How to Advertise CBD Products Online: Five Strategies to Advertise Restricted Products Online

Summary

This video offers five effective strategies for advertising restricted products like CBD online. The first strategy involves creating bridge pages, where you offer informational content (e.g., pet care tips) to indirectly promote CBD. Next, content marketing and SEO are highlighted as key long-term tools for success. Influencer marketing on platforms like Instagram and YouTube is also suggested, with a focus on selecting influencers with high engagement. Programmatic advertising and online PR are other viable options, especially for newsworthy CBD stories. As a bonus, email marketing is recommended to target specific audiences without spamming. The video emphasizes resourceful approaches to bypass restrictions and drive traffic.

Takeaways

• 😀 Use bridge pages to advertise restricted products, like CBD, by creating an informational brand and landing page to drive traffic indirectly.
• 😀 Content marketing and SEO are crucial long-term strategies to generate significant revenue from selling restricted products.
• 😀 Influencer marketing can drive a large amount of traffic and sales, especially if the influencer has high engagement metrics on platforms like Instagram and YouTube.
• 😀 Programmatic advertising on platforms like Chisel allows you to target users for restricted products, but targeting must be strategic.
• 😀 Online PR can be effective if there’s a newsworthy story behind your product, such as using a unique story like a family farm for CBD production.
• 😀 Email marketing can also be a strong strategy, especially if you build a list of interested customers while avoiding spam filters.
• 😀 Using services like Mailgun.io or Malem.io can help control your sending IPs to ensure your emails don’t end up in spam folders.
• 😀 Facebook and AdWords have restrictions on advertising certain products like CBD, so finding alternative strategies is essential.
• 😀 You can attract email leads by offering valuable content, like tips on calming pets, with CBD being part of the solution.
• 😀 To succeed with these marketing strategies, you need to focus on both short-term tactics and long-term investments for SEO and email marketing.

Q & A

What is the first strategy for advertising CBD products online?

The first strategy is using bridge pages. Since platforms like AdWords and Facebook do not allow restricted products like CBD to be advertised, you can create an informational brand or landing page that attracts users by offering valuable content. For example, you could create a page about calming down pets, offering a top 10 list, with CBD as the first solution. This way, you're not directly selling CBD, but you're marketing it in a more indirect, informative way.

Why is content marketing and SEO important for selling restricted products like CBD?

Content marketing and SEO are crucial because they provide a long-term strategy for driving traffic and generating sales without relying on paid ads. By investing in high-quality content and optimizing it for search engines, you can attract organic traffic, which is more sustainable and cost-effective over time, making it a top money maker for legitimate businesses selling restricted products.

How can influencers help in advertising CBD products?

Influencers can help by promoting your CBD products on platforms like YouTube and Instagram. By selecting the right influencers who have high engagement rates, you can leverage their followers to generate traffic and sales. It's important to choose influencers whose audience aligns with your target market to maximize the effectiveness of the campaign.

What is programmatic advertising, and how does it work for restricted products like CBD?

Programmatic advertising involves using automated systems to buy and display ads. For restricted products like CBD, platforms such as Chisel allow you to advertise through targeted programmatic ads. This method requires careful targeting, but it enables the promotion of restricted products in a way that complies with platform policies.

What is the role of online PR in marketing restricted products like CBD?

Online PR is about creating newsworthy stories that can attract media attention and drive traffic. For CBD products, sharing a compelling story behind the brand—such as how the company was founded using a family farm—can capture public interest and lead to media coverage, which in turn generates organic traffic and boosts visibility.

Why is email marketing a useful strategy for promoting restricted products?

Email marketing allows you to directly reach an audience of people who are likely interested in purchasing your restricted products. By building a targeted email list and sending carefully crafted emails, you can increase the chances of sales while staying compliant with anti-spam regulations. It's essential to manage your sending IPs properly to avoid falling into spam filters.

What tools are recommended for email marketing in this script?

The script mentions tools like Mailgun.io and Malem.io to manage email marketing campaigns. These tools help ensure that your emails reach the intended recipients and avoid being flagged as spam. Properly managing your sending IPs is crucial for effective email marketing.

How can you ensure your email marketing campaigns don't end up in the spam folder?

To avoid having your emails marked as spam, it's important to control your sending IPs and use reputable email marketing platforms like Mailgun.io or Malem.io. These services offer tools to manage your email reputation, ensuring better deliverability and preventing your emails from being flagged by spam filters.

What is the benefit of creating a bridge page for advertising CBD products?

A bridge page serves as a way to bypass restrictions on advertising CBD directly by offering informative content. For example, instead of advertising CBD directly, you can create a page that provides value, such as pet care tips, and subtly include CBD as one of the solutions. This method allows you to attract leads without violating platform policies.

Why is it important to select the right influencers for your CBD product campaigns?

Selecting the right influencers is crucial because their engagement metrics and audience alignment with your product determine the success of your campaign. A well-chosen influencer can drive significant traffic and sales, while an ill-suited influencer may fail to generate interest or harm your brand's reputation.