How We Get High Quality Leads For Our Real Estate Agents

Summary

This video offers an in-depth look at generating high-quality leads for real estate clients through social media marketing. The presenter shares a four-phase split testing strategy on platforms like Instagram and Facebook, emphasizing the importance of consistency and time management. Techniques include testing different creatives, copy, offers, and targeting to optimize campaigns. Additionally, leveraging custom audiences and retargeting strategies are highlighted to enhance lead quality. The video also touches on the significance of follow-up automation and the effectiveness of direct calls to convert leads into appointments.

Takeaways

• 📅 The speaker emphasizes the importance of consistency in content creation, acknowledging the impact of travel on their posting schedule.
• 🔄 The speaker plans to improve consistency in the second half of 2023, with fewer travel plans to allow for better time management.
• 🎯 The primary goal is to generate high-quality leads for real estate clients through a developed strategy and system.
• 📈 The speaker outlines a four-phase split testing process to optimize ad performance for real estate clients on social media.
• 💰 The basic package involves advertising on Instagram and Facebook with a minimum ad spend of $20 per day.
• 📝 Phase one focuses on split testing with the best-performing copy and four different creatives, each on a $10 per day budget.
• 📑 Phase two involves testing different copies and offers in the primary text, using the creatives identified in phase one.
• 📝 Phase three continues with the same creative and copy, but tests different offers and headlines.
• 📍 Phase four refines targeting by adjusting the radius, identifying the most effective range for the campaign.
• 👥 The speaker mentions the use of custom audiences, including those who have interacted with video ads or landing pages, for retargeting.
• 📞 The importance of follow-up automation through text messages and emails is highlighted, with a focus on training in-house ISAs to convert leads into appointments.
• 📞 The speaker suggests that calling individuals is the most effective way to convert leads and book appointments, emphasizing the need for energy and enthusiasm in these calls.

Q & A

What is the main focus of the video?

The main focus of the video is to explain the strategy and system developed for generating high-quality leads for real estate clients through social media marketing.

Why is consistency important in the speaker's content creation strategy?

Consistency is important because it was the speaker's number one goal for the year, and it helps in building a loyal audience and maintaining a regular presence in the viewers' feed.

What is the speaker's plan for the second half of 2023 regarding content creation?

The speaker plans to be extremely consistent with content creation in the second half of 2023, with fewer travel plans to ensure better time management and regular content publishing.

What is the minimum ad spend per day in the basic package mentioned in the script?

The minimum ad spend per day in the basic package is twenty dollars, which amounts to 7,600 dollars a month.

What is the purpose of phase one in the speaker's split testing strategy?

Phase one is to determine the best-performing creatives by using the same copy and targeting but different creatives across four ad sets with a ten-dollar-a-day budget each.

How long does the speaker typically run the phase one of split testing for?

The speaker typically runs phase one for about four to five days, spending around seventy dollars on each campaign to identify the best-performing creatives.

What metrics are most important when split testing in phase two?

In phase two, the most important metrics are click-through rate and cost per lead, which help in determining the effectiveness of different primary texts and copies.

What is the significance of phase three in the split testing process?

Phase three is about split testing different offers and headlines with the same creative and copy to find out which combination yields the best click-through rate and cost per lead.

What is the speaker's target cost per lead in the real estate niche?

The speaker's target cost per lead in the real estate niche is ten dollars or under, with anything under that being considered good.

What is the strategy for creating a custom audience based on video campaigns?

The strategy involves creating a custom audience of users who have watched at least three seconds of a video ad, and then retargeting this audience with new ads to convert them further.

How does the speaker enhance the quality of leads through social media?

The speaker enhances lead quality by retargeting custom audiences who have shown interest through engagement with the realtor's social media content, and by providing value upfront without immediate sales pressure.

What is the speaker's approach to follow-up automation for leads?

The speaker uses follow-up automation that includes text messages and emails tailored to the individual's stage in the pipeline, with a focus on constant improvement and innovation in communication strategies.

What is the speaker's view on the most effective way to convert a lead into an appointment?

The speaker believes that the most effective way to convert a lead is by calling the individual directly, with a focus on training in-house ISAs to improve call quality and booking appointments.

How does the speaker plan to scale their social media marketing agency?

The speaker plans to scale their agency by implementing the discussed strategies consistently, continuously training their team, and innovating their approach to lead generation and appointment booking.