NEW Facebook Ads Checklist That'll Help You Make High Converting Ads
Summary
TLDRThis video shares a Facebook ad checklist that has helped generate over $100 million in revenue. It emphasizes three key elements for effective ads: a strong hook using the 'Golden Hook Formula' (implying a benefit, targeting an ideal audience, and intriguing curiosity), visuals that resonate with the target audience, and changing visuals every 1-3 seconds to maintain engagement. The speaker offers additional checklist items in a $29 ebook designed to help users create ads that scale, with actionable tips to improve ad performance and profitability.
Takeaways
- 📝 Use a Facebook ad checklist to improve ad quality and identify winning ads for scaling.
- 🎯 The 'golden hook formula' includes implying a benefit, calling out an ideal audience, and intriguing curiosity.
- ☕ Example: Appeal to people looking for a coffee alternative by emphasizing it tastes like coffee.
- 👀 Ensure visuals speak to your target audience and show either their struggles or desired outcomes.
- ⏱ Change visuals every 1 to 3 seconds to keep viewers engaged and avoid losing attention.
- 🎥 Movies use new visuals every 10 seconds, but social media ads require faster-paced visual changes.
- 🚀 Fast-paced visuals, combined with a strong hook, increase the likelihood of finding winning ads.
- 📖 Seven additional checklist items are available in a $29 eBook on creating scalable ads.
- 💼 The eBook contains a step-by-step process used for generating ads that spend hundreds of thousands of dollars.
- 🔗 A link to purchase the eBook is provided at the end of the video.
Q & A
What is the purpose of the Facebook ad checklist?
-The checklist is designed to help review ads before uploading them to the ad account, ensuring better quality ads that can scale spending and increase profits for businesses.
What is the 'Golden Hook Formula' mentioned in the checklist?
-The Golden Hook Formula consists of three key elements: implying a benefit, calling out the ideal audience, and intriguing curiosity. If an ad doesn't meet these criteria, it is rejected and reworked.
How does the example hook for a coffee alternative follow the Golden Hook Formula?
-The example calls out the ideal audience (those looking for a coffee alternative), implies a benefit (tastes like coffee), and intrigues curiosity by suggesting that it is a unique solution compared to other alternatives.
Why is it important to include visuals that speak to the target audience in Facebook ads?
-Visuals are important because they showcase what the target audience wants or what they are struggling with. This helps to engage them and align the product with their desires or needs.
Why should new visuals appear every 1 to 3 seconds in social media ads?
-Because people have short attention spans, ads that display new visuals every 1 to 3 seconds help to keep viewers engaged and prevent them from getting bored and swiping away.
How does the ad creator use examples from gurus to illustrate effective visuals?
-The ad creator mentions that gurus selling courses often show visuals of a desired lifestyle, such as driving luxury cars or flying in private jets, to appeal to their target audience's aspirations.
What does the speaker mean by 'market sophistication' when discussing the coffee alternative?
-Market sophistication refers to the level of experience the target audience has with similar products. In this case, the audience may have tried other coffee alternatives, so the ad needs to emphasize a benefit (taste like coffee) to stand out.
Why does the ad creator recommend changing visuals every 1 to 3 seconds instead of longer durations?
-Shorter visual durations are recommended for social media platforms like TikTok, Instagram, and Facebook because people's attention spans are much shorter when scrolling through content, so frequent visual changes keep them engaged.
What additional resources does the speaker offer for creating high-performing Facebook ads?
-The speaker offers an ebook that includes seven additional checklist items for reviewing Facebook ads before posting them. The ebook is 100 pages long and provides a step-by-step process for creating ads that scale.
What is the price of the speaker's ebook, and what does it offer?
-The ebook costs $29 and offers a detailed guide with valuable insights into creating ads that can scale to spend hundreds of thousands of dollars. It includes the seven additional checklist items that the speaker follows.
Outlines
📋 Facebook Ad Checklist for $100M Revenue Success
This paragraph introduces a Facebook ad checklist used to generate over $100 million in revenue for clients. It emphasizes the importance of reviewing ads before uploading them to an account to ensure quality and better performance. The goal is to help marketers create better ads that can be scaled for increased profits. A significant part of this checklist focuses on the ad's hook, which is graded based on the 'golden hook formula' involving implied benefits, ideal audience targeting, and curiosity. If an ad doesn't meet these criteria, it gets rejected and recreated before being used.
