What Services To Offer In Your SMMA As A Beginner
Summary
TLDRIn this episode of 'Tom and Harry's SMMA Unfiltered,' the hosts delve into the world of starting a digital marketing agency, specifically focusing on local lead generation for beginners. They emphasize the importance of offering paid ads, creating high-converting landing pages, setting up effective automation for lead nurturing, and mastering email marketing. The discussion also touches on the evolution of digital marketing since 2018 and the necessity of adapting to current trends. The hosts advocate for a professional approach, highlighting the low costs and high profitability of starting a digital marketing agency, and invite viewers to join their academy for in-depth training on these topics.
Takeaways
- 🚀 For beginners in digital marketing, starting with local lead generation businesses is recommended due to the lower complexity and the ability to leverage local proximity.
- 💼 E-commerce brands are more challenging for beginners as they typically require testimonials and case studies, which new agencies may not yet have.
- 📈 Local businesses are ideal targets for beginners since they can benefit from increased local inquiries and leads through digital marketing efforts.
- 🎯 Initially, focusing on a single service like Facebook ads can be a good strategy for new agencies to establish their expertise and grow their client base.
- 📊 The importance of adapting to the changing digital marketing landscape is emphasized, as strategies that worked six years ago may not be effective today.
- 🔑 Four key pillars for a successful digital marketing agency in 2024 include paid ads, funnel and landing pages, automation and lead nurturing, and email marketing.
- 📝 Landing pages have evolved significantly and are now critical for converting ad traffic effectively, with high-quality pages outperforming average website conversions.
- 💬 The distinction between leads and paying clients is crucial; leads require nurturing through automation to convert into sales.
- 💰 Email marketing is a straightforward yet powerful tool for engaging with both existing and new clients, often providing quick wins for agencies.
- 📲 Text message marketing and automations are additional services that can be offered to clients, enhancing the overall digital marketing strategy and improving client results.
- 🌟 High-level tools and platforms like High Level are game-changers, offering significant benefits in lead nurturing and client communication for agencies.
Q & A
What is the primary focus for beginners starting a digital marketing agency?
-The primary focus for beginners should be on local lead generation businesses, as targeting e-commerce brands that sell products online is too difficult without the necessary expertise.
Why are local businesses ideal for beginner agencies?
-Local businesses are ideal because beginners can leverage their locality to bring them leads, and these businesses typically have a lower barrier to entry compared to e-commerce brands.
What was the initial service offered by the speakers when they first started their agencies?
-One speaker initially offered Facebook ads, while the other focused on landing pages, although they didn't initially consider landing pages as a separate service.
How has the digital marketing landscape changed since the speakers started their agencies?
-The landscape has changed significantly, with the need to adapt to new platforms and strategies. The speakers mention that some 'gurus' who were successful six years ago no longer have agencies because they couldn't adapt to these changes.
What are the four key pillars that a beginner agency should implement according to the speakers?
-The four key pillars include paid ads, high-converting landing pages, automation and lead nurturing, and email marketing.
Why is automation and lead nurturing important in the current digital marketing strategy?
-Automation and lead nurturing are crucial as they help convert leads into paying clients, which is the ultimate goal for businesses. This process has become more sophisticated and effective in the last 12 to 18 months.
What role does email marketing play in a beginner agency's service offering?
-Email marketing is a fundamental service that helps maintain brand exposure and drive sales by engaging with both existing and newly acquired leads through branded emails and reactivation campaigns.
How do the speakers view the importance of investing in a digital marketing agency?
-The speakers emphasize that investing in a digital marketing agency is crucial for success, and they argue that it's one of the most cost-effective and profitable business models, requiring minimal startup costs.
What additional pillar of service do the speakers mention that can enhance a beginner agency's offerings?
-The additional pillar mentioned is text message marketing, which can be used for promotions and brand engagement outside of the automated lead nurturing process.
What is the speakers' stance on the necessity of professional quality in digital marketing services?
-The speakers stress the importance of maintaining professional quality in all services rendered, as delivering subpar work can harm the agency's reputation and success.
