Simon Sinek: Cómo los grandes líderes inspiran la acción (subtitulos español)

Summary

El guion destaca la importancia de entender el 'porqué' detrás de las acciones y organizaciones exitosas como Apple, Martin Luther King y los hermanos Wright. Expone el concepto del 'Círculo Dorado', que desafía la forma tradicional de pensar y comunica: 'por qué', 'cómo' y 'qué'. La teoría se apoya en la biología humana, demostrando que la comunicación desde el interior hacia afuera, conectando con la creencia y propósito, es la clave para inspirar y motivar a las personas, lo que a su vez atrae a aquellos que comparten la misma visión.

Takeaways

• 🤔 La innovación y el éxito no se deben solo a recursos o habilidades técnicas, sino a una motivación profunda y un propósito claro.
• 🍎 Apple se destaca por su innovación porque su mensaje comienza con su 'porqué', no solo con lo que hacen o cómo lo hacen.
• 🔄 El Golden Circle es un modelo que explica cómo los líderes y organizaciones inspiradoras piensan, actúan y comunican de manera opuesta a la mayoría.
• 👥 La mayoría de las personas y organizaciones comunican de afuera hacia adentro, comenzando con lo que hacen y terminando con el porqué, lo cual es menos efectivo para inspirar.
• 🏆 Los líderes inspiradores, como Martin Luther King y los Hermanos Wright, tienen un propósito claro que les da un ventaje competitiva y motiva a otros a unirse a su causa.
• 🧠 La estructura del cerebro humano, dividida en neocórtex, límbico y brainstem, se correlaciona con el Golden Circle, donde el límbico es el centro de la conducta y las decisiones.
• 💡 La comunicación desde el 'porqué' habla directamente al cerebro límbico, lo que puede llevar a decisiones basadas en la intuición y las creencias personales.
• 🛠 La ley de difusión de la innovación muestra que para lograr el éxito masivo, es necesario alcanzar un punto de inflexión en la adopción de la idea o producto.
• 🛒 Las personas compran no por lo que hacen las empresas, sino por el porqué de lo que hacen, lo cual es una afirmación de sus propias creencias y valores.
• 🤝 Al atraer a personas que comparten los mismos valores, se fomenta una lealtad más profunda y un compromiso con la visión y misión de la organización.
• 🚀 La historia de los Hermanos Wright y Samuel Langley ilustra cómo un propósito y una creencia en una causa pueden superar las desventajas en recursos y conocimientos técnicos.
• 🌐 La comunicación efectiva y el liderazgo inspirador no se basan en la posición de poder, sino en la habilidad de motivar y conectar con las creencias y deseos de las personas.

Q & A

¿Qué descubrimiento hizo el orador hace 3 y medio años que cambió su perspectiva sobre cómo funciona el mundo?

El descubrimiento fue que todos los líderes e organizaciones inspiradoras del mundo, como Apple, Martin Luther King o los Hermanos Wright, piensan, actúan y se comunican exactamente de la misma manera, que es completamente opuesta a la de todos los demás.

¿Qué es el 'Golden Circle' y qué explica?

El 'Golden Circle' es una idea que el orador llamó 'la idea más simple del mundo', que explica por qué algunas organizaciones y líderes logran inspirar mientras que otras no. Se compone de tres partes: 'Why', 'How' y 'What', y muestra que los que son inspiradores comienzan por el 'Why', el propósito o la causa, a diferencia de la mayoría que comienzan por el 'What', lo que hacen.

¿Por qué según el orador, las personas compran más por 'por qué' hacen algo que por lo que hacen?

Las personas compran por 'por qué' hacen algo porque esto se relaciona con su propósito, causa o creencia. Esto se conecta con la parte del cerebro que controla el comportamiento y permite que las personas racionalicen sus decisiones con los detalles tangibles de lo que se ofrece.

¿Cómo describe el orador la forma en que Apple comunica su mensaje de marketing en contraste con cómo lo hacen otros?

