The 5 Principles of Social Impact | Marian Spier | TEDxErasmusUniversityRotterdam
Summary
TLDRThe speaker discusses the five principles, or 'C's, of social impact, reflecting on why some people succeed in creating change while others do not. Drawing on experiences as a manager and entrepreneur, they share insights from meeting social entrepreneurs and professionals worldwide. The speaker highlights key traits like seeking opportunities, clarity in goals, passion, an entrepreneurial mindset, and determination. By sharing stories of impactful figures such as Estee Lauder and Lex Peters, the talk emphasizes the importance of working hard to create meaningful social change beyond personal gain.
Takeaways
- 💡 Two people with the same opportunities and education can have different levels of impact due to various factors.
- 🌍 Social entrepreneurs aim to create societal change, which distinguishes them from regular entrepreneurs.
- 🚀 Opportunities are key to creating social impact, as seen with examples like Estée Lauder’s innovative sampling approach.
- 🎯 Clarity and strategy are essential for achieving social impact. Visualizing goals helps in making them a reality.
- 🌟 Passion drives success, but it is important to combine it with a strong, focused mindset, as shown by entrepreneurs like Mariama Tammy.
- 💪 Having an entrepreneurial mindset is crucial. It involves clear strategy, focus, and the ability to articulate goals effectively.
- 🛠 Perfect products alone aren’t enough. Entrepreneurs need to communicate their vision well to investors and collaborators.
- 🔍 Being considerate, determined, and purposeful in one's actions leads to meaningful social impact.
- 👩⚕️ Lex Peters, a retired gynecologist, exemplifies purpose-driven work by developing a simple, impactful method to prevent cervical cancer.
- 🏆 The key to social impact is working hard and focusing on improving society rather than just personal success.
Q & A
What is the main topic of the speaker's presentation?
-The speaker discusses the five principles (the 'five C's') of social impact, focusing on why some individuals succeed in making a significant impact while others do not, despite having similar opportunities.
What key difference does the speaker highlight between a social entrepreneur and a regular entrepreneur?
-The speaker explains that a social entrepreneur focuses on creating social impact, aiming to improve society or the community, while a regular entrepreneur may focus solely on business success and profit.
What role does clarity play in creating social impact, according to the speaker?
-Clarity is essential because it involves strategizing and visualizing one's goals. The speaker gives the example of Mariama Tammy, who has a clear strategy and vision to teach coding to one million young women worldwide.
Why does the speaker emphasize the importance of having an entrepreneurial mindset?
-An entrepreneurial mindset helps individuals focus not just on creating a perfect product but also on understanding how to achieve their goals and communicate their needs to others, such as investors or colleagues.
Can you explain the significance of being 'purposeful and meaningful' in social impact work?
-Being purposeful and meaningful means aligning your actions with a clear mission to improve society. The speaker provides the example of Lex Peters, a gynecologist and oncologist, who remained dedicated to saving lives even after retirement by developing a simple method to prevent cervical cancer.
What does the speaker mean by 'don't become the menu at the table' when discussing passion and teamwork?
-The speaker advises that when people aim to have a seat at the table (in decision-making), they should avoid being passive or taken advantage of, ensuring they have an active role in the discussion and decisions rather than being sidelined.
How does the speaker use Estee Lauder’s story to illustrate the concept of opportunity in social impact?
-The speaker mentions Estee Lauder as an example of someone who saw an opportunity in the beauty industry by introducing product samples, a practice still used today, which allowed her to create both business and social impact.
What advice does the speaker give to career professionals, entrepreneurs, and students who want to create social impact?
-The speaker advises career professionals to pursue their passion, entrepreneurs to have a plan, and students to think about where they want to be in five years, stressing the importance of having a clear direction.
What did the speaker observe as a common characteristic among people who created significant social impact?
-The speaker observed that individuals who created social impact were hard-working, had a clear vision, and were motivated not just by personal success but by a desire to change society for the better.
How does the speaker conclude the presentation on social impact?
