TREN INVESTASI EMAS UNTUK GEN-Z - TRENDING 21 #LIVE

Summary

In this discussion, Mas Yudi Hermansyah, Senior Manager at Antam Logam Mulia, explores the growing trend of gold investment, particularly among Generation Z. He highlights the surge in digital gold investments, which have grown 30-40% annually, and contrasts it with the slower growth in gold jewelry and bars. Antam's efforts to adapt to this shift, including launching a new mobile app for digital gold transactions, are also covered. The conversation underscores the importance of long-term investments in gold, which remains a stable hedge against inflation. The session concludes with a focus on collaboration in marketing and investment education.

Takeaways

• 😀 The investment in gold has been growing significantly in Indonesia, driven by global economic uncertainties like the COVID-19 pandemic and the Russia-Ukraine conflict.
• 😀 In the past 3-4 years, there has been a notable shift towards digital gold investment, with annual growth of 30-40%, despite traditional gold investments like jewelry and bars remaining dominant.
• 😀 Digital gold is seen as a solution to the limitations of physical gold investment, particularly appealing to younger generations, including Gen Z.
• 😀 The demand for gold bars and jewelry in Indonesia has slowed, with growth under 5% annually, while digital gold has experienced significant growth.
• 😀 Generations such as Baby Boomers and Gen X have traditionally invested in gold jewelry, while Millennials and Gen Z are increasingly leaning towards gold bars and digital gold.
• 😀 The future of gold investment lies in digital forms, with younger generations preferring digital transactions for ease and flexibility.
• 😀 Despite short-term fluctuations in gold prices, long-term trends show that gold remains a reliable and secure investment, especially during economic uncertainties.
• 😀 Antam Logam Mulia is investing in digital platforms to cater to this growing market, with plans to launch a new app for easier digital gold transactions.
• 😀 Currently, gold investment is predominantly led by Gen X (25-40 years old), but Gen Z is expected to play a major role in the future of the market as they gain more financial independence.
• 😀 Antam Logam Mulia is using social media platforms like TikTok to reach younger audiences, recognizing it as a key communication channel for Gen Z.
• 😀 Collaboration with other companies and individuals is a key strategy for Antam Logam Mulia, as the company works to expand its presence in a competitive market for gold investments.

Q & A

What are the current trends in the gold investment market in Indonesia?

In the past 3-4 years, the gold investment market in Indonesia has shown significant growth, particularly due to global economic instability caused by factors like the COVID-19 pandemic, the Russia-Ukraine war, and tensions between China and the U.S. The demand for gold in Indonesia is mostly driven by gold bars and jewelry, but there has been a notable rise in the demand for digital gold, growing by 30-40% annually.

Why is digital gold becoming increasingly popular, especially among Generation Z?

Digital gold is becoming more popular due to its convenience and alignment with the preferences of Generation Z, who value ease of access and the use of technology in their investments. As this generation enters the workforce and gains steady income, digital gold is expected to surpass traditional gold bars and jewelry as their primary investment choice.

What role does the fluctuation of gold prices play in the investment decisions of consumers?

Fluctuations in gold prices are common and influenced by external factors, but over the long term, gold has consistently shown an upward trend in value. Therefore, short-term fluctuations are less of a concern for long-term investors. Investors tend to view gold as a safe investment, especially during periods of economic uncertainty.

How has the demand for gold jewelry evolved in recent years?

The demand for gold jewelry has been stagnating, with growth rates below 5% in recent years, primarily driven by older generations, such as baby boomers, who have traditionally invested in gold jewelry. However, there has been a noticeable shift toward gold bars as younger generations with stable incomes start to invest more.

What demographic groups are currently leading the demand for gold in Indonesia?

Currently, the majority of gold investors in Indonesia are from Generation Y (ages 25-40), making up about 60% of the market. Baby boomers also contribute significantly, while Generation Z is still emerging as a market segment, representing about 20% of the total demand for gold investments.

How does Antam Logam Mulia plan to cater to the growing demand for digital gold?

Antam Logam Mulia is focusing on enhancing the accessibility of digital gold by developing an application for easy transactions. This will allow users to buy, sell, and store digital gold conveniently. Currently, digital gold transactions are available through their website, but the app will further simplify the process.

What strategies is Antam Logam Mulia using to market their gold products, particularly to younger generations?

Antam Logam Mulia is actively using digital platforms like TikTok to reach Generation Z, who are very active on social media. They also engage with offline audiences by offering opportunities for consultations and discussions, which helps educate the public about the importance of gold investment.

Why is the digitalization of gold investment seen as a key opportunity in the market?

The digitalization of gold investment offers a solution for investors, particularly the younger generations, who value convenience and technological integration. As more people move toward digital solutions, digital gold is seen as a more accessible and flexible option compared to physical gold bars or jewelry.

How does Antam Logam Mulia's approach to collaboration differ from traditional competition strategies?

Antam Logam Mulia focuses on collaboration rather than direct competition, recognizing the growing number of players in the gold market. By working together with other companies and individuals, such as gold traders, they can collectively capture a larger market share and benefit from shared expertise and resources.

What is the best time to invest in gold according to Antam Logam Mulia?

The best time to invest in gold is now, whenever an investor has surplus funds. While gold prices fluctuate in the short term, the historical trend shows that gold consistently increases in value over time. Waiting for the perfect moment or lowest price is not recommended, as prices can always change unexpectedly.