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성공펭귄

14 Sept 202317:51

Summary

TLDRThe video script discusses strategies for growing an Instagram account from zero to 10k followers. It emphasizes the importance of providing dopamine rewards to new users to keep them engaged, similar to how successful content on platforms like Instagram works. The speaker suggests using benchmarking to identify patterns in popular content and adapting them to one's own account. They also highlight the need for consistency and regular content creation to achieve growth, while cautioning against premature monetization. The script concludes with a focus on the essentials of social media success: consistency and persistence.

Takeaways

😀 The speaker emphasizes the importance of dopamine in content creation, suggesting that providing early rewards can hook users and encourage consistent engagement.
🎮 The analogy of 'World of Warcraft' is used to illustrate the concept of enticing new users with initial benefits to keep them engaged in the platform or game.
📈 The script discusses the challenges of growing an Instagram following to 10k, suggesting that the methodology often used might be incorrect because it doesn't capitalize on the human psychology of dopamine release.
💰 The speaker mentions that the purpose of increasing followers is not just for vanity metrics but to ultimately generate income, which is often overlooked by many with large followings but little earnings.
🔍 The importance of benchmarking successful content in one's niche is highlighted as a strategy to identify patterns and replicate successful content formats.
📚 The process of finding successful influencers or mentors in one's market and analyzing their content for learning and inspiration is recommended.
📝 The speaker advises against focusing solely on increasing followers, but rather on creating traffic and business opportunities that can generate income.
🚀 The strategy of using Instagram's advertising features to boost content reach is suggested as a way to artificially increase traffic and engagement.
🔑 The script touches on the significance of keyword research and understanding what the audience is looking for to create content that resonates with them.
🛠️ The importance of consistency and regular content creation is stressed, as it is a key factor in building a successful online presence.
📉 The speaker warns against copying content directly, as it can lead to a lack of originality and potential issues with platform algorithms.

Q & A

What is the main challenge mentioned in the script for reaching 10k followers on Instagram?
-The main challenge is not the difficulty of the task itself but rather the methodology and approach taken by new users. The script suggests that not providing dopamine (reward) to new users early on can lead to a higher chance of failure in growing their follower base.
Why is it important to provide rewards early on in the user experience on platforms like Instagram?
-Providing early rewards is crucial because it taps into the human psychology of dopamine release. When users experience growth and rewards early, they are more likely to continue engaging with the platform, similar to how addictive substances work.
What is the role of content creators in the monetization of social networking services like Instagram?
-Content creators are essential for the monetization of social platforms as they produce the content that attracts and retains users' attention. The more time users spend on the platform, the more opportunities there are for the platform to generate revenue through advertising and other means.
Why is it suggested that following the trend of increasing followers might not be the best strategy for everyone according to the script?
-The script suggests that simply increasing the number of followers does not guarantee monetary success. It is more important to focus on the purpose of the account, such as selling products or increasing influence, rather than just chasing the number of followers.
What is the significance of 'dopamine' in the context of user engagement on platforms like Instagram?
-In the context of user engagement, 'dopamine' refers to the pleasurable reward sensation users get when they experience growth or receive rewards on the platform. This feeling can be addictive, making users more likely to stay engaged and return to the platform.
What is the recommended approach for content creators to grow their audience on Instagram according to the script?
-The script recommends that content creators should focus on creating quality content that resonates with their target audience and provides value. It also suggests using benchmarking, understanding market trends, and identifying successful patterns in the content of other successful creators in the same field.
What does the script suggest about the importance of understanding the market and successful patterns in content creation?
-The script emphasizes the importance of understanding the market and identifying successful patterns in content creation. By analyzing successful content creators and their strategies, one can learn what works and apply similar tactics to grow their own audience.
Why is 'benchmarking' considered a valuable strategy in growing an Instagram account according to the script?
-Benchmarking is considered valuable because it allows creators to learn from the successes of others. By studying the content, strategies, and engagement tactics of successful accounts, creators can identify what works and adapt those strategies to their own content.
What is the potential downside mentioned in the script about focusing solely on increasing the number of followers?
-The potential downside is that having a large number of followers does not necessarily translate into monetary gain. Many people with a large following still struggle to monetize their audience effectively because they may not have a clear business goal or strategy in place.
What is the script's perspective on the use of advertising on Instagram to grow an account?
-The script suggests that using advertising on Instagram can be an effective way to accelerate growth. However, it's important to use ads strategically, focusing on content that has proven to be successful and engaging, rather than just increasing the follower count.
How does the script define 'consistency' and 'persistence' in the context of growing an Instagram account?
-In the context of growing an Instagram account, 'consistency' and 'persistence' refer to the continuous creation and posting of quality content over time. These qualities are essential for building a loyal audience and achieving long-term success on the platform.

Outlines

00:00

🎮 The Psychology of Dopamine in Content Creation

The speaker discusses the importance of understanding the psychological aspect of dopamine in content creation, particularly on platforms like Instagram. They use the analogy of a game, 'World of Warcraft', to explain how providing immediate rewards can hook users and keep them engaged. The speaker emphasizes that new creators need to give dopamine boosts to their audience to keep them interested, comparing the addictive nature of dopamine to that of pornography or gambling. They also mention that Instagram and Twitter have already conquered the dopamine system, and creators need to leverage this to grow their audience.

