The Best LinkedIn Content Strategy in 2024

Summary

This video shares the top LinkedIn content strategy for 2023-2024, which has helped the speaker grow their following to over 177k and generate $3 million in sales without traditional sales tactics. The strategy emphasizes building a personal brand by creating engaging content that humanizes the business, showcasing expertise, values, and passion. The speaker offers a collection of high-performing LinkedIn posts and tools to simplify lead generation, highlighting the importance of consistency and genuine engagement for sustainable growth.

Takeaways

• 🚀 The speaker shares a LinkedIn content strategy that has helped grow their following and generate significant sales without traditional sales tactics.
• 🔍 LinkedIn is positioned as an ideal platform for building a personal brand because it allows potential clients to connect with the person behind the business.
• 📝 The importance of creating engaging content on LinkedIn is emphasized to humanize the brand and showcase expertise, values, and passion.
• 🎯 The speaker offers a collection of their best-performing LinkedIn posts and tools to help viewers generate leads and grow their businesses.
• 👤 A well-set-up LinkedIn profile should focus on the benefits to potential customers, not just personal achievements or services offered.
• 🏆 The speaker provides examples of effective LinkedIn profiles that highlight services, featured content, and a compelling 'About' section.
• 📈 Content types such as frameworks, comment giveaways, case studies, and personal journey posts are discussed as effective strategies for engagement.
• 📝 The speaker advises against over-planning content and recommends having 7 to 10 days' worth of posts ready, using tools like an advanced LinkedIn content plan generator.
• 🤖 The use of AI-powered tools like Post Strips for content creation and scheduling is highlighted to streamline the process and maintain consistency.
• 💬 Engaging with the audience through comments and follow-ups is crucial for building relationships and converting leads.
• 🌟 Consistency in posting and engaging on LinkedIn is key to building trust and credibility, which are essential for long-term business growth.

Q & A

What is the main strategy shared in the video for growing a LinkedIn following and generating sales?

The main strategy shared in the video involves creating engaging content on LinkedIn without being salesy or sending cold emails, focusing on growing a personal brand and humanizing the business to build trust and credibility with potential clients.

How has the speaker applied this strategy to their own business?

The speaker has applied this strategy to grow their LinkedIn following to over 177,000 people and has generated over $3 million in sales for their agency, Hey Digital, by consistently posting valuable content and engaging with their audience.

What are some examples of high-quality LinkedIn profiles according to the video?

High-quality LinkedIn profiles, as per the video, are those that focus on the benefits to potential customers, have a well-designed header, feature content that highlights the business's expertise, and have an 'About' section that captures attention with the first two sentences.

What type of content does the speaker suggest for a LinkedIn profile to attract potential clients?

The speaker suggests various types of content including frameworks, comment giveaways, case studies, client work highlights, filler posts about the industry, and personal posts about the business's journey.

How does the speaker recommend planning and writing LinkedIn content?

The speaker recommends having 7 to 10 days' worth of posts ready and using tools like an advanced LinkedIn content plan generator and Post Strips, an AI-powered tool, to assist in content creation and scheduling.

What is a 'comment giveaway' and how does it work on LinkedIn?

A 'comment giveaway' is a type of post where users are encouraged to comment on a specific topic or keyword to receive something in return, such as a template or resource. It works well on LinkedIn by generating engagement and impressions, leading to increased visibility and potential leads.

Why are 'free frameworks' effective as LinkedIn content?

Free frameworks are effective because they provide value to the target audience by offering actionable strategies or insights in a simple, visually appealing format that is easy to digest and share.

How often should one post on LinkedIn according to the video?

The video suggests posting on LinkedIn at least once a day, as it has been found to be the most effective frequency for maintaining visibility and engagement with the audience.

What is the role of personal posts in a LinkedIn content strategy?

Personal posts play a role in expanding the audience beyond the core ICP and connecting on a deeper level with potential clients by sharing the journey and personal experiences of the business owner or team.

What tools does the speaker mention for generating and scheduling LinkedIn content?

The speaker mentions an advanced LinkedIn content plan generator for planning and Post Strips, an AI-powered tool, for generating and scheduling LinkedIn content.

How does the speaker advise engaging with the audience on LinkedIn?

The speaker advises connecting with people who match the ICP daily, leaving insightful comments on their posts, and manually following up with those who engage with the content, avoiding automated messaging tools for a more personal touch.