4 lessons from running a 7 figure brand at 24

Moad

3 Mar 202407:46

Summary

TLDRIn this video, the 24-year-old founder of Trico shares valuable insights from running his brand since 2018. He emphasizes the importance of taking action over talking, as inaction leads to stagnation. He advises against fear of risks, suggesting that significant goals require bold steps and leaving comfort zones is essential for growth. He also encourages overcoming fears by facing them, as action dispels fear. Lastly, he stresses the power of small, consistent steps towards a big vision, countering the instant gratification mindset with the reality of gradual progress. The founder's candid talk, despite not being a native English speaker, exemplifies his own advice on taking action.

Takeaways

🗣️ 'Do More and Talk Less': The speaker emphasizes the importance of taking action over talking about what you plan to do.
🤔 'Thinking Leads Nowhere': It's highlighted that thinking without action is futile; applying knowledge is crucial for progress.
🚫 'Talk Less': Talking about your plans can give a false sense of accomplishment; focus on doing instead.
🤷‍♂️ 'Doubt Keeps You Stagnant': Doubting your path without trying keeps you from knowing whether it's right or wrong.
🛑 'Don't Be Afraid to Take Risks': To achieve big goals, you must be willing to take on bigger risks, as staying in your comfort zone inhibits growth.
🏋️‍♂️ 'Do the Thing You Fear': Conquering fear involves taking action despite it; once you do, the fear dissipates.
👣 'Small Steps, Big Vision': Success is built on consistent small efforts over time, not instant rewards or overnight achievements.
🌱 'The Power of Compounding': Small, daily actions accumulate to significant progress, leading to what may seem like overnight success.
🌐 'Global Recognition Takes Time': The speaker's brand took six years to gain global recognition, illustrating the importance of patience and persistence.
🎥 'Take Action, Get Feedback': The act of creating this video itself is an example of taking action, regardless of imperfections, to gain valuable feedback.

Q & A

Who is the speaker in the transcript?
-The speaker is Mad, a 24-year-old who runs the brand Trico.
How long has Mad been running the brand Trico?
-Mad has been running the brand Trico for six years, starting in 2018.
What is the first and most important lesson Mad shares about running a brand?
-The first and most important lesson Mad shares is to 'do more and talk less,' emphasizing the importance of taking action rather than just talking or thinking about goals.
Why does Mad suggest that talking about one's plans can be detrimental?
-Mad suggests that talking about one's plans can give a false sense of accomplishment, as it releases dopamine, making one feel like they are already doing it, which can lead to inaction.
What is the second lesson Mad discusses regarding risk-taking in business?
-The second lesson is not to be afraid to take risks, as bigger goals require bigger risks, and staying in one's comfort zone can stifle growth.
How does Mad relate taking action to overcoming fear?
-Mad relates taking action to overcoming fear by stating that once you take action, the fear is gone because you've already done the thing you were afraid of.
What is the fourth lesson Mad shares about achieving long-term goals?
-The fourth lesson is about taking small steps towards a big vision, emphasizing that success comes from consistent effort over time, not instant rewards.
Why does Mad believe that small steps are crucial for success?
-Mad believes that small steps are crucial because they compound over time, leading to significant progress and eventual success.
What does Mad suggest about the relationship between effort and the perception of success?
-Mad suggests that what appears as overnight success is actually the result of years of consistent small efforts that add up over time.
How does Mad demonstrate the principle of taking action in the context of creating this video?
-Mad demonstrates taking action by deciding to film and create the video without waiting for the perfect conditions, showing that taking action is more important than waiting for perfection.
What language challenge does Mad mention in the transcript?
-Mad mentions that they are not a native English speaker and had to search for the word 'underestimate' during the video, highlighting the challenge of language when communicating in a non-native language.

Outlines

00:00

💪 Taking Action Over Perfection

The speaker, a 24-year-old brand owner named Trico, shares lessons from his six years of experience running a brand. The first and most crucial lesson is the importance of taking action over talking. He emphasizes that talking about goals without taking action is unproductive and can lead to stagnation. Trico advises that knowledge is useless unless applied and that one should not wait for the perfect moment or resources to start a project. Instead, one should take risks and learn from the feedback received from actions taken, as this is the only way to progress and grow.

05:00

🚀 Embracing Risk and Overcoming Fear

The second lesson is about not being afraid to take risks. Trico explains that significant goals require significant risks and staying in one's comfort zone inhibits growth. He encourages viewers to step out of their comfort zones and take calculated risks to achieve their goals. The third lesson is about facing and overcoming fear. Trico suggests that fear often prevents action, but once a person takes the action they fear, the fear dissipates. He relates this back to the first lesson, reinforcing the idea that taking action is key to overcoming fear and achieving success.

🌱 Small Steps Lead to Big Visions

The fourth lesson focuses on the importance of patience and taking small steps towards a big vision. Trico criticizes the instant-gratification mindset prevalent in society, particularly influenced by platforms like TikTok. He argues that success requires consistent effort and time. He uses the analogy of the compound effect, where small, consistent actions accumulate over time to result in significant achievements. Trico shares his personal journey, noting that it took six years of small steps for his brand to gain global recognition. He concludes by encouraging viewers to not underestimate the power of small, consistent actions.

