Steve Jobs introduces the iMac - 1998

pi1.com
4 May 201526:50

Summary

TLDRこのスクリプトは、新しい経営陣がApple社に入ってから10ヶ月が経過し、会社の復興と新たな製品の発表を告げる様子を描いています。Apple社の復興は、優れた人材の保有、株主価値の向上、市場シェアの増加、そしてウェブサイトへのアクセス数の増加を指標に示されています。また、消費者向け製品であるiMacとプロフェッショナル向け製品であるPower Macintosh G3、PowerBook G3の紹介とパフォーマンス比較がされています。特にiMacは、インターネットへのアクセスを簡単に高速化し、デザインと機能の両面で革新的で、大きな期待を集めている製品です。

Takeaways

  • 🍏 Appleは新しい経営陣が入ってから10ヶ月が経ち、会社の復興に成功したと報告されています。
  • 🛠️ Appleの社員の精鋭が夜や週末に働き、会社の復興に貢献しています。
  • 💡 Appleは新しい製品を発表し、製品戦略全体を紹介すると述べています。
  • 👥 Appleは非常に賢い取締役会と強力な経営陣を持っており、非常に優秀な社員が集まっています。
  • 📉 社員の離職率は15%に低下し、シリコンバレーの平均を下回る良い傾向を示しています。
  • 📈 AppleはCompUSAとのパートナーシップを通じて、製品の販売を大幅に向上させています。
  • 🌐 Appleのウェブサイトapple.comは、2000万以上のアクティブな顧客を有しており、訪問者数が10倍に増加しています。
  • 💻 Appleは市場シェアを3.4%から4%へと増加させ、市場での存在感を高めています。
  • 💰 Appleは業績回復を遂げ、過去6ヶ月で1億ドル以上の利益を生み出し、現金保有高も増加しています。
  • 🖥️ Appleは顧客のニーズに応えるために、プロダクトとコンシューマー向けのデスクトップとポータブルの4つの製品ラインナップを提供することを決定しました。
  • 💻 Power Macintosh G3は成功しており、発売6ヶ月で50万台を販売しています。
  • 🆕 新しいPowerBook G3はデザインからキーキャップまで全くとっかえされ、ポータブルコンピュータの新しい基準を設定すると発表されています。
  • 🖥️ iMacはインターネットへのアクセスとMacintoshのシンプルさを組み合わせたコンシューマー向け製品であり、非常に人気があると予想されています。

Q & A

  • 質問1: Appleの新しい経営陣が就任してからの成果は何ですか?

    -経営陣が就任してから10ヶ月間で、Appleは業績を回復し、株価の向上、利益の増加、従業員の離職率の低下など、多くの成果を挙げています。

  • 質問2: Appleがどのようにして従業員の離職率を低下させたのですか?

    -Appleは経営陣の強化とともに、従業員に多くのストックオプションを提供し、企業文化をより起業家的なものに変えました。これにより、離職率は33%から15%に低下しました。

  • 質問3: CompUSAとの提携がAppleにどのような影響を与えましたか?

    -CompUSAとの提携により、AppleのCPU収益のシェアが3%から15%に増加し、Apple製品の販売が大幅に向上しました。

  • 質問4: Appleのウェブサイトへの訪問者数はどのように変化しましたか?

    -10ヶ月間でウェブサイトへの訪問者数は100万ヒットから1000万ヒットに増加し、1日あたり100万から200万の訪問者を記録しています。

  • 質問5: Appleの市場シェアはどのように変化しましたか?

    -Appleの市場シェアは3.4%から4%に増加しました。四半期ごとに15%の成長を遂げており、今後もさらに増加する見込みです。

  • 質問6: Appleの財務状況についての報告は何ですか?

    -Appleは、最初の四半期に4700万ドルの利益を計上し、次の四半期には5500万ドルの利益を上げました。また、現金も1.6億ドルから2億ドルに増加しました。

  • 質問7: Appleの新しい製品戦略は何ですか?

