Perbedaan ONLINE SHOP, MARKETPLACE, dan E-COMMERCE | (Pengertian lengkap)

Summary

This video provides a clear explanation of the differences between online shops, marketplaces, and e-commerce. It defines online shops as small businesses selling through social media, marketplaces as platforms like Shopee and Tokopedia that connect multiple sellers and buyers, and e-commerce as dedicated websites selling only their own products. The video also explores how marketplaces generate revenue through advertising, premium memberships, and brand partnerships. It's an informative guide for viewers looking to understand the structure and business models of online shopping platforms.

Takeaways

• 😀 Online shopping is common, and many people use platforms like Facebook, Instagram, Shopee, Tokopedia, and Zalora.
• 😀 An online shop refers to a seller or small group selling through social media platforms like Instagram and Facebook.
• 😀 Marketplaces, such as Shopee, Tokopedia, and Lazada, are platforms where multiple sellers list products but do not sell items themselves.
• 😀 The key function of a marketplace is to provide a platform for buyers and sellers to interact and facilitate payments between them.
• 😀 E-commerce websites are owned by businesses or individuals selling only their own products, such as Xiaomi or Asus.
• 😀 A marketplace does not own the products listed; it serves as an intermediary to facilitate transactions between sellers and buyers.
• 😀 When shopping on a marketplace, the payment is processed through the platform, which ensures the transaction is secure before sending funds to the seller.
• 😀 E-commerce websites typically involve larger teams for website management and require more resources to maintain than an online shop on social media.
• 😀 Marketplaces make money through paid advertisements, such as featured listings that appear at the top of search results.
• 😀 Sellers on marketplaces can also pay for premium memberships (e.g., 'Gold Merchant') to get more visibility and benefits, like appearing at the top of search results.

Q & A

What is the main difference between an online shop (olshop) and a marketplace?

An online shop (olshop) refers to an individual or small group selling products through social media platforms like Instagram or Facebook. A marketplace, on the other hand, is a platform like Shopee or Tokopedia that allows multiple sellers to list their products, but it does not sell products directly. It acts as an intermediary facilitating transactions.

What role does a marketplace play in transactions?

A marketplace provides a space for sellers to list their products and facilitates the transaction between buyers and sellers. It holds the payment temporarily (through systems like escrow) and only releases it to the seller once the buyer confirms receipt of the product.

How does an e-commerce site differ from a marketplace?

An e-commerce site operates through its own website, where only the website owner’s products are sold. Unlike a marketplace, it does not host listings from multiple sellers. It also requires more resources to maintain and often has higher operating costs.

Can an online shop become an e-commerce business?

Yes, an online shop can grow into an e-commerce business. If a shop that started on social media expands and creates its own website to sell products, it becomes an e-commerce site. This transition typically involves increased business scale and operational complexity.

What are the common revenue streams for marketplaces like Shopee or Tokopedia?

Marketplaces earn money primarily through advertising (like product ads or banner ads on the platform), premium seller memberships (such as 'gold merchant' or 'star seller' statuses), and brand partnerships or collaborations for special events.

Do sellers pay fees to sell on a marketplace like Shopee?

Selling on a marketplace like Shopee is generally free, but sellers can pay for additional services, such as advertising their products to appear at the top of search results or purchasing premium seller memberships for better visibility.

What is the function of a 'gold merchant' or 'star seller' status on a marketplace?

'Gold merchant' or 'star seller' statuses are premium seller memberships that give sellers increased visibility on the platform. These sellers often appear at the top of search results or on featured lists, helping them attract more buyers.

What kind of products can be sold on a marketplace?

A wide variety of products can be sold on a marketplace, as these platforms allow multiple sellers to list their products. Examples include electronics, clothing, household items, and more. Marketplaces offer a diverse shopping experience with products from different categories and sellers.

Can a brand, like Xiaomi or Asus, sell on both a marketplace and its own e-commerce site?

Yes, many brands, such as Xiaomi or Asus, sell their products both on marketplaces (like Shopee or Tokopedia) and through their own e-commerce websites. This allows them to reach a broader audience while maintaining direct control over their own sales channels.

How do marketplaces handle payments when a buyer purchases an item?

When a buyer purchases an item on a marketplace, the payment is processed by the marketplace and temporarily held (usually in an escrow system). The payment is only released to the seller after the buyer confirms that they have received the product as expected.