【Google廣告教學】你真的會用Google Ads嗎？最新8大Google廣告類型介紹，學懂什麼時候用、怎麼用才能有業績? Google Ads 教學 超簡單行銷

Summary

This video script by Sorla from 'Super Simple Marketing' demystifies Google Ads, highlighting the importance of understanding different ad types for effective marketing. It emphasizes the insufficiency of mere setup and budget allocation, and the need for strategic use of the eight main ad types: Search, Shopping, Video, Display, Smart, Demand Gen, and App campaigns. The script guides on targeting options and positions each ad type within the marketing funnel to maximize conversions, suggesting when and how to use them for optimal results.

Takeaways

• 🔍 Google Ads involves more than just keyword research and budget setting; it requires strategic use of different ad types for effective marketing.
• 🚫 Many accounts fail because they use ad types without understanding their purpose, leading to wasted budget and poor performance.
• ⏸ In 2024, to improve Google Ads performance, it's crucial to pause and reassess the reasons for using specific ad types and understand their proper applications.
• 🔢 Google Ads offers 8 main ad types, each with distinct uses and targeting options, essential for tailoring campaigns to specific business goals.
• 🎯 Targeting in Google Ads isn't limited to keywords; it also includes audience, demographics, location, and device targeting, which are vital for ad precision.
• 🛍️ Passive marketing ads like Search and Shopping campaigns are triggered by user searches and are best for转化at the bottom of the marketing funnel with higher conversion rates.
• 📺 Active marketing ads such as Display and Video campaigns target specific audiences or interests, suitable for the top and middle of the marketing funnel for customer acquisition and remarketing.
• 🌐 Google's AI-driven ad types like Smart, Demand Gen, and Performance Max automate ad placement and targeting based on machine learning, requiring less control but demanding clear conversion goals.
• 📈 The effectiveness of Display and Video ads can be optimized by using high-quality creatives and aligning with user interests and behaviors.
• 📱 App campaigns are a specific ad type for promoting mobile applications, primarily appearing on Google Play, search engines, YouTube, and Discover.
• 📊 Utilizing the marketing funnel model helps in strategically applying different ad types at each stage, from awareness to conversion, enhancing overall campaign performance.

Q & A

What is the common mistake Sorla identifies with Google Ads users in the script?

The common mistake is that users do not fully understand why they are using a particular ad type and often choose ad types based on general assumptions rather than specific strategies.

How many types of ad types does Google Ads offer according to the script?

Google Ads offers 8 main types of ad types, and sometimes a ninth type for hotels.

What are the four targeting options that Google Ads can utilize besides keywords?

The four targeting options are Audience, Demographics, Location, and Device.

What are the two main types of passive marketing in Google Ads?

The two main types of passive marketing in Google Ads are Search Ads and Shopping Ads.

How does the script suggest using Search Ads at the beginning of a campaign?

The script suggests using Search Ads at the beginning to gather data on customer behavior, their search keywords, and purchasing patterns to understand the target audience better.

What is the purpose of Shopping Campaigns in Google Ads?

Shopping Campaigns are designed to target e-commerce businesses, showing product images and information based on product descriptions and titles to attract potential buyers.

What are the two main types of active marketing in Google Ads mentioned in the script?

The two main types of active marketing in Google Ads are Display Ads and Video Ads.

How can Google Display Network (GDN) be used for remarketing?

GDN can be used for remarketing by targeting customers who have previously clicked on search ads or visited the website but did not complete the purchase.

What is the main advantage of using Video Ads on YouTube?

Video Ads on YouTube can be highly targeted based on user preferences and subscription patterns, making them effective for brand awareness and remarketing.

What is the script's suggestion for using Smart Campaigns, and for whom are they suitable?

Smart Campaigns are suggested for local businesses, especially those without a website, as they are easy to set up and managed entirely by Google, although they offer limited control and feedback.

What is the role of Performance Max (PMax) in the Google Ads strategy?

Performance Max is a comprehensive ad type that uses AI to manage all aspects of ad delivery, focusing on conversions, and is suitable for advertisers with clear conversion goals and sufficient conversion data.

How does the script recommend using the marketing funnel to organize ad types in Google Ads?

The script recommends starting from the bottom of the marketing funnel with Search and Shopping Ads for direct conversions, using Display and Video Ads for remarketing and awareness, and introducing Performance Max and Demand Gen for broader audience engagement and conversion optimization.