    -Appleは、消費者向け製品とプロ向け製品の2種類を提供する戦略を採用し、それぞれにデスクトップとポータブルの2タイプを用意しています。

  • 質問8: Power Macintosh G3の性能について説明してください。

    -Power Macintosh G3は、PowerPC G3チップを搭載し、266 MHzのG3は同じクロックレートのPentium IIの2倍の速度を持つとされています。

  • 質問9: 新しいPowerBook G3の主な特長は何ですか?

    -PowerBook G3は、233、250、292 MHzのG3チップを搭載し、最大7時間のバッテリー寿命、12から14インチのディスプレイオプション、ホットスワップ可能なベイを備えています。

  • 質問10: iMacの主要な特長は何ですか?

    -iMacは、233 MHzのG3プロセッサ、15インチのディスプレイ、32MBのメモリ、4GBのディスクドライブ、24倍速CD-ROM、100Mbpsイーサネット、USBポートなどを標準装備しています。

Outlines

00:00

🎉 Appleの再起

新経営陣の10ヶ月間の努力により、Appleが再び軌道に乗ったことを報告。社員の離職率が大幅に減少し、製品戦略の発表も控えている。CompUSAとのパートナーシップやapple.comの利用者数の増加も成功の一因と述べている。

05:00

📈 財務状況の改善

Appleの財務状況が改善され、企業価値が向上している。株価の上昇や現金の増加について説明。Appleが持続可能な成長を遂げるための基盤が整っていると強調している。

10:01

💻 PowerBook G3の紹介

新しいPowerBook G3の紹介。G3チップの性能が他社製品を凌駕していることをデモを通じて証明。特にPhotoshopやMacromedia Directorの動作速度での比較により、その優位性をアピールしている。

15:08

🌐 iMacの発表

新しい消費者向け製品であるiMacを発表。インターネットの利用を簡単かつ高速にするために設計され、教育市場にも適していると説明。現行の消費者向け製品と比較して、iMacの優れた点を詳細に解説。

20:09

🔧 iMacのデザイン

iMacのデザインを詳細に紹介。透明な筐体や使いやすさに重点を置いた設計、先進的なインターフェースや高品質のディスプレイを強調している。

25:12

🏆 iMacの性能比較

iMacの性能を他社の最新モデルと比較。デモンストレーションを通じて、iMacの高速処理能力や使いやすさをアピールし、消費者向け市場での競争力を証明している。

Mindmap

Keywords

💡Apple

Appleは、このビデオの中心となる企業であり、コンピュータやデジタル機器の開発と販売を行っている。ビデオでは、Appleの新しい経営陣が10ヶ月で会社の方向性を転換させ、製品戦略を発表している。例えば、「Apple's back on track」というフレーズは、会社の回復と成長を示している。

💡management team

経営チームとは、企業の戦略や運営を担当する上層部の集まりを指す。ビデオでは、「a new management team took over at Apple」という文脈で、新しい経営チームがAppleの業績改善に貢献していると示唆している。

💡product strategy

製品戦略とは、企業が市場に投入する製品のラインナップや開発計画を策定するプロセスを指す。ビデオでは、「the whole product strategy」という言葉が使われており、Appleが将来の製品展開について語っている。

💡attrition rate

脱落率は、ある集団から退出する割合を指す。ビデオでは、「the attrition rate annualized was 33%」という文脈で、Appleが従業員の流出を減少させたことを示している。

💡stock options

株式オプションは、企業が従業員に将来の株式を割引価格で購入する権利を与える制度を指す。ビデオでは、「all of the key employees have lots of stock options」という文脈で、Appleが株式オプションを通じて従業員のモチベーションを高めていると示している。

💡distribution

流通は、製品が製造から消費者への到達までのプロセスを指す。ビデオでは、「we've made a lot of changes in the way Apple distributes its product」という文脈で、Appleが製品の流通方法を改善し、市場での地位を強化していると語っている。