Apple comunica su mensaje de marketing comenzando por su 'Why', es decir, sus creencias y valores, y luego muestra cómo sus productos reflejan esos valores. Mientras que otros comienzan por el 'What', enumerando características y beneficios, lo que no es tan inspirador.

¿Qué ejemplo da el orador para ilustrar cómo la mayoría de las personas y organizaciones se comunican y por qué eso no es inspirador?

El orador da el ejemplo de una firma de abogados y un automóvil que se promueven enfocándose en lo que ofrecen y cómo son diferentes, lo cual no es inspirador. Esto se debe a que se enfocan en el 'What' y no en el 'Why'.

¿Qué es la ley de difusión de la innovación y cómo se relaciona con la importancia de atraer a aquellos que comparten nuestras creencias?

La ley de difusión de la innovación describe cómo nuevas ideas son adoptadas por diferentes grupos de la población. Atraer a aquellos que comparten nuestras creencias es importante para alcanzar el punto de inflexión necesario para el éxito masivo, ya que estas personas son los innovadores y los primeros en adoptar una idea.

¿Por qué el orador afirma que los Hermanos Wright tuvieron éxito en el vuelo controlado, a pesar de no tener los recursos que otros?

Los Hermanos Wright tuvieron éxito porque estaban motivados por una causa, propósito y creencia en cambiar el mundo con el vuelo controlado. Esto les permitió atraer a personas que compartían su visión y trabajar con ellos con pasión, a diferencia de otros que solo buscaban el éxito material.

¿Qué ejemplo da el orador de una empresa que tenía todos los ingredientes para el éxito pero falló?

El orador menciona a Tivo, una empresa que tenía un producto de alta calidad, fondos y condiciones de mercado favorables, pero que no tuvo éxito comercial. El problema fue que Tivo se centró en lo que ofrecía el producto en lugar de por qué existía.

¿Cómo el orador describe la diferencia entre líderes y aquellos que lideran?

Los líderes son aquellos que ocupan una posición de poder o autoridad, mientras que aquellos que lideran son aquellos que inspiran a otros a seguirlos no por necesidad, sino por voluntad propia, movidos por creencias y valores compartidos.

¿Qué importancia tiene el 'Why' en la comunicación y por qué es más eficaz que el 'What'?

El 'Why' es más eficaz en la comunicación porque se conecta con la parte emocional del cerebro, lo que puede influir más en el comportamiento y las decisiones de las personas. El 'What', aunque informativo, no tiene el mismo impacto emocional y motivador.

¿Cómo el orador usa el ejemplo de Dr. King para demostrar cómo la comunicación del 'Why' puede movilizar a las masas?

El orador muestra cómo Dr. King comunicó sus creencias y convicciones, en lugar de una lista de problemas o planes, lo que motivó a las personas a unirse a su causa y asistir a su discurso, movilizándose por sus propias creencias y no solo por el discurso de Dr. King.

Outlines

00:00

🤔 El misterio de la inspiración

El primer párrafo presenta la idea central del Golden Circle, una teoría que explica por qué algunas organizaciones y líderes logran inspirar mientras que otras no. Se cuestiona por qué algunas empresas, como Apple, son más innovadoras que sus competidores, y por qué figuras históricas como Martin Luther King o los hermanos Wright tuvieron éxito en sus respectivas luchas. La respuesta es que hay un patrón en cómo piensan, actúan y se comunican, que es el opuesto al de la mayoría. Este patrón se basa en tres conceptos: 'qué', 'cómo' y 'por qué', siendo el último el más importante y el que define la causa y la razón de existir de una organización o individuo.

05:00

💡 La importancia de entender el 'por qué'

El segundo párrafo profundiza en la idea de que muy pocas organizaciones o personas conocen su verdadero 'por qué', es decir, su propósito o creencia fundamental. Se argumenta que la mayoría de las comunicaciones y ventas se centran en 'qué' hacen, en lugar de 'por qué' lo hacen, y que esto resulta en una falta de inspiración. Se utiliza el ejemplo de Apple, que comunica su 'por qué' primero, seguido de 'cómo', y finalmente 'qué', lo que hace que su mensaje sea más atractivo y efectivo. El párrafo enfatiza que las personas compran más por el 'por qué' que por el 'qué' de una organización.