-The speaker concludes by emphasizing that anyone—whether an entrepreneur, student, or professional—can create social impact by starting with just one of the five C's and working to apply it in their life.
Outlines
🌍 Exploring the Principles of Social Impact
The speaker discusses why some individuals become successful social change-makers while others with the same opportunities do not. Reflecting on eight years of experience at the University of Amsterdam and extensive travel, the speaker shares insights into conversations with social entrepreneurs and professionals who seek to create impact. The discussion focuses on defining social entrepreneurship as distinct from traditional business, emphasizing a commitment to improving communities. The speaker introduces the concept of 'social impact' and begins outlining five principles (the 'five C's') that guide social change.
💡 Clarity and Strategy in Achieving Social Impact
The importance of having a clear strategy and being passionate about one's goals is discussed. The speaker highlights examples like Mariama Tammy, who teaches coding to women, emphasizing that success in social impact requires the ability to visualize and pursue long-term goals. Passion, often misunderstood as purely emotional, is framed as a driving force that must be paired with strategic action and teamwork. The speaker advises aspiring change-makers to claim a 'seat at the table' without becoming passive participants, underlining the need for an entrepreneurial mindset that is clear, determined, and adaptable.
Mindmap
Keywords
💡Social Impact
💡Social Entrepreneur
💡Opportunities
💡Clarity
💡Entrepreneurial Mindset
💡Passion
💡Strategy
💡Determination
💡Community
💡Five C's
Highlights
Discussion about why two people with the same opportunities and education might have different levels of success and impact.
The speaker worked as a manager at the University of Amsterdam for eight years and discussed this issue with various professionals and students.
Transition from a university career to becoming a social entrepreneur, traveling to more than 20 countries and meeting many social entrepreneurs.
Clarification that social entrepreneurs are different from regular entrepreneurs as they aim to create social impact.
Stanford definition of social impact: how organizations or people's actions affect the surrounding community.
Five principles of social impact introduced, referred to as the 'five C's.'
Example of Estee Lauder, who after WWII, created a new way to sample beauty products, generating social and business impact.
Clarity is important for impact; having a clear strategy and visualizing goals is essential.
The story of Mariama Tammy, a Senegalese entrepreneur whose mission is to teach 1 million women to code after overcoming trafficking.
Passion is key but must be accompanied by teamwork and strategy, as explained by a co-founder of TomTom.
The concept of having a seat at the table but ensuring you don’t become the 'menu,' meaning to maintain control and influence.
Entrepreneurial mindset is critical for social impact—being able to explain goals and strategize effectively.
Perfect products alone don’t lead to success; communication of purpose is vital.
Lex Peters, a retired oncologist, used vinegar and cotton to prevent cervical cancer, showcasing purposeful determination to impact society.
The conclusion: all successful social entrepreneurs work hard and aim to change society, applying the principles of the five C’s.