💡CompUSA

CompUSAは、かつてアメリカで活動していた大きなコンピュータ小売チェーンである。ビデオでは、「partnering with CompUSA」という文脈で、AppleがCompUSAと提携し、製品の販売を拡大したと示している。

💡iMac

iMacは、Appleが発売した一体型のパーソナルコンピュータである。ビデオでは、「introduce iMac」という文脈で、新しいコンシューマ向け製品であるiMacを紹介しており、インターネットへのアクセスやデザイン、性能について強調している。

💡PowerBook G3

PowerBook G3は、Appleが開発したノートパソコンの一種である。ビデオでは、「a totally new PowerBook G3」という文脈で、新しく設計された高性能なノートパソコンを紹介しており、そのモジュール性やバッテリーの持続時間について触れている。

💡G3 chip

G3チップは、Appleが使用したパワーPCアーキテクチャのマイクロプロセッサである。ビデオでは、「based on the G3 chip」という文脈で、その高性能と速度について説明しており、iMacやPowerBook G3の中心となる部品となっている。

💡Pentium 2

Pentium 2は、Intelが開発したx86アーキテクチャのマイクロプロセッサである。ビデオでは、Appleの製品と比較する際に使われており、「a 266 MHz G3 is twice as fast as a 266 Pentium 2」という文脈で、G3チップのパフォーマンスを強調している。

💡Photoshop

Photoshopは、Adobe Systemsが開発したグラフィック編集ソフトウェアである。ビデオでは、Photoshopの動作デモンストレーションとして使用されており、Appleの製品がグラフィック処理において優れていることを示すために使われている。

💡Macintosh

Macintoshは、Appleが開発したパーソナルコンピュータのブランドである。ビデオでは、「full-blooded Macintosh」という文脈で、iMacがMacintoshの機能と特徴を備えていることを示している。

Highlights

Apple's new management team has been in place for 10 months and has led to a significant turnaround.

Apple's product strategy and new products are being announced.

Employee attrition rate has decreased from 33% to 15%, which is below the Silicon Valley average.

Apple has made significant changes in its distribution system, including a partnership with CompUSA.

Apple's online presence has grown, with 10 million hits and 1-2 million visitors per day on their website.

Apple's market share has grown from 3.4% to 4% in the most recent quarters.

Apple has turned profitable, making over a hundred million in the last six months.

Apple's cash reserves have increased to 1.6 billion dollars.

Apple's stock price has increased, adding two billion dollars to the company's worth.

Apple's product strategy focuses on two fundamental kinds of products: consumer and pro.

The Power Macintosh G3 has been a success, selling over 500,000 units in its first six months.

The PowerPC G3 chip is twice as fast as a Pentium 2 chip for a given clock rate.

A new PowerBook G3 has been introduced, redesigned from the processor to the keycaps.

The new PowerBook G3 offers modularity with hot-swappable bays for batteries and drives.

iMac is introduced as a consumer product combining the excitement of the internet with Macintosh simplicity.

iMac features a G3 processor, a 15-inch display, and advanced IO devices.

iMac is designed for networking and has built-in 100 megabit Ethernet.

The iMac's design is translucent and features a handle, making it visually distinct from other computers.

iMac's performance is demonstrated to be superior to other consumer computers.

Transcripts

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[Applause]

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it's

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been it's been 10 months since a new

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management team took over at Apple

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people have been working really you can

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see a lot of cars in the parking lots

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and nights in the weekends and because

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of their hard work I'm really pleased to

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report to you today that Apple's back on

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track

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and and because of this with the

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foundation this gives us we're going to

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Ann announc some great new products

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today and we're even going to roll out

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the whole product strategy today we do

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that I just want to spend a few minutes

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and take you through some examples of

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how apple is back on track the most

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important thing of course is people uh

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Apple's got now A very wise board of

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directors Apple's got a very strong

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senior management team I I would hold

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the senior management team at Apple up

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against any other in the industry but

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most important Apple's got some very

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talented employees just incredibly

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talented people and when you have great