10:02

🧠 Cómo la biología humana influye en la inspiración

El tercer párrafo conecta la teoría del Golden Circle con la biología humana, explicando que el cerebro está dividido en áreas que corresponden con los niveles del Golden Circle: el 'qué' se relaciona con el neocórtex, mientras que el 'por qué' se vincula con las emociones y la conducta, controladas por el cerebro límbico. Se argumenta que comunicar desde el 'por qué' habla directamente al cerebro límbico, lo que motiva la conducta y permite que las personas racionalicen sus decisiones con los detalles tangibles. El párrafo también utiliza la historia de Samuel Pont Langley y los hermanos Wright para ilustrar cómo el 'por qué' puede ser más importante que el dinero, las conexiones o las condiciones del mercado.

15:04

🛍️ La ley de difusión de la innovación y su relación con el 'por qué'

El cuarto párrafo habla sobre la ley de difusión de la innovación y cómo las personas que creen en una causa o idea son las que la llevan al éxito en el mercado. Se discute cómo los innovadores y los primeros adoptadores toman decisiones basadas en sus creencias y no solo en los productos disponibles. Se utiliza el ejemplo de la iPhone y el discurso de Dr. King para demostrar cómo aquellos que comparten una visión común se unen y apoyan una idea o producto. El párrafo enfatiza que el éxito no se logra solo con dinero o productos de alta calidad, sino con la capacidad de inspirar y atraer a aquellos que comparten el mismo 'por qué'.

Keywords

💡Innovación

Innovación se refiere a la creación de nuevas ideas, productos o procesos que desafían el estado actual de las cosas. En el video, se destaca cómo Apple ha logrado ser innovador año tras año, manteniendose a la vanguardia en comparación con sus competidores, lo cual es un reflejo del tema central del video sobre la importancia de pensar y actuar desde un propósito fundamental.

💡Golden Circle

El Golden Circle es un modelo presentado en el video que explica por qué algunas organizaciones y líderes logran inspirar a otros, mientras que otras no. Se compone de tres elementos: 'por qué' (la razón de existir), 'cómo' (la forma en que lo hacen) y 'qué' (lo que hacen). El Golden Circle enfatiza la importancia de comenzar con 'por qué' para inspirar a las personas y atraer a aquellos que comparten los mismos valores y creencias.

💡Propósito

El propósito es la razón fundamental de por qué una organización o persona existe y actúa de cierta manera. En el video, se argumenta que las organizaciones que conocen y comunican su propósito ('por qué') son las que logran inspirar a otros y, por lo tanto, tienen un mayor éxito y lealtad, como es el caso de Apple y su enfoque en desafiar el status quo.

💡Causa

La causa hace referencia a la misión o la creencia central que impulsa a una persona o una organización. En el contexto del video, la causa es el núcleo del Golden Circle y es lo que realmente motiva y guía la acción de aquellos que logran el éxito a largo plazo, como lo demuestra el ejemplo de los hermanos Wright y su creencia en la posibilidad del vuelo motorizado.

💡Comportamiento

El comportamiento se refiere a la forma en que las personas o organizaciones actúan en respuesta a sus creencias y valores. El video explica que la comunicación desde 'por qué' habla directamente al cerebro límbico, la parte responsable de las emociones y el comportamiento, lo que es fundamental para inspirar y motivar a las personas.

💡Difusión de Innovación

La difusión de innovación es un concepto que describe cómo nuevas ideas o productos son adoptados por diferentes grupos en la sociedad. El video menciona esta ley para enfatizar la importancia de atraer a los innovadores y los primeros adoptadores, que son los que toman decisiones basadas en sus creencias y son clave para alcanzar el punto de inflexión que lleva al éxito masivo.

