How to Run Facebook Ads for Ceramic Coating, PPF, and Auto Detailing in 2023

Summary

This video provides a step-by-step guide for setting up Facebook ads for businesses specializing in ceramic coating, paint protection film (PPF), and auto detailing. The tutorial covers everything from creating a business on Facebook, managing ad accounts, and inviting team members, to targeting audiences and crafting ad creatives. The video emphasizes creating ad campaigns focused on generating leads through Messenger, choosing the right ad formats, and highlighting service benefits to drive conversions. It's tailored for both agency owners and business owners aiming to optimize their ad strategies.

Takeaways

• 🌐 Start by setting up your business on business.facebook.com if you haven't already.
• 📧 Ensure your business email is confirmed to proceed with account setup.
• 🔧 Navigate to business settings to add employees or staff to your business page.
• 📈 Use the Ads Manager for creating, optimizing, and viewing results of your ad campaigns.
• 🎯 Choose 'Leads' as the campaign objective for gathering leads on ceramic coating and undercoating services.
• 📅 Set your campaign to start on a specific date and time, ensuring it aligns with your business schedule.
• 💰 Set a daily budget for your campaign and consider using Advantage Campaign Budget for easier management.
• 👥 Target your audience based on interests like auto detailing and location to ensure relevance.
• 📍 Utilize detailed targeting to reach people beyond your specified audience interests.
• 📱 Choose messenger as the conversion channel for direct customer engagement and inquiries.
• 🖼️ Create ad creatives that highlight the benefits and value of the services offered, such as protection and cost savings.
• 📝 Write ad copies that focus on the advantages of the services, not just the brand's reputation.
• 🗓️ Use a message template for lead generation that includes a welcome message, questions, and contact details.

Q & A

What is the first step when setting up Facebook ads for a business?

The first step is to go to business.facebook.com and set up your business account. You need to fill in the necessary details, such as your business name and email address, and confirm the email before proceeding.

Why is it important to add staff or employees to your business page?

Adding staff or employees is important because they can help manage the page and ads. You can invite them from the 'People' section in the business settings.

What are the different Facebook campaign objectives mentioned in the video?

The campaign objectives include awareness, traffic, engagement, leads, app promotion, and sales. Each serves different purposes such as generating awareness, driving website traffic, or collecting leads.

Which campaign objective is chosen for ceramic coating and undercoating services, and why?

The 'Leads' campaign objective is chosen because the goal is to gather leads for the ceramic coating and undercoating services. Messenger is selected as the lead conversion option for better engagement.

Why does the creator recommend using Messenger for lead generation in auto detailing services?

Messenger allows businesses to engage directly with leads, which can result in better conversion rates compared to having users fill out a form on the website. This is especially useful for services like auto detailing, where timely responses are crucial.

How does the creator suggest setting up audience targeting for auto detailing services?

The creator recommends targeting people within a 10-mile radius of the business, with an age range of 30 to 60 years, as these are typically decision-makers who can afford such services. Interest targeting is set to 'auto detailing.'

What is the purpose of using 'Advantage Detailed Targeting' in Facebook ads?

Advantage Detailed Targeting allows Facebook to experiment by reaching beyond the set audience, helping to optimize ad performance by targeting additional people who may have an interest in the service.

What are the recommended ad placements for auto detailing ads according to the video?

The recommended placements include Facebook Feed, Instagram Feed, Facebook Marketplace, Instagram Stories, and Facebook Reels. These placements have historically performed well for the business.

What should the focus of the ad creatives be when advertising high-cost services like ceramic coating?

The ad creatives should focus on the benefits of ceramic coating, such as protection from acid rain, rock chips, and scratches. It is important to highlight the long-term value and savings, rather than emphasizing the brand or service provider.

Why does the creator use multiple ad creatives, and how does this benefit the campaign?

The creator uses multiple ad creatives to test different images and messages to see which performs better. This helps in optimizing the campaign by identifying the most effective creative and message for generating leads.

Outlines

00:00

🛠️ Setting Up Your Business on Facebook

The video begins by guiding viewers through the process of setting up a business on Facebook. It emphasizes that the first step is creating a business account on business.facebook.com. The speaker explains how to fill in business details, confirm your email, and access business settings. Once inside, the focus is on adding employees and managing pages. They provide steps on how to invite a client and add a page, explaining the importance of linking Instagram as well.