05:01

📈 Strategies for Rapid Instagram Growth

This paragraph focuses on strategies for growing an Instagram account quickly. The speaker suggests that creators should benchmark successful content and understand the patterns that make it popular. They emphasize the importance of identifying successful accounts in one's niche and analyzing their content to find common themes and approaches. The speaker also talks about the process of listing and reviewing top-performing posts from these accounts to discern patterns that can be replicated. The goal is to identify what works and apply these insights to one's own content strategy to achieve growth.

10:03

🛠 The Mechanics of Content Creation and Monetization

The speaker delves into the mechanics of creating content and monetizing it on Instagram. They discuss the importance of producing high-quality content consistently and the challenges of maintaining this level of output. The speaker warns against the misconception that simply increasing the number of followers will lead to income, highlighting the need for a clear business objective, whether it's selling products or building influence. They stress the importance of understanding the market and creating content that resonates with the audience to drive traffic and revenue.

15:04

🚀 Scaling Instagram Growth with Data-Driven Marketing

In this paragraph, the speaker outlines a data-driven approach to scaling Instagram growth. They propose using a methodical system of creating various types of content, testing them with targeted advertising, and analyzing the performance data. By rotating through different content formats and monitoring engagement and conversion rates, creators can identify the most effective strategies. The speaker advises to eliminate underperforming content types and focus on those that yield the best results, thereby refining the content strategy over time to achieve exponential growth.

🔍 The Importance of Consistency and Persistence in SNS Success

The speaker concludes by emphasizing that the key to success on social networking services is consistency and persistence. They acknowledge that while the strategies discussed are effective, they are not the essence of SNS success. The speaker shares their personal experience of growing an Instagram account and monetizing it, noting the challenges and learnings along the way. They encourage creators to focus on creating valuable content and engaging with their audience authentically, rather than solely relying on growth hacks, to build a sustainable online presence.

Mindmap

Keywords

💡Dopamine

Dopamine is a neurotransmitter associated with pleasure and reward. In the script, it's mentioned as a psychological mechanism that keeps users engaged with content that provides immediate gratification, such as social media platforms like Instagram. The speaker uses 'dopamine' to explain why people become addicted to certain types of content and platforms, highlighting its role in the design of engaging online experiences.

💡Content Creation

Content creation refers to the process of making and publishing digital content, such as videos, images, or text. The script emphasizes the importance of content creation for gaining and maintaining an audience's attention on platforms like Instagram. Creators are encouraged to produce content that triggers dopamine responses to keep viewers engaged and coming back for more.

💡Influencer Marketing

Influencer marketing is a strategy where businesses collaborate with influencers to promote products or services. The script touches on this concept by discussing how influencers can leverage their following to generate income. It's part of the broader discussion on how to grow an audience and monetize social media presence.

💡Engagement

Engagement, in the context of social media, refers to the interactions users have with content, such as likes, comments, and shares. The script mentions that high engagement rates are crucial for content to be noticed and for creators to grow their audience, as it signals to platforms that the content is valuable.

💡Growth Hacking

Growth hacking is a term used to describe aggressive marketing tactics aimed at acquiring new users rapidly. In the script, the speaker discusses growth hacking in the context of social media, where creators use various strategies, including advertising and content optimization, to quickly increase their audience and visibility.

💡Benchmarking

Benchmarking is the process of comparing one's business or content strategy to industry leaders or competitors who are successful. The script suggests using benchmarking to understand what types of content are successful in a particular market and to emulate those strategies to grow one's own social media presence.

💡Traffic

Traffic, in the context of digital marketing, refers to the number of visitors to a website or social media page. The script emphasizes the importance of driving traffic to one's content as a key factor in monetization and growing an online presence.

💡Monetization

Monetization is the process of generating revenue from a digital asset, such as a social media account. The script discusses various strategies for monetizing an Instagram following, including influencer marketing and targeted advertising.

💡Consistency

Consistency refers to the regular and persistent creation and sharing of content. The script mentions that consistency is key to building an audience and maintaining their interest over time, which is crucial for long-term success on social media.

💡Psychological Triggers

Psychological triggers are elements in content or marketing strategies designed to evoke an emotional response or action from the audience. The script discusses how understanding and leveraging psychological triggers, such as the desire for instant gratification, can help creators produce engaging content.

💡Hashtags

Hashtags are metadata tags used on social media to mark keywords or topics in a post, making it more discoverable. The script mentions using hashtags as a strategy to increase the visibility of content and to reach a larger audience on platforms like Instagram.

Highlights

Achieving 10,000 followers on Instagram is easier than it seems due to the platform's initial boost to new users.

Instagram and other social media platforms use dopamine-driven reward systems to keep users engaged, similar to addictive substances or activities.

Early rewards in gaming and social media platforms are crucial for retaining new users.

The primary revenue for Instagram comes from advertisements, which depend on user-generated content and engagement.

Growing followers quickly involves benchmarking successful content and replicating effective strategies.

Having a clear purpose for an Instagram account, whether to sell products or build influence, is crucial for monetization.

Follower count alone does not guarantee income; the account's strategy and purpose are vital.

Content creators should focus on the type of content that suits their business goals, such as reels for faster growth.

Analyzing and emulating successful accounts in the same niche can provide valuable insights and strategies.

Creators should store and review popular content to identify patterns and trends for replication.

Producing content regularly and in high volume is essential for growth and engagement on Instagram.

Using data-driven methods and continuous testing helps optimize content strategies and identify what works best.

Instagram ads can be an effective tool to drive engagement and identify the most successful content.

Consistency and persistence are key to long-term success on social media platforms.

Applying growth hacking techniques by iteratively refining content based on performance data can significantly accelerate follower growth.