8 Januari 2025

Summary

The video features a discussion with a small business owner who runs a local cosmetics business based on goat milk. The conversation highlights the challenges faced during the COVID-19 pandemic, including a decrease in customers, and the journey of learning and adapting through training from Bank Indonesia. The owner explains how quality is maintained in production, using sterilization and lab testing, and shares how the business collaborates with local villages for educational programs and product sales. Despite setbacks, the business has found success through partnerships and local tourism, managing stock and ensuring product quality.

Takeaways

• 😀 The business initially faced challenges due to COVID-19, leading to a decline in tourism and product sales.
• 😀 Loyal customers continued purchasing products even during the pandemic, but new customer acquisition remained difficult.
• 😀 Local organizations, such as Bank Indonesia, supported the business by offering training for processing goat’s milk into cosmetics.
• 😀 A group of 10 people was trained in making cosmetics from goat’s milk, and the business plans to expand the workforce after receiving certification.
• 😀 Strict hygiene and quality control measures are followed during production, including sterilizing equipment and wearing protective gear.
• 😀 The business labels products with production dates to maintain product freshness and conducts regular lab tests to ensure quality.
• 😀 Stock management is handled carefully by displaying products in kiosks and ensuring proper rotation to avoid expired stock.
• 😀 Team members communicate to ensure the right stock levels are maintained, balancing between demand and stock availability.
• 😀 The business engages with the local community by offering educational packages for visitors, teaching them how to make cosmetics.
• 😀 The business has participated in local exhibitions and competitions, winning second place in a recent village innovation contest.
• 😀 The business is optimistic about future growth, with plans to cooperate with local universities and expand after receiving necessary certifications.

Q & A

What challenges did the business face during the COVID-19 pandemic?

During the COVID-19 pandemic, the business experienced a significant drop in customers, particularly because there were fewer tourists visiting the area. For almost two years, the sales were limited to repeat customers who had previously purchased products, and new customers were scarce.

How did the location of the business influence its development?

The business was established in a location identified by Bank Indonesia as having potential for village tourism. The area already had a group of women involved in agriculture and livestock, which contributed to the development of the local community. Bank Indonesia supported the idea of creating a small business based on local resources like goat milk for cosmetics, adding value to the tourism sector.

What role did Bank Indonesia play in supporting this business?

Bank Indonesia played a pivotal role by recognizing the potential for tourism development in the area and encouraging the creation of an SME (Small and Medium Enterprise). They facilitated training for the women, providing support for the production of cosmetics using goat milk, and helping to add value to the local economy.

How did the business maintain product quality and safety standards?

The business maintained high product quality and safety by implementing strict hygiene practices. All equipment was sterilized before use, and production staff wore gloves, masks, and head coverings. They also sent product samples for laboratory testing, with formulations based on training received in the past.

What steps are taken to ensure that products are not wasted or expired?

To manage stock efficiently and prevent waste, the business uses display stands to showcase products at local kiosks. They maintain regular communication with staff to ensure products are not overstocked and monitor the expiration dates to ensure the products remain usable until sold.

What types of educational programs does the business offer to the community?

The business offers educational programs on making soap, lotion, and scrub products. These workshops are often attended by school children, such as students from elementary and middle schools. They also conduct training for local communities and have been involved in educational events like exhibitions and competitions.

How does the business promote its products outside the local area?

In addition to local sales in tourist villages, the business promotes its products by participating in events such as exhibitions and competitions. For example, they won second place in a village tourism competition and took part in social innovation weeks. This helps to increase the visibility of their products.

What has been the impact of certifications like BPOM for the business?

The business is waiting for certification from BPOM (Indonesian Food and Drug Authority), which will allow them to officially sell their products to a wider market. Once the certification is obtained, they plan to increase production and hire additional staff to meet demand.

What types of collaborations or partnerships has the business explored?

The business has explored potential collaborations with organizations like JKPM, UAD (University of Ahmad Dahlan), and other educational institutions. These partnerships involve cooperation on product development, training, and sharing resources to improve the business’s reach and capabilities.

How does the business handle excess stock or unsold products?

Excess stock or unsold products are carefully managed to avoid waste. The business uses a system where staff can communicate through messaging apps to manage stock levels and ensure that products are only produced in quantities that align with customer demand. This helps prevent overproduction and spoilage.