🚀 The Hook Formula: Captivating Your Audience
This paragraph breaks down the 'golden hook formula' for creating strong hooks in ads. The formula consists of three elements: implying a benefit, calling out the ideal audience, and intriguing curiosity. The example used is a coffee alternative ad, where the implied benefit is that it tastes like coffee. The ad speaks to an audience seeking alternatives and piques curiosity by offering a solution that feels familiar. A strong hook, the speaker argues, makes the audience want to keep watching and learn more about the product.
🎥 Visuals that Engage Your Target Audience
The focus here is on the importance of visuals in an ad. Ads should feature visuals that resonate with the target audience's desires or struggles. The speaker explains that ads often show visuals like luxury cars or private jets to appeal to aspirational audiences. Visuals should be relevant and align with what the audience wants, ensuring they stay engaged with the ad.
⏱ Keep It Moving: New Visuals Every 1-3 Seconds
This paragraph stresses the need for rapid visual changes in social media ads, particularly every 1 to 3 seconds. Given the short attention spans of viewers, quick transitions keep them visually engaged. The speaker compares this to film, where scenes change every 1 to 10 seconds, but emphasizes that social media demands an even faster pace. An example is given of a successful ad that implemented fast-paced visuals and outperformed other ads due to this approach.
📈 Checklist for Winning Ads and Bonus Insights
This section summarizes the key points from the ad checklist, including creating a strong hook, using visuals that appeal to the audience, and ensuring new visuals appear every 1 to 3 seconds. The speaker teases that there are seven more checklist items available in their newly launched ebook, which provides a detailed guide on creating scalable ads. The ebook, priced at $29, is promoted as a valuable resource for marketers looking to create high-performing ads.
🔗 Call to Action: Get the Ebook for Ad Mastery
This final paragraph serves as a call to action, encouraging viewers to buy the $29 ebook for further insights on ad creation. The speaker emphasizes the value of the ebook, noting that it includes a step-by-step process for creating ads that can spend hundreds of thousands of dollars. They also invite viewers to like and subscribe for more content, with new videos released three times a week. The paragraph closes with a thank you and a sign-off.
Mindmap
Keywords
💡Facebook ad checklist
💡Hook
💡Golden hook formula
💡Ideal audience
💡Implied benefit
💡Curiosity
💡Visuals
💡New visuals every 1 to 3 seconds
💡Market sophistication
💡Scaling ad spend
Highlights
This checklist has helped generate over $100 million in revenue for clients.
The checklist is designed to improve the quality of ads before uploading them to the ad account.
The goal of the checklist is to help find more winning ads that can scale spending and increase profits.
The 'Golden Hook Formula' is used to evaluate hooks, focusing on three criteria: imply a benefit, call out an ideal audience, and intrigue curiosity.
The hook should call out the ideal audience, such as people looking for a coffee alternative.
Imply a benefit in the ad, such as how the product tastes like coffee.
Curiosity is crucial to making viewers want to learn more, keeping them engaged in the ad.
Visuals should speak directly to the target audience and show them what they want to achieve with the product.
The use of 'new visuals every 3 seconds' keeps the audience visually engaged and prevents boredom.
The importance of fast-paced visuals in social media advertising, especially on platforms like TikTok, Instagram, and Facebook.
Successful ads combine a strong hook, target audience visuals, and frequent visual changes every 1 to 3 seconds.
Seven additional checklist items are covered in the speaker's ebook for creating scalable ads.
The ebook provides a step-by-step process to create ads that can spend hundreds of thousands of dollars successfully.
The ebook is priced at $29 and includes 100 pages of detailed content on ad creation.
The video closes with a call to action to buy the ebook and subscribe for future content.
