Animated History of Coca-Cola- short.avi

Summary

This video script shares the fascinating origin story of Coca-Cola, starting with its invention in Atlanta in 1886 by pharmacist John Pemberton. Originally a syrup mixed with plain water, an accidental addition of carbonated water led to its popularity. The drink was named by Pemberton's accountant, Frank Robinson, who also designed the iconic trademark. Asa Candler later turned Coca-Cola into a marketing success. By 1916, the contour bottle was introduced to combat imitators, and under Robert Woodruff's leadership, Coca-Cola became the first truly global brand, with its formula remaining a closely guarded secret.

Takeaways

• 🔍 Coca-Cola's origins trace back to 1886 in Atlanta, where pharmacist John Pemberton created the initial syrup.
• 🍶 The first Coca-Cola drink was mixed with plain water and sold for five cents a glass at Jacob's Pharmacy.
• 💡 An accidental combination of the syrup with carbonated water led to the creation of the iconic Coca-Cola we know today.
• ✍️ Pemberton's accountant, Frank Robinson, came up with the name 'Coca-Cola' and designed its famous trademark in his handwriting.
• 📈 Sales of Coca-Cola began to increase rapidly as word of the new beverage spread around Atlanta.
• 📦 In 1888, Pemberton sold the formula to businessman Asa Candler, who later formed a corporation to distribute Coca-Cola.
• 🚛 Candler employed creative marketing techniques, including delivering the syrup in distinctive red barrels.
• 🍾 In 1916, Coca-Cola introduced its iconic contour bottle to help consumers distinguish it from imitators.
• 🌍 Under Robert Woodruff's leadership, Coca-Cola became a global brand, with bottling plants around the world.
• 🕵️ The Coca-Cola formula remains a closely guarded secret, but it is now the most recognized trademark in the world.

Q & A

Who invented Coca-Cola, and when was it created?

Coca-Cola was invented by pharmacist John Pemberton in 1886.

How was Coca-Cola initially served, and where was it first sold?

Coca-Cola was first sold at Jacob's Pharmacy in Atlanta, where it was mixed with plain water and sold for five cents a glass.

How did the accidental discovery of Coca-Cola's carbonation happen?

An employee at Jacob's Pharmacy accidentally mixed the Coca-Cola syrup with carbonated water instead of plain water and served it over ice. The customer loved it, leading to the drink we know today.

Who came up with the name 'Coca-Cola' and designed its famous trademark?

John Pemberton's accountant, Frank Robinson, came up with the name 'Coca-Cola' and designed the trademark in his own handwriting.

When and why was Coca-Cola first bottled?

Coca-Cola was first bottled in 1916 after two entrepreneurs, Thomas and Whitehead, saw an opportunity to expand its success from being a fountain drink to a bottled beverage.

What was the purpose of introducing the Coca-Cola contour bottle in 1916?

The contour bottle was introduced in 1916 to help distinguish Coca-Cola from competitors and imitators, making it easy for customers to identify the real product.

Who was Asa Candler, and what role did he play in Coca-Cola's history?

Asa Candler was a businessman who bought the secret Coca-Cola formula in 1888 and later formed a corporation to produce and distribute it. He was known for his creative marketing strategies.

How did Coca-Cola become a global brand?

Under the leadership of Robert Woodruff, who became company president after Coca-Cola was sold to investors in 1919, bottling plants were established around the world, making Coca-Cola the first truly global brand.

What marketing innovation did Asa Candler use to make Coca-Cola stand out?

Asa Candler painted the syrup barrels red to give Coca-Cola a distinctive appearance and used various creative methods to promote the product.

Why is the Coca-Cola formula considered one of the greatest secrets in business?

The Coca-Cola formula has been closely guarded since its invention, and despite the brand's global popularity, the exact recipe remains a trade secret over 100 years later.