The Media Dialogues | In Conversation With Sanjit Singh Randhawa Of Bacardi India
Summary
TLDRIn this episode of Media Dialogues, Anuradha Gupta speaks with Sanjeet Singh Randhawa, Managing Director of Bacardi India, about the resurgence of live events and changing consumption trends post-pandemic. They discuss the success of the Bacardi NH7 Weekender festival and the significant growth opportunities in the Indian market, driven by a young population and premiumization. Randhawa highlights Bacardi's strategic focus on whiskey, premium spirits, and the increasing role of women both as consumers and in the company's leadership. The conversation also touches on the impact of digital marketing and the potential for e-commerce in the alcohol industry.
Takeaways
- 🎉 The return of live events like the Bacardi NH7 Weekender signals a shift towards reclaiming normalcy post-pandemic for both consumers and alcohol brands.
- 📈 Bacardi India's ambitious goal to grow its business five-fold by 2030 is driven by several factors including a focus on whiskey, the trend of premiumization, and a strong people-centric culture.
- 🥃 The company has experienced significant growth in its Scotch whiskey portfolio, emerging as one of the fastest-growing segments in India, with a year-on-year growth of over 50%.
- 💼 Sanjeet Singh Randhawa, Managing Director of Bacardi India, emphasizes the importance of a diverse and inclusive workforce, with 50% of leadership positions held by women.
- 📊 The Indian market is a priority for Bacardi due to its large young population, consistent growth year-on-year, and the trend towards premiumization in alcohol consumption.
- 🍸 The trend of 'drinking less but drinking better' is prevalent among young Indians, leading to an increase in the consumption of premium alcoholic beverages.
- 🛍️ The retail environment for alcohol in India is evolving, with larger, more consumer-friendly stores emerging, allowing customers to browse and select products, including women who are becoming more comfortable with酒精 purchasing.
- 🚀 Bacardi's commitment to digital marketing and engaging with consumers through content creators and online experiences has been a key strategy, especially during the pandemic.
- 🌐 The potential for e-commerce in the alcohol sector is seen as a significant opportunity for growth, although current regulations limit the scope of online alcohol sales in India.
- 🏆 Bacardi's diverse portfolio of brands positions it well to capitalize on the premiumization trend, with products ranging from rum to gin, tequila, and sparkling wines.
- 🌐 The geographical and socio-cultural diversity of India presents both challenges and opportunities for alcohol brands, with varying levels of acceptance and regulation across different states.
Q & A
What event was highlighted as returning after a two-year gap?
-The Bacardi NH7 Weekender was highlighted as returning after a two-year gap, initially held in Pune.
Who is the managing director of Bacardi in India?
-Sanjeet Singh Randhawa is the managing director of Bacardi in India.
What has been the response to the Bacardi NH7 Weekender returning live?
-The response has been overwhelmingly positive, with packed crowds and high energy. The event had to limit attendance to 5,000 people per day due to restrictions, but it still saw a total of 10,000 attendees over two days.
Why is India considered a top priority market for Bacardi?
-India is considered a top priority market for Bacardi due to its large and growing young population, significant market size by volume and value, and the trend of premiumization among consumers.
How has Bacardi's business in India performed since its inception?
-Bacardi's business in India has grown every year since it started in 1998, except for a small decline during the COVID-19 pandemic in 2020-2021. Over the last 20 years, Bacardi India has experienced a compound annual growth rate of 25%.
What is driving the trend of premiumization in the Indian alcobev market?
-The trend of premiumization is driven by consumers choosing to drink less but better quality alcohol, increased home consumption, the availability of a wider choice of global brands, and the transformation of the retail environment with more attractive, browseable stores.
What are Bacardi's major product categories mentioned in the interview?
-Bacardi's major product categories mentioned include rum (Bacardi Rum and Bacardi Flavored Rums), white spirits (Grey Goose Vodka and Bombay Sapphire Gin), and Scotch whiskies (Dewar's, Aberfeldy, Aultmore, Royal Brackla). They also have Petron Tequila, Martini Vermouth, and Martini Sparkling Wines.
How has Bacardi's focus on whiskey impacted its business in India?
-Bacardi's focus on whiskey has significantly impacted its business, with its Scotch whisky portfolio growing at 50% annually over the past three years. This focus is a key driver of their ambition to grow five-fold by 2030.
What role does digital marketing play in Bacardi's strategy in India?
