How To Get Your FIRST Copywriting Client (With No Experience)

Summary

This video script outlines a high-value outreach method for securing copywriting clients, particularly for beginners. It details a step-by-step approach, emphasizing the importance of gaining attention, building trust, and demonstrating value to potential clients. The narrator shares a success story of a student who landed a $1,000 per month client in 20 days using this method. The script includes tips on finding dream clients, crafting effective messages, and conducting sales calls, ultimately encouraging viewers to take action and utilize the provided strategies to achieve similar success.

Takeaways

• 😀 The video outlines a method to secure a copywriting client within 20 days using a new outreach strategy.
• 🎯 The method is particularly suitable for beginners and has been instrumental in landing numerous clients for the creator and their students.
• 📈 A key success story is Jason, who, despite having no prior copywriting experience, landed a $1,000 per month client in just 20 days.
• 🔑 The 'ATV' framework is introduced as the fundamental approach to acquiring clients: Attention, Trust, and Value.
• 👀 The importance of capturing the potential client's attention is emphasized, as it's the first step in the outreach process.
• 🤝 Building trust with potential clients is crucial, as they need to feel confident that you can handle their time and money responsibly.
• 💰 Demonstrating the ability to make the client money is the ultimate goal, as clients are primarily interested in increasing their earnings.
• 🔍 Finding 'dream clients' involves identifying individuals with a product and an audience that can benefit from improved copywriting.
• 💌 The script details a specific outreach message strategy, including crafting a subject line and providing value upfront by writing a sales page for the potential client.
• 📝 The video provides a real-life example of a successful outreach message and the subsequent dialogue that led to a client agreement.
• 📈 The video concludes with a call to action, encouraging viewers to implement the outlined method and take advantage of the free resources provided.

Q & A

What is the main focus of the video script?

The main focus of the video script is to teach viewers how to land a copywriting client using a new outreach method within 20 days, even with no prior experience.

Who is Jason in the context of the script?

Jason is a beginner in copywriting who successfully landed a $1,000 per month client within 20 days using the outreach method described in the script.

What is the name of the outreach method introduced in the script?

The outreach method introduced in the script is called 'High Value Outreach'.

What are the three fundamental aspects of getting clients according to the ATV framework mentioned in the script?

The three fundamental aspects of getting clients according to the ATV framework are Attention, Trust, and Value.

How does the script suggest finding potential clients?

The script suggests finding potential clients by picking a niche and searching for keywords related to that niche on platforms like YouTube and Instagram.

What is a 'dream client' as described in the script?

A 'dream client' is someone who sells a product, ideally making around 10K a month, and has a decent audience and product that a copywriter can help sell.

What is a pattern interrupt and how is it used in the outreach method?

A pattern interrupt is a technique used in the subject line of an outreach message to grab attention, such as using the recipient's name or a phrase like 'For You' to make the message stand out.

How does the script advise proving to potential clients that you can make them money?

The script advises proving to potential clients that you can make them money by offering value upfront, such as by writing a new sales page for them to showcase your skills and potential impact.

What is the 'sell like a doctor' approach mentioned in the script?

The 'sell like a doctor' approach involves authentically diagnosing the client's problems and prescribing solutions, rather than aggressively selling services without understanding their needs.

What is the Alex Heros framework and how is it used in the script?

The Alex Heros framework is a sales strategy used in the script for conducting sales calls effectively. It involves clarifying the reason for the call, labeling the client with a problem, reviewing past pain, selling the dream outcome, pitching the solution, addressing concerns, and reinforcing the decision.

How does the script suggest handling objections and concerns from potential clients?

The script suggests handling objections and concerns by being quiet after the pitch, allowing the client to voice their concerns, and then addressing those concerns by explaining how the proposed solution will work.