PENTINGNYA MEMBANGUN HUBUNGAN DENGAN TELEVISI

Summary

This video emphasizes the importance of building strong media relations with television stations for PR professionals. It explains how television remains a powerful media platform, even amid the rise of digital media, and outlines steps for establishing effective media relations. Key tips include understanding target audiences, working closely with journalists, creating high-quality content, and maintaining ongoing relationships with the media. The video also highlights the necessity of being responsive, transparent, and consistent to foster trust and credibility in the long run.

Takeaways

• 😀 Understand the importance of media relations, especially with television, for increasing awareness of a company's products or programs.
• 😀 Television remains a powerful medium, combining both audio and visual elements, which makes it attractive and enduring despite the rise of new media.
• 😀 Television audiences in Indonesia remain substantial, with 56 million viewers even after the transition from analog to digital TV.
• 😀 Before establishing media relations, it's crucial to understand your target audience and their preferences, as it influences media choices.
• 😀 The types of television include analog, digital, local subscription, and community TV, each serving different audience needs and purposes.
• 😀 Television program production follows three phases: pre-production (creative idea, script, storyboard), production (filming, audio capture), and post-production (editing, airing, evaluation).
• 😀 To build strong media relations, it's essential to understand the characteristics of different TV channels and their focus (e.g., news vs. entertainment).
• 😀 Building personal relationships with journalists or TV reporters is key to successful media relations, as it fosters ease of collaboration and trust.
• 😀 PR professionals must ensure their content is of high quality and suitable for television broadcasting, as TV stations have strict content standards.
• 😀 Being a responsive PR professional is critical—quick and accurate responses to journalists' inquiries help maintain strong media relationships.
• 😀 Trust is crucial in media relations, so always provide truthful and verified information to maintain credibility and avoid damaging the company's image.

Q & A

Why is it important to build media relations with television stations?

Building media relations with television stations is crucial because television still has a large and engaged audience. Despite the rise of new media platforms, television combines audio and visual elements, which makes it a unique and effective medium for reaching a wide audience.

How many people were watching television in Indonesia before and after the transition from analog to digital TV?

Before the transition from analog to digital TV, the number of active television viewers in Indonesia was 59 million. After the transition, the number decreased slightly to 56 million, but it still represents a large number of people.

What are the three main stages in television production?

The three main stages in television production are pre-production, production, and post-production. Pre-production involves creating a concept and writing a script, production is about capturing footage and audio, and post-production includes editing and finalizing the program before it airs.

What is the significance of the pre-production phase in TV program creation?

Pre-production is crucial because it involves developing creative ideas, writing a script, creating storyboards, and planning the program's location and logistics. This phase sets the foundation for the rest of the production process.

What is the role of a creative team in television production?

The creative team is responsible for generating fresh and innovative ideas for TV programs. They develop these ideas into scripts, create storyboards to visualize the program, and plan logistics, such as selecting locations and props.

Why should PR professionals understand the audience of different television stations?

Understanding the audience of different TV stations is essential for PR professionals because it helps determine which media channels align with the company's target audience. Knowing the audience ensures that the content resonates with viewers and maximizes the impact of the media outreach.

What distinguishes press relations from media relations in PR?

Press relations refers to building relationships with individual journalists, whereas media relations involves broader strategies for working with media outlets. In media relations, the focus is on creating long-term, ongoing engagement with media professionals.

Why is it important to build personal relationships with journalists?

Building personal relationships with journalists is important because it fosters trust and makes it easier to collaborate in the future. Personal relationships improve communication and ensure that the PR professional is seen as a reliable and accessible source.

How does a PR professional ensure that the content they pitch is acceptable for TV broadcasting?

PR professionals should ensure that the content they pitch is of high quality and meets the standards of television broadcasters. This includes creating well-scripted, engaging content that is relevant, informative, and visually appealing.

What role does responsiveness play in building successful media relations?

Responsiveness is crucial in media relations because journalists often have tight deadlines and need quick information. Being responsive helps build a strong reputation as a reliable and professional PR contact, which is essential for fostering long-term media partnerships.

Why is it essential to be honest and transparent in media relations?

Honesty and transparency are vital because providing false or misleading information can damage the credibility of both the PR professional and the company. Building trust with journalists and the public relies on consistently offering accurate and truthful information.