Request access to brand selling benefits

Summary

The training video 'Request access to brand selling benefits' explains the advantages of Amazon Brand Registry enrollment for brands. Post-enrollment, brands gain enhanced control over product detail pages and access to a range of selling benefits, such as Stores, A+ Content, Sponsored Brands campaigns, and Amazon Brand Analytics. The video clarifies that requesting selling benefits is distinct from applying to sell products on Amazon, which is a separate process for sellers not associated with a registered brand. For Amazon sellers with a brand relationship, two roles are available: 'Brand Representative' for internal employees with access to sensitive brand data, and 'Reseller' for third-party sellers with limited access. The process to request these roles is outlined, involving navigating through Seller Central, contacting the brand's Administrator, and receiving an invitation via email. The video concludes with a reminder that benefits become accessible within 48 hours of role assignment, encouraging sellers to make the most of the Amazon store.

Takeaways

• 🛒 After enrolling in Amazon Brand Registry, brands gain greater control over their product detail pages and access to a suite of selling benefits.
• 📈 The selling benefits include Stores, A+ Content, Sponsored Brands campaigns, and Amazon Brand Analytics, which aim to improve brand performance.
• ⚠️ Requesting selling-benefits eligibility is not the same as applying to sell products in the Amazon store, which is a separate process.
• 🔍 Sellers not associated with a registered brand but wanting to match offers to a brand's product detail pages may need to complete a selling application.
• 📚 For more information on selling applications, refer to the training “Apply to sell a product, category, or brand” in Seller University.
• 🤝 Amazon sellers with a relationship to a registered brand can request a Selling role, which defines their relationship with the brand.
• 🏢 The 'Brand Representative' role is for those employed by the brand and grants access to potentially sensitive brand information.
• 🛍️ Third-party sellers should request the 'Reseller' role, which offers a more limited set of selling benefits to protect the brand's private information.
• 📋 To request the 'Brand Representative' role, navigate to 'Build Your Brand' in Seller Central and follow the prompts to submit a request.
• 💌 If access to 'Brand Benefit Eligibility' is not available, contact the brand's Administrator directly for the 'Brand Representative' role.
• 📧 For the 'Reseller' role, contact the brand Administrator, and once granted, you will receive an invitation via email.
• ⏱️ After being granted a role, sellers become eligible to access related benefits within 48 hours.

Q & A

What are the benefits of enrolling in Amazon Brand Registry?

Enrolling in Amazon Brand Registry allows a brand to have greater control over the information on its product detail pages and become eligible for a suite of selling benefits such as Stores, A+ Content, Sponsored Brands campaigns, Amazon Brand Analytics, and more, which are designed to enhance a brand’s performance.

Is requesting selling-benefits eligibility the same as applying to sell a brand’s products on Amazon?

No, requesting selling-benefits eligibility is different from applying to sell a brand’s products in the Amazon store. The latter is a separate process sometimes required for sellers who aren’t associated with a registered brand but want to match offers to the brand’s product detail pages.

How can a seller get more information about the selling application for a registered brand?

A seller can get more information by searching for the training titled 'Apply to sell a product, category, or brand' in Seller University.

What are the two roles an Amazon seller with a relationship with a registered brand can request?

The two roles an Amazon seller can request are 'Brand Representative' and 'Reseller'. These roles define the relationship with the brand and grant different access and privileges.

Who is the 'Brand Representative' role intended for?

The 'Brand Representative' role is reserved for individuals who are internal to and directly employed by the brand, enabling them to access tools that may surface potentially sensitive information about the brand.

What role should external, third-party sellers request?

External, third-party sellers should request the 'Reseller' role, which provides access to a more limited set of selling benefits to protect the brand’s private information.

How does a seller request the 'Brand Representative' role?

To request the 'Brand Representative' role, a seller should go to the Seller Central menu, select 'Build Your Brand' from the 'Brands' drop-down menu, click the 'Identify as the brand owner' button next to the brand they sell, and then click the 'Submit Request' button in the pop-up.

What should a seller do if they don’t have access to the 'Brand Benefit Eligibility' page?

If a seller doesn’t have access to the 'Brand Benefit Eligibility' page, they can still request the 'Brand Representative' role by contacting the registered brand’s Administrator, who will review the request in the Brand Registry portal.

How does a seller request the 'Reseller' role?

To request the 'Reseller' role, a seller should contact the brand Administrator directly.

What happens after a seller is granted a role by the brand?

Once the brand grants the role, the seller will receive an invitation via email and will become eligible to access related benefits within 48 hours.

What is the purpose of the training on requesting selling-benefit access for a brand enrolled in Brand Registry?

The purpose of the training is to guide Amazon sellers on how to request access to selling benefits for brands enrolled in Brand Registry, ensuring they understand the process and the roles available to them.

What is the final step for a seller after successfully completing the process of requesting a role?

The final step is to wait for the invitation from the brand via email, which will grant them access to the related benefits within 48 hours.