The 5 Best META Ad Creatives in 2024

Summary

In this video, digital marketer Chase Chapel shares top strategies for boosting Facebook ad performance by testing various ad creatives. He introduces five effective formats: product comparison, before and after, new collection, review-based, and benefit-based ads. Each format is designed to resonate with different audiences, ensuring higher engagement and conversion rates. Viewers are also offered five customizable ad templates to implement these strategies and improve their ad campaigns' ROI.

Takeaways

• 📈 Facebook ads are crucial for business growth, but performance often declines with limited ad creatives.
• 🔍 Top ad creatives can generate a consistent 3 to 5x return on ad spend (ROAS).
• 👤 Chase Chapel, a digital marketer, shares his expertise on optimizing Facebook ad campaigns.
• 💡 Five key ad creative examples are suggested: product comparison, before and after, new collection, review-based, and benefit-based ads.
• 🆚 Product comparison ads highlight your product's benefits against competitors.
• 🌟 Before and after ads showcase product usage and results, effective in clothing and cosmetics.
• 🆕 New collection ads feature new product arrivals, emphasizing the 'new' aspect and product variety.
• 📝 Review-based ads pair customer reviews with product images for social proof.
• 🎯 Benefit-based ads list the advantages of the product, using clear and simple language.
• 📑 Five ad templates are provided for easy implementation.
• 🚀 Testing multiple ad creatives increases the chances of finding what resonates with different audiences.
• 📊 Using a broad audience targeting allows Facebook's algorithm to optimize ad delivery for better results.
• 🔗 Tracking parameters are essential for accurately measuring ad performance and return on investment.

Q & A

What is the main issue with most brands' Facebook ad campaigns according to Chase Chapel?

Most brands are only running one to two ad creatives, which leads to a decrease in performance over time.

What is the goal of the top five ad creative examples shared by Chase Chapel?

The goal is to generate a consistent 3 to 5x return on ad spend (RoAS).

Who does Chase Chapel work with according to the script?

Chase Chapel works with some of the largest creators and brands that are well-known and loved.

What is the first ad creative example that Chase Chapel suggests?

The first ad creative example is a product comparison, where you compare your product against a competitor's.

What are the three callouts suggested for the product comparison ad creative?

The three callouts suggested are: cruelty-free, vegan, and clean.

How does the before and after ad creative work?

The before and after ad creative shows the product in use, split into four squares, to give potential customers an idea of what they're buying.

What is the benefit of using a new collection ad creative?

A new collection ad creative highlights new drops, arrivals, or releases, which is beneficial for showcasing variety and focusing on the product.

How does a review-based ad differ from other ad creatives?

A review-based ad pairs an image with a customer review, providing validation and showing the product along with the review to clarify what is being reviewed.

What is the purpose of the benefit-based ad creative?

The benefit-based ad creative lists the benefits of the product, with a headline like 'Why We Love It', followed by bullet points explaining why people should buy the product.

What does Chase Chapel suggest doing with the five ad creative templates provided?

Chase Chapel suggests using the five ad creative templates by dropping in images and pasting information to launch into Facebook ads.

Why is it important to test multiple ad creatives according to Chase Chapel?

Testing multiple ad creatives allows the algorithm to identify which ones perform best, lowers risk, and increases the chances of getting more results by resonating with unique audiences.

What is the recommended budget to start with when setting up a Facebook ad campaign as per the script?

The recommended budget to start with is between $5 to $10.

How does using Surge help in tracking the performance of Facebook ads?

Using Surge helps track purchases and orders more accurately, ensuring that the reporting of ad performance is precise.

Outlines

00:00

📈 Boosting Ad Performance with Multiple Creatives

Chase Chapel introduces the video by emphasizing the importance of using multiple ad creatives for Facebook ads to achieve a consistent 3 to 5x return on ad spend (ROAS). He shares his expertise in working with well-known brands and creators and encourages viewers to watch the video to learn about five effective ad creative examples. These examples include product comparison ads, before-and-after ads, new collection ads, review-based ads, and benefit-based ads. Each example is designed to resonate with different audiences and improve campaign performance. Chase also mentions a link to access templates for these ad creatives.