💡Liderazgo

El liderazgo, en el sentido presentado en el video, va más allá del poder o la autoridad; se trata de la habilidad de inspirar a otros a actuar basándose en un propósito compartido. El video argumenta que los verdaderos líderes no solo tienen seguidores por obligación, sino que motivan a las personas a actuar por convicción propia, como lo hizo Martin Luther King Jr. con el movimiento por los derechos civiles.

💡Conversión

La conversión, en el contexto del video, se refiere a la proporción de personas que deciden adoptar una idea, producto o acción. El video cuestiona la eficacia de una alta tasa de conversión si no se basa en una conexión con el 'por qué' de la oferta, ya que la verdadera lealtad y el éxito a largo plazo provienen de la alineación con los valores y creencias de los clientes.

💡Believe

Believe (creer) es un término clave en el video, ya que subraya la importancia de las creencias personales en la adopción de nuevas ideas y en la inspiración de otros. Se argumenta que las organizaciones y líderes que logran el éxito a largo plazo son aquellas que logran que otros crean en su 'por qué' y se conviertan en parte de su causa.

💡Comportamiento Racional

El comportamiento racional es la toma de decisiones basada en el análisis lógico y la razón. Aunque importante, el video sugiere que el comportamiento racional por sí solo no es suficiente para inspirar a las personas. Es la conexión emocional y la alineación con los valores ('por qué') lo que realmente motiva a las personas a actuar.

💡Cerebro Límbico

El cerebro límbico es una parte del cerebro que se relaciona con el video en términos de su función en el control de las emociones y el comportamiento. El video indica que la comunicación desde 'por qué' es efectiva porque habla directamente a esta parte del cerebro, lo que puede influir más en el comportamiento que la información racional presentada por el neocórtex.

Highlights

The Golden Circle concept is introduced, explaining why some organizations and leaders inspire others.

Apple's innovative success is attributed to their 'why' rather than their 'what' or 'how'.

Martin Luther King's leadership in the Civil Rights Movement is highlighted as an example of inspiring leadership.

The Wright Brothers' success in powered man flight is contrasted with other teams' failures, emphasizing the importance of belief and purpose.

The importance of knowing 'why' an organization exists beyond just making a profit is discussed.

The Golden Circle's structure is explained, with 'why' at the center, followed by 'how', and 'what' on the outside.

Apple's marketing approach is contrasted with a hypothetical conventional approach to illustrate the power of starting with 'why'.

The idea that people buy 'why' rather than 'what' is presented as a key to understanding consumer behavior.

The role of the human brain's structure in decision-making and the Golden Circle's correlation with it is explored.

The neocortex's function in rational thought and the limbic brain's role in feelings and behavior are explained.

The importance of aligning communication with the brain's decision-making center is emphasized for inspiring action.

The story of Samuel Pont Langley is used to illustrate the failure of pursuing success for the wrong reasons.

The Wright Brothers' success is attributed to their shared belief and purpose, not just their technical abilities.

The Law of Diffusion of Innovation is introduced to explain the adoption curve of new ideas.

The challenge of bridging the gap between early adopters and the early majority in idea adoption is discussed.

The importance of attracting like-minded individuals who believe in the same cause is highlighted.

The difference between leaders who hold a position of power and those who inspire is explained.

The conclusion emphasizes the power of starting with 'why' to inspire and lead effectively.

Transcripts

[Music]

[Music]

