Cara Mengenali Dan Memahami Kebutuhan Pelanggan | Efektif Berinovasi | Value Proposition Canvas

Summary

Innovation is key to business success, yet 72% of new products fail. The Canvas Value Proposition tool, developed by Alexander Osterwalder, helps businesses increase their chances of success by aligning products with customer needs. The tool consists of two parts: the Customer Profile, which identifies customer jobs, pains, and gains, and the Value Map, which outlines how products relieve pains and create gains. A real-world example, Airbnb, demonstrates how understanding customer needs can lead to groundbreaking business solutions. By using this approach, businesses can design innovative products that meet customer expectations and stand out in a competitive market.

Takeaways

• 😀 Innovation is crucial for businesses to stay relevant and meet customer needs.
• 😀 According to research by Simon, Coure and Partner, 72% of new product innovations fail.
• 😀 A 72% failure rate means that most new products or services don't meet customer expectations.
• 😀 Businesses should consider whether they want to invest in an innovation with a 72% failure rate.
• 😀 The Canvas Value Proposition is a tool that helps businesses increase the chances of innovation success.
• 😀 The Canvas Value Proposition consists of two parts: Customer Profile and Value Map.
• 😀 The Customer Profile focuses on understanding customer jobs, pains, and gains.
• 😀 The Value Map highlights the product or service features, pain relievers, and gain creators.
• 😀 Successful innovation happens when products or services address real customer needs and solve their problems.
• 😀 A real-world example of the Canvas Value Proposition is Airbnb, which aligned their service with customer needs for affordable, accessible lodging during conferences.
• 😀 To use the Canvas Value Proposition, businesses must first identify their target customers, understand their needs, and then design solutions that provide value.

Q & A

What is the importance of innovation for a business?

Innovation is crucial for a business to stay relevant and meet customer needs. It helps businesses solve problems and improve their customers' lives, ensuring continued growth and competitiveness.

What percentage of new products or services fail according to the study mentioned?

According to the study, 72% of new products or services fail, indicating that most innovations don't resonate with customers or meet their needs.

What is the Canvas Value Proposition, and why is it important?

The Canvas Value Proposition is a tool created by Alexander Osterwalder that helps businesses design products or services that align with customer needs. It is important because it improves the likelihood of success by ensuring that innovations meet real customer demands.

What are the two main parts of the Canvas Value Proposition?

The two main parts of the Canvas Value Proposition are the Customer Profile (which focuses on the target audience and their needs) and the Value Map (which outlines how the product or service addresses those needs).

What are the three aspects of the Customer Profile in the Canvas Value Proposition?

The three aspects of the Customer Profile are Customer Jobs (tasks or goals customers want to complete), Customer Pains (obstacles or problems customers want to avoid), and Customer Gains (benefits or outcomes customers expect from the product or service).

What are the three aspects of the Value Map in the Canvas Value Proposition?

The three aspects of the Value Map are Products/Services (features that solve customer problems), Pain Relievers (how the product helps avoid or reduce customer pains), and Gain Creators (how the product provides benefits or solutions to customer needs).

How did Airbnb use the Canvas Value Proposition in their business model?

Airbnb founders used the Canvas Value Proposition by identifying their target customers—conference-goers in need of affordable and convenient lodging. They addressed customer pains (e.g., being far from the conference and expensive hotels) and offered a product that created gains (e.g., close accommodation and breakfast).

What steps should a business take to use the Canvas Value Proposition?

A business should first identify its target customers, understand their goals, pains, and desired gains. Then, the business should develop products or services that address these needs by relieving pains and creating gains.

Why is having a good value proposition essential for business success?

A good value proposition is essential because it helps businesses differentiate themselves in a competitive market. It ensures that products or services meet customer needs, which leads to greater customer satisfaction and business growth.

What is the main takeaway about innovation and the Canvas Value Proposition from the video?

The main takeaway is that innovation is not just about creating new products but about solving customer problems. Using tools like the Canvas Value Proposition helps businesses design products and services that truly meet customer needs, increasing the chances of success.