05:00

🛠️ Setting Up Facebook Ad Campaigns for Maximum Results

The second paragraph focuses on the practical steps to set up a Facebook ad campaign using the five ad creative examples. Chase Chapel explains the process of choosing the sales objective, selecting a broad audience to leverage the algorithm's optimization, and setting up a manual sales campaign. He details the steps of uploading images, writing unique ad copy for each creative, and adjusting the campaign settings such as budget, age range, and placements. Chase also highlights the importance of using tracking parameters to accurately measure ad performance and mentions a service called Surge for better tracking. The paragraph concludes with a preview of the ad variants and an invitation for viewers to test these creatives and share their results.

Keywords

💡Facebook Ads

Facebook Ads are a form of online advertising where businesses can promote their products or services on the Facebook platform. In the video, the speaker emphasizes the importance of using Facebook Ads effectively to generate a consistent return on ad spend (ROAS). The script discusses strategies for optimizing these ads to improve campaign performance.

💡Ad Creatives

Ad creatives refer to the visual and textual content used in an advertisement. The video focuses on the concept that most brands use too few ad creatives, which can limit their ad performance. The speaker provides examples of effective ad creatives to help viewers improve their Facebook ad campaigns.

💡ROAS (Return on Ad Spend)

ROAS is a metric used to measure the efficiency of advertising by comparing the revenue generated from an ad to the cost of the ad. In the context of the video, the speaker aims to show how to achieve a consistent 3 to 5x ROAS through effective ad creatives and strategies.

💡Product Comparison

A product comparison ad creative is a strategy where a product is compared to a competitor's product to highlight its unique selling points. In the video, the speaker uses Kylie Skin as an example to demonstrate how to create a product comparison ad that showcases benefits like being cruelty-free, vegan, and clean.

💡Before and After

The 'before and after' ad creative is a format that shows the effect of using a product by comparing its results before and after use. The video suggests using this format to give potential customers a clear idea of what they are buying, which is particularly effective in industries like cosmetics and clothing.

💡New Collection

A new collection ad creative highlights the latest products or arrivals from a brand. The video script mentions using this format to showcase new drops or releases, which can be appealing to customers looking for the latest trends or products.

💡Review-Based Ad

A review-based ad incorporates customer reviews into the ad creative to build trust and social proof. The video describes how including a review alongside the product can validate the product's quality and effectiveness from a customer's perspective.

💡Benefit-Based Ad

A benefit-based ad focuses on listing the benefits of a product to persuade potential customers to make a purchase. The video script includes an example of an ad headline that states 'Why We Love It' followed by bullet points explaining the benefits of the product.

💡Ad Campaign

An ad campaign is a series of advertisements that share a common goal or message. The video script walks through the process of setting up a Facebook ad campaign, emphasizing the importance of testing multiple ad creatives to find the most effective ones for different audiences.

💡Algorithm Optimization

Algorithm optimization refers to the process of allowing Facebook's algorithm to automatically optimize ad delivery based on performance data. The video discusses using a broad audience approach to let the algorithm determine the best audience for the ads, which is crucial for achieving a high ROAS.

💡Ad Variants

Ad variants are different versions of an ad that are tested to see which performs best. The video script explains the importance of creating multiple ad variants to increase the chances of success and to cater to different audience preferences.

Highlights

Facebook ads are a powerful tool for businesses.

Many brands only run one to two ad creatives, which can lead to performance issues.

Top five ad creative examples can generate a consistent 3 to 5x ROAS.

Chase Chapel introduces himself as a digital marketer working with major brands and creators.

The video promises to show five ad examples that can be implemented for better campaign performance.

The first ad format is a product comparison against a competitor's product.

The product comparison ad highlights benefits such as cruelty-free, vegan, and clean.

The second ad format is a before and after ad creative, showing the product in use.

The before and after format is effective in clothing, cosmetics, and ingredient spaces.

The third ad format is a new collection ad, focusing on new product arrivals.

The fourth ad format is review-based, pairing an image with a customer review.

The fifth ad format is benefit-based, listing the benefits of the product.

Chase provides five templates for these ad formats that can be accessed via a link in the video.

Testing multiple ad creatives allows the algorithm to identify the best performing ad.

Having multiple creatives reduces the risk of a drop in results if one ad's performance declines.

The process of setting up a campaign is outlined, starting with choosing sales as the optimization goal.

A broad audience is selected to allow the algorithm to optimize ad placement.

Advantage Plus placements are chosen to maximize the opportunity for results.

Chase demonstrates how to upload images and create ad copy for each creative.

The importance of using tracking parameters for accurate measurement of ad performance is emphasized.

