How I Built a $105,283/Mo Online Fitness Coaching Business at Age 24 (Step By Step)

Summary

A raw, motivational account of a 24-year-old fitness coach who transformed from dead-end jobs and $7,000 in debt into a $100,000-per-month business. The script charts his personal evolution—burning the ships, eliminating vices, and deliberately becoming the symbol clients want to emulate—and lays out five practical pillars: embody the transformation, master emotional pain in sales, build systems that sell themselves, lead with authority, and be selective about clients. By combining disciplined self-development, smart systems, and empathetic selling, he rebuilt his mental health, scaled his business, and now offers a framework (Empire Blueprint) to help serious coaches shortcut the same journey.

Takeaways

• 😀 Be selective with your clients to create a better coach-client dynamic and attract higher quality clients.
• 😀 Saying no to bad fits can lead to better results, improved confidence, and less energy drain.
• 😀 A client-coach relationship based on mutual respect and fit leads to more effective learning and higher results.
• 😀 Qualifying your prospects ensures that the right people come into your program, improving your business and results.
• 😀 Shifting the dynamic so the client sells themselves on why they should join your program flips the script and empowers the coach.
• 😀 Focusing only on the right clients leads to higher revenue without increasing workload, allowing for more work-life balance.
• 😀 Being selective in client intake helps avoid burnout, stress, and the feeling of being overwhelmed or stuck.
• 😀 By only working with the right people, you can scale your business without sacrificing quality of life.
• 😀 Personal success and business growth are achievable by following a structured framework without burning out or compromising your mental health.
• 😀 Building a fitness coaching business the right way allows for more freedom, travel, and time with loved ones while maintaining financial success.

Q & A

What is the main purpose of the video script?

The main purpose of the video is to share how the speaker built a $100,000-per-month online fitness coaching business by transforming himself, mastering emotional connection with clients, building strong systems, and developing leadership and selectivity in client relationships.

Why does the speaker say that fitness coaches are in the most dangerous position in the industry right now?

He explains that while there’s massive opportunity in online fitness coaching in 2025, most coaches are wasting their best window to take action and will fail to capitalize because they lack the mindset, depth, and discipline to stand out.

What turning point led the speaker to quit his job and start his fitness coaching business?

The turning point occurred when he realized that staying in a meaningless job would lead to regret. After hearing a podcast about people never truly taking risks, he decided to 'burn the ships,' quit his job, and fully commit to building an online business with no Plan B.

What does the first pillar, 'Become the Symbol,' mean in the context of the script?

It means embodying the transformation you promise to clients. Instead of selling knowledge, the speaker learned to sell himself as a symbol of discipline and possibility, using his physique and lifestyle as living proof of his coaching philosophy.

How does the speaker use his personal transformation as part of his marketing strategy?

He uses transformation photos and videos showing his own journey from being out of shape to becoming fit. These visuals serve as social proof, inspiring others to take action and positioning him as someone worth following and learning from.

What is the significance of 'mastering the art of pain' in the speaker’s sales approach?

It refers to emotionally connecting with prospects by helping them confront the pain and dissatisfaction in their current state. Instead of selling features, he learned to ask deeper, emotional questions that motivate people to commit to transformation.

How did improving his sales and emotional connection skills impact his business?

Once he focused on emotional connection and understanding clients’ pain, his close rate skyrocketed. He began closing deals consistently, leading to rapid income growth and eventually surpassing $100,000 in monthly revenue.

What is the third pillar about building systems that sell themselves?

This pillar emphasizes creating robust backend systems—like onboarding, accountability check-ins, and content libraries—that ensure client success. Strong systems boost confidence in sales and generate referrals naturally.

What does 'lead like a weapon' mean in the fourth pillar?

It means developing leadership, authority, and discipline. The speaker stresses that coaches must command respect, not just be liked, and continuously improve their communication, confidence, and understanding of human psychology to inspire clients effectively.

Why does the speaker emphasize choosing clients carefully as the final pillar?

He explains that working with unqualified or unmotivated clients leads to burnout and frustration. By selecting clients who are ready to change, coaches can create more meaningful transformations, maintain energy, and grow their business sustainably.

What is the 'Empire Blueprint' mentioned at the end of the script?

The 'Empire Blueprint' is the speaker’s coaching framework that encapsulates all five pillars he used to build his business—from personal transformation to systems and leadership—and is offered as a program for serious fitness coaches who want to replicate his success.

What overall mindset shift does the speaker advocate for fitness coaches?

He encourages coaches to move from a survival or transactional mindset to one of purpose, discipline, and transformation—focusing on becoming a role model, serving clients deeply, and building systems that reflect long-term growth.