Outlines
🚀 Starting an Agency in Digital Marketing
The video script discusses the challenges and considerations for beginners starting a digital marketing agency, particularly focusing on the services to offer and how to approach local businesses for lead generation. The hosts emphasize the importance of adapting to the evolving digital marketing landscape and highlight the necessity of offering services like Facebook ads, landing pages, and lead nurturing to stay competitive. They also reflect on their own experiences and the changes in the industry since they started their agency.
📈 Essential Services for New Agencies
This section delves into the fundamental services that new agencies must offer, such as paid advertising, landing pages, and automation for lead nurturing. The hosts discuss the importance of mastering paid ads across various platforms like Facebook and TikTok, creating high-converting landing pages, and setting up effective automation for lead follow-up. They also touch on the significance of email marketing and text message marketing as part of a comprehensive digital marketing strategy for local businesses.
💼 Building a Digital Marketing Business Model
The hosts provide insights into the business model of a digital marketing agency, emphasizing the low cost of entry and the potential for high profitability. They discuss the minimal expenses involved in delivering services like high-level automation, email marketing platforms, and SMS marketing, which are often paid for by the clients. The conversation highlights the ease of starting a digital marketing agency with a focus on quality and professionalism, and the importance of investing in the right tools and strategies to succeed in the industry.
🌟 The Academy: A Resource for New Marketers
In the final paragraph, the hosts introduce their Academy as a resource for beginners in digital marketing. They outline the comprehensive training provided, which includes step-by-step instructions on Facebook ads, TikTok ads, sales funnel creation, and automation strategies. The hosts stress their commitment to quality and professionalism, offering a supportive and accountable environment for new marketers to learn and grow. They invite viewers to join their community and benefit from their expertise and mentorship.
Mindmap
Keywords
💡SMM
💡Digital Marketing
💡Lead Generation
💡E-commerce
💡Local Businesses
💡Facebook Ads
💡Landing Pages
💡Automation
💡Email Marketing
💡High-Level Automation
💡Text Messaging Marketing
Highlights
The video discusses starting a digital marketing agency, focusing on local lead generation businesses for beginners.
E-commerce brands are more challenging for beginners due to their need for expertise and testimonials.
Local businesses are ideal for beginners as they can leverage locality to bring leads.
The importance of offering Facebook ads as a fundamental service for beginner agencies.
Landing pages have become advanced and are now considered a service in their own right.
The evolution of digital marketing since 2024 has made it necessary to adapt to new strategies.
Highlighting the four key pillars that every beginner agency must implement.
The necessity of paid ads for introducing brands to new audiences.
The significance of having a high-converting landing page and funnel for ads.
Automation and lead nurturing have become game-changers in digital marketing.
The distinction between leads and paying clients, and the importance of lead quality.
Email marketing as a crucial component of digital marketing for existing and growing databases.
The role of SMS marketing in promoting brands and driving sales.
The low cost of starting a digital marketing agency and the potential for high profitability.
The importance of investing in digital marketing tools and platforms for business growth.
The academy's mentorship program that teaches the four pillars step by step.
The value of the academy's comprehensive approach to teaching digital marketing strategies.
The emphasis on quality and professionalism in digital marketing services.
