel is like hamza's Niche it's just
whatever hamza's interested in it's not
like a very Niche subject my YouTube
channel is not very Niche compared that
to like there'll be a YouTube channel
out there of a guy who just talks about
helping Christian men quit porn
addiction that's a very Niche like on
topic Channel mine has went over so many
different topics based on just whatever
I'm interested in I actually think
that's the wrong way to go about it and
you'll make less money along with this I
actually remember a video of Alex hosi
so you know him he's like he's a famous
entrepreneur millions of subscribers
really intelligent guy and I remember a
few months ago he was breaking down like
Joe Rogan's success saying that oh yeah
he doesn't have a clear niche as well he
talks about comedy and aliens and DMT
and he brings on people he's interested
in and so the concept just for so long
was okay for people like us who are
posting content and are online
entrepreneurs talk about whatever you
want and that's the best way to go about
business I think everyone's wrong with
this right now I actually think we got
it wrong and the better way is to be
very Niche and not to just be talking
about whatever you want because this is
what it looks like when you talk about
whatever you want and the idea is okay
you're the niche and you you know your
channel is just for you to blab about
whatever you want you do actually build
a bigger audience now straight away
you're probably thinking wait I get more
subscribers if I talk about whatever I
want and I'm not niched yes you get more
subscribers but you actually make less
money because the Creator who makes a
channel and products on many many
different topics never Masters a single
one of them he never becomes the go-to
guy for any of them cuz think about it
who would you rather get helped with
let's say you've got a porn addiction
right just imagine this you've got a
porn addiction and there's two creators
there's one guy who makes a video on
porn addiction every like 10 videos the
next video afterwards he makes a video
on how to cure back pain the next video
afterwards he makes a video on
um the effects of coffee he's got
multiple different products and courses
how to get a six-pack how to quit porn
addiction whatever and you're looking at
his porn addiction course thinking like
oh you know I might join that I might
help me with my porn addiction imagine
the other Creator he's got 100 videos on
his Channel all 100
are just porn addiction all 100 he
that's all he talks about when you click
on one of his videos what are you going
to see in there you're going to know for
a fact he's actually got way more
experience and insights why because he's
he's going deeper into the one specific
area like and and here's another example
right let's say you're going to go get
surgery you're going to go get kidney
surgery for some reason or to make this
a bit more realistic your mother's going
to go get get kidney surgery and you
have to choose between two doctors just
imagine that scenario you go to the
hospital your mother's been sickly and
then they tell you oh yeah like you for
some reason need to choose between the
two doctors right now they're both the
same price one is a general surgeon he's
done a thousand surgeries and he gets
called in for like nasal problems and
sometimes emergencies where someone's
broke their leg and he's done a couple
of kidney surgeries and he's like oh
yeah yeah I can help your mother and
there's another one who is a kidney
surgeon he's done a thousand surgeries
on the kidney the first doctor tells you
I will help your mother's kidney problem
the second doctor tells you we will I I
will fix the fourth valve of her kidney
I don't know what that means but like
imagine he knew that specific of like oh
yeah it's the fourth valve that's what's
causing I don't know if that makes sense
but like you get my point right you
choose the second guy of course you
would right imagine they were the same
price but one guy has done a thousand
surgeries on a kidney the other guy has
done a thousand surgeries but only like
five or 50 have been on kidneys and the
rest like elsewhere through the body you
choose the kidney surgeon so do you see
how even though let's say the first guy
might be known by more people let's say
even if he had done 1,500 surgeries but
it was split all across the body you
probably still wouldn't trust him as
much as the guy who's done a th000 on
the specific area so when you follow
this old belief of like you are the
niche and be a bit more of a general
practitioner what happens is you never
actually build up Mastery in the
specific area that you're trying to help
people with you actually become like
honestly like you're not really that
good at teaching anything you're like
you know like this was me for a long
time I was talking about Fitness I was
talking about dating I was talking about
health you're talking about so many
subjects and reading on to so many
subjects you never actually specialize
and become really really good in any of
them for a long time I was posting
videos on every topic and I'm not going
to lie to you A lot of the times when I
would see a specialist pop off on social
media like for example you might have
remembered Matthew Walker he's a doctor
