Cerita Usaha Gerobakan Di Pinggir Jalan, Pengusaha Muda Sukses

Summary

Vicky Fahrurozi, the owner of Angkringan Suharti in Ciamis, shares his inspiring entrepreneurial journey, starting from small-scale sales in a cart to establishing a beloved local business. Despite family disapproval and the challenges of the pandemic, Vicky persevered, adapting his business to market needs and focusing on consistency. His story highlights the importance of patience, hard work, and staying true to one's passion. Vicky's message to aspiring entrepreneurs is clear: never give up, stay patient, and trust that with time, success will follow.

Takeaways

• 😀 Vicky Fahrurozi is the owner of Angkringan Suwarti, a food business that started in 2013 in Ciamis.
• 😀 Vicky’s journey into entrepreneurship began from humble beginnings, selling products like pulsa (phone credit) and snacks in his school years.
• 😀 Initially, Vicky struggled to gain approval from his family, especially his father, who had hoped he would pursue a more traditional career, such as teaching.
• 😀 The business began with a small capital of IDR 20 million and a focus on providing affordable, classic food and beverages to target middle to lower-income groups.
• 😀 Despite starting small with minimal earnings (around IDR 100,000 to 400,000 a day), Vicky remained determined to continue, valuing experience over immediate financial success.
• 😀 Vicky had to deal with many challenges, including a lack of employees and occasional dishonest workers, but he learned to manage through trial and error, eventually improving his business practices.
• 😀 Initially, the business operated from a cart, but it eventually transitioned to a more permanent location, inspired by successful angkringan (food stall) models in Jogja.
• 😀 During the COVID-19 pandemic, the business faced challenges due to restrictions, but it managed to remain popular because of its loyal customer base.
• 😀 Vicky learned that perseverance and patience are key to overcoming challenges in entrepreneurship, especially during the first 5 years, which are critical for building a stable foundation.
• 😀 Despite early struggles, the business became a source of income, helping Vicky support his family and even allowing him to invest in other assets like land and his wedding.
• 😀 Vicky emphasizes the importance of consistency, preparation, and adapting to trends in order to succeed in the food business, particularly when catering to younger customers.

Q & A

What motivated Vicky Fahrurozi to continue his business despite early challenges?

Vicky was motivated by his passion for sales and his desire to support his family. Even though he faced financial difficulties, he kept pushing forward because he enjoyed the process and was determined to prove himself, especially to his father, who initially did not approve of his entrepreneurial path.

How did Vicky manage the early days of the business when it was not generating much revenue?

During the early days, Vicky was focused on keeping the business running, even if the revenue was low. He was more concerned with maintaining the business and paying his employees, rather than making a significant profit. His mindset was to focus on growth and consistency rather than immediate financial returns.

What challenges did Vicky face while operating his business, and how did he overcome them?

Vicky faced several challenges, including limited initial capital, struggling to find honest employees, and dealing with inconsistent sales. He overcame these obstacles through persistence, gradually building trust with his customers, improving business management with better bookkeeping, and learning from his experiences.

What was the role of Vicky's father in his business journey?

Initially, Vicky’s father did not support his business endeavors and wanted him to follow a more traditional career path. However, after Vicky persisted and began to see success, his father came to support his efforts. Vicky was motivated to prove to his father that he could succeed in business.

How did Vicky adapt the concept of 'Angkringan Suwarti' from Jogja to his location in Ciamis?

Vicky was inspired by the popular angkringan concept in Jogja, especially the classic, humble style of food stalls. He decided to open a similar business in Ciamis, initially using a cart and later moving to a more permanent location. He focused on keeping prices affordable while maintaining a traditional, classic feel to attract a broad customer base.

What role did Vicky’s personal experiences play in shaping his business approach?

Vicky's personal experiences, particularly his background in sales and his drive to support his family, shaped his approach to business. His persistence and learning from past failures allowed him to make strategic decisions, such as adapting the business model, finding a unique market niche, and remaining patient during tough times.

What does Vicky believe is the most important factor for starting a business?

Vicky believes the most important factors for starting a business are perseverance, patience, and consistency. He emphasizes that one must stay committed and continue working hard, even when the results aren’t immediate. Trusting the process and adapting to challenges is crucial for long-term success.

How did Vicky handle the challenges of the COVID-19 pandemic, especially when his business was a social gathering point?

During the COVID-19 pandemic, Vicky faced a dilemma since his business was a popular social gathering spot. Despite the challenges of maintaining social distancing, he made adjustments by transitioning to a take-away model. However, some customers resisted the changes, which led to fines. Vicky adapted by focusing on maintaining customer relationships and complying with regulations.

What did Vicky learn from managing employees, especially in the early stages of the business?

Vicky learned that managing employees, particularly in the early stages, was challenging. He faced issues with dishonesty and lack of accountability. Over time, he implemented better systems, such as keeping track of sales and inventory, to prevent theft and ensure transparency. Vicky believes that finding trustworthy and dedicated employees is crucial for business success.

What advice does Vicky give to aspiring entrepreneurs based on his own journey?

Vicky advises aspiring entrepreneurs to not be afraid of starting small and to be patient with the process. He emphasizes that success does not come overnight, and it’s essential to stay committed, even during difficult times. Believing in oneself and maintaining consistency is key to overcoming obstacles and achieving success in business.