TUDO O QUE VOCÊ PRECISA SABER SOBRE GTIN EAN

Summary

In this video, Gabriel Bore, an experienced e-commerce entrepreneur, explains the critical role of barcodes in online sales. He highlights six key benefits, including increased visibility on major marketplaces like Amazon, improved marketing effectiveness through tools like Google Shopping, and better product identification. Gabriel emphasizes that official GS1 barcodes are essential for legitimacy and efficient business operations. He also provides practical advice on barcode printing and its impact on sales, including how proper use of barcodes can boost visibility and performance, especially during events like Black Friday. The video showcases the powerful connection between barcodes and successful e-commerce strategies.

Takeaways

• 😀 The barcode (or GTIN) is crucial for your online sales, improving visibility and organization.
• 😀 Information is power: you need detailed, accurate data about your products to succeed in e-commerce.
• 😀 GS1 Brazil is the official body for barcode registration, and it ensures legal compliance and recognition in major platforms.
• 😀 Barcodes are typically 13 digits long, but they can vary from 8 to 14 digits depending on the product.
• 😀 Barcodes act as the 'CPF' (taxpayer identification) of a product, uniquely identifying it in the market.
• 😀 Having a barcode helps improve your product's visibility and relevance in search results on major e-commerce platforms.
• 😀 Platforms like Google, Facebook, and marketplaces prioritize products with barcodes in advertising and search ranking.
• 😀 Barcodes enable more precise marketing, helping platforms like Google Shopping show your product in relevant searches.
• 😀 You can enhance your product exposure and sales by using barcodes on large marketplaces like Mercado Livre, Amazon, and eBay.
• 😀 Amazon, the world's largest e-commerce platform, requires barcodes for nearly all categories, especially in fashion and branded items.
• 😀 Registering your product with a barcode increases sales by about 20%, as per Google’s own statistics.
• 😀 If you're creating bundles or combos, having barcodes for each individual item is essential for ranking well during major sales events like Black Friday.
• 😀 Once a barcode is assigned to a product, it cannot be changed, so it’s important to get it right from the start.
• 😀 GS1 provides tools to connect you with printing services to generate and apply barcodes accurately to your products.

Q & A

What is the importance of barcodes in e-commerce?

Barcodes are crucial in e-commerce as they help with product identification, organization, and ranking on sales platforms. They allow for better visibility and easier product management, leading to increased sales performance.

What is GS1 and why is it important?

GS1 is a global organization that provides official barcode registration. It is important because it ensures that your barcode is recognized by major marketplaces and search engines, which is essential for selling products online.

How does having a barcode improve your product visibility?

Having a barcode improves visibility by allowing products to be easily found on search platforms like Google, Amazon, and Mercado Livre. It increases the likelihood of being listed in search results, making your product more discoverable.

What role does the barcode play in automated advertising campaigns?

Barcodes are essential in automated advertising campaigns, especially on platforms like Facebook Ads and Google Ads. They help provide accurate product information, which enhances the effectiveness of automated campaigns.

How does barcode registration impact Google Shopping?

Barcode registration in Google Shopping improves the accuracy of product listings. It helps in organizing and centralizing product information, leading to higher rankings in search results and increasing sales by as much as 20%, according to Google.

What are the six main benefits of using barcodes as mentioned in the video?

The six main benefits of using barcodes are: 1) Mandatory for listing on new platforms like Marketplaces, 2) Increases visibility in searches, 3) Improves discoverability, 4) Enhances marketing effectiveness, 5) Provides precise product information, and 6) Allows for better item identification.

What happens if your products don't have barcodes?

If your products don't have barcodes, you may face limitations in listing them on major marketplaces and search engines. It could also affect your visibility and performance in online sales channels, as many require official barcodes for proper listing.

Can a product’s barcode be changed once assigned?

No, once a barcode is assigned to a product, it becomes permanently linked to that product. The barcode cannot be changed or reassigned to another product.

What should you do if your product doesn't have a barcode?

If your product doesn’t have a barcode, you need to register it through GS1, ensuring the barcode is officially assigned and linked to the product. This is crucial for listing your products on major platforms like Amazon and Google Shopping.

How can having a barcode help during Black Friday sales?

Having a barcode can help during Black Friday sales by ensuring your product is properly listed and ranked on sales platforms. You can also create product bundles or kits with proper barcode registration, making them eligible for promotions and boosting visibility.