BNI Ed Slot: How to Do a 60 Seconds (Weekly Presentation) in BNI - Part 1

Summary

This video script discusses how to improve your 60-second BNI (Business Network International) presentations. The speaker critiques the standard BNI structure, suggesting more engaging strategies such as skipping repetitive introductions, focusing on storytelling, and asking for specific referrals. The importance of ending with your name, rather than starting with it, is emphasized to help people remember your presentation. The speaker also advises caution with memory hooks, as they can become predictable and lose their impact. The video promises more specific tips in the following week to further enhance these presentations.

Takeaways

• 😀 Focus on improving the quality of 60-second presentations, not just adhering to a strict structure.
• 😀 The BNI structure for 60-second presentations includes specific slots, but it’s important to adapt it for better engagement.
• 😀 Saying your name and business name at the start may not always be necessary if there are no guests or new members.
• 😀 Avoid starting with repetitive information if your audience already knows your name and business.
• 😀 Instead of just listing what you do, tell a story to highlight the benefits of your product or service.
• 😀 Give clear, specific requests for referrals so that others have something actionable to do after your 60-second pitch.
• 😀 Use compelling and vivid stories to illustrate your service's value rather than just listing facts or services.
• 😀 Reiterate your name and business at the end of your pitch, instead of at the beginning, to improve audience retention.
• 😀 The 'memory hook' can often become predictable and lose its effectiveness, especially if it’s overused within the same chapter.
• 😀 The most impactful 60-second presentations are those that encourage action and make your audience remember you.
• 😀 It's important to be strategic with your pitch structure, keeping the audience engaged and focused on what you want them to do.

Q & A

Why does the speaker believe the 60-second presentation structure in BNI could be improved?

The speaker believes the current structure, while useful, includes unnecessary elements, such as stating your name and business every time, which can be repetitive for members who already know you. They suggest a more impactful and engaging approach to make the presentation more memorable.

What specific change does the speaker suggest for the beginning of the 60-second presentation?

The speaker suggests starting with a story or example that demonstrates the impact of your service, rather than stating your name and business right away. This approach helps capture attention and makes the message more memorable.

Why does the speaker question the need to state your category or title in the 60-second presentation?

The speaker points out that your category or job title is already visible on badges or BNI materials, so stating it might be redundant. Instead, they advocate for focusing on what you actually do and the value you provide.

What role do stories play in a 60-second presentation according to the speaker?

Stories are crucial in making your presentation more engaging. By sharing vivid, relatable examples, such as real-life situations where your service helped someone, you create a more memorable and impactful message.

How should one make their request in a 60-second presentation more effective?

Instead of vaguely asking for referrals, the speaker advises being specific about the type of people or situations you're looking for, giving the audience a clear direction on who they should refer to you.

What does the speaker say about referring someone with confidence?

The speaker emphasizes that you don’t need to explicitly state why people can refer you with confidence, as long as your story is compelling. If your presentation clearly demonstrates your expertise and reliability, the audience will naturally feel confident referring you.

When should you mention your name and business in the 60-second presentation?

The speaker suggests mentioning your name and business at the end of the presentation, rather than the beginning. This helps to leave a lasting impression and ensures that the audience remembers you after your presentation.

What is the speaker’s opinion on using a memory hook in the 60-second presentation?

While the speaker acknowledges the usefulness of a memory hook, they caution against using the same one every week. If the audience becomes familiar with it, it can lose its effectiveness and turn into a routine rather than a memorable element.

Why does the speaker suggest that telling stories can help generate referrals?

Telling vivid and specific stories allows the audience to connect with your message emotionally and understand how your service can help in real-life scenarios. This makes it easier for them to recognize opportunities to refer you.

What will the speaker focus on in next week’s session regarding 60-second presentations?

Next week, the speaker plans to give specific, actionable tips on how to improve the content and delivery of the 60-second presentation, offering more practical advice to make the presentations more effective.