Surge is recommended for tracking purchases and orders accurately.

The video provides a step-by-step guide on how to set up each ad variant.

The benefits of having multiple ad variants are discussed to increase the chances of success.

Chase offers one-on-one mentorship for mastering Facebook and TikTok ads, as well as organic viral marketing.

Transcripts

Facebook ads are an incredible tool for

businesses but most brands are only

running one to two ad creatives and then

their performance tanks I want to be

able to show you the top five ad

creative examples that generate a

consistent 3 to 5x Ras so that way you

can start seeing better performance with

your campaigns and if you don't know who

I am my name is Chase chapel and we work

with some of the largest creators and

brands that you definitely know and love

so definitely make sure to watch this

video to the end so that way you can see

each example that you can Implement with

your campaigns today so there's really

five ad examples that you really need to

know to test with Facebook ads and and

I'm going to be using an example from

Kylie Cosmetics where we're going to use

this product to design five unique ad

creatives that convert at a 3 to 5x row

as so let's go ahead and go through what

those formats look like so the first

example we're going to be looking at is

a product comparison it's where you

compare your product against a

competitor's so I went ahead and

designed one of these for Kylie skin

where we have product on the Le hand

side and we're highlighting three

different call outs and those could be

anything around your product you're

going to list your benefits here the

first one is crueltyfree and then we put

vegan and then we have clean and then we

have their pricing and then we can have

their competitor here and call out three

different things that they offer that

aren't necessarily benefits or comparing

that maybe they don't offer cruelty-free

so we could just say no crueltyfree or

no vegan Etc the next ad format we're

going to have is a before and after

after ad creative and that is where you

actually show the product in use but the

best thing about this is you're

splitting up the image into four squares

and you're showing the product being

used and you can actually see the

product that you're purchasing this is

really good because people know exactly

what they're buying they get an idea of

all the variety that you have this works

really well in the clothing space the

Cosmetic space the ingredient space if

your product is consumable there's so

many different ways you can present this

and you just show the before and after

results of this and here's another

example of that where the products on

the leth hand side and then we have the

before and afters on the right hand side

and then we have our new collection

which is where you have your new drops

or your new arrivals or your new

releases with your different products

this is great because it's very product

Focus you can simply call out new you

then use the headline as the actual

collection for the product and then you

can have a couple of benefits at the

bottom where we use these icons these

are very simple they're straightforward

people can easily understand these and

they definitely convert and then we have

our reviewbased ad this is where you

pair an image with the review and as you

can see I also have the product included

here so that way people know what the

review is about and they might think oh

this is just for clothing but if you

have your product over to the le- hand

side or right hand side people know

immediately what you're selling and then

we have the review labeled below and

then we have our products benefit based

ad this is where you list out the

benefits and this is a simple ad

headline is why we love it and then we

have the different bullet points for why

people should buy by the product and why

we're selling it and I've gone ahead and

put together five templates for you that

you can use all you got to do is just

click the link below this video you're

going to be able to access these

different templates and you can just

drop your images in here paste

everything and you're good to go on

launching these into your Facebook ads

so I'm going to go ahead and set up a

campaign now and walk you through how to

actually build all this out so go ahead

and grab this file drag and drop in all

your images and then let's build out

these five creative examples to together

so that way you can start generating a

consistent 3 to 5x row as so I hope

you've gone ahead and put the images

together because now we are in our ads

manager and we're going to build out our

first campaign and the reason we really

want to test multiple ad creatives is

because it allows the algorithm to

identify which one's going to perform

best it lowers our risk in terms of us

not being able to generate results

because we have multiple different

formats that will resonate with unique

audiences and each audience might have a

different creative that work works

better than the other which increases

our chances of getting more results than

not and because of this if we only have

one creative we launch and it works for

a few weeks well once it goes down in

performance if we don't have any other

AD creatives then we're going to see a

drop in results whereas having multiple

unique creatives allows us to combat

that so let's go ahead and build out our

campaign the first step is choosing

sales because we're going to be

optimizing for purchases we'll hit

continue and we're going to start with a

manual sales campaign and this is going

to be our broad audience and a broad

audience is just simply allowing the

algorithm to optimize for us and because

we have five unique creatives the

algorithm's going to pick up on where to

actually show this to people and we're

going to hit next we're going to do

website and then we'll choose purchase

because we want to get purchases so

