Jual Ayam Ricis Di Kota Santri, Menghadirkan Menu Kota Untuk Daerah!

Summary

The transcript shares the inspiring journey of a woman who transitioned from the health sector to entrepreneurship in the culinary world. After facing significant health challenges and a period of recovery, she began selling food, first from home and later expanding to a local restaurant. Despite initial struggles, her business thrived through creativity, consistency, and dedication. Her journey reflects resilience, the power of adapting to the creative era, and the importance of supporting both family and community. By continuously evolving her business, she has overcome obstacles and found success, emphasizing the importance of hard work, consistency, and faith in one's path.

Takeaways

• 😀 The speaker has no formal culinary background and is self-taught in the food industry.
• 😀 The initial motivation for starting the business was to help support her husband during a difficult time when she was ill.
• 😀 The speaker faced severe health issues, including digestive problems and surgery, which impacted her ability to work and caused financial stress.
• 😀 After recovering, the speaker started selling clothes in Surabaya to help pay for medical bills before transitioning into the food business.
• 😀 The business started with selling Milo ice balls, but after the trend faded, the speaker shifted to selling fried chicken with a special sauce.
• 😀 The speaker’s product, crispy chicken with unique sauces, gained attention quickly, especially among students in Ponorogo.
• 😀 Initially, she ran the business alone, handling cooking, deliveries, and customer service herself.
• 😀 After receiving large orders, the speaker enlisted the help of her husband for deliveries and customer support.
• 😀 The business grew rapidly, reaching orders of up to 200 pieces a day within the first few months.
• 😀 In 2020, the speaker expanded by opening a physical store despite the COVID-19 pandemic, with positive results, including high sales.
• 😀 The speaker values consistency, honesty, and quality as keys to success in the food business, emphasizing the importance of adapting to creative trends.

Q & A

What motivated the woman to start her culinary business despite having no formal background in cooking?

The woman's primary motivation for starting her culinary business was to support her husband, especially after experiencing health challenges that left her unable to work. She also wanted to contribute to paying off debts from her medical expenses.

How did the woman's previous experience in health and laboratory work influence her approach to running a culinary business?

Her background in health and laboratory work did not directly prepare her for a culinary career, but it made her resourceful and helped her apply a methodical approach to experimenting with recipes, ensuring food safety, and running her business efficiently.

What health challenges did the woman face, and how did they affect her ability to work?

The woman suffered from a severe digestive condition that required surgery to remove part of her intestine. This illness left her unable to work for several months, which led her to explore other ways of contributing financially, eventually starting her own culinary venture.

How did the woman's culinary business evolve from selling street food to opening a restaurant?

The business began with the viral trend of Milo ice-cream (es kepal Milo), then transitioned to selling fried chicken with special sauces after customer demand grew. Eventually, the success led her to open a physical restaurant in Ponorogo in 2020, even during the pandemic.

What challenges did the woman face when her business started to grow, and how did she handle them?

As her business grew, she faced challenges such as limited resources, staff shortages, and space constraints. She often had to reject orders due to these limitations. Eventually, she expanded the business by hiring help and creating new menu items.

How did the woman use social media to promote her business and generate sales?

She initially promoted her business via WhatsApp and Instagram, gradually building customer interest. She was consistent with updates and leveraged online platforms to engage with local customers, which contributed to the rapid growth of her orders.

What role did delivery services like Grab and Gojek play in the success of the woman's business?

Delivery services like Grab and Gojek were instrumental in reaching more customers, particularly in a small town like Ponorogo. These services helped her business grow by allowing orders to be delivered to schools, offices, and homes, increasing accessibility.

What does the woman consider key to the success of her business?

The woman believes consistency is the key to success in the culinary business, emphasizing consistent product quality, marketing efforts, and customer service. Honesty and maintaining high-quality standards also contribute to long-term success.

How did the woman manage to handle the expansion of her business into Surabaya?

The woman received financial support from Grab, which helped her open a second branch in Surabaya. Despite the challenges of managing two locations, she found the business in Surabaya easier to develop due to its larger market potential.

What does the woman believe about running a business in a small town compared to a larger city?

She believes that running a business in a small town like Ponorogo has its advantages, such as less competition and a more closely-knit community. Small towns offer opportunities to establish a loyal customer base and grow quickly, especially when the business model is well-suited to local needs.