Kelas 12 Prakarya dan Kewirausahaan Bab 2 Kurikulum 2013 Revisi 2018

Saung Edukasi

21 Jun 202014:26

Summary

TLDRThis video covers entrepreneurship in service-based businesses, focusing on professional services, characteristics of a professional, and examples of service-based business opportunities. It highlights sectors like agriculture, tourism, and education, offering insights on how creativity and innovation drive service industries. The video also discusses key competencies required for success, including communication, teamwork, problem-solving, and technology. Marketing strategies such as online promotion, social media engagement, and product pricing are addressed, with an emphasis on professionalism and the creative industry’s role in generating new opportunities.

Takeaways

💼 Professionalism involves continuously developing knowledge and skills, working independently, and being responsible in delivering services.
📈 Service-based businesses thrive by identifying personal strengths and customer needs, aiming to enhance and develop them.
🎨 The creative industry leverages talents like photography, animation, and design, creating opportunities for growth and innovation.
🌍 Service business potential varies across sectors such as agriculture, education, tourism, and technology.
💡 The creative economy is fueled by digital industries, including games, education, and media.
🔧 Services are intangible, inseparable from their providers, and adaptable to specific client needs.
📊 Pricing strategies for services can be based on demand, cost, or market conditions, ensuring competitive yet profitable outcomes.
👥 Competencies required for service-based professionals include personal, social, technical, and methodological skills.
💻 Online promotion strategies through websites, social media, and blogs are essential for increasing service visibility and market reach.
🤝 Consignment sales are an effective method for expanding product distribution, benefiting both service providers and retailers.

Q & A

What is the main focus of the transcript?
-The transcript primarily discusses entrepreneurship in the service industry, professionalism, and the development of professional services. It highlights various aspects of running a professional service business, the role of professionals, and the importance of creativity and innovation in the modern service industry.
What are some characteristics of a professional as outlined in the transcript?
-A professional is characterized by continually developing knowledge and skills, having specialized expertise with a relevant educational background, being independent, working collaboratively, maintaining an orderly and responsible work ethic, and being service-oriented, aiming to serve the public interest.
What is the difference between a product and a service in terms of professional services?
-Services, unlike products, are intangible, inseparable from their source, and have variable durability depending on demand. They can change based on factors such as time, location, and the service provider.
What are some examples of professional services in everyday life mentioned in the transcript?
-Examples include childcare services that creatively present food for toddlers, photographers, camera operators, designers, TV/radio hosts, and animators. These services can be monetized through creative approaches.
How can creativity and innovation play a role in professional services?
-Creativity and innovation are essential for professional services, as they help generate new ideas and business opportunities, especially in the creative industries such as digital companies, games, music, animation, and social media.
What competencies should a professional possess according to the transcript?
-A professional should possess personal, social, technical, and methodological competencies. These include effective communication, teamwork, problem-solving, initiative, self-management, continuous learning, and the ability to leverage technology.
What are some key sectors where professional services can be developed?
-Professional services can be developed in sectors such as agriculture, fisheries, plantations, education, health, accounting, transportation, and other creative industries. Each sector has unique service needs based on regional demand.
How is pricing for professional services determined?
-Pricing for professional services can be determined through three approaches: demand and supply, cost-based pricing, and market-based pricing. Factors such as service difficulty, material costs, and market conditions also influence pricing.
What are some modern methods of promoting professional services?
-Modern promotion methods include using websites, social media, blogs, and online advertising. These platforms allow professionals to reach their audience more effectively by sharing images, quotes, and product information.
What is consignment sales, and how does it apply to professional services?
-Consignment sales involve entrusting products to a third party for sale, with an agreement on pricing and terms. This method can be used by service providers to sell their services or products indirectly through partners.

Outlines

00:00

👨‍💼 Introduction to Professionalism and Entrepreneurship

This section introduces the key aspects of entrepreneurship in service-based professions, starting with the importance of building a foundation through self-awareness and skill development. It outlines the characteristics of a professional, such as continuous learning, having specialized skills, independence, collaboration, and a focus on public service. Examples of service-based professions like catering, photography, animation, and broadcasting are mentioned, showing the wide range of opportunities available. The emphasis is on creating customer-focused services that address market demands and recognizing the potential for innovation and profit in various industries like agriculture, media, and creative sectors.

05:01

🛠️ Regional Service Opportunities

This section details the potential for developing service-based businesses based on the needs of different regions. It highlights how industrial, commercial, residential, tourism, agricultural, and educational regions create unique opportunities for services like laundry, catering, transportation, security, entertainment, landscaping, and education. Specific services such as equipment rental in agriculture, heavy machinery operations, and specialized crafts in tourism are discussed as profitable ventures. The summary emphasizes the importance of tailoring services to the specific needs of the local population.