who studies sleep and he wrote the book
why we sleep and he he's like a
specialist on sleep right he went on a
bunch of podcasts like Joe Rogan and Dr
Andrew huberman's podcast and he's
talking about like specific specialist
things that he knows about sleep like
you need to sleep this much and sleep is
like this and this and this I remember
when he popped off on the social media
like algorithm I almost looked in like
envy and I was like I wish I was a
specialist like that like I wish I was
really good at like one topic like he is
because when you're a bit more of a
general list like I was and I got to 2
million subscribers you know the top of
like the self-improvement space you're
not like that amazing at any one topic
yeah I can talk about Fitness but
there's guys who are way more
experienced than me in Fitness yeah I
can talk about health but there's more
health and then yeah I can talk about
this and this and this and and basically
like you never are amazing top tier at
one area you're you're kind of like mid
in like six different areas that means
that with a generalist you will actually
get more subscribers like I have a [ __ ]
ton of subscribers you see look at my
how like how many subscribers I have but
you'll make less money so I want you to
answer this question right now because
we all assume that subscribers followers
correlates to revenue but it doesn't
imagine if it doesn't right just imagine
that imagine if subscribers and
followers was not correlative to revenue
money at all which one would you rather
have would you rather have more
subscribers or more money if the
subscribers wasn't going to lead to
money it was just the subscriber like
the number on the screen of course you
would never choose that right you've
never choose that because we assume the
subscribers followers likes and Views
will get us the money and the money is
the real thing that we want as
businessmen we want the the revenue the
customer results right and so you need
to understand that even though you might
be able to get a bigger audience if
you're a bit more of a generalist many
of your audience won't buy your product
because likes ain't Cash There's a
phrase which is so nice it's called
likes ain't cash this idea that like
these social media vanity metrics don't
act actually give you the business
success that you thought they would so
it's so easy to think okay if you become
a bit more of a generalist and don't
stick to one Niche so imagine that
Christian guy who had the porn addiction
instead of him just making 500 videos on
the same topic if he started to make
videos on so many different topics that
now he's talking about dating then he's
talking about health then he's talking
about Community he would get more
subscribers more views and we always
assume that that would get us more
Revenue in our business but it actually
won't you'll actually get less so it it
actually makes more sense to be more of
a specialist and so the new belief that
I want to teach you is to stick to one
Niche and there's a reason there a few
reasons why there's two parts of a
business there's the product and then
there's the marketing the marketing is
like the YouTube you know videos social
media content Tik Tok videos and stuff
and then the product is like the paid
thing we sell maybe it's like onetoone
coaching package maybe it's like a
physical product like a energy drink or
a supplement or something right a niche
product sells better than a general
product so let's say for example we are
going to become like online coaches and
we're going to sell like a online course
and stuff like that right a niche
product like for example here is my
package on helping Christian men quit
their porn addiction will sell so much
better than a general product which is
like oh join my school Community like my
private Discord server and we'll talk
about Fitness and um and and dating and
we'll talk about uh nofap as well less
people will join this and they'll
actually like be less willing to give
you money for this General product and
why do you think that is imagine if okay
look really imagine that imagine you saw
like a Creator offer two products one
was I will help you quit porn addiction
in 30 days that's how specific and clear
it was and the other one one was like
join my private community and we'll talk
about like Fitness and dating and and
making money online and and how to
improve in
soccer you might still join this one
because it's like oh you like that
Creator it'll be kind of funny and stuff
but if you really wanted to fix that
problem you're going to join this one
right you'll get more sales when you
have a niche product you'll always get
more sales when you have a niche product
rather than more of a general vague one
this is a a mistake I see so many young
entrepreneurs make they make their
product randomly like so so stupid
honestly like they make their product
like so Random where they're like oh
I'll help you quit porn and uh by the
way we'll we we'll talk about Fitness as
well it's like no what what you're
showing to people is like you've got
like ADH entrepreneur ADHD you can't
[ __ ] sit still in in one product a
niche product will make you more money
so that's one reason why you should
probably go more into a niche and then