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people the most important thing is to

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not lose

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them when I came back to last Apple last

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summer uh Apple was losing a lot of them

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the attrition rate annualized was

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33% which meant that if Apple kept

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losing people at that rate in a year a

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third of them would be

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gone and I'm very pleased to say that 10

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months later utri rate is

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15% and that that is under the Silicon

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Valley average today and that's a very

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good sign and part of that is because

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people now see how Apple can win again

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another part of that is because we've

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made Apple a much more entrepreneurial

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place all of the key employees have lots

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of stock

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options

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another another key thing that we've

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done is distribution we've made a lot of

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changes in the way Apple distributes its

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product a lot of tuneups across the

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distribution system and of course one of

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the bigger ones was at the national

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level partnering with CompUSA they're

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the biggest and they decided to reinvest

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in apple and it's worked out great as

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you know they put an Apple store within

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a store and each of their approximately

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170 stores throughout the us when we

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started this

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program Apple represented 3% of the CPU

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revenues sold by Comp

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USA six months later Apple represents

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15% of the revenues of CPU sold at

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compsa another area that we can gauge to

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see Apple's health is is the internet

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apple.com how many people are interested

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in apple now we've got over 20 million

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active customers they might be

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interested in coming to our website we

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have tons of prospective customers who

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might be interested a lot of suppliers a

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lot of software developers a lot of

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competitors and so this taken together

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can give us a general thermometer of

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what is the interest level of people

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about Apple and we've invested a lot

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into the website and a lot into the

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award-winning Apple store which is the

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gold standard of e-commerce now on the

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web and a year ago we had a million hits

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per day now the average visitor clicks

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about five to 10 times so that's 100 to

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200,000 visitors per day today nine 10

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months later we have 10 million hits a

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day on the website that's one to two

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million visitors a day coming to the

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Apple website and they're coming because

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they're interested in

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apple

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growth the quarter that ended December

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IDC reported that apple had a 3.4%

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market

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share the quarter that ended in March we

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actually grew our market share 15% to 4%

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now we're not thrilled with 4% market

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share but if we can grow our market

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share 15% every quarter we will see it

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going in the right direction which it is

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now and I think we expect it to rise

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quite a bit more based on some of the

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things you're going to see here today

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but it is now going in the right

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direction

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again and finance we have some pretty

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ambitious plans we want to develop a lot

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of great products we want to Market them

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takes

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money and our customers need to know

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that Apple's going to be here 10 years

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from now well we were able to turn the

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company around to profitability the

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first quarter the management team was in

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place and the quarter ending December

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Apple turned a profit of $47 million the

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last quarter we turned a profit of $55

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million so company has made over a

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hundred million in the last six months

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in a very turbulent time in the industry

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when other companies are breaking even

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or even losing money and I think that's

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a great accomplishment for the company

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in addition to that the company is

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growing cash we increased the cash to

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1.6 billion by adding $100 million in

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the quarter that ended December and for

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the last quarter that ended the end of

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March 200 million more was put in the

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bank this is really important and

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lastly last July if you took the number

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of shares outstanding and you multiplied

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it by the stock price the company was

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worth $ 1.8

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billion we've added two billion doar to

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the worth of the company since then and

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I think it's just getting going so these

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are some indications about how apple is

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back on so we went back to business

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school 101 and we

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said what do our products what do our

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customers want in our products what kind

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of products do they

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want and they wanted two fundamental

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kinds of products they wanted consumer

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products and they wanted pro products

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our design and Publishing customers

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primarily wanted the pro products our

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education customers primarily wanted the

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consumer products but they also wanted

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two different kinds of each one desktop

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and portable

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and we looked at this and we said now

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this looks pretty simple but we couldn't

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find a way to come up with anything else

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that captured what they wanted as

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succinctly and as clearly as this we

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said finally this is it we've got to

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make four great products and we can meet

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the needs of what our customers are

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telling us they want and we've spent the

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last 10 months working like crazy to try

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to do just that so the first one was the

