If I started from scratch with SEO in 2024, I'd do this

Summary

In this video, the speaker shares an updated SEO strategy for 2024, emphasizing an audience-first approach over traditional keyword-focused tactics. They advocate for niche specialization, audience understanding, and treating SEO as a marketing tool. The speaker discusses the importance of content planning, keyword research, and creating high-quality, engaging blog posts with a focus on the user's journey. They also stress the value of internal and external linking, building authority, and leveraging social media for brand presence.

Takeaways

• 📅 The video discusses a fresh approach to SEO in 2024, emphasizing significant changes from older strategies.
• 🎯 The initial step is to niche down and focus on a specific topic, which is crucial for any business or blog.
• 🧑‍👩‍👧‍👦 Understanding the target audience is prioritized over SEO techniques, suggesting a shift to audience-first marketing.
• 🔍 The concept of validating the niche with actual audience search terms is highlighted, moving away from arbitrary keyword selection.
• 📈 The speaker advocates for treating SEO as a marketing tool rather than the core of a business, reflecting a modern SEO philosophy.
• 📝 Content creation should revolve around a content style that tells a complete story, aligning with the AI da funnel marketing principle.
• 🗝️ The importance of choosing the right keywords and conducting competitor analysis is underscored for effective content planning.
• ✍️ Writing blog posts should avoid academic, diary, or text message styles, focusing instead on a conversational yet informative tone.
• 🔗 Internal linking is crucial for guiding users through the content journey and improving SEO through demonstrating topical authority.
• 💡 The video stresses the need for unique content that provides new information, setting it apart from competitors and forums.
• 🌐 Social media is considered an essential part of modern SEO, with a recommendation for a presence on platforms like YouTube and Facebook groups.

Q & A

What is the main focus of the video?

The main focus of the video is to discuss strategies for starting fresh with SEO in 2024, emphasizing an audience-first approach rather than solely relying on traditional SEO techniques.

Why does the speaker suggest niching down when starting with SEO?

The speaker suggests niching down to have a specific topic, as it helps in targeting a particular audience and provides a clear focus for the content, similar to how one would look for a specialized professional for specific needs.

How does the speaker view SEO in relation to the foundation of a business?

The speaker views SEO as a marketing tool rather than the foundation of a business. They believe in building the business around the audience first and then using SEO to connect with that audience.

What is the importance of validating the niche with the audience?

Validating the niche with the audience is important to ensure that the content created aligns with what the audience is actually looking for, ensuring relevance and increasing the likelihood of attracting the right traffic.

Why does the speaker emphasize on creating content clusters?

Content clusters are emphasized because they help in telling a complete story and working together to move someone through a journey, which is the basis of the AI da funnel, a marketing foundational principle.

What is the AI da funnel mentioned in the script?

The AI da funnel is a marketing foundational principle that involves teaching people, getting them interested, making them want the product, and finally making them buy the product.

How does the speaker approach writing blog posts for SEO?

The speaker approaches writing blog posts by ensuring they are focused, satisfy user intent immediately, include unique experiences, and are not just academic essays, diary entries, or text message threads.

Why is internal linking important according to the video?

Internal linking is important to keep users engaged on the site for a longer time, directing them to other relevant content, and improving the overall user experience.

What is the speaker's stance on backlinks in 2024?

The speaker treats backlinks like PR, focusing on quality over quantity, and aims to build topical authority and expertise rather than just aiming for link juice.

Why does the speaker recommend having a social media presence for SEO?

Having a social media presence is recommended as it helps in building brand awareness and reaching a wider audience, moving away from the idea that SEO can be done in isolation from social media.

What is the ultimate goal of the SEO strategy presented in the video?

The ultimate goal of the SEO strategy is to build a strong foundation for long-term success, focusing on community building, and not just relying on ads for revenue, but also exploring affiliate marketing, services, sponsorships, and owning your own products.