Wawancara pengusaha: Durian Surabaya

Summary

Lila Laresita's journey from a casual love of durian to building a successful online durian-based business in Surabaya is a story of passion, persistence, and innovation. Starting with a small investment and leveraging social media, Lila grew her brand by offering unique, high-quality durian products like pancakes, juices, and fresh durian meat. Focused on convenience and free delivery for local customers, her business grew steadily, earning 15-20 million IDR monthly. Lila’s story encourages young entrepreneurs to take risks, stay focused, and pursue their dreams with dedication.

Takeaways

• 😀 The business started as a hobby driven by the owner's love for durian, which led to an online-based durian delivery service in Surabaya.
• 😀 The founder initially experimented by sharing durian photos online, which gained attention and eventually sparked the idea to start a business.
• 😀 The business offers various durian-based products such as pancakes, durian juice, crepes, and sop durian, with plans to expand the product line.
• 😀 The business started with an initial investment of around 1 million IDR, which was self-funded through savings, not from parents.
• 😀 The focus of the business is on convenience, particularly providing free delivery to customers in Surabaya with a minimum order requirement.
• 😀 The durian pancakes are distinctive for their thin, pure durian filling, with no cream added, differentiating them from other durian products in the market.
• 😀 Marketing is primarily done online, with an emphasis on reaching busy mothers and young people who prefer delivery over dining out.
• 😀 The business also supplies durian as a raw ingredient to other local businesses that sell durian-based products, expanding its reach.
• 😀 The owner emphasizes that success comes from turning a hobby into a business, staying focused on one's goals, and continuously improving.
• 😀 Currently, the business generates between 15 to 20 million IDR in revenue per month, serving a variety of customers, including students and young professionals.
• 😀 The founder encourages aspiring entrepreneurs to start their own businesses, stressing the importance of persistence and commitment to success.

Q & A

What inspired Lila to start her durian business?

Lila's durian business started out of a personal love for durian. It began as a hobby, where she experimented with durian and shared pictures of it on social media. This eventually led to the idea of turning it into a full-fledged business.

How did Lila fund the initial setup of her business?

Lila used her own savings to fund the business, without financial support from her parents or others. The initial investment was modest, around IDR 1 million.

What unique product offerings does Lila's business provide?

Lila's business offers a variety of durian-based products, including durian pancakes with a thin crust and pure durian filling, durian juice, durian crepes, durian meat, and even durian soup.

How does Lila ensure the quality of her products?

Lila ensures the quality of her products by focusing on using pure durian without fillers like cream. Her durian pancakes, for example, are known for their thin skin and authentic durian taste.

What delivery options does Lila's business offer?

Lila offers free delivery within Surabaya for orders that meet a minimum requirement. The business focuses on convenience for customers, particularly busy mothers or young professionals.

How does Lila market her durian products?

Lila's marketing strategy includes online promotions, word-of-mouth referrals, and reaching out to local businesses, like juice vendors, who may need durian as an ingredient. She also uses social media to showcase her products.

What advice does Lila offer to aspiring entrepreneurs?

Lila encourages aspiring entrepreneurs, especially students, to pursue their passions and not be afraid to start their own businesses. She stresses the importance of persistence, focus, and determination.

What has been the impact of Lila's business on her target market?

Lila’s business has become popular among students, young people, and durian enthusiasts. Her products offer a convenient and quality option for those who love durian but may not have time to visit physical stores.

How does Lila's business contribute to the local durian industry?

Lila's business sources durian directly from Medan and supplies raw durian to other local businesses, such as juice vendors, expanding the market for durian products in Surabaya.

What makes Lila's durian pancakes different from others available in the market?

Lila’s durian pancakes stand out because of their thin skin and pure durian filling, with no added cream. This focus on authentic durian flavor differentiates her pancakes from others available in the market.