How I Film FOOD Videos for INSTAGRAM Reels | Food Photography

Christopher Cina
6 Jul 202214:37

Summary

TLDRIn this video, Chris shares a behind-the-scenes look at how he sets up and films food videos for platforms like Instagram and TikTok. He walks viewers through the equipment used, including a C-stand, camera, and lighting setup, as well as his filming approach for creating visually appealing food content. He demonstrates the process of shooting a recipe, emphasizing the importance of framing, lighting, and consistency. The video concludes with Chris showcasing his final edit, offering insights into post-processing and inviting audience engagement for future video ideas.

Takeaways

  • 😀 Proper setup and framing are key to filming high-quality food videos, including using a C-stand for stability and ensuring the camera is level.
  • 😀 Soft, even lighting is essential for food videos. Two light sources, including a softbox, help eliminate shadows and create an inviting scene.
  • 😀 Camera settings should be chosen based on the shot: use a higher aperture for depth of field, ensuring everything in the frame is sharp and in focus.
  • 😀 Filming in vertical format (9:16) is important for social media platforms like Instagram and TikTok, as these videos are best viewed in portrait mode.
  • 😀 Consistency in how ingredients are placed in the frame (e.g., entering from the same direction) helps with smooth transitions and a cohesive look.
  • 😀 For slow-motion shots, use a high frame rate (120fps) and a macro lens (105mm) for fine details like brushing sauce on food.
  • 😀 Measuring ingredients beforehand streamlines the filming process, reducing editing time and making the video flow more naturally.
  • 😀 Make sure all props and backgrounds are aligned and centered before filming to avoid having to adjust them later in post-production.
  • 😀 Using a bubble level ensures that the camera is positioned perfectly flat to avoid tilted or awkward shots.
  • 😀 When filming at high frame rates like 120fps, crop the video to 1080p in post-production and scale it back to 200% to fit the frame properly.

Q & A

  • What type of video content is the creator focusing on in this script?

    -The creator is focusing on food videos, specifically short-form content like Instagram Reels and TikTok videos. These typically involve a 90-degree shot down, showcasing the process of putting a recipe together in a short, engaging format.

  • Why does the creator prefer Instagram and Reels over TikTok for these videos?

    -The creator finds TikTok to be more of a playground rather than a platform for serious creators, whereas Instagram Reels is seen as a better space for showcasing food videos and growing their audience.

  • What is the purpose of the C-stand in the setup?

    -The C-stand is used to hold the microphone and two arms: one for the camera and one for a flat plain light. This allows the creator to position the camera and lighting effectively to capture the food video.

  • How does the creator ensure the camera is level during filming?

    -The creator uses a bubble level to ensure the camera is as flat as possible, allowing for a more professional and consistent shot throughout the filming process.

  • What type of lighting setup does the creator use for the food videos?

    -The creator uses two light sources: a softbox for a soft light and another light coming straight in to eliminate shadows, especially in the high-sided pot being filmed.

  • Why is the camera set up vertically for these videos?

    -The camera is set up vertically to match the format commonly used on Instagram and TikTok, which typically display videos in a 9:16 aspect ratio. This eliminates the need for editing and rotating the video in post-production.

  • What is the significance of the marble slab and quartz countertop in the setup?

    -The creator initially used a marble slab as the background but later switched to a white quartz countertop, which they felt provided a better visual appearance for the video, especially when filming the recipe preparation.

  • Why does the creator measure all the ingredients before filming?

    -Measuring and weighing the ingredients beforehand ensures a smoother filming process, reduces delays during filming, and minimizes the need for extensive editing later.

  • What is the creator's approach to filming the final shots of the cooked product?

    -For the final shot, the creator films the slow-motion process of brushing barbecue sauce onto cooked ribs using a 105mm lens at 120 frames per second to achieve a visually appealing, slow-motion effect.

  • How does the creator handle post-processing when filming at 120 frames per second?

    -When filming at 120 frames per second, the creator's camera crops the footage to 1080p. In post-processing, they scale the footage back to 4K to ensure the video maintains high resolution, especially for the final product showcased on Instagram.

Outlines

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food photographyvideo setupcamera tipsfood videosInstagram reelsTikTok contentlighting setuprecipe filmingslow-mo shotscooking video
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