how do you explain when things don't go

as we assume or better how do you

explain when others are able to achieve

things that seem to defy all of the

assumptions for example why is Apple so

Innovative year after year after year

after year they're more Innovative than

all their competition and yet they're

just a computer company they're just

like everyone else they have the same

access to the same Talent the same

agencies the same Consultants the same

media then why is it that they seem to

have something

different why is it that Martin Luther

King led the Civil Rights Movement he

wasn't the only man who suffered in a

preil rights America and he certainly

wasn't the only great orator of the day

why him and why is it that the wri

brothers were able to figure out control

powered man flight when there were

certainly other teams who were better

qualified better

funded and they didn't achieve powered

man flight and the right Brothers beat

them to it there's something else at

play

here about 3 and a half years ago I made

a discovery and this discovery

profoundly changed my view on how I

thought the world worked and it even

profoundly changed the way in which I

operate in

it as it turns out there's a pattern as

it turns out all the great and inspiring

leaders and organizations in the world

whether it's apple or Martin Luther King

or the R Brothers they all think act and

communicate the exact same way and it's

the complete opposite to everyone else

all I did was codify it and it's

probably the world's simp

idea I call it the Golden

Circle why how what this little idea

explains why some organizations and some

leaders are able to inspire where others

aren't let me Define the terms really

quickly every single person every single

organization on the planet knows what

they do

100% some know how they do it whether

you call it your differentiating value

proposition or your proprietary process

or your USP but very very few people or

organizations know why they do what they

do and by why I don't mean to make a

profit that's a result it's always a

result by why I mean what's your purpose

what's your cause what's your belief why

does your organization

exist why do you get out of bed in the

morning and why should anyone care well

as a result the way we think the way we

act the way we communicate is from the

outside in it's obvious we go from the

clearest thing to the fuzziest thing but

the inspired leaders and the inspired or

inspired organizations regardless of

their size regardless of their industry

all think act and communicate from the

inside

out let me give you an example I use

apple because they're easy to understand

and everybody gets it if Apple were like

everyone else a marketing message from

them might sound like this we make great

computers they're beautifully designed

simple to use and user friendly want to

buy

one n and that's how most of us

communicate that's how most marketing is

done that's how most sales is done and

that's how most of us communicate

interpersonally we say what we do we say

how we're different or how we better and

we expect some sort of behavior a

purchase a vote something like that

here's our new law firm uh we have the

best lawyers with the biggest clients we

have you know we always perform for our

clients do business with us here's our

new car it gets great gas mileage it has

you know leather seats by our car but

it's uninspiring here's how Apple

actually

communicates everything we do we believe

in challenging the status quo we believe

in thinking

differently the way we challenge the

status quo is by making our products

beautifully designed simple to use and

user friendly we just happen to make

great computers want to buy

one totally different right you're ready

to to buy a computer from me all I did

was reverse the order of the information

what it proves to us is that people

don't buy what you do people buy why you

do it people don't buy what you do they

buy why you do it this explains why

every single person in this room is

perfectly comfortable buying a computer

from Apple but we're also perfectly

comfortable buying an MP3 player from

Apple or a phone from Apple or a DVR

from Apple but as I said before Apple's

just a computer company there's nothing

that distinguishes them structurally

from any of their compe

their competitors are all equally

qualified to make all of these products

in fact they tried a few years ago

Gateway came out with flat screen TVs

they're eminently qualified to make flat

screen TVs they've been making flat

screen monitors for years nobody bought

one and

Dell Dell came out with MP3 players and

pdas and they make great quality

products and they can make perfectly

well-designed products and nobody bought

one

in fact talking about it now we can't

even imagine buying an MP3 player from

Dell why would you buy an MP3 player

from a computer company but we do it

every day people don't buy what you do

they buy why you do it the goal is not

to do business with anybody with

everybody who needs what you have the

goal is to do business with people who

believe what you

believe here's the best part none of

what I'm telling you is my opinion it's

all grounded in the tenants of biology

not psychology bi biology if you look at

a cross-section of the human brain

looking from the top down what you see

is the human brain is actually broken

into three major components that