05:02

🚀 Starting Your First Campaign

The video then moves into creating the first ad campaign using Facebook Ads Manager. The speaker highlights how to navigate through different campaign objectives such as Awareness, Traffic, Engagement, and Leads. The main focus here is on lead generation for ceramic coating and auto detailing services. After selecting 'Leads' as the campaign objective, the video walks through naming the campaign, setting up the budget (starting with 500 pesos per day), and choosing other relevant settings like buying type and campaign details.

10:02

🎯 Targeting the Right Audience for Auto Detailing

At the ad set level, the focus shifts to audience targeting. The speaker recommends targeting those interested in auto detailing and choosing 'Messenger' as the lead conversion method to engage directly with potential customers. They advise against relying on forms to capture leads as it could lead to wasted leads. The audience is narrowed down to a 10-mile radius around the business, targeting people aged 30-60, who are more likely to make decisions and afford high-end services like ceramic coating. The importance of selecting proper placements such as Facebook Feed, Instagram Stories, and Facebook Marketplace is also discussed.

15:05

📸 Choosing Effective Ad Creatives

This part of the video focuses on the ad creatives. The speaker emphasizes the importance of showing the value of services like ceramic coating and undercoating through ad copy and images. They explain how the ads should highlight the benefits such as protection against scratches, acid rain, and stone chips, and also mention the money-saving aspect. The video then goes on to describe the process of uploading four different ad images, each designed to appeal to potential customers by focusing on the long-term benefits of ceramic coating and undercoating, while minimizing excessive branding.

20:08

✍️ Writing Compelling Ad Copy

In this section, the speaker dives into the process of writing ad copy. They explain how they used both ChatGPT and personal ad copy, with a preference for the latter due to its more natural tone. The importance of focusing on the benefits of ceramic coating, such as scratch resistance and enhanced gloss, is highlighted. The video also touches on including testimonials from customers who saved money on car washes. A promotional offer of free undercoating and a free recoating after three years is also mentioned to drive urgency and interest among potential customers.

25:13

💬 Setting Up Messenger Templates for Lead Generation

This part explains how to create message templates for lead generation ads. The video goes through setting up a welcome message, questions for customers, and completion messages. The template aims to streamline communication by asking about the specific services the customer is interested in and ensuring a business representative responds quickly. The speaker also discusses using an Instagram page for privacy policy purposes and emphasizes the importance of quick replies and providing contact details to potential customers.

🛡️ Finalizing and Publishing the Ad Campaign

The final section of the video demonstrates how to finalize and publish the ads. The speaker creates duplicates of the original campaign to use different images for variety. They guide viewers through selecting different photos, optimizing them for different placements, and ensuring all ad copy is appropriately matched to the visuals. After reviewing the ad structure, the speaker hits publish, concluding the ad creation process for ceramic coating and undercoating services. The speaker encourages viewers to replicate the process and assures them that the format works effectively.

Keywords

💡Business Manager

Business Manager is a platform on Facebook used to manage multiple business accounts, ad campaigns, and assets like Pages and Instagram profiles. In the video, the host demonstrates how to create a business profile on business.facebook.com, which is a critical first step before setting up ads for ceramic coating, PPF, and auto detailing.

💡Campaign Objectives

Campaign Objectives are the goals advertisers set for their ad campaigns on Facebook. These objectives guide the platform in optimizing the ads for specific outcomes, such as traffic, engagement, or leads. In the script, the presenter chooses 'leads' as the objective for the ceramic coating and detailing services campaign, aiming to generate inquiries and potential customers.

💡Leads

Leads refer to potential customers who express interest in a product or service by providing their contact information. In the context of the video, the campaign aims to generate leads for ceramic coating and undercoating services. The presenter selects the 'leads' objective to gather inquiries from interested clients via Facebook Messenger.

💡Ad Set

An Ad Set on Facebook contains settings such as audience targeting, budget, and placements for the ads within a campaign. In the script, the presenter configures an ad set by targeting a specific audience interested in auto detailing, setting a budget, and choosing Messenger as the lead conversion channel.