-Digital marketing plays a crucial role in Bacardi's strategy in India, allowing deeper consumer engagement through content and creator collaborations, and supporting virtual events like the Bacardi NH7 Weekender during the pandemic.
How is Bacardi addressing the changing retail landscape and consumer behavior in India?
-Bacardi is addressing the changing retail landscape by capitalizing on the growing trend of premiumization, improving the retail environment with more attractive and accessible stores, and exploring opportunities for home delivery of alcohol in states like West Bengal, Odisha, and Maharashtra.
Outlines
🎉 Revival of Lifestyle Marketing and Bakari's Growth in India
The script opens with a discussion on the return to normalcy post-pandemic and its implications for alcohol brands that focus on experience and lifestyle marketing. The spotlight is on Bakari NH7, a significant event that took place live in Pune after a two-year hiatus. The conversation with Sanjeet Singh Randhawa, Managing Director of Bacardi India, highlights the company's portfolio, including Bakari, Breezer, Grey Goose, and Bombay Sapphire, and its ambitious goal to grow business in India five-fold by 2030. The segment also touches on the consumer behavior observed at the NH7 event, reflecting a strong desire to return to social activities and the positive response to Bacardi's marketing efforts.
🌏 Bacardi's Strategic Prioritization of the Indian Market
This paragraph delves into why India is a top priority for Bacardi, highlighting its status as the second-largest market by volume and value. The company's history in India, starting from its factory setup in 1996 and operational commencement in 1998, is underscored. The growth trajectory of Bacardi in India is remarkable, with consistent year-on-year growth except for a minor decline during the pandemic. The Indian market's potential, driven by a large young population and a trend towards premiumization, is identified as key factors in Bacardi's strategic focus. The segment also discusses the changing consumption patterns, with a shift towards 'drinking less but better,' aligning with Bacardi's portfolio of premium brands.
📈 Understanding Premiumization Trends in the Alcohol Industry
The discussion in this paragraph revolves around the concept of premiumization in the alcohol industry, despite the challenging macroeconomic context. Sanjeet explains that consumers are opting for quality over quantity, driven by a desire for a better drinking experience at home with friends. The influx of global brands and the transformation of the retail environment are also contributing factors. The paragraph further explores the diverse consumer behavior, with some trading up and others trading down, and the impact of travel experiences on consumers' brand preferences. The segment concludes with an emphasis on the importance of Bacardi's diverse portfolio in meeting the evolving consumer demands.
🚀 Bacardi's Growth Ambitions and Strategic Drivers
This paragraph outlines the factors driving Bacardi's ambitious plan to increase revenues five-fold in the next seven years. The focus is on the strategic bet on whiskey, particularly Scotch, where Bacardi has seen significant growth despite the pandemic. The ongoing trend of premiumization and the company's portfolio that caters to this demand are highlighted. The importance of the company's people, referred to as 'Primos,' and their role in driving the business forward is emphasized. The segment also touches on the diversity within the leadership team and the company's commitment to responsible drinking and providing a premium experience to consumers.
🛍️ The Evolution of Marketing and Retail in the Alcohol Sector
The script discusses the transformation in marketing and retail within the alcohol sector, especially in the context of digital marketing. The traditional constraints of advertising alcohol in India have been somewhat alleviated by digital platforms, allowing for more engaging and targeted consumer interactions. The impact of the pandemic on accelerating digital adoption and the success of virtual events like the Bacardi NH7 weekender are noted. The paragraph also addresses the evolving retail environment, with modern stores offering a better consumer experience and the increasing presence of women in alcohol consumption, signifying a shift in societal attitudes and market dynamics.
🛑 The Challenges and Opportunities in the Alcohol Market
The final paragraph touches on the complexities and potential of the alcohol market in India, considering the geographical and socio-cultural diversity. The declining taboo associated with alcohol consumption and the increasing participation of women are seen as positive trends. The challenges of limited retail access and the restrictions on e-commerce in alcohol sales are highlighted as areas for potential growth. Sanjeet shares his optimism for the future, reflecting on the industry's adaptability during the pandemic and the importance of maintaining a strong, efficient, and responsible business approach.
Mindmap
Keywords
💡Media Dialogues
💡Bacardi NH7 Weekender
💡Experiential Marketing
💡Pandemic
💡Alcobev Brands
💡Premiumization
💡Portfolio
💡E-commerce
💡Inflation
💡Diversity
💡Drink Responsibly
Highlights
Media Dialogues introduction and host Anuradha Gupta.