correlate perfectly with the Golden

Circle our newest brain our Homo Sapien

brain our

neocortex corresponds with the what

level the neocortex is responsible for

all of our rational and analytical

thought and language the middle two

sections make up our lyic brains and our

lyic brains are responsible for all of

our feelings like trust and loyalty it's

also responsible for all human behavior

all decision-making and it has no

capacity for language in other words

when we communicate from the outside in

yes people can understand vast amounts

of complicated information like features

and benefits and facts and figures it

just doesn't drive behavior when we

communicate from the inside out we're

talking directly to the part of the

brain that controls behavior and then we

allow people to rationalize it with the

tangible things we say and do this is

where gut decisions come from you know

sometimes you can give somebody all the

facts and your figures and you say I

know what all the facts in detail say

but it just doesn't feel right why would

we use that verb it doesn't feel right

because the part of the brain that

controls decision- making doesn't

control language and the best we can

muster up is I don't know it just

doesn't feel right or sometimes you say

you're leading with your heart or you're

leading with your soul well I hate to

break it to you those aren't other body

parts controlling your behavior it's all

Happening Here in your lyic brain the

part of the brain that controls

decision- making and not language but if

you don't know why you do what you do

and people respond to why you do what

you do then how will anybody how will

you ever get people to to to to vote for

you or buy something from you or more

importantly be loyal and want to be a

part of what it is what that you do

again the goal is not just is to sell

people who need what you have the goal

is to sell to people who believe what

you believe the goal is not just to hire

people who need a job it's to hire

people who believe what you believe I

always say that you know there's uh if

you if you if you um hire people just

because they can do a job they'll work

for your money but if you hire people

who believe what you believe they work

for you with blood and sweat and tears

and nowhere nowhere else is there a

better example of this than with the R

Brothers most people don't know about

Samuel Pont Langley and back in the

early 20th century the pursuit of

powered man flight was like the.com of

the day everybody was trying it and

Samuel Pont Langley had what we assume

to be the recipe for success I mean even

now you ask people why did your product

or why did your company fail and people

always give you the per same permutation

of the same three things under

capitalized the wrong people bad market

conditions it's always the same three

things so let's explore that Samuel Pont

Langley was given $50,000 by the war

department to figure out this flying

machine money was no problem he held a

seat at Harvard and worked at the

Smithsonian and was extremely well

connected he knew all the big mines of

the day he hired the best mines money

could find and the market conditions

were fantastic the New York Times

followed him around everywhere and

everyone was rooting for Langley and how

come we've never heard of Samuel P Pont

Langley a few hundred miles away in

Dayton

Ohio oral and Wilbur Wright they had

none of what we consider to be the

recipe for Success they had no money

they paid for their dream with the

proceeds from their bicycle shop not a

single person on the R Brothers team had

a college education not even Orville or

Wilbur and the New York Times followed

them around

nowhere the difference was Orville and

Wilbur were driven by a cause by a

Purpose By A belief they believ that if

they could figure out this flying

machine it'll change the course of the

world Samuel Pont Langley was different

he wanted to be rich and he wanted to be

famous he was in pursuit of the result

he was in pursuit of the riches and lo

and behold look what happened the people

who

believed in the R Brothers dream worked

with them with blood and sweat and tears

the others just worked for the paycheck

and they tell stories of how every time

the right Brothers went out they would

have to take five sets of Parts because

that's how many times they would crash

before they came in for

supper and eventually on December 17th

1903 the R Brothers took flight

and no one was there to even experience

it we found out about it a few days

later and further proof that Langley was

motivated by the wrong thing the day the

right Brothers took flight he quit he

could have said that's an amazing

Discovery guys now will improve upon

your technology but he didn't he wasn't

first he didn't get rich he didn't get

famous so he quit people don't buy what

you do they buy why you do it and if you

talk about what you believe you will

attract those who believe what you

believe well why is it important to

attract those who believe what you

believe something called the law of

diffusion of innovation and if you don't

know the law you definitely know the

terminology the first 2 and a half% of

our population are our innovators the

next 13 and a half% of our population

are our early

adopters the next 34% are your early

majority your late majority and your

laggards the only reason these people bu

touchone phones is cuz you can't buy

rotary phones

[Music]

