Definisi & Dampak dari Teori Kultivasi - Part 2

Summary

In this video, Refendi, a communications lecturer at Universitas Pasundan Bandung, explores the concept of cultivation theory, explaining how television shapes our perception of reality. He discusses how heavy TV viewers (hiveworks) may begin to confuse TV portrayals with real-life experiences, leading to increased fears, violence, and mistrust. The lecturer also critiques the mainstream culture created by television, where repetitive messages reinforce specific worldviews. Refendi emphasizes the need for critical media consumption, cautioning against relying on TV as the sole source of information and urging viewers to cross-check news and perspectives to build a more accurate understanding of the world.

Takeaways

• 😀 Television can shape viewers' perceptions of reality through the **cultivation theory**, which suggests that prolonged exposure to TV content influences how people view the world.
• 😀 **Heavy viewers** (those who watch TV for over four hours a day) are more likely to perceive TV content as reality, leading to changes in their beliefs, attitudes, and behaviors.
• 😀 **Light viewers** (those who watch TV less frequently) are less affected by TV's cultivation effect and are generally more aware of the difference between media and reality.
• 😀 Prolonged TV viewing can make viewers more susceptible to **violence**, **fear**, and **paranoia**, especially if they are exposed to violent or disturbing content on a regular basis.
• 😀 The speaker highlights the **disturbing effects** of violent TV shows and reality shows on viewers, particularly the normalization of aggression and negative behaviors.
• 😀 TV shows often present **unrealistic expectations** (such as the portrayal of beauty standards or success) that can distort viewers' understanding of what is 'normal' in society.
• 😀 **Resonance** occurs when viewers perceive the events they see on TV as true to real life, thus reinforcing their beliefs and behaviors based on what is depicted on screen.
• 😀 TV has the power to create a **mainstream culture**, where certain ideas and beliefs are repeatedly broadcasted, shaping public opinion and societal norms over time.
• 😀 **Critical media consumption** is essential in today’s world, where viewers should not rely solely on TV as a source of information but should also cross-check facts from multiple sources.
• 😀 The increasing **dominance of TV content** has led to a loss of local cultures and languages, as television prioritizes mainstream, national content over regional diversity.
• 😀 The effects of TV on individuals and society can be **long-term and cumulative**, shaping cultural norms and societal behaviors even when the effects seem subtle or indirect at first.

Q & A

What is the main concept discussed in the video?

The main concept discussed is the influence of television on viewers' perceptions of reality, focusing on the cultivation theory and its effects on behavior and social attitudes.

What is the difference between 'light viewers' and 'heavy viewers'?

'Light viewers' are individuals who watch TV for only a few hours a day, while 'heavy viewers' watch TV for more than four hours a day, often leading to a stronger influence on their perception of reality.

How does heavy TV consumption affect viewers' behavior?

Heavy TV consumption can lead to increased engagement in violent behaviors, heightened paranoia, and a general mistrust of others, as viewers begin to align their perceptions with what they see on TV.

What is 'mainstream culture' in the context of television?

Mainstream culture refers to the ability of television to shape societal norms and beliefs by repeatedly presenting a narrow view of reality, effectively influencing how society perceives various aspects of life.

What is the 'resonance effect' mentioned in the video?

The 'resonance effect' is the phenomenon where what viewers see on television is perceived as reality. This leads to a cycle where repeated media messages reinforce viewers' beliefs and behaviors.

What role does media play in shaping perceptions of beauty and success?

Television often perpetuates certain ideals, such as the belief that beauty means having fair skin and a slim body. These repeated messages help construct a societal norm, influencing public perception of beauty and success.

What is the long-term impact of television on viewers?

The long-term impact of television on viewers is gradual but significant, affecting cultural norms, language, and social behaviors over time. These changes accumulate, shaping how individuals interact with the world.

Why does Refendi stress the importance of critical media consumption?

Refendi stresses the importance of critical media consumption because relying on TV as the sole source of information can distort one's understanding of reality. It's crucial to cross-check facts and consider diverse media sources.

What is the connection between television and violence?

Television, particularly programs that depict violence or use aggressive language, can influence viewers to adopt similar behaviors. This is particularly evident in heavy viewers who may become desensitized to violence or more prone to mimicking violent actions.

How has the COVID-19 pandemic affected viewers' behaviors, according to the video?

The pandemic has increased viewers' paranoia, leading to behaviors such as fear of social interactions (e.g., avoiding physical contact or maintaining distance), as they become exposed to constant news about infections and deaths.