I Tried Youtube Shorts for 365 Days!

Isaac

30 Jun 202304:58

Summary

TLDRThe video script from the ZIO YouTube channel shares insights on creating viral short-form content, emphasizing the importance of branding, niche selection, and consistency. It advises analyzing successful content, simplifying explanations, and focusing on quality improvements. The speaker details their journey, including the creation of a 'viral recipe' and adapting to changing algorithms, ultimately facing copyright issues and the need for resilience and adaptability.

Takeaways

🎥 The speaker runs a YouTube channel called ZIO, focusing on Marvel movies.
🚀 The channel achieved millions of views but the speaker realized there's a faster way to grow.
🏷️ Treat your YouTube channel as a brand with consistent fonts, colors, and branding elements.
🛠️ Use tools like Midjourney for creating logos and banners if you're not a designer.
📈 Choose a niche for your content and ensure there's an audience interested in that niche.
🔍 Analyze successful channels in your niche to understand what type of content performs well.
📝 Create a 'viral recipe' by noting what makes your most viewed videos stand out.
🕊️ Start publishing videos without overthinking; there will be time to improve as you go.
📊 After publishing consistently, analyze your videos' performance using metrics like view count, retention, and swipe rate.
🔄 Be prepared to revise your content strategy if the 'golden formula' stops working due to changing trends.
📉 The speaker faced a copyright strike and demonetization, highlighting the importance of original content and fair use.
💪 The key principle for channel success is determination, learning from setbacks, and maintaining motivation.

Q & A

What is the name of the YouTube channel mentioned in the transcript?
-The name of the YouTube channel mentioned is ZIO.
What type of content does the ZIO channel primarily focus on?
-The ZIO channel primarily focuses on making short and long-form videos about Marvel movies.
What is the main goal of the speaker in the video?
-The main goal of the speaker is to explain how to quickly achieve high views on YouTube by creating short-form content that goes viral.
What is the first step the speaker suggests to start a YouTube channel?
-The first step suggested is to treat your channel as a brand, decide on fonts and colors, and keep them consistent throughout the channel.
Why is it important to have a logo and a banner for a YouTube channel?
-Having a logo and a banner is important as it helps in branding the channel and making it visually consistent and recognizable.
What tool did the speaker use to create their logo and banner if they were not a good designer?
-The speaker used Midjourney to create their logo and banner.
What should a YouTube channel owner do before starting to create content?
-The channel owner should pick a niche they are interested in and ensure there is an audience for that niche's content.
How can one find popular niches on YouTube?
-One can ask ChatGPT for a list of popular niches or search Wikipedia for a list of hobbies to find a niche of interest.
What is the speaker's advice for new YouTubers regarding the production of their first videos?
-The speaker advises new YouTubers not to overthink it and to spend as little time as possible on making each video, especially when starting out.
What should a YouTuber do after publishing videos for about three weeks?
-After publishing videos for about three weeks, a YouTuber should go back and analyze data to see which videos are doing well and understand what makes them different from the rest.
What metrics should a YouTuber focus on when analyzing the performance of their short-form content?
-A YouTuber should focus on view count, retention, and swipe rate when analyzing the performance of their short-form content.
What did the speaker do after realizing their viral formula was no longer working?
-The speaker repeated steps three and four, analyzed better-performing videos, and updated their viral recipe list with new points.
What was the consequence of the speaker's channel receiving a copyright strike?
-After receiving a copyright strike, the speaker's channel was demonetized due to reused content that did not meet fair use standards.
How did the speaker adapt their content strategy after the copyright issue?
-The speaker went back to adding voiceovers to their videos, repeated the analysis process, and planned to reapply to the YouTube Partner program.
What principle did the speaker emphasize as crucial for success on YouTube?
-The speaker emphasized determination as the key principle, encouraging continuous learning, improvement, and maintaining motivation despite challenges.

Outlines

00:00

📚 Revamping YouTube Channel Strategy

The speaker discusses their experience running a faceless YouTube channel called ZIO, which focuses on Marvel movies. Initially, they achieved millions of views but later realized there was a faster way to success. They share their method for creating short-form content that can go viral quickly. The speaker emphasizes the importance of treating the channel as a brand, maintaining consistent fonts and colors, and having a clear niche. They also suggest using tools like Midjourney for design and analyzing successful content in the niche to replicate their success. The speaker advises not to overthink the initial content creation and to focus on continuous improvement in various aspects of video production.

🔍 Analyzing and Adapting to YouTube Trends

This paragraph delves into the analytical aspect of YouTube content creation. The speaker explains the importance of reviewing data after publishing content consistently for a few weeks to understand which videos perform well and why. They highlight the key metrics to monitor, such as view count, retention, and swipe rate, and the necessity of re-watching and analyzing the most viewed videos to identify their unique elements. The speaker then encourages creating a 'viral recipe list' to replicate the success in future videos, which they did, leading to more viral content and eventually monetization of their channel.