🎥 Taking the Leap into Content Creation

In the final paragraph, Trico reflects on his own content creation journey, specifically starting a YouTube channel. He admits to initially making the mistake of waiting for the perfect video, which aligns with the first lesson of taking action. Despite not being a native English speaker and not having a perfect video, he decides to take action by filming and uploading the video. He emphasizes that taking action, even if it seems small or imperfect, is better than inaction and will lead to progress and feedback. Trico invites viewers to provide feedback and expresses his intention to continue creating content.

Mindmap

Keywords

💡Action

Action refers to the act of doing something rather than just talking or thinking about it. In the context of the video, the speaker emphasizes the importance of taking action towards one's goals, especially when starting a brand. The speaker uses the phrase 'do more and talk less' to convey that ideas and plans are only valuable when they are executed. An example from the script is the advice against waiting for the perfect conditions to start a brand, suggesting that taking the first step is crucial.

💡Brand

A brand, in this context, refers to a company or product identity, often built around a logo, name, or image. The video's theme revolves around lessons learned from running a brand, which the speaker has been doing for six years. The speaker uses their experience to provide insights on how to successfully manage and grow a brand, such as the importance of taking action and not being afraid to take risks.

💡Risks

Risks are potential dangers or uncertainties that one might have to face when pursuing a goal. The speaker mentions that taking risks is essential for growth and achieving big goals, as there is no significant reward without some level of risk involved. The video encourages viewers to step out of their comfort zones and embrace risks to foster progress, as illustrated by the statement 'the bigger your goal, the bigger the risk.'

💡Fear

Fear is an emotional response to a perceived threat or danger. In the video, the speaker discusses how fear, such as the fear of failure or criticism, can prevent individuals from taking action. The advice is to confront and overcome this fear by taking the action that is feared, which aligns with the lesson of doing more and talking less. The speaker suggests that once the feared action is taken, the fear dissipates.

💡Small Steps

Small steps refer to incremental actions taken towards a larger goal. The speaker highlights the importance of consistency and patience, suggesting that big visions are achieved through a series of small, daily efforts. The video contrasts the desire for instant results with the reality that success is built gradually over time. An example is the speaker's own brand, which became globally known after years of small, consistent steps.

💡Vision

Vision in this context refers to a long-term goal or aspiration. The speaker emphasizes the need for a clear and big vision when running a brand. This vision serves as a guiding principle and motivates the taking of small steps that, over time, lead to significant achievements. The video suggests that while the vision might be grand, the path to realizing it is through small, consistent actions.

💡Comfort Zone

The comfort zone is a metaphorical space where an individual feels at ease and in control, without facing challenges or stress. The speaker warns against staying in the comfort zone, as it can hinder growth and progress. The video encourages viewers to step out of their comfort zones to take on new challenges and risks, which is necessary for achieving one's goals.

💡Dopamine

Dopamine is a neurotransmitter associated with the brain's reward system. In the video, the speaker uses the term to describe the temporary satisfaction or excitement people might feel when they talk about their plans without taking action. This can be misleading, as it gives a false sense of progress, which the speaker advises against.

💡Instant Rewards

Instant rewards refer to the immediate gratification or results that some people seek. The speaker critiques the mindset of expecting instant success, which is often influenced by platforms like TikTok that promote quick content consumption. The video advocates for patience and the understanding that meaningful achievements require time and consistent effort.

💡Feedback

Feedback is the response or information received after an action is taken, which can be used to make improvements or adjustments. In the video, the speaker mentions the importance of receiving feedback as a result of taking action. This feedback is essential for learning and progressing towards one's goals, as it provides insights into what is working and what needs to be changed.

💡Progress

Progress refers to the forward or onward movement towards a goal. The video's central theme is about making progress in life and business by taking action, learning from feedback, and overcoming fear. The speaker shares personal experiences and lessons that highlight how continuous, albeit small, steps contribute to overall progress and eventual success.

Highlights

The most important lesson is to do more and talk less.

Thinking doesn't lead you anywhere; you need to take action towards your goals.

Knowledge is useless if not applied; you need to act on what you learn.

Talking about your plans can give a false sense of progress.

Doubt keeps you in the same place; you won't know what path is better until you try.

Taking action and getting feedback is how you progress.

Don't be afraid to take risks; the bigger your goal, the bigger the risk.

Staying in your comfort zone kills growth; there's no progress without risks.

Nothing worthy in life comes easily or without risks.

Do the thing you fear to kill the fear of failure or criticism.

Once you take action, the fear is gone, and you realize it wasn't a big deal.

Small steps lead to a big vision; focus on daily efforts that get you closer to your goal.

Instant rewards mindset can be a hindrance; success requires patience and consistent small efforts.

The compound effect of small things leads to significant success over time.

Never underestimate the power of small, consistent actions.

Taking action, even if it's not perfect, is better than not doing it at all.

The speaker shares their personal experience of taking action by starting a YouTube channel despite not being a native English speaker.