Mengenal Komunikasi Politik - Part 1

Summary

This video, presented by Affandi, a communication studies lecturer from Universitas Pasundan Bandung, explores the vital role of political communication, particularly in the context of Indonesia's local elections (Pilkada) during the pandemic. Affandi explains the core functions of political communication, such as information dissemination, education, persuasion, and entertainment, aiming to guide citizens in their democratic responsibilities. He emphasizes the importance of political education, the role of media, and the impact of political campaigns in shaping public opinion and decision-making. The video ultimately aims to engage viewers in understanding how communication shapes political landscapes.

Takeaways

• 😀 Communication is essential in everyday life, and this video aims to help people understand various aspects of communication, especially political communication.
• 😀 The video discusses the importance of political communication, which involves the transmission of messages from senders to receivers, particularly regarding political processes and campaigns.
• 😀 Elections, such as local elections (Pilkada), are a key political event that citizens participate in, especially in the context of the pandemic, which raises concerns about how such elections are conducted.
• 😀 Political communication has several functions, including information, education, instruction, persuasion, and entertainment, each serving a specific purpose in the political process.
• 😀 The information function of political communication involves delivering messages related to political parties’ visions, missions, and policy goals, allowing citizens to make informed decisions.
• 😀 The education function focuses on political education, stressing the importance of understanding political ideologies, so citizens can make thoughtful decisions when voting.
• 😀 Political education should begin early, ensuring citizens are not confused or apathetic when it’s time to vote, fostering a more active and knowledgeable electorate.
• 😀 The instruction function of political communication is about guiding citizens to fulfill their rights and obligations, particularly voting in democratic elections.
• 😀 Persuasion is a critical function in political communication, where political campaigns try to influence voters to align with certain candidates and policies.
• 😀 Entertainment in political communication helps engage and persuade the public, making political messages more appealing through events or campaigns that are enjoyable and interactive.
• 😀 Political communication can be modeled using two types of communication models: linear (one-way) and interactive (two-way), where the interactive model reflects the ongoing exchange of ideas and feedback between political figures and voters.

Q & A

What is the primary focus of the video?

The video focuses on political communication, especially how communication is used in the context of elections, particularly in Indonesia's local elections (Pilkada), during the pandemic.

How does political communication function in elections?

Political communication functions to inform, educate, instruct, persuade, and entertain the public. It is used to convey messages like campaign goals, political ideologies, and policies, aiming to influence voter behavior and decision-making.

What does the 'function of information' in political communication refer to?

The function of information in political communication refers to delivering messages related to political parties' vision, mission, objectives, and policies. Its aim is to inform the public about what the political candidates stand for and their plans for the future.

Why is political education important?

Political education is crucial because it helps individuals understand political ideologies, the importance of voting, and how to make informed decisions during elections. It ensures citizens are not apathetic and are aware of the potential impact their vote can have on governance.

How does political communication contribute to political education?

Political communication contributes by spreading knowledge about political ideologies, teaching the public the significance of political participation, and encouraging active engagement in elections and democracy.

What role does media play in political education?

Media plays a significant role in political education by providing accessible platforms for citizens to learn about the political landscape, the policies of different candidates, and the overall electoral process.

What is the 'function of instruction' in political communication?

The function of instruction in political communication involves giving commands, obligations, prohibitions, and suggestions to the public. It encourages citizens to fulfill their democratic rights, such as voting, and helps guide them in making political decisions.

What is the purpose of persuasion in political communication?

Persuasion in political communication aims to influence voters' opinions and behaviors, encouraging them to support a particular candidate, policy, or party through emotional, cognitive, and behavioral appeals.

How does the entertainment function relate to political campaigns?

The entertainment function in political communication refers to using entertainment, such as concerts or events, to attract and engage voters. The goal is to create a positive, enjoyable experience that helps candidates connect with the electorate while subtly promoting their political message.

What are the two models of political communication mentioned in the video?

The two models of political communication discussed in the video are the linear model, where the message flows in a one-way direction, and the interaction model, where the communication is cyclical, with feedback looping back to the sender.