Transcripts
hi guys and welcome to Tom and Harry
smma unfiltered this video is about if
you're brand new you're new to the space
you're new to smma or what is now really
digital digital marketing um you want to
start your agency you're kind of
dabbling in it you've kind of done it
the chances are you might even be
talking to people about your
business how do you what sorry what
services you going to offer how you
going to go about doing it how do you
explain it what's worthy of of giving
out to someone for your fee you're going
to charge so this podcast this video
let's get into it y so I think the first
thing to do
mate I think we should discuss like what
type of businesses that beginners do go
after because then you kind of have to
fit your services to the type of
businesses you go after don't you you
yeah you do yeah so let's we can't do it
that we can't talk about this for every
for every Niche can't we no I think the
B the bottom line of it is if you're a
beginner agency and you're brand new you
have to go after local lead generation
businesses you can't go after e-commerce
brands that sell products online because
it's just too difficult and you don't
have the expertise and also those
e-commerce brands are more inclined to
want testimonials from you and case
studies just because they're more
experienced and there's more on the line
for them so if you're a beginner you are
going to be going after local businesses
ideally in your area so you can leverage
locality and you bring them leads
essentially so you're doing local lead
genen to increase the number of
inquiries that your Lo this local
business is getting for their for the
service they're offering yeah and I
think when we look back on when we first
started well you might be different to
me but what we like we were I was just
offering remember when I first began I
was just offering what was then called
ads yeah did were you doing the what I
was doing I think I think I was doing
land I was doing I know I did I always
did a landing page mate because I I did
yeah I yeah same saying I mean as a I
never classed landing pages as a service
though I I do now yeah I just did yeah I
just did add the landing page that's it
it's funny that because I even though
when you put together all these um
projects for people you just say oh I'm
G to send it to a landing page and it's
going to convert and this and stuff but
it takes a lot of time landing pages
have become so Advanced now like it's
not like an opin box anymore and there's
a whole bunch of things behind the
scenes that that convert the lead but
it's funny I never considered it up
until when we teach it teach how people
how to do it that it was a service um
but I remember I first offered Facebook
ads that was it one thing yeah yeah I
mean let's let's rattle through them
mate so if you're
doing I think what what's worth
highlighting in this as being a beginner
in this now in 2024 mate is different to
being a beginner starting your
agency massively 100% which is why you
get the gurus that had an agency six
years ago that don't have an agency now
because they couldn't adapt with the
times because of how different it came
now they offer their mentorship to other
agency owners teaching how to start an
agency and they teach things that we
look at and we come on this channel and
say I can't believe this is being taught
because they're they're teaching smma
and they have the same mindset of smma
from when they launched it six years ago
I think there's very few people mate
that are like us that have been around
and had an agency then and Haven a
successful agency now because it has
changed like you used to literally be
able to get one Facebook ad up on one
audience to one product like on a of a
um Ali Express image of that product and
get loads of sales and it could be more
opposite from that now you have to have
which is why the DCA 3.0 which our
mentorship program that the the new one
we've
launched on the landing page we make
such a massive thing about it don't we
about like implementing these four key
pillars and even if you're a beginner
you have to implement these four key
pillars in my view yeah I think there's
four and then there's an additional five
to get the deal over the line yeah which
is really clever but let's just talk
about if you're a
beginner yeah what what we can offer
first thing mate you hit you tell them
one thing that as a beginner they need
to do I'd say PID ads paid ads is the
fundamental service that all social
media marketing agencies have to offer
because otherwise how are you going to
get your the brand into loads and loads
of people and that can't just be
Facebook unfortunately it and this might
I think the way loads of people speak
about social media marketing and digital
marketing for beginners mate I think
they they like baby it like a lot they
like act as if everyone's really [ __ ]
stupid which we I don't think we do
because I I I don't agree with it like I
think people go all right you're
starting a social media marketing agency
like you you're really stupid so just
you know focus on this really basic
thing whereas I don't do you not think
that like because in the academy we
don't do that like all new agencies that
could join like because majority of the
people that join the academy are
beginners who have never had a client
and we get them to where they want to go
and we throw them in the dend mate we're
like right no you need to learn Facebook
ads Tik Tok ads it's not a [ __ ] big
ask if you've got two brain cells up
there you can learn Facebook ads and Tik
Tok ads when you're doing it like let's
not be around the bush it's not [ __ ]
difficult is it well Tik Tok ads out of
all the platforms is probably the
