017 Case Study 1

Summary

The video script details the journey of Ray, a young business analyst at Lamborari, who is unexpectedly offered the role of project manager for a new showroom initiative. Despite initial self-doubt regarding her qualifications in construction and HR, her mentor Sonya reassures her that successful project management relies on collaboration with experts. As Ray prepares for the project, she enrolls in a project management course to build her skills and confidence. The script emphasizes themes of empowerment, adaptability, and the importance of learning, showcasing Ray's evolution as she embraces her new responsibilities in a competitive automotive market.

Takeaways

• 😀 Lamborari specializes in the luxury segment, focusing on small, stylish cars with a history spanning over 60 years.
• 😀 High customer satisfaction is noted, particularly for the comfort and durability of Lamborari cars, but sales have declined due to increasing competition.
• 😀 The management team organized a three-day business trip to strategize solutions for declining sales.
• 😀 Two key initiatives were proposed: an advertising campaign with a high-end tour agency and the development of a new showroom in New York City.
• 😀 The advertising campaign aims to attract wealthy customers by offering luxury trips to exotic destinations.
• 😀 The showroom will feature advanced automotive technology and an augmented reality app to enhance customer engagement.
• 😀 Sonya, the Sales Manager, identifies Ray, a motivated business analyst, as a potential project manager for the showroom initiative.
• 😀 Ray initially doubts her capability due to her lack of experience in construction and HR, feeling overwhelmed by the project requirements.
• 😀 Sonya reassures Ray that a project manager coordinates experts rather than being an expert in every field.
• 😀 Ray is encouraged to enroll in a project management course to prepare for her new role, boosting her confidence as she embraces the challenges ahead.

Q & A

What type of company is Lamborari and what segment do they specialize in?

Lamborari is a calm manufacturing company specializing in the luxury segment, focusing on small stylish cars.

How long has Lamborari been in operation?

Lamborari has been in operation for over 60 years.

What are the main strengths of Lamborari?

The main strengths of Lamborari include its strong engineering division and high customer satisfaction, with praises for the comfort and durability of its cars.

What recent trend has Lamborari been facing in terms of sales?

Lamborari has observed a decline in sales due to an extremely competitive market and the entrance of new players.

What two initiatives were proposed to boost sales?

The two initiatives proposed are an advertising campaign in partnership with a leading tour agency targeting high-end markets, and the construction of a trendy showroom in New York City.

What unique features will the New York City showroom have?

The showroom will feature state-of-the-art automotive technology, including augmented reality applications that allow customers to interactively engage with the car models.

Who is Ray, and what role is she offered?

Ray is a young, motivated business analyst from the finance department, and she is offered the role of project manager for the showroom project.

What concerns does Ray have about taking on the project management role?

Ray is concerned about her lack of experience in construction, HR, and other areas necessary for managing the project, making her doubt her ability to succeed.

How does Sonya reassure Ray about her capabilities?

Sonya reassures Ray that a project manager does not need to be an expert in all areas but must be able to manage experts in each field and that Ray has demonstrated quick learning and collaboration skills.

What additional support does Sonya provide to help Ray prepare for her new role?

Sonya enrolls Ray in a project management course to help her learn the fundamentals and connect them with her previous experiences.