💡Detailed Targeting

Detailed Targeting is a feature on Facebook that allows advertisers to specify certain demographics, interests, or behaviors of their target audience. In the video, the presenter targets people interested in 'auto detailing' and other vehicle-related interests to reach the right customers for the ceramic coating and PPF services.

💡Placements

Placements refer to where ads will appear across Facebook's platforms, such as in the news feed, stories, or Marketplace. The video explains the importance of choosing the right placements, recommending specific placements like Facebook Feed, Instagram Feed, and Facebook Reels based on past ad performance.

💡Creatives

Creatives are the images, videos, or copy used in advertisements to engage the audience. In the script, the presenter emphasizes the importance of focusing on the benefits of ceramic coating and undercoating services in the ad creatives, using visuals that highlight protection, cost savings, and maintenance advantages for cars.

💡Messenger Ads

Messenger Ads are a type of Facebook ad where users can directly interact with businesses through Facebook Messenger. In this video, the presenter chooses Messenger as the platform for lead generation, allowing potential customers to ask questions and receive quick responses, creating a more personalized and direct interaction.

💡Advantage Campaign Budget

Advantage Campaign Budget (formerly known as Campaign Budget Optimization) is a feature that automatically distributes the budget across different ad sets to maximize performance. In the video, the presenter advises turning on this option to allow Facebook to allocate the campaign's budget efficiently across various ad sets, especially for beginners.

💡Ad Copy

Ad Copy refers to the text used in advertisements to convey the message to the audience. In the video, the presenter explains how to write effective ad copy by focusing on the value proposition of ceramic coating and undercoating, such as protecting against damage, enhancing gloss, and saving money on car maintenance.

Highlights

Setting up ads for ceramic coating, PPF, and auto detailing services.

First step: Go to business.facebook.com to set up your business if you haven’t done so already.

Add employees or staff to manage your Facebook page under business settings.

Request access to the Facebook page you want to manage or create a new one if you don't have one.

Set up ad campaigns in Ads Manager by selecting campaign objectives such as Awareness, Traffic, Engagement, Leads, App Promotion, or Sales.

For this tutorial, the lead generation objective is chosen to gather leads for ceramic coating and undercoating services.

Configure campaign settings like campaign name, buying type (auction), and daily budget.

Target audience based on auto detailing interests and location within a 10-mile radius for more relevant ads.

Choose Messenger as the preferred conversion channel for quicker engagement and responses.

Select manual ad placements such as Facebook Feed, Instagram Feed, Facebook Marketplace, Instagram Stories, and Facebook Reels for optimal performance.

Create four different ad creatives highlighting the advantages of ceramic coating, such as protection against acid rain, scratches, and saving money on car washes.

Emphasize the benefits of ceramic coating: protection, easy maintenance, hydrophobic properties, and enhanced gloss.

Set up message templates with clear prompts to guide potential leads and improve engagement.

Use multiple ad copies to test different approaches and see which performs best in lead generation.

Publish ads after ensuring that all ad settings, placements, creatives, and templates are correctly configured.