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desktop Pro product

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right the core of our publishing market

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and of course we introduced that product

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in November based on the G3 chip it's a

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power Macintosh G3 and we've had

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exceptional success with this product

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we've sold over 500,000 of these in the

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first six months of the product's life

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making it the most successful new Mac in

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Apple's

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history the team did a superb job job on

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this product it's based of course on the

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powerpc G3 chip which is a screamer now

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its competitor of course is the pennium

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2 and what is remarkable what's hard to

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Fathom but true here is that for a given

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clock rate a power PC chip is twice as

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fast as a pennium 2 chip in other words

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a 266 mahz G3 is twice as fast as a 266

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pennium 2 or a 266 G3 is equal to to

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about a 500 MHz penum 2 of course you

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can't even make one of those but if you

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could that's what it would be equal

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to a 300 MHz G3 chip is equal to a 600

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mahz Pentium 2 now how do we know this

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we know this not only by using the

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systems but we got the best independent

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Benchmark there is which is bite

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magazines bite marks and these are sort

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of one of the gold standards in the

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industry of performance and they publish

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the results and here's the results the

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blue bar bars are the 266 and 300 MHz

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pennium twos and the bars on fire are

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the g3s and they just toast them and as

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a matter of fact um Intel we've been

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running some ads as you know Intel went

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back to B magazine said this can't be

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true and bite magazine examined all of

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their tests and they stood by their

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results and republished

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them now Intel has since come out with a

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400 MHz pennium 2o how does that Stack

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Up not much better

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not much better and so when we run these

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ads they're very effective in our

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testing and they're effective because

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they're true we are extremely happy

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today to introduce a totally new

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PowerBook G3 this thing has been

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redesigned from the processor to the

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keycaps and it is going to set the new

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gold standard for Portables out there it

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is hot it's also very beautiful this is

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a side profile here and this is what it

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looks like from the back the back of

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this thing even is gorgeous and oh one

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other

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thing it eats pennium notebooks for

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lunch

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too

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and it's got options on displays it's

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got a 12-in display that's 800 by 600

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same as the high-end Portables do now

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but it goes further for the first time

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in apple Portables it goes beyond 12-in

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displays to a 13-in 1024x 768 display

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and that same resolution in a 14in

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display 12 13 and

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14 in addition this thing is incredibly

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modular it's built with these two bays

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and so you can put one battery or two

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batteries and each battery gives you

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three and 1/2 hours of battery life so

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you can have up to 7 hours of battery

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life with two batteries you can also put

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in a floppy disc drive a CD ROM a DVD

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ROM drive or a third party Zip drive in