Transcripts
this Facebook ad checklist is the exact
checklist we've used to do over $100
million in revenue for our clients where
we review our ads before we actually
upload them to the ad account so this
checklist will help you with getting
better ads and better quality of ads
you're dropping inside of the account to
find more winning ads to where you can
scale your spin to increase profits for
the business I understand it can be a
struggle sometimes especially if you're
creating a lot of ads and just simply
creating and uploading can be a big
issue so the goal of this checklist
right here is this something you review
before you actually upload to your ad
account so let's dive into it the very
first thing we like to look at is the
hook and my question here is is the hook
strong enough for me I like to look at
the golden hook formula this is the
formula in which we use to grade our
hook before we actually upload it to the
Y account and if our ads do not hit this
formula then they immediately get
rejected in terms of like our own
standards and quality control and then
we go and recreate it and we rebuild the
ad before we actually drop it in the ad
account now for us the hook formula we
use is imply a benefit call out an ideal
audience and Intrigue curiosity so how
does that apply to this particular scene
right here well number one we're calling
out um ideal audience which is people
who are looking for a coffee alternative
now you don't necessarily need to say
hey are you looking for a coffee
alternative instead we're just simply
showcasing that hey we have a coffee
alternative and people who are looking
for a coffee alternative will see that
next thing is we imply a benefit we're
implying that this coffee alternative
tastes like coffee now due to the high
level of Market sophistication meaning
that they've tried other coffee
Alternatives and failed with it this one
focuses on the implied benefits of taste
like coffee it's not necess it's more of
like a feature than a benefit um but
depending on the market sophistication
that can change a little bit long story
short there's an imply benefit that hey
I'm someone who's looking for a coffee
alternative that's my audience and this
one right here is a coffee alternative
and it has the implied benefit of a
taste like coffee so we appeal to our
IDE audience we also appeal to our
implied benefit now the third thing is
intrig
curiosity so we're basically saying that
hey we found a coffee alternative that
tastes like coffee and if I'm someone
looking for a coffee alternative that
tastes like coffee I'm going to be
curious to want to know what this is so
this hook makes me want to watch more so
it appeals to me gives me a benefit for
watching and it makes me want to learn
more this is a strong hook now number
two the visuals speak to our target
audience so so we showcase visuals based
upon what our target audience wants to
see great example right here um this one
we're showcasing visuals that speak to
our target audience if they're
struggling with this problem right here
we're showcasing them what they could
achieve with our product now you don't
necessarily have to do a before and
after right here um this is just an
example that I pulled for this
particular video itself but in this case
right here we either want to showcase
what they're struggling with or we want
to showcase a lot of visuals of what
they want we see this a lot in ads
specifically like people like gurus and
stuff like that selling courses and
stuff they'll showcase like the laptop
lifestyle they'll showcase them driving
Lamborghini they'll showcase them flying
in a private jet and stuff like that
they're showing visuals of what people
want same thing here we're simply
showcasing what people want um and it
speaks to our target audience now number
three is new visuals every 3 seconds and
it could be every 1 2 3 seconds but no
more than 3 seconds and what I mean by
this is that in film and advertising or
film specifically there's a new visual
every 10 seconds if you go watch a movie
or TV show um it'll be anywhere between
1 to 10 seconds there's a new visual on
the screen why because people's
attention span is so low so if we have
the same visual in the scene for a long
time people get bored and swipe movie
and film no more than 10 seconds
advertising specifically social media
advertising Tik Tok Instagram Facebook 1
to 3 seconds Max so let me just show
youall really quick I'll pull up a
creative P right here every second to 3
seconds we have a new visual on the
screen it keeps people visually engaged
to me this even still feels a little
slow for this particular creative right
here we made for this client but it's
fast pace and this is also like a new
winning ad we found it crushes for this
particular brand it showcase visuals
that speak to an audience it also too
showcases um the you know every 1 to 3
seconds a new visual on the screen it
does a very good job for what we looking
far so if you make creatives with one a
strong hook two visuals that speak to a
target audience and number three new
visuals every three 1 to 3 seconds if
you're creating video content this will
put you substantially higher problem
prob ability of finding new winning ads
in your account now I do have seven
other checklist items that I like to
look over before I publish to the
accounts and if you want to see those
seven I posted them in my new ebook I
just finished and just launched on the
uh online and if you want to get this
particular book there's a link below
it's literally only $29 and it's 100
pages long with highle information on
the art of cre creating ads that scale
so I highly recommend checking it out
and like I said I have seven more um
checklist items in that particular book
that I review before I post a Facebook
ad live in the account so definitely
recommend checking those out like I said
link will be below really appreciate if
you could support me again this is this
is literally a $29 book you know I know
I have a couple other high ticket
products and I want to give you guys as
like a thank you a more lower ticket
product but with insane amounts of value
you with a stepbystep process to be able
to create ads that spend hundreds of
thousands dollars that we follow
ourselves so click the link below for
that thank you all so much for watching
hit that like button hit that subscribe
button for new videos every Monday
Wednesday and Friday and with that being
said I'll talk to youall later peace out
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