there's another reason customers want
Clarity that their problem will be
solved think about it in the customers
perspective they're there right now with
some pain some problem there's a
Christian man out there right now that
is in so much shame that he's just
masturbated again he's looking for a way
out of that he's now searching for
YouTube videos about quitting porn
addiction for Christian men he wants
Clarity that if he's about to get his
credit card out and go buy a product
that this pain will be gone the pain of
you know being addicted to porn when you
are selling a niche product which is I
will help you quit porn he's thinking
okay I can you know it seems clear
enough I can trust this guy when you're
selling a general product which with no
Niche you know you are the niche and
it's like oh join my community and we'll
talk about everything that I'm
interested in and you know we might talk
about no fat but also Fitness and dating
and making money online and improving in
soccer he's thinking okay like maybe my
my pain would be solved hopefully but
he's going to have less trust and
conviction that this General product is
going to help him compared to the very
specific problem that is on his pain as
we've already discussed also one of the
things is that you're going to be worse
at helping people solve a specific pain
when you are more of a generalist so
when you're speaking about so many
different topics whatever topic like
comes to mind you're going to end up
being like a jack of all trades master
of none and no one will really want to
come to you because you're like five out
of 10 at like solving the pain of you
know like porn addiction for Christian
men whereas there's a guy who's
specializing in that and it'll be hard
for you to compete with
him there's a a client of mine from
years ago so you can go and search this
if you want if you just go Google or
search on Instagram Asian body coach so
basically a few years ago I used to do
like on toone coaching and this um this
guy came to me he's a really nice guy
and I've not spoken to him in years but
I've just been mentioning him a lot to
my students recently and he wanted to
start making money online and so we
started to put together this like sort
of online business plan for him that he
was going to become like a a coach I
think he was a PT at the time where he
was really into fitness and I told him
like oh get into like Fitness coaching
and within a month of him starting his
business I remember he he was up to like
two or $3,000 a month think about that
within a month he made like a few
thousand within a month that's [ __ ]
insane right from the imagine the like
remember the first time you desired like
Business and Entrepreneurship it's
probably month ago right it was probably
like years ago within his first month he
made thousands of dollars and one of the
things that he did really well was that
he niched down if you go and search up
his Instagram right now Asian body coach
his name is tanir his his uh little
Instagram bio literally says I like I
help South Asians which is like
Pakistani people lose up to 10 kilogram
without cutting out South Asian food
think about how specific that is I help
Pakistani people lose 10 kg of fat
without cutting out their cultural food
how specific is that and when you look
through his Instagram he's got so many
pictures of like Muslim women Muslim men
who are coming to him for help in
dropping body fat and he's become almost
like a micro celebrity in that Niche and
he's ended up becoming really successful
with his business over the last few
years he he had a job he didn't like
like he was in like an accountant and
now he's like full-time in his business
how [ __ ] awesome is that right now
here's the thing if he was not as niche
he would be making less money think
about that it's so easy to think like
you know to start chasing the views
isn't it and for example this guy right
now if he made a video let's say on
YouTube and he called it like top nine
noap tips he might go and get a lot of
views like those videos get a lot of
views right you're probably thinking
yeah like you've seen those videos pop
up top nine ways to do noof fap right if
he made videos like that content like
that he'd get less money in his business
why because if you have searched up his
Instagram just just for this example
you'll see that so many like Muslim
women are coming to him imagine if he
started to talk about noap he stays on
nich and he talks about losing weight
for Pakistani people without cutting out
their food and he talks about like
Pakistani food that's what he talks
about he stays on nich if he randomly
started to record videos about porn
addiction do you think as many Muslim
women would sign on to his his package
or they think would a certain amount of
people think wait I he's talking about
like you know Haram things he's talking
about weird things I don't want to get
involved there so do you see how because
he's a specialist he actually in a weird
way gets more people even though he's
narrower in his Niche and if he went
broader he'd get less people because
then his perfect clients wouldn't like
him as much because he's talking about
topics that might kind of repel some of
his perfect clients who you know don't