Importance of reclaiming normal lives post-pandemic.
Impact of the pandemic on alcohol brands and experience marketing.
Bacardi NH7 Weekender returning live after a gap of two years.
Sanjeet Singh Randhawa's insights on the response to Bacardi NH7 Weekender.
Bacardi's expectation of business growth in India by 2030.
Observation of consumer behavior at the NH7 Weekender event.
Bacardi NH7 Weekender's 12th year of operation.
Premiumization trend in India's alcohol market.
Bacardi's focus on premium white spirits like Grey Goose vodka and Bombay Sapphire gin.
The increase of young people reaching legal drinking age in India annually.
The role of Bacardi's people and emphasis on diversity in the leadership team.
Bacardi's plan to play in the domestic Indian spirits market.
Impact of digital marketing and brand extensions for Bacardi.
The changing landscape of alcohol retail and consumer choice in India.
Transcripts
[Music]
media dialogues in 2022
hi welcome to media dialogues i'm
anuradha gupta we're all trying to
reclaim our normal lives going out
meeting people trying to put the
pandemic behind us and desperately
hoping we've seen the back of it for
alcohol brands that have relied on
experience and lifestyle marketing this
is good news now one of the biggest
events on the youth calendar bakari
bacardi nh7
was held again live on ground in i think
pune to begin with and has moved on to
subsequently to other cities after a gap
of two years now to find out what the
response has been to this and to get a
sense of what the indian market is
throwing up as far as consumption trends
are concerned i'm talking today to
sanjeet singh randhawa the managing
director of bakardi in india the company
counts bakari breezer grey goose doers
bombay sapphire martini just some of
it's my some of its marquee brands now
it also expects business in india to
grow five-fold by 2030. sanji thank you
very much for joining us from gurgaon
thank you radha it's a pleasure being
here with you
so give us a were you on the ground in
any of the cities that nh7 has been
conducted so far this year and what is
the experience what are the observations
in terms of the behavior people are
exhibiting being on the ground at the
showpiece marketing event for you guys
you know rather the bakari ns7 weekender
is in its 12th year
uh and i have been fortunate to be for
most of them across the years having
worked for bugatti for many years and it
was such a pleasure to be back
on ground in pune
in the uh on 26th 27th of march
and the energy
on ground was just fantastic you know
and we we had consumers walking up to us
and saying you know it's great to be
back it's great to be back in pune at
the nh7 weekend
and with bakari uh i mean we had
packed grout we had to limit the number
of uh
guests we could have at the festival
because of of restrictions
uh but even then it was packed we were
packed completely we had over two days
10 000 people
because the limit was 5 000 per day
and we had a great show
and we'll be back again in december uh
in pune and a few more cities in this
year india is supposed to be one of the
top 10 priority markets for your company
why that is so what is it about the
indian market and the in its ability to
consume alcobev
brands that makes it a priority market
you see india is
is our i mean the second largest market
by by volume and uh and by value if you
look at it and
bakari has seen that many years ago we
started business in and we invested in
this country in india way back in 1996.