play10:12

there and the bays are all hot

play10:17

swappable the

play10:19

batteries the batteries are designed

play10:21

with a special feature just push a

play10:22

little button it tells you exactly the

play10:24

state of the battery whether it's in or

play10:25

out of the computer and it's got the

play10:26

best keyboard of any portable we know

play10:29

about out

play10:30

there now this thing is powered by a G3

play10:34

chip so it is a

play10:35

screamer and it comes in 33 233 250 and

play10:40

292 megahertz so we're putting our

play10:43

fastest chips into these things which we

play10:45

can do because ours don't draw very much

play10:47

power and you don't have to fry an egg

play10:49

on them and so we went out and said okay

play10:52

how does this stack up against the other

play10:54

pennium notebooks out there we found the

play10:56

fastest pennium notebook you can get

play10:58

matter fact they're really hard to get

play11:00

because they can hardly make them and we

play11:01

had one flowing in special this is the

play11:04

latest greatest one a 266 mahz P2 and

play11:08

these are the bite marks right 3.9 let

play11:12

me show you the three speed ranges of

play11:14

the new G3 power

play11:23

books so I'd like to invite Phil

play11:25

Schiller our vice president of worldwide

play11:27

product marketing on the stage to help

play11:29

me some demos Bill hi

play11:33

Steve

play11:36

good tell us about your computer here

play11:38

well I'm glad here to come out and try

play11:40

to take you on head-to-head because you

play11:41

asked me to go out and get the biggest

play11:43

and the best and I did um this is the

play11:45

brand new compact Amar 7800 there are

play11:47

thousands of Windows customers waiting

play11:49

in line right now to try to get their

play11:50

hands on this computer luckily we F some

play11:53

down to LA and got one before anyone

play11:55

else could leaving plenty of Windows

play11:56

customers in the Lurch because they

play11:58

couldn't get this very machine it's got

play11:59

a Pentium 2 the new mobile Pentium 2 266

play12:03

that's the fastest speed it runs at it's

play12:04

just been announced just come out it has

play12:07

a 512 backside cache it has advanced

play12:11

Graphics Port AGP from Intel with very

play12:14

fast 64bit Graphics so this has the

play12:16

fastest processor the fastest notebook

play12:18

graphics and compact's really excited to

play12:20

bring this to the whole Windows Market

play12:22

you can't get much better than this I'm

play12:26

scared so we're just going to have to

play12:28

find out now up on this screen on your

play12:30

left we have the compact Armada it's a

play12:34

$5,400 machine as fast as you can

play12:37

possibly get penum 2 266 in the middle

play12:41

we have our new PowerBook G3 running at

play12:43

233 MHz and on the far right we have the

play12:46

G3 running at 292 mehz of course both of

play12:49

these machines are less money than the

play12:51

compact so let's go ahead what we're

play12:53

going to do now is we're going to run

play12:54

two demos the first is going to be a

play12:55

demo of Photoshop what a lot of our

play12:57

customers like to do and have been dying

play12:59

to do on a fast portable so we've got

play13:01

Photoshop here and we've got exactly the

play13:03

same file on all of these computers the

play13:06

file has got 40 Photoshop actions in it

play13:09

that happen automatically and it's about

play13:12

um 27 megabytes exactly the same file so

play13:15

we're going to get this queued up on all

play13:17

three machines and we're going to have a

play13:18

bake off

play13:20

here and Steve this is a great demo

play13:23

because even a lot of the Intel people

play13:25

show off Photoshop to take advantage of

play13:27

the fast MMX processing in ium too so

play13:31

same demos Intel does we can do

play13:33

crossplatform all right you ready to go

play13:35

sure three two one

play13:40

go here we go we're racing through those

play13:42

40 actions right now compositing

play13:45

cropping throwing on blurs doing the

play13:47

types of actions Photoshop customers do

play13:49

every day Bo the 292 is really in the

play13:51

lead here let's see done 292 is done 233

play13:56

is getting

play13:57

close done

play14:00

and God your your pennium there is still

play14:02

I can entertaining I think I

play14:06

can fastest pennium notebook in the

play14:08

world ladies and

play14:11

gentlemen and it's

play14:13

uh it's almost done it's uh done

play14:20

yay okay our second demo is we've got a

play14:24

macr media director here and macr media

play14:27

director is used by a ton of our

play14:29

customers for multimedia presentations

play14:31

on the road as well and we've got again

play14:34

a 30 megabyte director file not that big

play14:37

and it is exactly the same file on all

play14:39

the machines so we're simply going to

play14:41

play it on these machines and they're

play14:43

great demos because they exercise the

play14:45

graphics the processor the cache the

play14:47

entire system to really get the most of

play14:48

multimedia performance okay so here we

play14:51

go macr media director 30 megabyte file

play14:53

exactly the same file on all three

play14:55

machines Ready Set Go

play14:59

[Music]

play15:08

[Applause]

play15:09

[Music]

play15:11

come on come on

play15:19

[Applause]

play15:24

[Music]