want to hear about a man talk about porn
one of the things you need to understand
in business is that customer results are
King customer results is basically when
someone buys your product they want to
get what was promised to them the
Christian man who buys your product
wants to quit watching porn the um the
Pakistani person who buys his coaching
wants to lose the weight without giving
up their cultural food when you get your
customer the results that they wanted
they will be happy you will get more
conviction in your product and sell it
more naturally just from like the manner
of your voice because you believe that
it will help people your customer when
he's really happy with the result that
he's gotten will tell 10 20 30 50 100
people over the next few years about
your product do you see how that's like
such a brilliant way to get more sales
is to actually deliver on what you
promised and so you'll be able to
deliver on what you promised when you
are more of a specialist who is more
Niche so here is I what I believe I'm
going to keep repeating this but it's
like the new meta of online businesses
meta stands for most effective tactic
available basically you start with a
very Niche product like a package like a
coaching package workout routine
whatever that helps a specific type of
person lose a specific amount of weight
for without giving up their specific
food so basically the niche product is I
help pakistanis lose 10 kg of body fat
without giving up Pakistani food I help
married Christian men quit porn
addiction so that they can improve their
relationship with their wives That's How
specific you want to be that's your like
your product your your coaching package
course training program Comm Community
whatever you want to sell it's specific
then you go and make a very specific
amount of sorry you go and make a a
bunch of social media content which is
on that specific topic so every video
you post you talk about the same thing
helping Pakistani men lose body fat
without giving up their food every video
you post so one video like his if you
have a look at Asian body coach on
Instagram he posts like pictures where
he Compares calories of like their South
Asian Foods where there's one picture
with there's like a samosa for like 880
calories and then one for like 100 every
picture he posts is like that every like
like he's just that specific that like
Niche right so you go and post a bunch
of social media content on the same
topic as your product and then all you
need to do is mention the product and in
every piece of content and then people
will go and click on the link and then
end up buying with you you become very
amazing at helping that specific kind of
person lose that or you know um achieve
the result that they wanted and they end
up becoming really happy and all you
need to do is when you've got like a
happy Customer because you know they've
made progress you just say to them like
who else do you know is who is like you
who wants to achieve this results can
you do a three-way text intro with me so
you help one person and because you're
so specific the next way for you to get
another customer is to to ask the very
same person and to say to them like who
else is like you do an intro please and
like 20 30% of people will do that and
you'll end up getting like more
customers and basically you'll spread
like wildfire in like this small Micro
Niche community so there's a common
mistake that I see for a lot of people
with this lesson that I just I want to
go over like three four mistakes that
I've written down and one of them is
having too many niches in the product so
I I review my students products like all
the time it's the top Link in the
description if you want me to like
review your product and everything and
one of the things I see all the time is
like my my a lot of my students when
they before they get my help they
they're very like like just 88 D with
their products so they've got a product
like you know Fitness coaching they
they're going to help people with like
workout routines and then they'll
randomly just throw in like a like
something that's not even related like
oh and make money online I help you make
money online I'm like wait what like
this was a fitness program now you're
talking about making money online I saw
one which was about like um living the
natural way of health and you know the
natural way of life to improve your
health it's talking about you know like
barefoot shoes and you know like living
normal healthy life right talking about
health talking about avoiding seed oils
and then there's a random bit in there
which was like making money online
fitness program and then um and then a
course for like footballers it was like
it was so weird it was like how did like
why did he randomly throw that in I I
see other programs which is like oh yeah
so this is like a community to make
money online and then the the student of
mine in his sales video went oh yeah and
I'll also throw in a fitness course as
well and I was like how does that fit
like you're throwing in too many things
and it starts to confuse the customer so
that's one of the mistakes that you need
to avoid is your product should be so
clear and you need to this is like it
takes a bit of confidence you need to