we set up our factory and we were
operational from 1998 in india
and since then we've come a long way
and
you know the growth has been tremendous
one one data point that not many people
talk about is bakari in india
has grown every year
from 98 the only only year where we had
a small decline was in because of covet
in the year 20 20 21
but other than that every year we've
grown year on year
uh and if i had to look at the last 20
years of kaggar uh we've been 25 plus
so it is a priority market because of
the opportunity that that is there
uh the large young population uh we add
probably
i think five to six million uh young
people to the to the legal drinking age
every year
uh
the other thing of late and why it is
even more so today is because we are
seeing a trend of premiumization
and we have a portfolio to address that
today's young indians are saying i'll
drink less but i'll drink better yeah
and and uh and our brands are there to
serve that you know to serve them and
and provide them that experience that
word premiumization that is a word that
you've just used and i had you know hina
nagarajan of diazio on this show a few
weeks ago she said the same thing that
is something that most alcobev companies
are reporting and are latching on to
what is driving premiumization uh given
that also we are living in times of
inflation we are talking about people's
incomes getting affected quite badly in
the last two years unemployment figures
rising this up trading and
premiumization how does that how do i
understand that in the context the
larger macroeconomic context of people
and their livelihoods
so as i said people are drinking less
but they're drinking better so the
affordability comes there because they
say i'm not going to drink to get drunk
anymore i'm drinking to just enjoy the
company of my friends uh in at the right
occasions in the right
you know environment that i am in uh
second drinking at home has taken a rise
during the pandemic period and therefore
rather than drink something very
expensive in the entree i can afford to
drink something better at home and with
a close group of friends and that has
again fueled pre-memorization
you are you are seeing a kind of diverse
pull you know the middle segment people
are probably trading down but some of
them are trading up
and that's leading to the premiumization
uh story as well
third you are seeing an influx of brands
global brands being available and
consumer having a wider choice today
and and when the consumer has the choice
he will choose something that is good
also you're seeing a dramatic
uh metamorphosis of the retail
environment of the liquor industry yeah
the type of stores that are coming up
you know you see big big stores
browseable outlets i mean consumers can
walk in
pick and look at the bottle read the
labels gone are the days when you put
100 rupees under a cage and then you
were given one bottle you know
today today you have a choice and and
women are drinking and feeling
comfortable walking into a store and
picking up a bottle uh and a bottle of
their choice
so all that is fueling and people are
traveling before pandemic they were
traveling they had access to brands they
came back and they they were they were
they were quite happy to see the same
brands available in indiana domestic
stores
so all of this pulled together is kind
of fueling this premiumization there's
so many trends that you have laid out
there
i just announced at the top of the show
that you all are looking at a five-fold
increase in your revenues in the next
seven years which of these trends will
really be the driver for those kind of
goals
so
what is driving our ambition to grow 5x
uh
is the few things uh one is our big bold
bet on whiskey
bacardi has been known to be a rum
company worldwide yeah but as you know
we also have leaders in the premium
white spirits with great ghost vodka and
the bombay sapphire gin
but not many people did know that we had
a great portfolio of scotch whiskies and
award-winning liquids at that as well
but it was scotch whiskey
so over the last four years we've we've
kind of focused our energy and resources
on whiskey and with scotch whiskey and i
i mean we've emerged as possibly the
fastest growing scotch whiskey in india
over the last three years our scotch
risky portfolios are growing at 50 plus
now
and and right through pandemic as well
so our big bold bet on whiskey is is one
thing that encourages us to go after
that ambition the second as i talked
about is the premiumization trend that
we are seeing happening in india and our
portfolio being being having the right
to win in that situation
but both would goes uh with gregors with
bombay sapphire with our premium skews
of dua's whiskey with 12 15 18 are more
whiskeys abba feldi uh baltimore and
royal brackler uh and then of course
petron tequila and then you can i can go
on to
martini uh vermouth and martin sparkling
wines so there's a large portfolio which
addresses that consumer need
uh so that's the second uh part of that
the third one is uh
is basically our people you know we we
lay a lot of emphasis on our people
and in bakari we address our employees
as primos which is spanish for cousins
so our primos are our biggest assets
after our brands
and our investments behind our people
our culture that we build upon
we live by certain values of fearless
family and founders to say
that and a very highly engaged team and
over the years we've kind of laid focus
on diversity as well
and you know we we've added today i can
tell you that my leadership team
uh
50 percent of my leadership team are
women
my cfo is a woman my marketing director
is
an expat coming from uk a woman uh my
head of legal is also a young lady
and that's been a big change
so people is the third pillar
and the fourth one is very interesting
it is our ambition to play where the
consumer is and therefore we will have
an ambition of playing in in domestic
indian spirits premium end of the indian
spirit segment as well
