Give Me 28 Mins to Show You The REAL Way to Grow on Instagram

Summary

This video provides a step-by-step guide to understanding and mastering the Instagram algorithm for growth. The speaker outlines three key stages creators go through, from struggling with little data to achieving trusted creator status. By focusing on consistency, data-driven content, and optimizing your profile, creators can increase their visibility and attract the right followers. The key strategies include improving profile conversion rates, analyzing content performance, and using signature series to build urgency. By following these insights, creators can break free from stagnation and build a thriving Instagram presence.

Takeaways

• 😀 Profile Optimization is Key: Ensure your profile clearly states who you help, how you help them, and why they should follow you. A strong bio is crucial for attracting followers.
• 😀 Consistency is Crucial: Regular posting (3-4 times a week) helps build data and signals to the algorithm that you're active and trustworthy.
• 😀 Focus on Conversion, Not Just Content: A high profile conversion rate (visitors turning into followers) is essential for growth. Aim for a rate above 3% for solid results.
• 😀 The Algorithm Cares About Session Time: The longer people stay on your profile and the platform, the more the algorithm will favor your content.
• 😀 Avoid External Links Early On: If you're still in the early stages of growth, avoid links in your posts as they can cause people to leave Instagram. Focus on keeping them engaged on your profile.
• 😀 Signature Series Boost Engagement: Create a series of related content pieces that encourage viewers to return for more. This helps build anticipation and loyalty.
• 😀 Identify Patterns in Your Content: Analyze your top-performing posts for recurring topics, hooks, or themes to guide your content strategy.
• 😀 Keep Content Focused: Don't overcomplicate your signature series. Keep it lean with 4-10 parts to maintain interest and prevent overwhelm.
• 😀 The Algorithm Rewards Trust: As you grow in consistency and engagement, the algorithm will begin to recognize you as a trusted creator, giving you more visibility.
• 😀 Don't Overthink Hooks: While hooks are important, don't overcomplicate them. A simple, compelling intro that grabs attention works best to keep viewers engaged.

Q & A

What are the three stages the Instagram algorithm puts creators through?

The three stages are: 1) The 'no data' stage, where the algorithm doesn't have enough information about the creator's content to promote them. 2) The 'confused' stage, where the algorithm understands the creator's content but doesn't know who it's for or if it's valuable. 3) The 'trusted creator' stage, where the algorithm knows the creator’s content resonates with the audience and consistently engages users.

What is 'algorithm Alzheimer's' and how does it affect creators?

'Algorithm Alzheimer's' refers to the phenomenon where Instagram forgets about a creator if they don't post consistently. If a creator takes a break from posting, the algorithm may delete old data about them, requiring the creator to rebuild their presence and trust with the platform.

How important is consistency in posting for Instagram growth?

Consistency is key for growth. Posting consistently, ideally 3-4 times per week, helps the algorithm recognize the creator. Inconsistent posting or long breaks can cause the algorithm to forget about the creator, slowing down growth. Quality is important, but the algorithm also values consistent engagement.

What is the 'skip rate' and why is it important?

The 'skip rate' measures how many viewers skip past the first few seconds of a video. A high skip rate means the hook isn't strong enough to capture attention. Ideally, creators want to keep the skip rate as low as possible, generally under 35%, to ensure viewers stay engaged with the content.

How can creators use retention graphs to improve their content?

Retention graphs show where viewers drop off during a video. If there's a steep drop-off early, it indicates a weak hook. A gradual decline suggests the content may be boring or too long. By analyzing these graphs, creators can adjust their hooks, content length, pacing, and call to actions to keep viewers engaged.

What is the profile conversion rate and why is it important?

The profile conversion rate is the percentage of people who visit a creator’s profile and then follow them. A higher conversion rate indicates that the profile and content resonate with viewers. Optimizing your profile to clearly communicate what you offer can boost this rate and lead to more followers.

How does a creator's bio impact their Instagram profile conversion rate?

A bio should clearly communicate who the creator helps, what value they offer, and why someone should follow them. A bio that is too focused on the creator's personal achievements or unclear messaging can confuse potential followers. The bio should promise a transformation or outcome that aligns with the creator's content.

What is a 'signature series' and how does it help with growth?

A 'signature series' is a set of related content pieces that encourage viewers to return for more. It can be a numbered series (e.g., parts 1-5) or a recurring content pillar on a specific topic. This strategy creates a sense of urgency for viewers to follow the creator to not miss future content.

How can creators identify the right content for a signature series?

Creators can analyze their top-performing content for patterns in topics, hooks, and emotional drivers. By understanding what resonates with their audience, they can build a signature series around these themes, ensuring that it attracts and engages the right followers.

What is the ideal profile conversion rate, and how can creators improve it?

An ideal profile conversion rate is between 10% to 15%, though top-performing creators may exceed this. To improve this rate, creators should optimize their bio to clearly convey what they offer, focus on creating content that resonates with their target audience, and ensure that the content and profile align with the creator’s promise.