10:01

📐 Steps to Develop a Professional Service Business

This part of the script explains the process of developing a professional service business, using architecture as an example. It covers key stages such as gathering data from clients, conceptualizing designs, producing detailed blueprints, and creating work plans with cost estimates. It also discusses different pricing strategies, such as supply-demand analysis, cost-based pricing, and market-driven pricing, offering insights on setting the right price for services. Factors like wage standards, job complexity, and material costs are crucial in determining service pricing, making this a comprehensive guide for anyone looking to establish a service business.

💡 Media Promotion and Marketing Strategies

This section focuses on the role of media in promoting professional services. It explains how modern businesses can leverage both traditional media like print, radio, and television, as well as digital platforms like websites, social media, and blogs to reach their audience. It discusses strategies for online promotion, such as engaging with communities on platforms like Pinterest or using Facebook and Twitter for brand visibility. The section also touches on promotional tactics like exhibitions, product demonstrations, and the use of consignment sales, emphasizing the diverse ways to market a service effectively.

Mindmap

Keywords

💡Professionalism

Professionalism refers to the conduct, aims, or qualities that characterize a professional. In the video, it is used to describe individuals who practice their skills with expertise, responsibility, and a focus on continual development. It highlights how professionals maintain a high level of discipline, such as having a specialized education and working independently.

💡Service Business

Service business refers to an enterprise that provides intangible products or services to consumers. The video emphasizes the uniqueness of service businesses, which are highly dependent on factors such as time, place, and the service provider. Examples from the script include catering, laundry, child care, and transportation services.

💡Creative Industry

The creative industry involves the use of individual creativity, skills, and talents to generate economic value. The video discusses how creative industries, especially digital ones, can be a powerful engine for innovation and job creation, mentioning fields like digital games, music, and animation.

💡Customer-Oriented Services

Customer-oriented services refer to services designed specifically based on the needs and preferences of the target market. The video outlines how service businesses must focus on customer demands and adapt to significant market variables. Examples include personal services like tailoring, beauty salons, and repair shops.

💡Competence

Competence refers to the required knowledge, skills, and abilities needed for a specific job. In the video, this term is applied to service professionals, who must develop competencies in personal, social, technical, and methodological areas to excel in their fields and meet the needs of their clients effectively.

💡Innovation

Innovation is the act of introducing something new or improving existing products, services, or processes. The video underlines how innovation, especially within the creative industry, can lead to new business opportunities and improved services, helping professionals stay competitive in a dynamic market.

💡Digital Company

A digital company is a business that operates primarily through digital platforms and technologies. The video refers to this in the context of the creative industry, where companies in fields like software, social media, and digital education thrive by leveraging technological advancements.

💡Market Demand

Market demand refers to the need or desire for a product or service in a particular market. In the video, this concept is crucial for setting service prices and determining business strategies. For example, the demand for transportation or food services will vary based on location and the time of day.

💡Promotional Media

Promotional media refers to the tools and platforms used to advertise and market products or services. The video discusses various methods of promotion, including websites, blogs, and social media, which are essential for modern businesses to reach a broader audience and drive sales.

💡Profit Opportunities

Profit opportunities refer to business ventures or services that have the potential to generate income. The video highlights various sectors, such as agriculture, education, and tourism, where creative and professional services can be developed to create profitable businesses, like offering tourist souvenirs or photography services.

Highlights

Entrepreneurship in professional services begins with self-awareness and developing one's strengths to create valuable services.

A professional is characterized by continuous development of skills, independence, collaboration, discipline, and a service-oriented mindset.

Service products are intangible, inseparable from their source, and their quality depends on the provider's expertise and timing.

Creative industries can leverage individual talents to innovate and create job opportunities, such as in digital services like gaming, education, and software development.

Potential services differ based on the region's needs, such as laundry, catering, or transportation in industrial areas, and beauty salons or gardening services in residential zones.

Creative services for young children, such as personalized meal plans shaped into fun designs, can be a unique business opportunity.

Profession-based service opportunities include professions like photographers, animators, and designers, which can be creatively transformed into profitable businesses.

Various sectors, including agriculture, education, and tourism, offer potential for professional service enterprises to develop based on local needs.

Competence in personal, social, technical, and methodological skills is crucial for professionals in service-based businesses.

Problem-solving, teamwork, and innovation are key competencies for professionals aiming to achieve productive results in service provision.

Digital platforms, blogs, and social media offer numerous promotional opportunities for marketing professional services.

Service prices can be determined using demand and supply, cost, or market-based approaches, considering factors such as professional certifications and job difficulty.

Promotional strategies through media such as websites, social networks, and online advertisements are essential for growing service-based businesses.

Consignment sales agreements can help expand service businesses by partnering with other retailers, ensuring both sides benefit from clear terms.

Professional service enterprises, especially in creative fields, can significantly impact the local economy by addressing market needs and leveraging individual talents.