How to Make Your Dropshipping Product Go Viral on TikTok

Summary

In this video, Brandon shares his strategies for achieving over 35 million TikTok views and $25,000 in sales through organic TikTok posts. He emphasizes the importance of using personal accounts instead of business ones to avoid reach limitations and how to avoid making content appear as ads to maximize visibility. Brandon also advises posting consistently, learning from analytics, and leveraging viral content by repeating successful formats. He suggests collaborating with influencers by offering commission-based content creation to further grow your brand without creating content yourself.

Takeaways

• 📈 TikTok is a powerful platform for driving organic traffic, with over 35 million views achieved for one store.
• 🛍️ Focus on organic content: posting 1-3 times per day can result in significant sales with 50% profit margins, but success takes time.
• 🚫 Avoid using business accounts on TikTok, as they restrict views and access to trending sounds. Use a personal account instead for better reach.
• 🔗 You need 1,000 followers to add a link in your bio, which usually takes 2-3 weeks of consistent posting.
• 🙅‍♂️ Avoid making your videos look like ads: never mention phrases like 'link in bio,' 'on sale,' 'free shipping,' or anything that signals promotion.
• ⏳ Viral videos require patience: it may take 1-2 months of consistent posting to get your first viral hit.
• 🔄 If a certain format works (sound, style, setting), keep reusing it until it stops performing well.
• 🎯 TikTok's algorithm shows videos to audiences, not the other way around. Create content that appeals to established audience interests.
• 💡 You don't need to be a content creator yourself; you can partner with influencers to create daily TikTok videos, offering a commission from sales.
• 🎥 Consistency and learning from analytics are crucial. Analyze video performance metrics and continuously refine your content strategy.

Q & A

What is the main topic of the video?

The video focuses on how to achieve success in e-commerce through TikTok by using organic posting strategies to gain views and sales.

How many views has the store's TikTok content received?

The store's TikTok content has received over 35 million views.

What is the store's sales performance for the month of August?

The store achieved over 25,000 sales in August with around 50% profit margins.

What is the speaker's recommendation regarding TikTok business accounts?

The speaker advises against creating a TikTok business account because it severely limits reach and access to trending sounds. Instead, they recommend using a personal account to avoid these restrictions.

Why is it important not to make videos look or feel like ads on TikTok?

If TikTok detects that a video looks like an ad (e.g., by using phrases like 'link in bio' or '50% off'), the algorithm will suppress the video's reach as TikTok does not promote ads for free. The content should appear as purely entertainment to avoid suppression.

How long does it typically take to gain 1,000 followers and add a link in bio on TikTok?

It typically takes about two to three weeks of consistent posting (1-3 times per day) to reach 1,000 followers and unlock the ability to add a link in the bio.

What is the importance of using trending sounds in TikTok videos?

Trending sounds can significantly boost a video's performance. If a sound has worked well before, the speaker advises using it repeatedly because TikTok prioritizes showing content with successful engagement to new audiences.

How does TikTok's algorithm work in terms of audience targeting?

TikTok’s algorithm does not find an audience for your video. Instead, it finds videos for its existing audiences. Therefore, content must cater to a specific audience, such as a niche community, to succeed.

What does the speaker suggest if you're not a content creator but want to produce TikTok content?

The speaker suggests hiring influencers in your niche as content creators. Offer them a commission (e.g., 20% of revenue) and have them create daily TikTok videos for your store.

What is the speaker's advice regarding consistency in posting on TikTok?

Consistency is key to success. The speaker recommends posting two to three times per day for the first two months and analyzing which content performs well to refine future posts.