Classical Conditioning in Advertisements

Jenny Jordahl

2 Dec 201800:59

Summary

TLDRThis advertisement highlights the power of belief and sacrifice, using Colin Kaepernick as a symbol. It explains how Kaepernick’s stand against police brutality led to his career sacrifice, inspiring viewers. Nike partners with Kaepernick, associating their products with his inspiring story. Initially, Nike products are a neutral stimulus, but through Kaepernick’s involvement, they become linked to the feeling of inspiration. As a result, consumers begin to view Nike as a brand that stands up for its beliefs, encouraging personal improvement with Nike products by their side.

Takeaways

💪 Colin Kaepernick stands up for his beliefs despite personal sacrifices, including his career and reputation.
🚔 Kaepernick's protest is against police brutality, and he is viewed as a hero for taking a stand.
🌟 The unconditioned stimulus is seeing Kaepernick, which leads to the unconditioned response of feeling inspired by his actions.
🤝 Kaepernick partnering with Nike brings together the neutral stimulus of Nike products with the unconditioned stimulus of Kaepernick.
⚡ The unconditioned response to seeing Kaepernick is feeling inspired.
👟 Nike products serve as the neutral stimulus initially, but they become the conditioned stimulus through the association with Kaepernick.
🎯 The conditioned response is that viewers feel inspired by Nike products due to their connection with Kaepernick.
🏢 Nike is portrayed as a company that stands up for its beliefs and social causes.
🚀 Viewers begin to associate Nike with personal empowerment and inspiration to improve their lives.
🔄 The classical conditioning in the ad connects Kaepernick's activism with Nike products, creating a lasting emotional impact on consumers.

Q & A

What is the central theme of the advertisement featuring Colin Kaepernick?
-The central theme of the advertisement is to believe in something, even if it means sacrificing everything. It showcases Colin Kaepernick standing up for his beliefs, specifically against police brutality, despite the personal cost.
How does Colin Kaepernick serve as a hero in this advertisement?
-Kaepernick is seen as a hero because he sacrificed his career and reputation to stand up against police brutality, which resonates with viewers as an act of bravery and integrity.
What is the unconditioned stimulus in this advertisement?
-The unconditioned stimulus is seeing Colin Kaepernick take a stand for his beliefs.
What is the unconditioned response triggered by the unconditioned stimulus?
-The unconditioned response is feeling inspired by Kaepernick's actions and courage.
What role does Nike play as a neutral stimulus in the advertisement?
-Initially, Nike products serve as a neutral stimulus. By associating with Kaepernick and his cause, the neutral stimulus (Nike products) eventually becomes linked with the feelings of inspiration.
How do Nike products transform from a neutral stimulus to a conditioned stimulus?
-Nike products transform into a conditioned stimulus when they are repeatedly associated with the unconditioned stimulus of Kaepernick’s inspiring message. Over time, viewers begin to feel inspired when they see Nike products.
What is the conditioned response to seeing Nike products after the association with Colin Kaepernick?
-The conditioned response is feeling inspired by Nike products, as viewers now associate Nike with standing up for beliefs and inspiring change.
What psychological concept is at play in this advertisement?
-The psychological concept in play is classical conditioning, where viewers are conditioned to associate Nike products with the inspiration they feel from Colin Kaepernick's actions.
How does this advertisement portray Nike as a company?
-The advertisement portrays Nike as a company that supports individuals who stand up for their beliefs and inspire others to improve their lives.
What message does the combination of Kaepernick and Nike aim to send to consumers?
-The message is that Nike stands for more than just products; it supports meaningful causes, inspiring consumers to take action and improve their lives with Nike products by their side.

Outlines

00:00

💡 Colin Kaepernick's Stand for Beliefs

This paragraph focuses on Colin Kaepernick's courageous decision to stand against police brutality, sacrificing his career and reputation. He is portrayed as a hero for his dedication to his beliefs. The unconditioned stimulus here is Kaepernick himself, leading to an unconditioned response of inspiration. The advertisement connects this emotional response to Kaepernick's partnership with Nike, turning Nike products into a symbol of standing for beliefs and inspiration, eventually creating a conditioned response where consumers feel inspired by Nike's stance and products.