play15:38

done

play15:53

done thank you thank you well

play15:56

today I'm incredibly pleased to

play16:00

introduce iMac our consumer product and

play16:03

iMac comes from the marriage of the

play16:06

excitement of the

play16:08

internet with the Simplicity of

play16:11

Macintosh even though this is a

play16:12

full-blooded Macintosh we are targeting

play16:15

this for the number one use that

play16:18

consumers tell us they want a computer

play16:19

for which is to get on the internet

play16:23

simply and

play16:25

fast and that's what this product is

play16:27

targeted for

play16:30

I also means some other things to us we

play16:32

are a personal computer company and Al

play16:33

this product is born to network it also

play16:36

is a beautiful Standalone

play16:39

product we're targeting it also for

play16:41

Education they want to buy these and

play16:44

it's perfect for most of the things they

play16:46

do in instruction it's perfect for

play16:49

finding tremendous source of information

play16:51

over the internet and we hope as you see

play16:53

the product it will inspire us all to

play16:55

make even better products in the future

play16:58

so we think iMac is going to be a really

play17:00

big deal now what should it be but we

play17:03

went out and we looked at all of the

play17:05

consumer products out

play17:07

there this is a picture of one of the

play17:09

better

play17:11

ones and we noticed some things about

play17:13

them pretty much universally the first

play17:15

is they're really slow they're very slow

play17:18

they're all using last year's processor

play17:21

very very slow second is they've all got

play17:24

pretty crummy displays on them they're

play17:26

generally 13in a few 14inch and the

play17:29

quality of them is very poor uh Apple

play17:31

designs all its own display so we're

play17:33

used to something much better but these

play17:34

are pretty bad likely no networking on

play17:38

them some have it most

play17:40

don't old generation IO devices and what

play17:43

that means is they're lower performance

play17:46

and they're harder to use and most of

play17:47

them aren't so plug and play and these

play17:50

things are

play17:52

ugly so

play17:59

let me tell you about

play18:00

iMac we decided to make this thing fast

play18:04

so we decided put in a G3 processor

play18:07

running at 233 mahz we debated this

play18:10

quite a bit because there were cheaper

play18:11

slower things we could have used and we

play18:13

said no this has got to be the computer

play18:15

that we want on our desk too a G3

play18:17

running at 233 and we didn't forget the

play18:20

cash it's got a half a megabyte L2

play18:23

backside cach and if this thing screams

play18:25

as you'll see in a minute on displays we

play18:27

said what is the largest display that

play18:31

you'd ever want in one of these cons in

play18:32

a consumer computer and the answer to us

play18:35

was a 15inch display running at 1024x

play18:39

768 let's go ahead and build in the best

play18:42

in every product and let's have our

play18:44

display Engineers engineer it and it's

play18:47

gorgeous it is an apple quality display

play18:50

that we are very proud

play18:52

of let's go ahead and put a lot of

play18:54

memory in this thing 32 megabytes

play18:57

standard it's expandable to 28 4 GB disc

play19:00

drive 24x CD

play19:03

ROM and let's build in a lot of

play19:05

communications this thing's got a 100

play19:07

megabit ethernet as standard now why

play19:11

because a lot of our education customers

play19:13

want to put these highspeed networks in

play19:15

and because we're seeing it in homes

play19:18

approximately 10% of the homes in

play19:19

Silicon Valley now have class five

play19:21

wiring in them we're starting to see

play19:23

lots of home networks emerging a fast

play19:26

modem and also 4 megabit in infrared

play19:29

built in you want to beam your digital

play19:31

photographs in from your digital camera

play19:33

built into every

play19:35

product we are going to the new

play19:37

generation of IO 12 megabit Universal

play19:40

serial bus two ports we're leaving the

play19:43

old Apple IO

play19:44

behind stereo surround sound built into

play19:47

every product and a great great keyboard

play19:50

and

play19:52

mouse

play19:56

now this is what they look like

play19:59

today and I would uh like to take the

play20:02

privilege of showing you what they're

play20:04

going to look like from today

play20:06

on

play20:09

this is iMac

play20:19

[Music]

play20:26

[Music]

play20:39

[Applause]