so the all of that will fuel our
ambition to touch 5x okay so let's take
each one of those and get you to amplify
a little bit more right to win that
reference to the brand portfolio that
you have um give us a sense of how that
will play out in the premium domestic
spirit space that you just mentioned at
the end
of this
answer we look at the traditional
categories in india
ram we are present with bacardi rum and
our play at the top end of the rum
segment with bakari kata blanca and the
bakari flavor drums is is growing quite
rapidly
we also play in the dark rum segment
with black by bakari
another brand that has really
accelerated over the years
so we are playing and addressing the
consumer in the domestic doctrine
segment as well who have moved up
towards bakari
over the years i mean
today bacardi rums is at uh i mean we
are uh over three million cases three
and a half million pieces of bugatti
rums that we sell across our portfolio
in india
so so that's one
if i move on to to uh
white spirits with grey who's vodka we
are category leaders at the super
premium end with rainbows vodka and that
that will continue even if we just keep
maintaining our share of 60 plus at the
super premium uh
vodka you still stay market leader
he will still stay market leader
we are still market leaders in jin in
premium gin but i must say that i must
admit that we have seen an influx of you
know indian premium indian craft gins
who have come in
under the category so the gin cavity has
expanded
we are growing high double digits in
bombay sapphire as well and we still
have uh market share leadership
on jin as well the smaller categories
like tequila and sparkling wine and
vermouth we are already leaders there
and we'll continue to have that
leadership position we have the right to
win that right the most interesting
thing is whiskeys
now in whiskey uh let's start with
scotch whiskey the largest uh i mean the
most
interesting category of whiskey today in
india is fortunately yeah
uh we are not dominant we are far behind
uh diacio and porno uh but i think over
the last four years we have become a
credible player in the scotch whiskey
segment from nothing to to having about
five percent market share of this
fascinating segment says a lot and we've
grown rapidly at about 40 50 percent
year on year across our scotch whiskey
portfolio and that trend will continue
because we are very proud of the liquids
that we have in diverse and
award-winning liquids at that as you
probably would have heard recently we
launched for our southern markets are
playing brandy
yeah i did
good man brandy and i had taken the very
premium price positioning there early
days yet uh we just launched it in
december somehow it's in january but
that's something that's promising that's
been our first foray into a made for
india product really sanjeet how much
has marketing changed as a result of
this right explosion of digital
marketing and digital media which leads
that marketing because you know alcobar
brands because of india's regulations
and how you you know the fact that you
can't advertise so surrogate advertising
was the route that al kobe branch took
and this was legitimate in the sense
that whatever was using the same brand
name the brand extension uh would have
some scale of business that was approved
by the regulators but today with digital
marketing you don't have those
constraints so i want to get a sense of
how that freedom is going to play out in
the way you guys market your brands
so first you're right i mean uh
we don't like the word surrogate and
it's brand extension i'm glad you said
brand extension to the end so brand
extensions for us are legitimate
businesses yeah whether it is a premium
soda water for doers which we import
from scotland and sell in india and in
future we would bring in non-alcoholic
products as well which will be which
will be
uh you know credible and uh authentic
brand extensions and those would be
advertised
but digital
digital has truly become a second
language for our consumers and the
consumers are consumption the
consumption of digital
is is there for for everyone to see and
the explosion in india is there
and and we are uh we are engaging with
the consumers with content with uh the
creators who put out content supporting
our brands and our experiences and that
is something that would continue
you know even through the pandemic uh
you mentioned about the bacardi nf7
weekend for two years we took it virtual
yeah and and even even when we went
virtual we had record attendance uh in
in the in this in december of 2020 we
had 21 000 people log in at one time uh
to uh to
to consume the
the weekender experience
so so those are efforts that will
continue to uh to be part of our market
but has digital has digital media and
digital marketing and the targeting and
performance that it allows you has that
sort of unshackled the alcobaf category
i don't just mean bacardi but i mean the
entire category in india specifically
well it does give us an opportunity to
engage far deeper with the consumer
than what we were allowed to do before
uh i must admit that yes digital does
give us that avenue the other thing that
you mentioned in the
fee the drivers of your 5x growth plans
uh were women not just the diversity in
your leadership team and
you know but also consumers the women
were consuming more what are women
drinking because we heard wine at one
point then we hear jin
you know anecdotally women are drinking
whiskey
what are you
observing at bakari
i think women are into every category
and
predominantly i would see that you know
part of this what is fueling the gin
growth is is more women taking to a gin
gin and tonic has become the favorite
cocktail
uh easy to make and at home consumption
that's almost go to a drink you know a
gin and tonic
so that's one thing that stands out
straight away traditionally we have
always had a 50 50 skew uh for our rtds
with breezer uh 50 of our conversion
came from women in case
so that continues uh