Transcripts

today we are going to set up ads for

ceramic coating ppf and auto detailing

so if you are an agency or if you are a

business owner you might want to follow

with me while I create these ads so

first you need to go to

business.facebook.com we need to set up

your business first so if you haven't

done that that will be our first step

and as always there will be time stamps

in the description so you can find your

way through so let's create a business

first this will be for

dedicated for this industry

so I'm just gonna pick a name

initial

fill it up as well put your business

email

and we are good to go

next you need to go ahead to your email

to make sure that it's confirmed

and after it's confirmed you will go

ahead

into the

business settings

so once you are in business settings you

can go ahead there are different options

here there are people Pages ad accounts

we're going to talk about it later but

first we need to add the people the

employees or the staff that you want

with the page

with the business I'm just gonna invite

the client here

okay so once they are invited we can

leave it aside for now

go ahead to accounts and pages and make

sure you add the page that you want to

manage in your business or if you don't

have a page you can create a new page

but this in this case we already have a

page that we can use so we will just

request access to that specific page

let's go ahead and add page we're not

creating a page let's add a page let's

find the url first

so in this case we are going to add

we're going to run ads for this

particular shop

so I'll just put it here

we can add everything

just make sure to log in Instagram as

well because it's pulling Instagram

okay so we are now ready to create our

ads after all of those set up we are

finally here and this is called the ads

manager this is where you will set up

all of your campaigns you will optimize

you will see the results

Etc so let's go ahead and create our

first campaign

click this button here create

then you will

choose from different campaign

objectives it's not the topic of the

video but to give you an idea awareness

is more on as the word suggests

awareness you're basically paying for

every eyes let's see your ad traffic the

objective is to bring people into your

website

engagement is more on comments likes

shares also messaging leads is when you

need leads for your business this is

what we will use for today we need to

gather leads for our ceramic coating and

undercoating service

next is app promotion if you want people

to download your apps and lastly sales

if you are into Drop Shipping or you

have an online store this is perfect for

you so we're gonna go ahead and choose

leads and click continue

foreign

settings first let's start with the

campaign name we are going to name it

pull torque ads and then the date

tomorrow

so August 1

that way I know when the campaign was

published special ad categories for

detailing ceramic coding undercoating

car wash no need to select it but if you

are running ads for these categories you

need to select it next campaign details

buying type leave it on auction and

campaign objective this is what we chose

earlier which is leads

a B test We're Not Gonna discuss that

now let's just leave it off but

basically you create two different

versions

that's all for now Advantage campaign

budget or ACB this used to be

above basically when you turn this one

on the budget will be distributed onto

the different ad sets automatically

unlike when you turn it off you have to

set the budget on the ad set level so

for now let's turn it on for beginners

and let's set the daily budget for 500

pesos a day campaign bid strategy keep

it on high volume is The Beginner's

friendly guide these are more Advanced

Techniques

so once that's done let's go ahead and

go to the ad set level you can find it

here

and the ad set has your audience

targeting so we are going to Target

people who are interested in auto

detailing so I'm going to Target this

audience as auto detailing for

conversion we need to choose where we

want the leads to convert for now let's

choose messenger because the idea is we

create an ad and people can inquire

directly in messenger and have a chat

with their representative or with the

business owner themselves for auto

detailing and these types of services I

recommend you stick to messenger instead

of having people sign up on your website

fill out a form and then you call them

and they don't respond and that lead was

wasted instead you want to make sure you

engage with them you message with them

directly that's why we will be choosing

messenger

next performance goal you cannot change

it Facebook page make sure you select

the correct page so in that case we'll

choose full torque here then there's an

option here to accept the lead ads terms

so you need to accept it

this this time the page already accepted

it so we already accepted it so we will

not be going over that but there's a you

can view the terms and just accept it on

your end

next for budget and schedule we want to

start it tomorrow not today because it's

9 30 in the evening we will start it

tomorrow morning 6 A.M

then if you want to set an end date you

can put it here this is a limited offer

make sure you set an end date but I want

this to be running continuously so I

will not be setting an ending

next is audience targeting

we will not talk about lookalike

audiences and custom audiences for now

there's more of an advanced concept but

we will talk about detailed targeting

and location so for auto detailing

ceramic coding ppf you want to make sure

that the location is within your

vicinity you don't want to Target people

too far away from me or else they will

not bother traveling that extra hour

just to get your services so I'm gonna

set it to minimum just a 10 mile radius

from the target City for age I'm going

always for 30 years old and above

because normally they are the decision

makers plus they they have work and they

can afford the expensive ceramic coding

job so I'll keep it 30 to 60. so you

don't want to Target people like super

