PR TIENE TIERRAS NEGRAS- Solo 3% del mundo las tiene ¿qué hacemos con las mejores tierras del globo?

Summary

The video script is an in-depth discussion on the state of agriculture in Puerto Rico, touching upon various aspects that affect the industry. It highlights the challenges faced by local farmers, including the high operational costs of traditional television advertising compared to social media, the impact of globalization on niche markets, and the importance of local production for food security. The conversation also delves into the influence of government agencies, the role of the Authority of Land in facilitating agricultural production, and the potential of agroecology for sustainable farming. Additionally, it addresses the generational shift in agricultural practices, with a new wave of young farmers dedicated to reviving and modernizing the industry. The script emphasizes the need for investment in infrastructure, the development of distribution channels, and the importance of capturing rainwater for agricultural use. It concludes with a call for support and opportunities for young farmers and the promotion of local agricultural products to ensure Puerto Rico's food sovereignty and economic development.

Takeaways

• 📺 The Puerto Rican market is unique and has a large advertising market, comparable to Colombia despite having a smaller population.
• 🌱 There is a new generation of farmers in Puerto Rico who are passionate about agriculture and looking to make it a viable career.
• 📉 Traditional television is facing challenges due to the operational costs being much higher compared to online content creation, like on YouTube.
• 💰 The cost of producing content online is significantly lower, which is why many are turning to digital platforms for marketing and revenue.
• 🌾 Puerto Rican agriculture faces challenges like international competition and market subsidies, making it hard for local agriculture to compete on a large scale.
• 📈 There is a growing interest in niche markets and local production, which could lead to an increase in local agricultural production.
• 🌍 The global market for agricultural products is there, but the challenge is creating a product that can compete globally while still being locally focused.
• 🚜 Many young people are returning to agriculture in Puerto Rico, despite the average age of farmers being 60 years old, showing a shift in generational interest.
• 🌳 There is a push for sustainable agriculture in Puerto Rico to combat climate change and soil degradation, promoting biodiversity and resilience.
• 🏭 The discussion also touches on the tension between agricultural land use and industrial projects, such as solar farms, which can impact the availability of good farming land.

Q & A

What is the current state of the advertising market in Puerto Rico compared to Colombia?

The advertising market in Puerto Rico is still larger, similar in size to that of Colombia, despite Puerto Rico having a smaller population.

How does the speaker perceive the future of traditional television in comparison to social media?

The speaker sees traditional television facing challenges due to the high operational costs and the increasing ability of brands to reach consumers directly through social media algorithms.

What is the main competition that Puerto Rico's agriculture faces?

Puerto Rico's agriculture faces significant competition from international markets that are heavily subsidized, making it difficult for local agriculture to be competitive except in niche markets.

What is the speaker's opinion on the potential for making a fortune in agriculture in Puerto Rico?

The speaker believes that unless one is a very successful reggaeton singer or involved in some unusual investments, it's unlikely to become a millionaire through agriculture in Puerto Rico.

What is the speaker's view on the importance of agriculture for Puerto Rico's development?

The speaker believes that agriculture should be a cornerstone of Puerto Rico's development plan, emphasizing the need for a shift towards agricultural sustainability and food sovereignty.

What is the speaker's perspective on the role of the government in promoting local agriculture?

The speaker suggests that the government should play a more significant role in promoting local agriculture, possibly through subsidies and protective measures, similar to prosperous first-world countries.

How does the speaker describe the current situation of agricultural land in Puerto Rico?

The speaker describes a situation where many agricultural lands are either not being utilized or are being poorly managed, and there is a lack of support for turning these lands into productive assets.

What is the speaker's stance on the use of agricultural land for renewable energy projects?

The speaker is against using prime agricultural land for renewable energy projects, arguing that these lands should be preserved for food production due to their high productivity and limited availability.

What is the main challenge the speaker identifies for new farmers in Puerto Rico?

The main challenge identified is the lack of opportunities and access to resources, which hinders the ability of young farmers, who are passionate and knowledgeable, to succeed in agriculture.

How does the speaker view the potential of local food production in Puerto Rico?

The speaker is optimistic about the potential of local food production, stating that there is enough land in Puerto Rico to produce more than half of the food the island consumes.

What is the speaker's opinion on the role of the Authority of Land in Puerto Rico?

The speaker expresses frustration with the Authority of Land, suggesting that it should be facilitating agricultural production rather than making it difficult for farmers to access and use the land.