Bulu Das Launched New Businesses, Made 4.5 Lakhs In 2.5 Years With Digital Marketing

Digital Azadi

12 May 202406:57

Summary

TLDRThis transcript features an inspiring interview with Bullu Das, a businessman from Odisha, who achieved the title of 'Digital Lakhpati' by earning over 4.5 lakh INR through digital marketing. He shares how learning digital marketing boosted his pest control and school businesses by running effective ads. Bullu Das emphasizes the importance of starting small and gradually mastering the field. He also credits his success to setting daily goals and affirmations, encouraging viewers to maintain consistency and a positive mindset to achieve their dreams. His next goal is to become a 'Digital Millionaire' within six months.

Takeaways

🎉 A Digital Lakpati Award is given to those who earn over ₹1 lakh through digital marketing.
👨‍💻 The guest, Bullu Das from Odisha, has earned over ₹45 lakhs in 2.5 years through digital marketing.
🏫 Bullu Das runs a pest control business and a school, using digital ads to grow both ventures.
💰 By investing ₹2000 in ads for his school, he earned ₹5 lakhs, a 7.5x return on investment.
🚀 In another case, he invested ₹33,000 in ads and made ₹3 lakhs, achieving nearly a 10x return.
🌐 Bullu used digital marketing to manage multiple websites and significantly reduced outsourcing costs.
📈 Learning digital marketing has been crucial for his business growth, allowing him to generate substantial profits.
💡 He emphasizes that digital marketing is not complicated and can be learned step-by-step with the right mindset.
✍️ He advises daily goal writing and affirmations to stay focused and motivated, attributing much of his success to this habit.
🏆 Bullu Das aims to become a digital millionaire within six months and is determined to reach this milestone.

Q & A

Who is being interviewed in the transcript?
-The person being interviewed is Bullu Das, a businessman from Odisha who has become a 'Digital Lakhpati' through digital marketing.
What is the main topic of discussion in the interview?
-The main topic is how Bullu Das used digital marketing to earn substantial profits and became a successful entrepreneur.
How long has Bullu Das been involved in digital marketing?
-Bullu Das has been involved in digital marketing for two and a half years.
What kind of businesses does Bullu Das run?
-Bullu Das runs a pest control company and a school, both of which benefit from digital marketing strategies.
How much money did Bullu Das earn using digital marketing for his businesses?
-Bullu Das earned 4.5 to 45 lakh rupees using digital marketing in the last two and a half years.
How did Bullu Das utilize digital marketing for his pest control business?
-He ran ads for his pest control company, which helped in generating a significant revenue boost through digital marketing.
How much did Bullu Das spend on ads for his school, and what was the return?
-He spent approximately 2,000 rupees on ads for his school and earned 5 lakh rupees, making a return of about 7.5 times his investment.
What key message does Bullu Das convey about starting with digital marketing?
-Bullu Das encourages people not to fear digital marketing, emphasizing that starting step by step is essential. He believes anyone can learn and succeed with the right mindset and support.
What advice does Bullu Das offer for achieving goals?
-He advises writing down goals daily and listening to affirmations. This practice, according to him, helps in achieving goals consistently over time.
What are Bullu Das's future plans with digital marketing?
-Bullu Das is planning to launch his own digital course and aims to become a 'Digital Millionaire' within six months.

Outlines

00:00

🏆 Digital Marketing Success: Achieving Lakpati Status

In this segment, the host introduces the concept of the 'Digital Lakpati' award, which is given to individuals who earn over one lakh rupees through digital marketing. The focus is on Bullu Das, a businessman from Odisha, who has successfully used digital marketing to enhance his business. The host invites Bullu Das to share his journey of learning and implementing digital marketing, revealing that he has earned more than four lakh rupees through these strategies. Bullu Das expresses his gratitude and excitement about being recognized as a Digital Lakpati.

05:00

💰 Bullu Das’s 4.5 Lakh Journey: From Ads to Success

Bullu Das discusses his digital marketing journey, explaining that it took him two and a half years to earn 4.5 lakh rupees. He highlights his pest control business and a school he runs, both of which have benefited from digital marketing. By investing 2000 rupees in ads, Bullu earned 5 lakh rupees, achieving a 7.5x return on investment. He also mentions a second business where a 33,000-rupee investment generated 3 lakh rupees. His success in digital marketing has been transformative, helping him save costs and grow his businesses exponentially.

🌐 The Power of Learning: Websites and Self-Reliance

Bullu Das emphasizes the importance of learning digital marketing and becoming self-reliant. Before acquiring digital marketing skills, he used to outsource his website needs, but he later realized that those efforts lacked depth. After learning, he built three websites on his own and saved nearly one lakh rupees. His knowledge in website management helped him avoid paying others for simple tasks, proving that education in this field has long-term financial benefits. He’s also excited about launching his digital marketing course to help others achieve similar success.

🚀 Advice for Beginners: Overcome Fear and Start Small

Bullu Das encourages beginners not to fear digital marketing, advising them to start small and move step-by-step. He reassures viewers that digital marketing isn’t as complicated as it seems and that everything can be learned gradually. His message is clear: those who start will progress, but those who fear it will be left behind. Bullu emphasizes that constant learning and support are available, especially through the courses he advocates for, which provide comprehensive resources and technical assistance.