Transcripts
so today I want to talk about the five
principles of social impact why is it
that two people have the same
opportunities and same education and
won't become a successful game changer
and the other one doesn't reach a level
of success or impact this question we we
discussed it many times while I was
working as a manager at the University
of Amsterdam for eight years and we were
talking about it and after that I left
University became an entrepreneur
traveling all over the world I met a lot
of social entrepreneurs and also
students career professionals who asked
me this question how can I change my
society how can I change my surroundings
how can I create impact and then I will
ask them if it is an entrepreneur I
would ask them that you have planned if
it is a career professional I would ask
them what's your passion and if it's a
student I would ask them what would you
do after five years so while I was
traveling and I met and I went to more
than 20 nations so I met a lot of people
and I wanted to share this story what I
saw and what I observed so it is so
funny because a few days ago I had a
discussion with a few entrepreneurs and
they were talking about what is a social
entrepreneur aren't you just an
entrepreneur I said no a social
entrepreneur is completely different
from a regular entrepreneur you want to
create a social impact so after somebody
said it said please explain I went back
home and I wish I research that I looked
for a good definition of course Stanford
and I said ok this is the correct
definition social impact how
organizations or people's actions
affect the surrounding community so how
can you select excuse me
how can you affect the surrounding
community Alcor how can your
organization affect the surrounding
community
well I research more and then I
discovered these five principles and
that was also nice to make it the five
C's so I will go with you through all
these five CS and explain to you what I
observed and I will share a few stories
of people I met and also it's just
stories I found by reading articles
finding stories about people who created
social impact so the first thing I
discovered is that most of the people
that created a youth social impact
looked for an opportunity they looked
out for an opportunity and one of the
persons III looked up a lot of
entrepreneurs and and career
professionals and I found one
nowadays they would call her a refugee
as still out there who started right
after World War two selling beauty
products but what she did is not just
some beauty products she started
sampling products so nowadays when you
buy a beauty product and it's a sample
it was an idea by Estee Lauder
she created an impact a business impact
and she became also a successful
entrepreneur also helping other female
entrepreneurs the other thing I
explained most of the time when people
say I want to change I want to
breakthrough I said clarity is very
important you have to strategize you
have to look where for where am I going
visualize your goals I know an attack
entrepreneur by
Mariama Tammy she's from Senegal she was
trafficked to France and now her goal is
to reach 1 million young women all over
the world to teach them how to code and
her everything about her is how to reach
that goal she travels all of the world
we discuss it many times she has a clear
strategy she can visualize it she can
explain it have passion for what you do
so a lot of people think that when
you're passionate that you're an
emotional that's not true I spoke to one
of the cofounders of TomTom a female
entrepreneur who said I go for what I
want and I don't do it alone I do it
with my team and I make sure that I sit
at the table there's a lot a lot of
people are talking about seat at the
table but she said when you have a seat
at a table it is very important not to
become the menu at a table which was for
me really an eye-opener because a lot of
time with all our passion we want to
have a seat at the table and what you
want to achieve change the world or
change your surrounding but be careful
not to become the menu you need to have
an entrepreneurial mindset you need to
be ready I could I organized a startup
award for young entrepreneurs and you
can see that they want to they're so
focused on creating a perfect product
but a perfect product is not enough you
need to have entrepreneurial mindset how
will you reach that goal
strategize is it clear what do you want
a lot of time people create beautiful
products but they cannot explain to an
investor or even to their colleague what
they really want or what they really
need so you need to have an entrepreneur
mindset the last one is be considerate
and determined that is something that I
observed also be purposeful and
meaningful in everything you do
Lex Peters is a as a gynecologist and
oncologist I've known for many years
he's even retired now and what was so an
eye-opener for me is that he told me for
40 years I go to my job full of joy
I was like oh no I am not that kind of
person that's amazing but after his
retirement he even went further he
didn't he wasn't not just a professor
after that he wanted to save especially
young woman's life and what he did is he
discovered that with vinegar and with a
piece of cotton you can save a young
woman's life so that she will not you
can prevent cervical cancer and for me
it was this is somebody who is almost 17
years old
but so determined and not just
determined to make a lot of money which
is also good but really to impact his
society and its surroundings not just in
the Netherlands but also in the world
so in conclusion a lot of times people
want to create social impact and what
I've seen I've talked about these five
C's is that most of the all these people
they work very hard that is one thing
they all do but it is also not about
them they want to change their society
so if you're here and you're an
entrepreneur or maybe a student are
career professional you can start by
changing and applying one
see thank you
[Applause]
関連動画をさらに表示
How to create a successful social enterprise | Marquis Cabrera | TEDxTeachersCollege
The Secret of How to Think Like an Entrepreneur | Amy Wilkinson | TEDxPaloAltoSalon
Why You Can’t Get Rich (Brutal Truth)
How to Talk to Anyone | strangers, acquaintances & friends
Relapse Prevention Failed: And How WE Can Solve this Crisis Together | Adam Gunton | TEDxBillings
A Reflective Mindset – The Secret to a Better and Longer Life | Ali Fenwick | TEDxHultAshridge
5.0 / 5 (0 votes)