Mindmap

Keywords

💡Sacrificing Everything

This phrase highlights the theme of personal sacrifice for a larger cause. In the video, it refers to Colin Kaepernick's decision to protest against police brutality, even though it cost him his career and reputation. The concept of 'sacrificing everything' underlines the courage to stand up for one's beliefs, regardless of the consequences.

💡Classical Conditioning

Classical conditioning is a psychological concept where a neutral stimulus becomes associated with a meaningful stimulus to produce a conditioned response. In the context of the video, Nike uses Kaepernick (unconditioned stimulus) to evoke feelings of inspiration. Over time, Nike products (neutral stimulus) become associated with that inspiration, making them a conditioned stimulus.

💡Unconditioned Stimulus

An unconditioned stimulus naturally evokes a response without prior learning. In the video, Kaepernick standing up for his beliefs acts as the unconditioned stimulus that inspires viewers. This inspiration is an automatic, unlearned reaction that occurs before any association with Nike products.

💡Unconditioned Response

The unconditioned response is the natural reaction to an unconditioned stimulus. Here, the unconditioned response is the feeling of inspiration that viewers experience when they see Kaepernick’s bravery in standing up against police brutality. This response is automatic and not influenced by the Nike brand initially.

💡Neutral Stimulus

A neutral stimulus does not evoke any particular response on its own. In the video, Nike products are initially a neutral stimulus. Viewers do not automatically feel inspired by seeing Nike products until they become associated with Kaepernick and his message of sacrifice and standing for beliefs.

💡Conditioned Stimulus

A conditioned stimulus is a formerly neutral stimulus that, after association with an unconditioned stimulus, triggers a conditioned response. In this context, Nike products become a conditioned stimulus after being linked to Kaepernick’s inspirational actions, making consumers feel inspired when they see Nike products.

💡Conditioned Response

The conditioned response is the learned reaction to a conditioned stimulus. In the video, the conditioned response is feeling inspired by Nike products, which now symbolize standing up for personal beliefs and making sacrifices for the greater good, thanks to their association with Kaepernick.

💡Police Brutality

Police brutality refers to the excessive or unnecessary use of force by police officers. Kaepernick protested against police brutality by kneeling during the national anthem. This protest became central to his story and the video, highlighting the personal and professional cost he faced for speaking out against injustice.

💡Inspiration

Inspiration is the emotional response viewers experience when they witness acts of courage or conviction. In the video, Kaepernick’s actions serve as a source of inspiration, encouraging viewers to stand up for their beliefs. Nike leverages this feeling to position its products as symbols of empowerment and motivation.

💡Beliefs

Beliefs are core principles or values that individuals are willing to defend or uphold. Kaepernick’s beliefs, particularly his stance against social injustice, are central to the video. His willingness to sacrifice his career to defend his beliefs demonstrates integrity, a message Nike uses to align its brand with moral courage.

Highlights

Colin Kaepernick stands up for his beliefs despite the cost, becoming a symbol of sacrifice.

Kaepernick sacrificed his career and reputation to protest against police brutality.

The public views Kaepernick as a hero for his stance on social justice.

The unconditioned stimulus is Kaepernick’s actions, leading to the unconditioned response of feeling inspired.

Nike partners with Kaepernick, associating its brand with his inspiring image.

Nike products initially serve as a neutral stimulus in this advertisement.

The unconditioned stimulus (Kaepernick) combined with Nike creates a powerful emotional response.

Viewers now associate Nike products with inspiration and standing up for beliefs.

Over time, Nike transforms from a neutral stimulus to a conditioned stimulus.

The conditioned response is that consumers feel inspired when they see Nike products.

Nike is perceived as a brand that supports social justice and individual empowerment.

The advertisement positions Nike as a company that stands for important social issues.

Nike inspires consumers to improve their lives through association with Kaepernick’s message.

Classical conditioning is used to connect Kaepernick's inspiration with Nike's products.

Consumers begin to see Nike products as tools for personal and social betterment.