easiest one of a lot exactly so like
when you're learning paid ads you may as
well [ __ ] learn them on all platforms
it's not you can learn like it's it's
different if you're learning from
YouTube but if you're learning from like
a mentor which is why we have it in the
academy you can learn four Platforms in
two weeks by watching all the videos
yeah you can it's like it's
[ __ ] what people struggle with as a
beginner is coming up with ideas for
your client of what the ads can be yeah
but I mean that can all be taught as
well like in the academy we talk about
where to get ideas from and leveraging
and well you go Facebook ads libr for a
start and you'll see a whole bunch of
ads so it's like exactly yeah but no
you're right so the first thing as a
beginner you're going to run you need to
have paid ad yeah you need to have paid
ads in your locker to get that brand in
front of hundreds of thousands of people
to grow it otherwise if you're relying
on social media management or their
existing database you're only going to
deal with what they've got so you need a
way to introduce to new people so that's
pillar one y agree two mate pillar two
is you need to have a funnel and and a
landing page where and and I got to put
these two together really but funnel
landing page to automation lead
nurturing it's the I think it's the
biggest Game Changer in the
last 12 to 18 months I would say I'd say
I'd say since I started my agency this
has been the biggest
change no as in like the nurturing
process now though that we've got
available to us through high level yeah
that's that's an high level only really
bur yes yes yes yeah so I meant like the
INT in the introduction of high level
has been the biggest like benefit from
when I first started my agency if people
are listening to they're like what's
high level you need to do a bit more
research guys but most people should
know dude I don't know but I think
either way you need a really good
landing page that that gives all the
information about the service or the
offer that you're talking about on your
ads and you're working them way down the
what we call down down sales funnel and
then you get to like the nurturing and
and within that as part of your service
you're offering text messaging that go
to the lead immediately in a
conversation style followup and then
you've got emails that go out to that
lead too um and if people don't reply
they get messages there's a whole bunch
of automations that you can do to get
that person who submitted their lead
let's say that someone who wants like
um a Botox or a lip filler you know do
not beginners need to
understand they understand they need to
understand this mate don't they where
when a lead comes through it's not a
sale there's a difference between a lead
and a paying client yeah and it's
been the journey used to be this big
yeah and and it's always been a problem
mate like even when I started my agency
like with with the first dentists I had
it there was always a convers even when
Facebook ads were really easy like
there there was always a conversation of
just being poor lead quality poor lead
quality like you're going to get that
all the time and the only way you solve
that is through the automation side of
things so like pillar two is kind of you
need a you need a high converting
destination for the ads you're creating
in pillar one if you're sending them to
your website or your client's website
you you're not going to convert them a
good rate typically like an average
website converts to 2% some of our
landing pages convert at 9% which is
just ridiculous because you're squeezing
way more juice out of the ad spend that
you're spending so that's like how you
so pillar one's how you introduce the
brand to new people landing pages is how
you convert that traffic at a really
good rate and then the automations is
how you're going to make the most money
out of the lead you're bringing that
client which is all the client cares
about the client doesn't care about
having two million leads a month which I
see loads of people offer as like their
their 2024 agency offer is I can bring
you 75 leads a week all your money back
when it's like I never understood that
because businesses don't really give a
[ __ ] about leads like if we like which
is why we don't use leads in any of our
case studies because no one gives a [ __ ]
like you could bring them 900 leads a
day if they're all [ __ ] [ __ ] they
don't give a [ __ ] like it means nothing
and that's what that automation process
does I agree okay next what's the next
thing you should offer as a beginner and
then email marketing so email marketing
is kind of is part of that automation as
well but also outside the automated
process of of the lead campaign you need
to be doing email marketing to their
existing database and their growing
database so so yeah so like real quick
wins is just like getting hold of their
database their existing email list and
just sending out some really nice
branded emails with special offers
reactivation campaigns and just get
these leads back spending money with
them like it's such an easy way to to to
get your ads spend or your service fee
paid for and then everything else on
Top's profit so it's like such a good
pill
if beginners what beginners need to know
is like email marketing is actually
really really straightforward and simple
get a good template talk about a
particular product or service or bring
them back any any which way you can
bring them back to the funnel again yeah
um but you should be offering you know
think about it as a beginner now whose
marketing whose email marketing list are
you on you might be on in the UK gim you
might be on gymshark you might be on