anymore we all sit at various places at

various times on the scale but what the

law of diffusion of innovation tells us

is that if you want Mass Market success

or mass Market acceptance of an idea you

cannot have it until you achieve this

Tipping Point between 15 and 18% Market

penetration and then the system tips and

I love asking businesses what's your

conversion on new business and they love

to tell you oh it's about about 10%

proudly well you can trip over 10% of

the customers we all have about 10% who

just get it that's how we describe them

right that's like that gut feeling oh

they just get it the problem is how do

you find the ones that just get it

before you're doing business with them

versus the ones who don't get it so it's

this here this little Gap that you have

to close as Jeffrey Moore calls it

crossing the chasm because you see the

early majority will not try something

until someone else has tried it first

and these guys the innovators and the

early adopters they're comfortable

making those gut decisions they're more

comfortable making those intuitive

decisions that are driven by what they

believe about the

world and not just what product is

available these are the people who stood

online for 6 hours to buy an iPhone when

they first came out when you could have

just walked into the store the next week

and bought one off the shelf these are

the people who spent $40,000 on flat

screen TVs when they first came out even

though the technology was

substandard and by the way they did do

it because the technology was so great

they did it for themselves it's because

they wanted to be first people don't buy

what you do they by why you do it and

what you do simply proves what you

believe in fact people will do the

things that prove what they believe the

reason that person bought the iPhone on

the first in the first 6 hours or stood

in in line for six hours was because

what they believed about the world and

how they wanted everybody to see them

they were first people don't buy what

you do they bu why you do it so let me

give you a famous example a famous

failure and a famous success of the law

of diffusion of innovation first the

famous failure it's a commercial example

as we said before a second ago the

recipe for success is money and the

right people and the right marketing

conditions right you should have success

then look at too from the time too came

out about eight or nine years ago to

this current day they are the single

highest quality product on the market

hands down the is no

dispute they were extremely well funded

market conditions were fantastic I mean

we use too as a verb I too stuff on my

piece of junk time or a DVR all the

time but too's commercial failure

they've never made money and when they

went IPO their stock was at about $30 or

$40 and then plummeted and it's never

traded above 10 in fact I don't think

it's even traded above six except for a

couple of little spikes because you see

when too launched their they told us all

what they had they said we have a

product that pauses live TV skips

commercials rewinds live TV and

memorizes your viewing habits without

you even

asking and the cynical majority said we

don't believe you we don't need it we

don't like it you're scaring

us what if they had said if you're the

kind of person who likes to have total

control over every aspect of your life

boy do we have a product for you it

pauses live TV skips commercials

memorizes your viewing habits etc

etc people don't buy what you do they

byy why you do it and what you do simply

serves as the proof of what you believe

now let me give you a successful example

of the law of diffusion of

innovation in the summer of

1963 250,000 people showed up on the

mall in Washington to hear Dr King

speak they sent out no

invitations and there was no website to

check the date how do you do that well

Dr King wasn't the only man in America

who was the who was a great orator he

wasn't the only man America who suffered

in a pre- civil rights America in fact

some of his ideas were bad but he had a

gift he didn't go around telling people

what needed to change in America he he

went around and told people what he

believed I believe I believe believe I

believe he told people and people who

believed what he believed took his cause

and they made it their own and they told

people and some of those people uh

created structures to get the word out

to even more people and lo and behold

250,000 people showed up on the right

day on the right time to hear him speak

how many of them showed up for

him

zero they showed up for themselves it's

what they believed about America that

got them to travel on a bus for 8 hours

to stand in the sun in Washington for in

the middle of August it's what they

believed and it wasn't about black

versus white 25% of the audience was

white Dr King believed that there were

two types of laws in this world those

that are made by a higher authority

authority and those that are made by man

and not until all the laws that are made

by man are consistent with the laws that

are made by the higher authority will we

live in a just World it just so happens

that the Civil Rights Movement was the

perfect thing to help him bring his

cause to life we followed not him not

for him but for ourselves and by the way

he gave the I Have a Dream speech not

the I have a plan

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speech listen to politicians now with

their comprehensive 12-point plans

they're not inspiring

anybody because there are leaders and

there are those who lead leaders hold a

position of power or authority but those

who lead

Inspire

us whether they're individuals or

organizations we follow those who lead

not because we have to but because we

want to we follow those who lead not for

them but for

ourselves and it's those who start with

why that have the

ability to inspire those around them or

find others who Inspire them thank you

very

much

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sharing that's video on the human

Network cisa welcome to the human

Network