How to Make a Website | Step by Step [2025]

Summary

This video tutorial walks viewers through building a website using Squarespace, from designing and optimizing for mobile to selecting a domain and understanding SEO. It emphasizes the importance of user-centric design, mobile responsiveness, and finding effective keywords to drive organic traffic. The tutorial also covers using tools like SEMrush and ClearScope for SEO and Google Ads for marketing. The core message encourages simplicity, iteration, and focusing on visitors' needs rather than stressing over technical details, making the website-building process accessible for anyone.

Takeaways

• 😀 Make sure your website is mobile-friendly. Use tools like Squarespace to adjust the mobile version for optimal display.
• 😀 Choosing a domain name is important for your website's identity. You can transfer your domain to a different provider if necessary.
• 😀 Registering a domain with Squarespace is simple, and domain costs are manageable, starting at a reasonable price point.
• 😀 SEO (Search Engine Optimization) is crucial for driving traffic to your website. Find keywords with good search volume and low competition to rank effectively.
• 😀 Use tools like SEMrush to check keyword volume and competition before choosing which keywords to target for your website.
• 😀 For niche businesses, like pottery, try more specific keywords (e.g., handmade ceramic mugs) to reduce competition from major retailers.
• 😀 Understand the importance of page titles and metadata in SEO. Make sure they are enticing and include relevant keywords.
• 😀 Content quality is key for SEO. Use tools like ClearScope to optimize your content with terms related to your target keywords.
• 😀 Google Ads can help increase traffic quickly if organic SEO isn't enough. It’s an effective way to generate leads for small businesses.
• 😀 A successful website isn't about perfection but about creating a user-focused experience with clear, concise content.
• 😀 Avoid overwhelming visitors with walls of text. Keep your website visually appealing, use engaging colors, and focus on what visitors need.

Q & A

What is the importance of mobile optimization when building a website?

Mobile optimization is crucial because many users access websites through their phones. Ensuring that your website looks good and functions properly on mobile devices helps maintain user engagement and provides a better overall user experience.

How does Squarespace help with mobile optimization?

Squarespace allows users to edit the mobile version of their website separately, ensuring that it looks great on mobile devices by adjusting the layout and design elements as needed.

What should you do after designing your website on Squarespace?

After designing your website, the next step is to publish it on a domain name. This makes the site live and accessible to others, which is the first major step in getting your website online.

Can you transfer your domain name if you register it with Squarespace?

Yes, if you register your domain with Squarespace, you can always transfer it to a different provider later. Squarespace does not hold your domain hostage.

Why is it important to choose the right domain name?

A good domain name reflects your brand, is easy to remember, and helps establish credibility. It’s crucial for marketing and helps users easily find your website.

What is SEO and why is it important for a website?

SEO, or Search Engine Optimization, refers to the practices and strategies that help a website rank higher in search engine results. It is important because it drives organic traffic to your website, making it easier for users to find you online.

How can you find useful keywords for SEO?

You can use tools like SEMrush to find keywords related to your business that people frequently search for. By focusing on keywords with good search volume but lower competition, you can improve your website's SEO performance.

What are some challenges of ranking for competitive SEO keywords?

Competing for highly searched keywords can be difficult because many large websites, like Amazon, are targeting the same keywords. To overcome this, you can use more specific long-tail keywords, which tend to have less competition but still attract traffic.

What role does content quality play in SEO?

High-quality content is key to SEO because it supports the relevance and authority of your website. Using the right keywords naturally within your content, providing useful information, and keeping it engaging can improve your SEO ranking.

What is ClearScope and how does it assist with SEO?

ClearScope is a tool that helps improve SEO by suggesting related terms and phrases that should be included in your content. It also provides a content grade to ensure you're covering the necessary topics and keywords for better ranking.