I Challenge You: Commit to Pinterest for 90 Days (I Quit My 9-5 Job)

Summary

Michelle challenges viewers to commit to a 90-day Pinterest marketing plan to boost traffic, leads, and sales. She explains how Pinterest, unlike other platforms like TikTok or Instagram, offers long-term search-based traffic, making it an ideal platform for beginners. The video outlines key strategies, such as SEO optimization through keywords, creating four essential types of pins (freebie, product, educational, and affiliate), and staying consistent. Michelle emphasizes the importance of accountability and offers coaching support to help users succeed, while recommending tools like Tailwind for efficient pin scheduling.

Takeaways

• 😀 Consistency is key: Commit to the 90-day Pinterest challenge for real growth in traffic, leads, and sales.
• 😀 Pinterest is a search engine, not a social media platform, making it an ideal tool for evergreen, search-based traffic.
• 😀 Pinterest users have high intent and are 70% more likely to buy than users on other platforms like Instagram and TikTok.
• 😀 Keyword research is crucial for SEO optimization on Pinterest—use the search bar to find the exact terms people are searching for.
• 😀 Pinterest takes time to index content; expect results to build over time with consistent effort (usually around 3 months).
• 😀 Focus on four types of pins to drive results: freebie content, paid product pins, educational content, and affiliate pins.
• 😀 Tailwind is a powerful tool to automate scheduling and consistency, allowing you to batch your pins and have Pinterest work for you daily.
• 😀 Repinning is a key engagement tactic—find similar pins in your niche and repin them across different boards to boost visibility.
• 😀 The 90-day challenge is a compound effort—focus on consistent posting and experimentation during the first two months to build a foundation.
• 😀 Use Pinterest analytics to track performance, understand what works, and refine your strategy for better results.
• 😀 Accountability plays a significant role in achieving success—having a support system helps maintain consistency and overcome challenges.

Q & A

Why is Pinterest recommended over other platforms like Instagram or TikTok for beginners?

Pinterest is a search engine, not a social media platform. It provides long-term, search-based traffic without the need for constant posting or appearing on camera. Unlike TikTok and Instagram, where viral content and building an audience from scratch can be challenging, Pinterest allows users to focus on SEO to drive organic traffic.

How does Pinterest's algorithm work differently from TikTok's or Instagram's?

Pinterest's algorithm is search-based, meaning it serves users with content that matches the keywords they search for. Unlike TikTok, which requires frequent posting and live streaming to gain traction, Pinterest's search engine delivers relevant pins based on user intent, leading to higher conversions.

What is the main benefit of committing to Pinterest for 90 days?

Committing to Pinterest for 90 days allows you to build momentum, establish a consistent posting rhythm, and optimize your pins for both Pinterest and Google SEO. This time frame ensures you overcome the initial learning curve and see tangible results in terms of traffic, leads, and sales.

Why does Pinterest take time to show results, and why is 90 days the recommended challenge length?

Pinterest needs time to index your content and understand the keywords you're targeting. It takes approximately 3 months to establish a consistent presence and allow Pinterest to properly categorize and serve your pins. Short-term efforts won't yield significant results, but long-term consistency helps build a solid foundation for traffic growth.

How can users optimize their pins for Pinterest search?

To optimize pins for Pinterest search, users should conduct keyword research by typing relevant terms into the Pinterest search bar and using the suggested keywords in pin titles, descriptions, and even profile details. This helps ensure your pins appear in searches for those specific terms, making it easier for people to find your content.

What are the key tasks for the first 7 days of the 90-day Pinterest challenge?

In the first 7 days, users should focus on setting up their Pinterest business profile, claiming their website, and completing their bio and profile image. They should also start keyword research, create boards for organizing pins, and begin pinning and repinning content to establish their presence.

How does repinning contribute to Pinterest strategy?

Repinning is an essential part of Pinterest strategy because it allows users to engage with relevant content and spread their pins across multiple boards. It doesn't require much time and helps enhance visibility and engagement without the pressure of constantly creating new content.

What are the four types of pins that are essential for monetization on Pinterest?

The four types of pins essential for monetization are: 1) Freebie content pins, which promote lead magnets like free guides; 2) Paid product pins, which focus on selling digital or physical products; 3) Educational content pins, which offer valuable tips and information to build trust; and 4) Affiliate content pins, which link to products or services you recommend, driving affiliate sales.

How can Pinterest trends help guide content creation and improve results?

Pinterest trends provide insights into what keywords are currently popular on the platform, allowing users to adjust their strategy to align with trending topics. By incorporating trending keywords into pins, users can increase their visibility and reach a wider audience, improving engagement and conversions.

What role does Tailwind play in the Pinterest strategy, and why is it important?

Tailwind is a scheduling tool that allows users to batch create and schedule their pins in advance. It saves time by automating the pinning process and ensures consistency, allowing Pinterest to work for you even when you're not actively online. Using Tailwind makes it easier to maintain a consistent pinning schedule.