BOSEN JADI KARYAWAN, BESOKNYA JADI PENGUSAHA | KISAH SUKSES UKM QINA BANDENG PRESTO

Summary

This video shares the entrepreneurial journey of a business in Semarang, Jawa Tengah, which started in 2018. Specializing in bandeng (milkfish) products, the business faced challenges in marketing, shipping, and product sourcing. Over time, the company embraced online platforms like Instagram, Tokopedia, and Shopee, with 70% of sales coming from digital marketing. The speaker encourages others to pursue online marketing and start businesses, emphasizing resilience and local support. Future plans include expanding into frozen foods and innovative products like kerupuk bandeng. The business has received support from government agencies and consultants.

Takeaways

• 😀 The business started in 2018 and is based in Semarang, Central Java.
• 😀 Initially, the business faced challenges like marketing and shipping logistics.
• 😀 The business transitioned from traditional market sales to online sales.
• 😀 Marketing efforts are focused on both online (70%) and offline (30%) channels.
• 😀 Social media, particularly Instagram, plays a major role in marketing and promotions.
• 😀 Online platforms such as Tokopedia, Shopee, and Google Maps are used to reach more customers.
• 😀 The company collaborates with resellers, warungs, and hotels to expand its market.
• 😀 New product developments include frozen foods, such as bakso and bandeng, and innovative products like kerupuk bandeng.
• 😀 The business works with local UKM (small businesses) to offer unique product combinations.
• 😀 Support from government agencies has been crucial in aspects like halal certification, packaging, and marketing.
• 😀 The speaker encourages new entrepreneurs to start their own businesses, emphasizing perseverance and using online marketing effectively.

Q & A

What is the core business of Ginga Bandeng?

Ginga Bandeng is a local business based in Semarang, Central Java, that specializes in selling fish-based products, particularly 'bandeng' (milkfish). They offer both traditional and frozen food products, with plans to expand into other food items such as bakso (meatballs) and krupuk bandeng (fried milkfish crackers).

How did Ginga Bandeng start its business?

Ginga Bandeng was founded in 2018 by an entrepreneur in Semarang, with a vision to create a business that could provide employment and serve the local community. The business initially faced challenges in marketing and logistics but grew through persistence and strategic partnerships.

What were some of the early challenges Ginga Bandeng faced?

In the early stages, Ginga Bandeng faced challenges related to marketing, distribution, and logistics. They struggled to reach a wider audience and to establish reliable channels for product delivery.

How did Ginga Bandeng overcome its early challenges?

The business overcame these challenges by expanding into both traditional and online markets. They started selling their products online through platforms like Instagram, Tokopedia, and Shopee, and leveraged social media promotions to increase their visibility.

What is the current marketing strategy of Ginga Bandeng?

Ginga Bandeng's marketing strategy is heavily focused on online channels. They use social media platforms such as Instagram to promote their products, running both paid and organic campaigns. They estimate that 70% of their marketing efforts are online, with the remaining 30% focused on offline methods.

How does Ginga Bandeng engage with customers online?

Ginga Bandeng engages with customers online through promotional posts on social media, especially Instagram. They also run campaigns on Google My Business and maintain active listings on e-commerce platforms like Tokopedia and Shopee. These efforts help customers find and purchase their products with ease.

What collaborations has Ginga Bandeng participated in?

Ginga Bandeng has collaborated with local hotels and other small businesses in Semarang. These partnerships have helped expand the company's reach and improve its visibility in the local market.

What are some of the future product plans for Ginga Bandeng?

In the future, Ginga Bandeng plans to expand its product line to include new frozen items like bakso (meatballs) and krupuk bandeng (fried fish crackers). They also plan to introduce product bundles that combine different items, such as otak-otak (fish cakes) and other local delicacies.

How has Ginga Bandeng received support from local institutions?

Ginga Bandeng has received significant support from local government bodies such as Dinas Koperasi (Cooperative Office) and consulting organizations focused on small and medium enterprises (UMKM). These institutions have helped with product certification, marketing strategies, and packaging improvements.

What advice does Ginga Bandeng offer to aspiring entrepreneurs?

Ginga Bandeng encourages aspiring entrepreneurs to take the leap and start their own businesses, emphasizing that challenges are part of the process. They advise others not to be afraid of obstacles and to maintain perseverance, as hard work and resilience can lead to success.