Tiffany and Co you could be on Louis
Vuitton like all these brands do email
marketing and you get an email some
Brands like L Von are emailing and JY
shark I think Jim shark email every
other day yeah like and B Powers I'm
pretty sure they email once a day like
my yeah my protein like if not every
day it does and it does help because you
know it does help Drive brand exposure
and then you're more likely to take
action yeah but yeah that's the next
perod you should be offering Emil
marketing um what's the fourth
one uh well the fourth one is kind of
automations yeah text messaging Cent
automations is one but again outside of
automations mate we often Implement txt
marketing yeah so just text messages
that go
out like like Pizza Hut do you know
dominoes they send you one to say hey
like B get free we do that with our
clients which just like one message a
month a week or two two two a month go
out just promoting the brand yeah yeah
and it sounds like we've run through
them there very quickly but it's and it
sounds way more complicated than it is
it's very like and it all happens in
stages so if you're a beginner you sign
a client first of all you create the
landing page because that's where all
your emails are going to go your SMS are
going to goit typically for those for
that specific call to action and your
ads are all going to be sent to that
landing page which then filter through
to your automation so that's like the
fundamental building block you build
these campaigns on so you sign a client
build them a landing page you build them
the automation that's setting Stone then
you launch the ads to that landing page
and then you get your email marketing
and SMS on the back end which deals with
their existing database so it happens in
stages and there's no reason why as a
beginner even if you're doing it for a
low fee at this at the start you can't
be implementing all of that stuff it
doesn't cost you all you need is to buy
a go high level account for
$97 a month they'll pay for their email
marketing platform like MailChimp you
just get them set up on it and they'll
pay for it um SMS they pick up the cost
for ad spend they pick up the cost for
so really the only expense you have to
deliver all those pillars is is high
level it's like makes me laugh mate when
people say well how much is it to start
marketing like a digital marketing
company marketing
agency and we and you read off a couple
of things like like you just said go
Cana maybe a a do a panda do or whatever
sends a contract through they like oh
man well it's going to cost me like 150
quid a
month well yeah dude it's the cheapest
most cost effective profitable business
model ever I know and but that's not a
lot you know you named one other
business where you don't need any
startup cost at all I know it's mad and
I think I think it's change I think it
is changing now where people realize if
you're going to do this you can't do
social media marketing or digital
marketing start a company and expect it
to be successful if you're not willing
to invest something in it other than
your time yep absolutely mate well I
think that's a perf Round Up of the four
pillars
mate yeah beginners get involved there's
so much [ __ ] business out there man
like there's so much business so many
local companies that just want really
good lead G with a good follow-up
process they want email marketing they
want text messages and there is a fifth
pillar to it which you can find out if
you you know within our Academy we teach
all that but just get involved and get a
piece of it and grow it and take it
seriously it's [ __ ] love business
made there there is and I think as long
as you're doing it in the right way and
as long as you're doing it with quality
because like there's no good you doing
all the four pillars and it looking a
load of [ __ ] like there's a way to do it
professionally and and and make what you
do look really nice and I think if you
are a beginner and this might be the
first time you're watching this channel
it might not be Tom and I have ran a
successful marketing agency doing this
day in day out for hundreds and hundreds
of clients across the UK across the us
and we we live and breathe it which is
why we have the academy because it
teachers you'll see from the landing
page if you click the link in the
description we teach these pillars step
by step we teach te Facebook ads Tik Tok
ads YouTube ads uh sales funnel creation
all the automations we use for our lead
generation businesses we give you in a
snapshot of go high level so you just
import into your business as well as all
the sales strategies to get to a point
where you have a client and then on top
of that all of the the uh account um the
accountability and the contact you have
with us to to really get you to where
you want to go is quite incredible and
and like if you you are new to this
channel we like the least salesy people
ever you're never going to get a DM from
us trying to sell this [ __ ] we're just
pointing you in the right direction
direction if you are you know you've
landed on this video and you're
struggling to weave through the [ __ ] on
YouTube and Tik Tok and you've watched
this video and it's like right how can I
Implement these four very
straightforward pillars to the best
ability and charge ,500 a month which
Tom and I do day and day out with our
team so it's like if that's what you're
interested in click the link in the
description watch the video and
hopefully we'll see you on Monday's live
cool but yeah it will it will really
change the game yeah hope you enjoyed
the video guys please subscribe if not
and yeah we'll see you very shortly for
tomorrow's video
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