not include things that are off topic so
don't think that okay if you've got a
make money online program don't think
that adding in a fitness course will
actually like like kind of help you
there don't think that you know you've
got a helping men quit porn addiction
don't think that randomly throwing in a
making money online course is going to
help you you'll think it does and maybe
one guy will join and be like oh I
joined for the making money online thing
but overall you will make less money
because it starts to confuse your
potential customer it's better to have
just a specific single product and you
might be thinking wait so then should I
make maybe two products and I'd say no
no no no no because it's hard enough to
take one product and to get a bunch of
sales and to also get the results for
the customer so one of the biggest
lessons that you need to learn as like a
young new entrepreneur is you're going
to have a lot of like ADHD like you're
going to think oh let me make a new
product let me add more to my product
let me change this let me do that let me
do this let me do this a lot of the time
that will actually set you back you want
one very clear product on one Niche
that's it that will get you to 10K a
month at least and I would say go up to
like 50k a month with that same Niche
and then you can consider like you know
being a bit more general or something if
you want to but don't think that you
need to go and make like two products
immediately because you'll actually find
it harder to do that don't think that
you need to go and teach two niches it's
hard enough to become like to gain
Mastery in one topic never mind two so
it like you need to use like the skill
of discipline and self-control as an
entrepreneur because you will have the
tendency to want to talk about other
things right that's probably like the
big problem here is like you we have the
tendency to want to talk and teach and
discuss other topics it's like if I told
you okay you are only going to make
videos on helping Christian men um quit
porn addiction or whatever that the
niche is for you you're probably kind of
excited to go ahead with that but then
you're probably thinking like wait but
like what if I do want to talk about
Fitness what if I do want to talk about
like health and relationships that's the
the the pain of of Entrepreneurship
you're going to have to be disciplined
and have self-control to keep your
business pure this is a good lesson you
need to really remember it's better to
keep your business pure and to have it
specifically with just your Niche
helping your customers to maximize your
revenue and their results that is the
Better Business if you want to have like
the Fulfillment of talking about other
topics like dating and opening up about
your personal life have that this is
going to sound crazy have that with
[ __ ] friends and family and
therapists and coaches and your
community don't use your business as a
vessel for your like you know
therapeutic feeling of of opening up
when there's real [ __ ] human beings
you can do that to don't confuse your
customers for friends and so many people
in this space of like online
entrepreneurship do this I do this all
the time I treat my customers my viewers
as like friends as like my boys and I
like it sounds cool when it's on social
media and it's like yeah you know we're
all boys here yeah what's up bro it
sounds so cool but actually you know
what's happens your personal life gets
like revealed to the public which isn't
a good thing it's bad for the Creator
you make less money as the Creator Creer
and here's the interesting thing the
viewer gets less of the results too it's
better to keep your business pure and
professional and to know okay I am here
to help a certain demographic with a
certain problem that's it when you want
to talk about other things other
interests don't do that on your business
do that in real life with your friends
with your family with your girlfriend
with coaches and therapists you don't
need to go and start like a vlog channel
to show your life people are like
starting to confuse business with like
just being a happy social person do the
social life things with your real
friends talk about women with your real
friends but when it comes to like your
your business keep it pure so like this
is my own Learning lesson for so long
like I could have gotten so much further
in business if I kept my Niche and pure
and professional and I just talked about
business lessons like entrepreneurship
like this is my passion I [ __ ] love
talking and teaching about business but
I often end up talking about my personal
life my family girlfriends you if you've
watched me for a while you know how much
chaos has happened in my life because
I've spoke about so much about dating
life romance and heartbreak and and
relationships and family and stuff on
the internet right think about it like
that's not even like my [ __ ] product
like I literally lost money making those
videos it was a bad business decision
and it was bad for my personal life as
well it doesn't make sense so one of the
the lessons I've learned recently is
like shut your [ __ ] mouth and like
with when when you're thinking about you
know you really want to talk about
dating or this girl or that girl talk to