old people

genders all genders detailed targeting

we'll choose auto detailing

based on the previous ads that we have

run for this account auto detailing is

our highest performer so we will select

auto detailing Vehicles as interest

and I'm going to take advantage detailed

targeting what this does it it basically

reaches people beyond the audience

targeting so you actually telling

Facebook to experiment and to try

different audiences whether he thinks

it's good or it's going to perform

better and as we all know Facebook's

algorithm are smarter now once you show

an interest on a certain topic Facebook

will show your ads or will show their

ads to you on the on your

specific interest so make sure you keep

it on when you are starting out next

will be placements I do recommend trying

Advantage Plus placements if this is

your first time running the ads but

since this we already have ads running

for this page already I'm going to

choose manual placements and select the

six placements that are top or Those Who

provided the best results so I know it

based on my memory so those are Facebook

feed Instagram feed Facebook Marketplace

Instagram stories

and

in Facebook reels okay so not Facebook

Stories Facebook readers Instagram

stories Facebook feed Instagram feed

Marketplace and Facebook video feeds and

then I'm going to turn the rest of the

placements off

okay but for now if you're starting out

just choose Advantage placements

Facebook is smart now and they they can

they know which placements to use

so that's for the ad set level let's go

forward to the ads level

so I do have in terms of creatives I do

have prepared four different

ad creatives so four different photos

here when creating an ad when writing an

ad for ceramic coding ppf any type of

car related service you want to focus on

the advantages of having those kinds of

services because these are not cheap car

wash or cheap detailing these cost

upwards to

you know uh 500 to 200 500 to a thousand

dollars just to get ceramic coding so

you want to share or you want to deliver

the value of having your car ceramic

coated like why would I pay this amount

of money just for a plastic to be

wrapped around my car so that's the

ideology of having the ad creatives you

don't want to write creatives that just

focus on how good your brand is or how

good your detailer is no no because on

the prospects mind on their mind they're

all just the same they're all ceramic

coding so you have to convince them is

this going to be worth it for me so on

my creatives I picked here ceramic

coating protection protects against acid

rain protects against Stone chips

protects against scratches because who

doesn't want to protect their cars

against these problems right another

thing is the benefits of ceramic coating

oh and by the way I did put minimal

branding here just to make the the ads

unique and I also did put the brand of

the ceramic coat which is 3M which which

is very popular here in the Philippines

okay so next

benefit ceramic coating extra layer

protection save money on car wash make

sure you always Target the saving money

aspect of you know buying your service

although it's it's expensive in the long

term they will save money

how do how do they save money they don't

have to have their car washed every day

or have their car wash every week you

can go ahead and wash your car every two

months so you might want to put it in

your ads next always glossy who doesn't

want their cars always glossy next for

undercoating Services basically it

prevents rust corrosion longevity and

resale value again tapping into the pain

point of saving money in the long term

it's expensive now but in the long term

you will save money by preserving the

longevity and the resale value of your

car also sound dampening just to insert

some advantages and I also have here a

general

General creative

so it's more of a specific specific on

the business itself where we offer free

record after three years we protect

against you you know we offer free

recording after three years no other

detailers offer that kind kind of deal

on those clients so those are the

those are the thought process on how I

created these images and you can

customize it based on your liking so we

I have already downloaded it and

extracted it

uploaded it here

so let's go back to our ads manager

I'm going to since we have four

different images I'm going to name this

photo one which is a ceramic coat

remember we have three ceramic code

images and one

undercoat image so let's choose

four one then partnership ad keep it off

if you're not running partnership ads

obviously

Facebook page it's already selected

Instagram account if you do have link it

and put it here ad setup you have

different options here you can use

existing posts

if you're creating an ad just use create

ad if you need to use an old ad use an

existing poster but for now we'll just

stick to create add

okay single image or video personally I

do not like carousels

and unless you are an e-commerce store

so if you're not an e-commerce store

stick to single image or using video so

add creative there are default images

here I'm just going to remove it because

it's not for that business

so we are going to select photo Number

One ceramic coating which is this one

make sure you crop it properly so the

feed is correct but the stories and

reels it gets cut up on the side part so

I'll just keep it as original so

Facebook can just fill the rest of the

areas make sure no texts are cropped

then optimize make sure all of them if

you're using photo ads turn on all

optimizations that way Facebook can add

music can add different touches to

improve the conversion of your ad so

click done

once that's okay

then let's proceed to writing the add

copy so for ceramic coding I already

prepared different ad copies so three ad

copy for ceramic coating and three ad

copy for the undercoating

so let's first copy this one this is

from chat GPT we revised it I personally

do not like ads created by chat DPT

myself but this this creative this ad

copy came from the client so I have no

choice but to load it personally I don't