that's the event we'll optimize for and

once again we'll just simply name this

Broad and as we scroll down here we'll

start with a simple budget of $5 to $10

you'll choose your location we're going

to keep our age range open and allow the

algorithm to choose that for us we're

going to use Advantage Plus placements

because we want to maximize the

opportunity to get results and then

we're going to build out our ad so I've

gone ahead and uploaded the images here

the first one we're going to use is an

us verse them ad we're going to make

sure we choose original on all these

aspect ratios we'll hit next we're going

to leave some of these on we're going to

leave music we'll leave relevant

comments these can all help increase

results because it's Dynamic and then

we're going to hit done now we have our

ad uploaded and with each of these

creatives we're going to write in a

unique add copy so I've gone ahead and

added in our first primary text and

we've added some emojis we've called out

some additional benefits and we want to

make sure we obviously have our

competitor's information buillt in here

but this is just for an example and then

for a headline we're going to use

holiday high gloss Trio because that's

the name of the actual product we wanted

to let people know what they're actually

buying so that way they can purchase

right away then we're going to fill in

our description most people miss out on

their description we want to make sure

we leverage the full set of information

here that's available and then we'll

choose shop now we're going to turn off

optimize text per person because this is

how the formatting of the text we want

to show we'll leave our info labels and

then we'll add in the actual website we

want to send them directly to this exact

variant so that way whenever they click

on it they can see the actual product

right away and then we want to add in

our tracking parameters because

Facebook's notorious for either Under

reporting over reporting or just showing

where we got purchases on the wrong ads

or audiences so to know for certain

where we're actually getting purchases I

want to make sure to use surge so that

way I can track more accurately where

our celles are coming from so definitely

make sure to sign up for Surge and get a

free 21 day trial you can use the link

below this video I'm simply going to

connect the tracking script

here so I'll go ahead and copy the UTM

from Surge and then I'll place this

tracking script here so that way we can

track inside of surge where our

purchases and orders are truly coming

from so now that we have this ad fully

set up we can then go ahead and name it

the first primary text and we have our

us first themad and then we're going to

duplicate this and we're going to go

ahead and create our next version and so

we'll remove that ad creative We'll add

in our next

image and then we'll adjust our primary

text because we want to test different

unique copy to see which one's going to

convert best we'll simply just add in

new arrival and then that is our next

text and then we'll simply name it once

again we don't even have to make any

other adjustments this is pretty simple

once you already have the images

together and now we're going to move on

to our third image and then we're going

to switch up this ad copy here and now

we have our third variant and then we'll

go ahead and make our fourth variant so

there we have our fourth ad variant we

have our best lip gloss and as you can

see each one has its own unique ad copy

and this allows us to hit different

audiences and find out which creative is

going to convert best because if you

only have one add copy and it doesn't

work well if you have multiple images

then you're already at a disadvantage

because that copies limiting your

ability to get additional purchases

whereas having multiple variants

increases the opportunity for success

and there we have it as easy as putting

five ads together and we can go ahead

and preview these and see exactly what

they look like we have our us verse them

ads so that way people can compare our

product against another person's product

and see why our product is better than

other options available a and then we

have our before and after so that way

they can get a visual idea of what this

looks like if that audience is

interested in seeing how it's applied on

different skin types and different lips

and they can see all the color variants

so that way they know exactly what

they're getting we've even listed out

the different benefits that they can

receive and then we have why we love it

specifically so that way people can

understand what are the impacts that

will have by them ordering this and then

we have our new arrival which we call

out exactly and then we have our new

arrival which if people have already

ordered with us before or if they are

looking for new products to try out

there now they'll know because we're

actually highlighting this for them and

then our fifth and final ad which is our

review-based ad which gives validation

from a customer's perspective and then

they can see exactly what product

they're ordering and these are the five

ad variants that you need to test to be

able to see if you can generate a

consistent return and AD spin so

definitely make sure to launch these

creatives and let me know how your

performance is and if you want more

insights like this to see if you're good

fit for our one-on-one ads Mastery

mentorship where we help you with your

Facebook ads your Tik Tok ads your

organic viral marketing to be able to

sell out your store without even

spending a dollar on paid ads then

definitely make sure to reach out

because we'll walk through one-on-one

with you not only how to set everything

up optimize and scale so that way you

can actually go from 10K to 50K to 100K

even 300K plus months with your online

store and once again it's your favorite

digital marketer here Chase Chapel

cheers and by all