📝 Daily Affirmations and Goal Setting for Success

In his closing message, Bullu Das shares his strategy for success: daily goal writing and affirmations. He stresses the importance of setting specific financial targets, writing them down daily, and working towards them. By consistently following this practice, he has seen his income grow, with his initial target of earning one lakh rupees per month now increased to 1.5 lakh. He credits his success to both hard work and divine support, encouraging viewers to adopt the habit of writing their goals daily to achieve their dreams.

🎯 The Power of Mindset and Goal Cards

The host summarizes Bullu Das’s message, emphasizing the importance of mindset in achieving success. Goal cards, which involve writing down one's goals daily, are a powerful tool in Bullu’s journey, helping him stay focused and motivated. Once this practice becomes a habit, it leads to a cycle of continuous achievement, with one goal following another. The host praises Bullu's inspirational journey and expresses hope that he will soon achieve the next milestone of becoming a 'Digital Millionaire.'

Mindmap

Keywords

💡Digital Aazadi

Digital Aazadi refers to the concept of gaining financial independence through digital marketing and online business. In the video, it is presented as a path to earning significant income using the knowledge and tools provided by digital marketing. The speaker emphasizes that achieving financial freedom via digital means is accessible to anyone willing to learn and implement these techniques, as exemplified by the success of Bulloo Das.

💡Digital Marketing

Digital marketing is the use of online platforms to promote products or services through techniques such as advertising, SEO, and social media. In the script, Bulloo Das shares how he learned digital marketing and used it to grow his businesses, including a pest control company and a school, ultimately increasing his revenue substantially by running targeted ads.

💡Digital Lakhpati

Digital Lakhpati refers to individuals who have earned at least one lakh rupees (100,000 INR) through digital marketing efforts. Bulloo Das, the interviewee, is introduced as a 'Digital Lakhpati,' having earned over 4.5 lakh rupees through his online marketing efforts. This term signifies a milestone of financial success achieved via digital entrepreneurship.

💡Pest Control Business

Bulloo Das mentions running a pest control business, which is one of the ventures where he applied digital marketing techniques. By running ads for his business, he was able to generate more clients and revenue. This serves as an example of how traditional businesses can benefit from digital strategies to expand their reach and profitability.

💡School Business

Apart from the pest control business, Bulloo Das also manages a school. He uses digital marketing to advertise his school, which helped him increase enrollment and profits. His success in running ads for his school shows the versatility of digital marketing across different industries.

💡Ads Investment

In the video, Bulloo Das explains that he invested small amounts of money in digital ads, which brought him significant returns. For example, he spent 2,000 INR on school ads and earned 5 lakh INR in return, highlighting the high potential ROI (Return on Investment) of digital marketing when executed effectively.

💡ROI (Return on Investment)

Return on Investment (ROI) refers to the financial gain obtained from an investment compared to its cost. In Bulloo Das's case, he mentions achieving an ROI of 7.5x and even 10x on his ad investments. This concept is central to the video's theme of using digital marketing to grow businesses effectively and profitably.

💡Mindset

Mindset plays a critical role in achieving success, according to the video. Bulloo Das emphasizes the importance of having the right mindset, including setting goals, writing them down daily, and consistently working towards them. He believes that developing a disciplined mindset helps in achieving financial and personal goals, a point underscored by his own success.

💡Goal Setting

Goal setting is a crucial strategy discussed by Bulloo Das, where he mentions writing down his goals daily to stay focused. He initially set a target of earning 1 lakh INR per month, which he later increased to 1.5 lakh. The practice of setting and tracking goals helped him stay motivated and achieve his objectives in digital marketing.

💡Support System

A support system in the context of the video refers to the technical and educational assistance provided by the Digital Aazadi program. Bulloo Das talks about receiving technical support and guidance during his digital marketing journey, which was crucial for overcoming obstacles and implementing successful strategies. This highlights the importance of mentorship and assistance in achieving success in digital ventures.

Highlights

Introduction of a successful digital marketer, Bullu Das, who has earned lakhs through digital marketing.

Bull Das shares that he has been involved with digital marketing for over two and a half years.

Through digital marketing, Bullu Das has earned around ₹45 lakhs in total revenue.

Bull Das runs a pest control company and a school, both of which he has promoted using digital marketing strategies.

He invested around ₹2,000 in digital ads for his school and earned a return of ₹5 lakhs.

In another campaign, he invested ₹33,000 in digital ads and generated ₹3 lakhs, achieving almost a 10x return.

Bull Das learned digital marketing to promote his businesses and save money that was previously spent on outsourcing marketing efforts.

He emphasizes that learning digital marketing enabled him to save almost ₹1 lakh a year by managing his own websites instead of hiring outside help.

Bull Das is now preparing to launch his own digital marketing course, having built three websites as part of his digital business.

He believes that digital marketing is not complicated and can be learned step-by-step, as long as one is willing to start and persist.

Bull Das mentions the importance of having technical support and guidance, which helped him overcome obstacles in his digital journey.

He advises viewers to write down their goals and daily affirmations, which helped him stay focused and achieve his financial targets.

Bull Das's original goal was to earn ₹1 lakh per month, and now he aims to reach ₹1.5 lakh monthly by next April.

He highlights the power of mindset and goal-setting, stating that once goals are achieved, it becomes a habit to aim for higher targets.

The interview concludes with Bull Das being encouraged to reach the milestone of becoming a 'digital millionaire' within six months.