like it it sounds so robotic and you

know people know that it's created by

chat GPT like you can really tell from

the just from the sound from the tone of

it but let's leave it for now this is a

client's request

but I do created my personal

ad copy ad copy number two and add copy

number three let's just test which one

performs

so let's copy this one again focuses on

the benefit of having ceramic coating

like it protects against Rock chips

enhanced gloss easy maintenance Hydro

hydrophobic properties scratch

resistance those are the advantages

and also I have here a short testimonial

it's in Filipino

but basically it says here that the

clients only having car wash once a

month so they were able to save a lot of

money on washing their car also I'll add

another text option here

which is for the number three this is

more of a promo side we're offering free

undercoat plus free record after three

years just gonna put here only

Limited time only

that way we have like a call to call for

rush for our customers

okay so for our our headline let's just

stick to the simple

save money

on car wash

also I will add

protects

protects against Rock chips

and scratches

let's just make sure it's formatted

properly

okay

so you should be getting the idea that

writing ads is about providing value to

your customers not just saying our brand

is good or our brand is the best just

providing value make sure making sure

that the benefits are packaged so it's

not super long you can share it

immediately using the image and the add

copy

so that's the headline description I'll

leave it blank call to action you send

message then here's the next part which

is the message template so we need to

create a we need to create for the sake

of this tutorial I'm going to create a

new new message template

so once you click that you will be

forwarded onto this type of settings

where you can choose the welcome message

the questions completion message this

qualification message and privacy policy

so let's start with the welcome message

so since we are a in a lead lead

generation you have to have like sort of

questions in mind but here in the

Philippines people don't really type

that much their contact details so we

prefer having an actual talk or having

someone to reply manually with this so

I'm just gonna keep it short so just say

the name and we'd like to know how we

can help you then some questions here

um which

service are you

interested

okay

then the options

we have

how much

is ceramic code

how much

undercoat

price list

okay

then I'll go ahead and move it to

completion

and then delete the other questions

basically no fluff no asking for just

ask directly what their needs are and we

are going to set up the autoresponder on

business suit later

okay

then what we need to do is

thank you

please wait

for a few

seconds and someone

will assist you

okay

I'll also put here

the contact details

just the details of the business

okay so I found their contact details

and I'm just gonna put it here or to

Avail the promo look for the following

people when you walk in on our shop

so for the privacy policy I just use the

Instagram page

it's a life hack people don't use this

that much but I'll just use the

Instagram page as a privacy policy page

please don't ban me anyways

okay

if you have a privacy policy page use it

but I just use the Instagram then go to

Advanced and let's save it as template

and let's do

ceramic code

and under code

then the day-to-day

July 31. 1923.

then

for this confirmations I'm just gonna

paste

like a generic one here

let's see

okay let's just use this information

that way they have a contact number to

call

tracking parameters leave it that's for

advanced tracking then click save and

finish

see

got it

hey let's wait for it to update

okay so now we have it ready tracking is

for you know when you need to track it's

more of an advanced thing so we'll leave

it for now we don't need it

so we are going to duplicate this one

make two copies

original campaign

two copies

then

we'll use Photo number two

so that way we don't have to paste all

of the ad copy again we'll just scroll

down here

remove the image

then choose image number two

which is another ceramic coating

make sure everything is in place click

next optimize everything click done

make sure everything is okay

template is okay

then next we'll go to this one

then scroll up

delete the copy and then choose photo

number three

that way we have different variations

okay so image numbers is actually

undercoating so we'll use image number

four which is a ceramic coating

yeah

hit next optimize everything

and we are done with ceramic coating so

lastly we need to create another ad

I'm just gonna duplicate this one

quickly duplicate

then

photo number one

which is an undercoat

okay

we will replace the image

add media image choose undercoating

resize

that's good

something's wrong with the photo

see let's change it

okay now that's done we will upload it

here on our ads manager replace this one

add media upload

then this one's the new one

click this one undercoating resize

looks good

that all optimizations check

hit done

then for the prime primary text we'll

use the undercoating ad copy this also

from chat GPT the first one provided by

the client so we need to use this one

but here's another one

which I created again focused on the

benefits

so I just put it here

on the first statement

in English it's much more expensive if

you have rust on your car eventually

okay and lastly

don't wait for the damage to worsen get

an undercoat now

and put it here

okay

now the headline is different now

because it's undercoating

let's put here

Shield against

make sure the capitalizations are okay

and add another headline option

protection

from road debris

those are our headlines

send message keep it use the same

template

and we are ready to publish

so go ahead and select all

and hit publish so thank you so much for

watching I hope you're able to publish

your first ceramic coating and

undercoating ppf ad using this format

I'll see you in the next video