Videoaula 3: Pitch Deck: Como estruturar um bom Pitch

Summary

This video introduces the importance of micro and small businesses (MPS) in Brazil, making up 97% of companies in the country. It explores the challenges faced by startups, which are small, innovative companies aiming to scale their products or services. These startups often seek investment to grow, but must present a compelling pitch to attract investors. The video emphasizes the significance of perceived quality and competitive advantage in securing funding, highlighting the key elements of a successful startup pitch and the role of investors in driving business growth.

Takeaways

• 😀 Micro and small businesses (MPs) make up 97% of the companies in Brazil, with annual turnovers up to 4.8 million reais.
• 😀 MPs can range from 10 to 49 employees in commerce and 20 to 99 employees in industry, playing a crucial role in the Brazilian economy.
• 😀 Individual micro-enterprises serve self-employed individuals and can have as few as one employee, but many struggle to survive in the market.
• 😀 Startups are innovative companies aiming to create scalable products or services, with a high-risk, high-reward potential for investors.
• 😀 A startup generally has low initial costs, relying on the founders’ own resources, but seeks external investment for expansion.
• 😀 The key risk for startups is the uncertainty of market consolidation, making them appealing yet risky for investors.
• 😀 Investors are attracted to startups with strong business models, scalable potential, and a positive socio-environmental impact.
• 😀 Facebook’s early success highlights how a large customer base and user engagement can drive investor interest over immediate revenue.
• 😀 The pitback (pitch deck) is crucial for presenting the startup to potential investors, requiring a clear and concise structure.
• 😀 A good pitback should begin with the project’s objective, followed by market distribution channels, competitive advantages, and key quality characteristics.
• 😀 The perception of quality by investors plays a significant role in gaining approval for funding, as it directly influences their trust in the startup's success.

Q & A

What is the importance of micro and small businesses (MPs) in Brazil?

Micro and small businesses (MPs) are crucial to the Brazilian economy, accounting for 97% of companies operating in Brazil. They generate significant employment and contribute to the country's overall economic activity, with MPs having turnovers up to 4.8 million per year.

What distinguishes individual micro-enterprises from other micro and small businesses?

Individual micro-enterprises are typically created to regulate self-employment and may have only one employee. Despite this, many struggle to remain in the market, facing challenges due to limited resources.

How do startups differ from other businesses in terms of their products and services?

Startups are characterized by their focus on innovation. They aim to develop new products or services that can be scaled and commercialized on a large scale, differentiating themselves from businesses that sell already existing products.

What are some of the key challenges faced by startups?

Startups face high risks due to the uncertainty of whether their innovative product or service will succeed in the market. They often lack resources, and if their product is slow to scale, it can lead to management problems and difficulty staying in business.

What role do investors play in the growth of a startup?

Investors provide financial support to startups, helping them to develop processes and expand the business. In return, if the startup proves profitable, investors may reinvest and help the company reach a larger market.

What factors make startups attractive to investors despite the high risks?

Startups can attract investors through their potential for high scalability and the possibility of significant returns. Investors are particularly interested in businesses that demonstrate innovative products, strong growth potential, and the ability to reach large markets.

What is the importance of the pitch for a startup looking for investment?

A pitch is essential for presenting the startup to investors. It should be clear, concise, and structured, explaining the project’s objective, development process, distribution channels, market served, and competitive advantage, as well as addressing key quality characteristics.

What are some key quality characteristics that startups need to demonstrate to attract investors?

Startups must demonstrate quality characteristics such as durability, reliability, functionality, appearance, repairability, contact quality, and price. These qualities help show the potential for success in the market and increase the likelihood of securing investment.

How does perceived quality influence a startup's chances of attracting investors?

Perceived quality is crucial in generating interest from investors. While assured quality is important, investors are more likely to be attracted to startups that demonstrate their product's value through perceived quality, which impacts market acceptance and consumer interest.

Why is the investor’s involvement considered crucial for a startup's success?

An investor’s involvement goes beyond financial contribution; it includes active support in developing business processes, expanding reach, and ensuring long-term sustainability. Their engagement can significantly enhance a startup's chances of success in a competitive market.