🔄 Adjusting to Changing YouTube Algorithms

The speaker recounts an experience where their previously successful content formula stopped working, resulting in decreased views and ad revenue. They emphasize the need to revisit the analysis and improvement steps to adapt to changes in YouTube's algorithms and viewer preferences. Upon doing so, they discovered that videos with sound effects at the beginning, attention-grabbing graphics, and cool movie edits without voiceovers were performing better. Implementing these insights led to increased traction and ad revenue, demonstrating the importance of staying flexible and responsive to platform dynamics.

🚫 Navigating Copyright Issues on YouTube

The speaker shares a setback they faced when their channel received a copyright strike and was demonetized due to reused content that did not meet fair use standards. Despite this challenge, they remained determined, returning to adding voiceovers and refining their content strategy. The speaker plans to reapply for the YouTube Partner program and concludes with a message of determination, urging others to learn from experiences, improve, find solutions, and maintain motivation despite challenges.

Mindmap

Keywords

💡faceless YouTube channel

A 'faceless YouTube channel' refers to a channel that does not feature the creator's face or personal identity in the content. This anonymity can help focus on the content itself rather than the creator. In the script, the creator mentions running such a channel for over two years, which has garnered millions of views.

💡ZIO

ZIO is the name of the YouTube channel discussed in the script. It is a specific example used by the creator to illustrate their journey and strategies for growing a YouTube channel. The channel produces content related to Marvel movies.

💡short form content

Short form content refers to videos that are brief and to the point, often used on platforms like YouTube Shorts or TikTok. The script emphasizes the importance of creating short form content to quickly gain views and go viral, as part of the channel's strategy.

💡branding

Branding in the context of a YouTube channel involves creating a consistent visual identity, including fonts and colors, to make the channel recognizable. The script suggests treating the channel as a brand and maintaining consistency in its visual elements.

💡Midjourney

Midjourney is mentioned as a tool for creating logos and banners if one is not adept at design. It represents an alternative solution for content creators to achieve professional-looking channel aesthetics without needing advanced design skills.

💡niche

A niche refers to a specific segment or category within a market, in this case, the type of content the channel focuses on. The script advises picking a niche with an existing audience interest, such as Marvel movies, to increase the chances of success.

💡analysis

Analysis in this context means examining other successful channels within the same niche to understand what type of content is popular. The script describes using this method to identify successful content formats like 'did you know' videos about movies.

💡viral recipe

A 'viral recipe' is a list of elements or characteristics that have been identified as contributing to a video's virality. The script suggests creating such a list by analyzing successful videos and then incorporating those elements into new content.

💡monetization

Monetization on YouTube refers to the process of earning revenue from the channel, typically through ads. The script mentions achieving monetization in December 2022, indicating a milestone in the channel's growth.

💡copyright notice

A copyright notice is a legal claim made by the owner of copyrighted material, asserting their rights. In the script, the creator receives a copyright notice from YouTube, leading to the removal of videos and a strike against the channel.

💡determination

Determination is the quality of being resolute and committed to achieving a goal despite obstacles. The script concludes by emphasizing the importance of determination in overcoming challenges and continuing to improve the channel.

Highlights

The speaker ran a faceless YouTube channel for over two years, achieving millions of views, but later realized a faster method to gain similar results.

The channel 'ZIO' focuses on making short and long-form videos about Marvel movies.

The video emphasizes creating short-form content and getting quick views by going viral.

Treating your channel as a brand involves maintaining consistent fonts and colors.

Creating a logo and banner is essential, and tools like Midjourney can be used if one is not a good designer.

Selecting a clear niche is crucial for success on YouTube, and AI like ChatGPT or Wikipedia can help identify popular niches.

Analyzing other successful channels in your niche to understand what type of content is performing well is recommended.

The speaker found 'did you know' fact videos about movies doing well in their niche.

It's advised not to overthink the creation process, especially when starting out, and to publish the first video as soon as possible.

Continuously improving the video style, such as transitions, subtitles, and sound effects, is key to enhancing video quality.

After publishing consistently for about three weeks, the speaker's first viral video was made.

Analyzing data, such as view count, retention, and swipe rate, is crucial to understanding which videos perform better.

Creating a 'viral recipe list' helps in replicating the success of the most viewed videos.

The speaker's experience shows that even after monetization, a strategy may need revision if views decrease.

Adapting to changes, such as adding sound effects and graphics, can help revive a channel's performance.

Facing copyright issues and demonetization due to reused content is a significant challenge that content creators must be aware of.

Determination and continuous improvement are key principles for overcoming challenges and maintaining channel growth.