How I Got My First Users For My Apps (14 Apps, Solo Dev, Profitable)
Summary
TLDRIn this video, the speaker shares insights from their journey building 14 different apps over the past five years. They explore the challenges and strategies of acquiring users, contrasting organic growth tactics like social media marketing with direct, cold outreach. They discuss the value of building intimate, direct relationships with B2B users through personal communication, highlighting cold outreach as a major growth driver. The speaker reflects on the shift from consumer-focused to B2B apps, emphasizing the importance of feedback loops and personalized engagement for success.
Takeaways
- 😀 Focus on organic social media marketing by creating content that aligns with popular trends, while integrating your product in a non-salesy way.
- 😀 TikTok live streaming can be effective in building connections with potential users, but it requires time and effort to sustain engagement.
- 😀 Reddit marketing works best when you contribute value to niche communities, avoiding direct self-promotion to prevent backlash.
- 😀 Cold outreach via platforms like Instagram and LinkedIn can help build a more intimate relationship with B2B users, although it's slower than viral marketing.
- 😀 It’s important to build a direct line of communication with your users to get feedback and insights on product improvements.
- 😀 Cold outreach is a valuable growth lever for B2B apps, offering personalized engagement and better retention over time.
- 😀 Social media viral content has the potential to scale quickly, but it can be unpredictable, unlike the more controlled, slow pace of cold outreach.
- 😀 Trying different marketing strategies allows you to understand your audience and refine your approach based on real-world feedback.
- 😀 Even though live streaming on platforms like TikTok can be tiring, it provides a personal connection and real-time interaction with potential customers.
- 😀 Building your first users can be difficult, but a combination of strategies like organic social media, live streaming, and outreach will set a solid foundation for growth.
Q & A
What is the main strategy discussed in the video for acquiring the first users for an app?
-The main strategy discussed is leveraging organic social media content, particularly platforms like TikTok, to reach potential users through viral trends and engaging posts that showcase the app's functionality.
What is the key difference between acquiring users for B2C and B2B apps?
-For B2C apps, the focus is on building awareness and engagement through social media and viral content. In contrast, B2B apps involve more personalized outreach, such as cold emailing and direct messaging, to build stronger, more direct relationships with potential users.
How did the speaker use TikTok to promote an app?
-The speaker used TikTok by creating engaging content that tied into viral trends while subtly promoting the app. They also used TikTok Live to showcase the app and interact with potential users, though the time investment was high.
What challenge did the speaker face when using TikTok for app promotion?
-The main challenge was that live streaming and regular TikTok content required significant time commitment, and while it helped acquire initial users, it did not scale effectively beyond that.
What strategy worked better than TikTok live streaming for another entrepreneur’s app?
-The entrepreneur used TikTok live to promote a high-ticket course, which was more successful as it was targeted towards a specific audience and had a clear value proposition.
What role does Reddit play in acquiring users for an app?
-Reddit can be a powerful tool for organic user acquisition due to its active communities. However, marketing on Reddit requires careful attention to subreddit rules, as direct promotion is often discouraged, and there’s a risk of getting banned.
How did cold outreach work for the speaker’s B2B app?
-Cold outreach for the B2B app involved using social media platforms like LinkedIn and Instagram to directly message potential users, creating more intimate relationships by offering personalized communication and support.
What are the advantages of cold outreach in a B2B context compared to viral marketing?
-Cold outreach allows for a more personal and direct connection with potential users, enabling immediate feedback and stronger customer relationships. Unlike viral marketing, which can be fast but impersonal, cold outreach ensures direct interaction with each lead.
Why is cold outreach considered slower than viral marketing methods?
-Cold outreach involves reaching out to one person at a time, making it a slower process. In contrast, viral marketing can rapidly reach large audiences and generate instant attention, but it lacks the intimacy and direct feedback loops that cold outreach provides.
What is HubSpot’s free resource mentioned in the video, and how can it help app creators?
-HubSpot’s free resource offers over 200 AI-powered business ideas, tailored to different niches. It also provides actionable steps for getting started with each idea, helping aspiring app creators choose a niche and leverage AI tools to grow their content businesses.
Outlines

このセクションは有料ユーザー限定です。 アクセスするには、アップグレードをお願いします。
今すぐアップグレードMindmap

このセクションは有料ユーザー限定です。 アクセスするには、アップグレードをお願いします。
今すぐアップグレードKeywords

このセクションは有料ユーザー限定です。 アクセスするには、アップグレードをお願いします。
今すぐアップグレードHighlights

このセクションは有料ユーザー限定です。 アクセスするには、アップグレードをお願いします。
今すぐアップグレードTranscripts

このセクションは有料ユーザー限定です。 アクセスするには、アップグレードをお願いします。
今すぐアップグレード5.0 / 5 (0 votes)