HOW I EARN 5 LAKH PER MONTH FROM INSTAGRAM

Summary

Abu, an Instagram content creator and entrepreneur, shares how he earns 5 lakh rupees per month on the platform. He reveals seven key income streams, including brand deals, selling courses, affiliate marketing, one-on-one consultations, subscription plans, selling books and newsletters, and attending exclusive events. Abu emphasizes the importance of choosing the right niche and staying consistent in content creation. He offers insights on leveraging Instagram’s monetization opportunities and shares a special gift—a list of 100 niche ideas to help creators find their focus. His success story provides valuable lessons for aspiring influencers.

Takeaways

• 😀 Content creation on Instagram is more than just about views and followers; it requires creativity and strategy to monetize fame and distribution.
• 😀 Brand deals are the largest income source for many creators, and the pricing depends on audience quality and niche. In Abu's case, he earns 2-3 lakh INR per month from brand collaborations.
• 😀 To secure brand deals, creators typically work with brand agencies that act as intermediaries, earning a commission for bringing deals to the creator.
• 😀 Instagram does not directly pay for views in India, so creators need to find alternative ways to monetize, such as brand deals and selling their own products or courses.
• 😀 Abu earns more than 2 lakh INR per month by selling his Instagram Money Mastery course, teaching others how to grow their Instagram following and monetize their presence.
• 😀 Affiliate marketing is another profitable income stream, where creators earn a commission by promoting products through unique affiliate links or codes.
• 😀 One-on-one consultations are an excellent way to monetize specific expertise. Platforms like Calendly can help manage scheduling and bookings for consultations.
• 😀 Subscription plans on Instagram, which offer exclusive content or perks to loyal followers, could become a future income source for creators.
• 😀 Writing books or paid newsletters is a great way to nurture a creator's audience and lead them to higher-ticket products, like courses or coaching programs.
• 😀 Instagram creators may also receive incentives like event invitations, product launches, and networking opportunities, which enhance their visibility and business connections.
• 😀 Consistency and niche selection are critical for content creators. Choosing the right niche can help prevent burnout and ensure steady growth and engagement on the platform.

Q & A

How do content creators make money on Instagram if Instagram doesn't pay for views in India?

Content creators monetize their Instagram presence by working with brand deals, selling courses, affiliate marketing, offering consultations, and other methods. Instagram doesn't directly pay for views in India, so creators have to explore creative ways to generate income.

What is the biggest source of income for Abu on Instagram?

The biggest source of income for Abu is brand deals, which contribute about 50-60% of his monthly earnings. He earns around 2-3 lakh rupees per month through brand collaborations.

How does Abu secure brand deals for his Instagram content?

Abu works with brand agencies like Finet Media, which act as intermediaries between him and the brands. These agencies bring brand deals to him, and in return, they take a 20% commission.

What factors determine how much a brand will pay a content creator for a promotion?

The payment depends on factors like the creator's niche, audience quality, and engagement rate. For example, creators in niches like finance may have a higher cost-per-view (CPV) rate because their audience is assumed to have greater spending power.

How much does Abu earn from selling his Instagram Money Mastery course?

Abu earns over 2 lakh rupees per month from his Instagram Money Mastery course, which is priced at 10,000 rupees and teaches others how to grow their Instagram following.

What is the role of affiliate marketing in Abu's Instagram income?

Affiliate marketing allows Abu to earn commissions by sharing product links with his audience. He works with agencies like Dream Global, which provide links to various brands, and he gets paid when someone purchases through his referral link.

How can creators manage their one-on-one consultations?

Abu uses a platform called Calendly to manage his one-on-one consultation bookings. This platform handles scheduling and sends reminders, allowing creators to offer personalized coaching without the hassle of administrative work.

What are Instagram subscription plans, and how can they help creators monetize?

Instagram's subscription feature allows creators to offer exclusive content to their followers for a monthly fee. Though Abu hasn’t activated this feature yet, it can be used to offer special perks like live sessions or exclusive posts to paying followers.

How can selling books and newsletters help a content creator make money?

Selling books or newsletters helps creators build trust with their audience and offers a low-cost entry point for followers to learn more about the creator's expertise. It can lead to higher-ticket sales like courses or consulting services.

What other types of rewards or recognition can Instagram creators expect?

Instagram creators can receive gifts, event invitations, and recognition from Instagram as part of the platform’s rewards for top creators. These rewards can help with networking and business growth, even though they aren’t direct monetary income.