your [ __ ] friends about it talk to
your family so now I reserve those
conversations for my brother for my
friends for my therapist for my
coaches I'm not going to make videos on
dating because you it's better to keep
your product more professional and pure
another mistake is caring about the
social media metrics the the likes the
subscribers the call to the clickthrough
rates the retention all of those metrics
um it will take me too long to explain
in the rest of this video but just if
you can blindly trust me here thinking
about those metrics view subscribers
will actually make you less money if you
just have a niche product and you make
Niche contents on that product you will
make more money this Niche content that
you make by the way will get less views
like for example your content on helping
married Christian men quit porn or
helping Muslims lose body fat without
giving up their pakist like their
cultural food that will get you less
views and subscribers than making a
general video on like how to get a
six-pack top nine noof fap tips you'll
get more views but remember views and
subscribers do not correlate as much as
you think they do to the revenue that
you wanted so remember what you're
optimizing for you're not optimizing for
the social media vanity metrics you're
optimizing for the revenue of your
business and also the results of your
customer so make sure you act like that
then along with this is another mistake
is that a lot of young entrepreneurs
have just too many topics in their
content so if you look at their content
they may have a niche product like I
help you know young men quit porn
addiction but then they've got a random
video on [ __ ] back pain like I do
they've got a random video on like
building a six-pack or something and
it's like now what happens when you make
a random video on a different topic you
you look at it and you see it as a net
positive because you're like oh sweet
200 views that's a good thing right but
actually what's happened is it starts to
dilute your community and it starts to
confuse like the algorithm of what kind
of person it should show to your content
imagine you understand slightly like how
the algorithm works right imagine what
the algorithm is like when you have only
posted very Niche videos on helping
Christian men quit porn it knows what
person is going to like your content and
soon it will start to recommend you
basically free new customers like it
will literally send customers your way
because it's sending you the perfect
people to see your content when you
randomly start to make videos on how to
get a six-pack how to travel around the
world you know you're just ch changing
topics Suddenly It's like the algorithms
just sending you like random people that
like most of them aren't even going to
be your customers now so the algorithm
fail is you when you are more specific
and Niche and if you if one of your
videos ever pop off and you are that
Niche by the way like if you ever are a
specialist who becomes massive holy [ __ ]
we're talking like a million a month
think about that if like like the
problem of being a specialist is often
that you won't get like very viral
because you know you're way more Niche
but if that does happen by the way if
you are like a guy who's Christian and
helps Christian men quit porn and then
for example you only stay on that topic
and you randomly stop stop popping off
on social media and you stayed on the
niche holy [ __ ] that's when you make
[ __ ] fortunes right so that's what
you should be trying to like you know to
hope for rather than just getting a a
higher number of subscribers by talking
about noof fap and getting a six-pack
and traveling the world and making money
online it's better to have less
subscribers but just with a very pure
audience that's all I've got I really
hope that you step into this like better
version of entrepreneur Ur because we
have like a community here of what I'm
making in this channel is kind of like a
movement of entrepreneurs who are
actually doing things the right way who
are more customer focused there's a lot
of like you know [ __ ] in the online
space you've probably seen like online
entrepreneurship has been seeing like a
scam for so long and maybe for good
reason because a lot of guys who are
making money online they just [ __ ] at
being entrepreneurs I'm hoping that with
these videos you will turn into a top
tier entrepreneur who's actually really
really helping your customers cuz I
really want you to think about this how
wholesome is it that your like full-time
job and you full-time income in this
world comes from you just like choosing
to help the people that you care about
how [ __ ] awesome is it that like if
you help if you want to help Christian
men quit porn that can become your
business now it just makes so much sense
to align to your dream customer and help
them as much as possible and like good
on you for watching content like this
educating yourself and for wanting to
serve people because along with helping
the people around like your people
around the world you'll also just build
like a terrific life as an entrepreneur
as well click and watch this video to
continue learning goodbye mAh
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