play20:51

so you go back there and do that again

play20:53

go back and come back

play21:01

thank

play21:11

you so if I can get this screen switched

play21:13

over we've got a wireless camera here

play21:15

and I'd like to show you what this thing

play21:16

looks like come on

play21:18

in you got to see this thing in person

play21:20

but I'll do the best I can with video

play21:22

this is iMac the whole thing is

play21:24

translucent you can see into it it's so

play21:27

cool we've got

play21:29

stereo speakers on the front we've got

play21:30

infrared right up here we've got the CD

play21:32

ROM drive right in the middle we've got

play21:34

dual stereo headphone Jacks we got the

play21:36

coolest mouse on the planet right

play21:39

here come on around all of the

play21:41

connectors are inside one beautiful

play21:43

little door here the ethernet the USB

play21:45

stuff around the back we've got a really

play21:48

great handle here the back of this thing

play21:50

looks better than the front of the other

play21:52

guys by the way and then around the side

play21:55

so let's take one more one more swing

play21:57

around it so you can see

play21:59

this is what it looks like and again

play22:01

you've got to see one of these things in

play22:05

person

play22:22

great yeah I've got some slides of what

play22:24

this looks like too I mean this is

play22:26

incredible compared to anything else out

play22:28

there it looks like it's from another

play22:30

planet and a good

play22:33

Planet a planet with better

play22:37

designers look at this keyboard it's so

play22:40

nice two Universal serial bus connectors

play22:42

on either side so you can plug the mouse

play22:44

into whichever one you want whether

play22:45

you're right or left-handed and you have

play22:46

the other one for peripherals look at

play22:48

this mouse it's the most it's the it's

play22:51

the most wonderful Mouse you've ever

play22:54

used tell us about your computer Phil

play22:57

well as Steve we went out and got uh the

play23:00

hot new Compact prario 45 uh 4540 and it

play23:04

does have an AMD k6 233 MHz MMX

play23:07

optimized processor with a 256k u

play23:10

Pipeline cach on it in fact compact

play23:13

advertises is a third faster than most

play23:15

all other 233 MHz products and of course

play23:18

we have a 233 MHz product too and we'll

play23:20

see if it is a third faster um but this

play23:23

is the best thing you can buy in this

play23:24

class of products and and customers are

play23:26

just eating them up well great well I I

play23:28

have an iMac and so why don't we put

play23:31

them through their Paces so let's take

play23:33

that same director demo again director

play23:38

60 and let's get these machines ready to

play23:41

go and we'll see which one's faster now

play23:43

over on the left again we've got the

play23:45

compact with the k6 233 in it the most

play23:48

popular and fastest consumer computer

play23:50

out there and on the right we have iMac

play23:53

well I'm ready for you all right three

play23:55

two one go

play23:59

come

play24:03

on let playing it's playing

play24:06

[Music]

play24:07

[Applause]

play24:27

[Music]

play24:41

do you uh do you want to put it out of

play24:42

its misery or Let It

play24:44

Go Y and I got the fastest consumer

play24:47

product you can buy at any price it's

play24:49

the brand new Pentium 2 400 MHz MMX

play24:53

processor and the compact prario 4880

play24:57

and over 25 $500 that's without

play24:59

networking there's no networking that

play25:00

comes with it and that's without the

play25:02

monitor before you add that so when you

play25:03

add those things it's over $3,000 and

play25:05

this thing has 100 MHz memory bust a

play25:08

half a mega pipeline cache 2x

play25:12

accelerated Graphics Port Graphics so it

play25:14

doesn't get any bigger or batter than

play25:15

this well I have an

play25:19

iMac so we've

play25:21

got the consumer k6 233 the fastest

play25:25

meanest baddest pennium 2 you can buy

play25:27

400 MHz hurts and iMac all right Phil

play25:32

three two one go

play25:35

[Music]

play25:44

[Applause]

play25:46

[Music]

play25:55

[Applause]

play26:06

[Applause]

play26:12

[Applause]

play26:14

oh

play26:18

[Applause]

play26:32

[Music]

play26:48

thank you Phil thank you pH

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