and uh but you know i i mean
increasingly i see i see women in in the
circle that i work in and i mean they
are drinking single malts we have women
in our business who are
consumptions of even aged doctrines all
i can say that we are seeing an
increasing trend of women entering into
the
alcohol consumption
and and but you know
in a way
it's also
fueling the whole
uh drink responsibly uh effort as well
you know because
when it's boys only sometimes i drink
responsibly is is not the priority but
when there's a mixed group it becomes
that and that has really driven that
agenda forward of more youngsters
wanting to drink responsibly and as i
said before drink less but drink better
the other thing that's interesting is uh
you know the experience of the the
purchase experience which is stores are
looking better you can order you can
order
alcoholic beverages online now you know
you have apps in some states that it
allows that um give me a sense of how
e-commerce give me a sense of how
certain states and the kind of rules
that they've brought into place to
facilitate alcohol
sale and purchase of alcoholic brands
how is that going to help the business
currently it's not really e-commerce
in alcohol that's not really allowed
what is allowed by some states and
specifically west bengal orissa and
maharashtra allow home delivery home
also isn't it sanjeet
uh not really i mean it's uh it's not uh
there were plans to have it it's not
really taken off as yet
but home delivery is basically from the
retail store
yeah so you have either the aggregators
like swiggy is delivering in west bengal
and orissa yeah and invest in
maharashtra uh the retail stores
themselves have their own aggregator
apps or whatever and and who are then
delivering uh to the consumers within
their radius of operation
uh what i would love to see coming in
the new future in the near future would
be e-commerce uh
really taking off in the alco alcobar
sector do you see that happening what's
your sense
uh i can't say that right now because i
have not heard anything uh strong uh
sense coming from the governments as yet
but it's something that i would like to
hope that it would happen
sure because that's what the consumer
wants i mean that convenience if today
he can order anything on the grocery
list and get delivered in 10 minutes now
in some cities
uh there will be a time hopefully that
alcohol can be delivered and with with
the guard rails that the government
wants to put you know well the guard
rails have to be there now i think it's
a matter of uh finding that balance of
the ability for e-commerce platforms to
uh to secure that transaction india is
an unusual country in the sense of the
great geographical diversity and the
socio-cultural context so you know
alcohol consumption is taboo in some
places prohibited in some states opening
up in some other states uh do you see
that taboo associated with alcobarf
consumption something that is declining
pan india yes i think it is
it is
and as each successive generation of
indians
continue on a journey of drinking
responsibly
that that taboo will will diminish year
by year
and
and as more women come into this you're
seeing that starting in the metro city
because it will go down to the tier 2
tier 3 cities soon
as
uh you know the restrictions on the
retail environment are eased up and
people are able to go and choose and
have a make a choice of what they want
to consume
those tables will will diminish
but the fact of the matter is that we
still have a very restricted universe of
retail stores i mean it's 70 80 000
retail stores across the country a
country as big as this
compare that to uh let's say fmcg which
are in millions
yeah so
so that that's
the head room in terms of market access
that that you you will be aiming towards
or you'd like to aim towards as a
category and industry right
yes we need that retail store access we
need uh e-commerce access to get to the
operator audience so that is something
that uh i'm sure will happen in years to
come
right sanjeev we're going to have to
wrap this up but i want you to give me a
sense of what makes it uh exciting or
challenging both in this business
because you've spent
a considerable part of your career in
this in this industry isn't it
yes i have spent over 30
years industry across various companies
more than 20 years with bacardi
and
people ask me that you know
why why are you still here
and all i say is that every day is
interesting every day there's a new
challenge and there's something
interesting to do
uh it's a dynamic industry you know one
thing that we've learned as an
organization
right through the pandemic was how to be
more efficient with our
resources that's forced us to do that
you know
the focus to focus on cash for example
forced us to focus on really
asking ourselves where every rupee we
are spending are we maximizing the
return on that
because the choice was otherwise to let
go of people and we didn't want to do
that we didn't let go of a single
individual single primo of bacardi right
through the two years of pandemic
everybody
including including people who are
employed through third partners like our
distributors or our factories
not one of them because we said we will
tighten up everywhere else we'll get
more efficient at doing everything else
we do
but we must keep the home fires burning
we just closed the year with tremendous
growth
we are back to growth even versus the
the free pandemic period and i always
i'm only very positive looking forward
about uh what we have to achieve
great well that's a that's a good high
note to end this conversation on sanji
thank you very much for joining us and i
wish you and your entire team at bacardi
in india a lot of good luck thank you
thank you
thank you very much thank you and thank
you very much for watching we'll be back
again with another conversation on media
dialogue so do look out for us thank you
[Music]
media dialogues in 2022
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