What's behind Google's Alphabet shakeup?

The Verge
11 Aug 201510:28

Summary

TLDRGoogle has restructured under a new holding company called Alphabet. While Google's core products like Gmail, Search, and Android remain, Alphabet allows for greater separation between Google's profitable businesses and its experimental projects such as Calico, Fiber, and self-driving cars. This restructuring helps address investor concerns about the profitability of these ambitious ventures by allowing them to raise independent funding. Google aims to secure its future beyond search revenue, giving its projects more autonomy while maintaining the overall structure of the company.

Takeaways

  • 📢 Google announced that it is becoming Alphabet, a larger holding company, while Google will still exist inside it with Gmail, Search, Android, etc.
  • 🔄 All Google stock will convert to Alphabet stock, and the core Google business will remain under the Alphabet umbrella.
  • 💡 Alphabet allows Google to separate its core revenue-generating business from other experimental projects like Google X, Calico, and Auto.
  • 💰 Investors were nervous about Google’s non-core projects not making money, so this separation gives Google the flexibility to fund them separately or even spin them off.
  • 🔧 Google's move isn't primarily to preempt regulatory issues but to give clarity to investors and more control over its experimental ventures.
  • 🚀 Projects like Google Fiber and Loon are small in scale compared to Google's core business, and this restructuring lets them grow independently if they succeed.
  • 💼 With Alphabet, separate businesses like Nest or self-driving cars can seek external funding or IPO independently without relying solely on Google’s profits.
  • 📊 Alphabet will begin reporting Google’s core profits separately from other businesses, giving more transparency on how each segment is performing.
  • 🔍 The move is also about future-proofing: Google’s experimental projects are seen as long-term bets for when search revenue may decline.
  • 🌐 Despite the restructuring, Google and its experimental projects will still interact and share resources when necessary, but they now have more strategic freedom.

Q & A

  • What is Alphabet, and how does it relate to Google?

    -Alphabet is a holding company announced by Google. Google will continue to exist as a company within Alphabet, along with other entities like Calico, Auto, and Google X. All Google stock is now Alphabet stock.

  • Why did Google choose to separate its different businesses into Alphabet?

    -Google separated its different businesses to give investors more clarity and control over core operations like Gmail, Search, and Android while allowing more ambitious projects under Alphabet to operate independently and pursue their own funding.

  • How does Alphabet help investors concerned about Google’s ambitious projects?

    -By separating these projects under Alphabet, investors can focus on Google’s core profitable businesses. Alphabet gives more financial transparency and flexibility, meaning that risky or unprofitable ventures won’t necessarily drain Google’s resources.

  • Does this restructuring address any potential regulatory concerns?

    -No, the restructuring does not seem to be driven by regulatory concerns. Although Google faces regulatory challenges in areas like the 'right to be forgotten' in Europe, there hasn’t been serious antitrust action that would require a breakup.

  • How does Alphabet affect funding for new ventures like self-driving cars or Project Loon?

    -Alphabet allows these projects to potentially raise their own funding, without solely relying on Google's profits from Search. This removes the pressure from Google’s core business and allows these ventures to scale independently.

  • What is an example of a company within Alphabet that has greater flexibility after the restructuring?

    -Nest, a smart home company acquired by Google, is a good example. Under Alphabet, its CEO has more options, like raising money independently or even launching an IPO, which wasn’t possible when it was just under Google.

  • What are the advantages for ambitious projects being part of Alphabet instead of Google?

    -Projects like Google Fiber, Lon, and others can operate more independently, set their own directions, and justify themselves outside of Google’s core search revenue. They no longer need to tie their success to Google’s main business, offering more strategic freedom.

  • How will Alphabet report the profits of its various businesses?

    -Alphabet will report Google’s profits separately from other Alphabet entities. This means that while Google's performance will be visible, the profits or losses of smaller ventures may remain undisclosed until they become profitable or Alphabet decides to share them.

  • Why does Google believe it’s important to invest in these long-term projects?

    -Google sees these projects as long-shot bets that could form the core of the company in the future. As the technology landscape changes, these initiatives might become key to Alphabet’s business, especially if Google’s search revenue diminishes over time.

  • What are some potential challenges Alphabet might face post-restructuring?

    -One challenge is that without the excitement of experimental projects like internet balloons or self-driving cars under Google, the core business might lose its edge. Sundar Pichai, Google's CEO, will need to keep innovating within Google's core products, like Android.

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Google RestructureAlphabet HoldingSearch RevenueAmbitious ProjectsSelf-driving CarsProject LoonInvestorsGoogle XTech InnovationBusiness Strategy
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