Rings of Power is Doing WORSE Than The Acolyte, at FIVE TIMES the COST! | Amazon Stock

Summary

The script discusses the significant decline in viewership for Amazon Prime's 'The Lord of the Rings: The Rings of Power', with a 51% drop in watch time by the third week, placing it in the same league as 'The Acolyte'. Despite a higher episode runtime and substantial investment, the show failed to maintain audience interest, with only 63.2 million minutes watched in its third week. The speaker speculates on Amazon's commitment to the series, despite the poor reception and financial implications, comparing it unfavorably to other streaming shows like 'Stranger Things' and 'House of the Dragon'.

Takeaways

• 📉 The viewership of 'The Lord of the Rings: The Rings of Power' on Amazon Prime declined by over 51% in its third week, falling into the same territory as 'The Acolyte'.
• 📊 According to data analytics company Luminate, the show only garnered 372 million minutes watched in its third week, down from 7646 million in the second week.
• 📈 Despite releasing three episodes right off the bat with a total runtime of 204 minutes in the second week, the show did not see a significant increase in watch time.
• 🕒 The first week's watch time was exceptionally high at 7646 million minutes, but the show was only available for a single day during this period.
• 📺 The show failed to chart in the top 10 and was instead 37th on Luminate's chart in its first week, which is considered a significant underperformance.
• 💰 Amazon has invested heavily in 'The Rings of Power', spending $250 million just for the rights to use the 'Lord of the Rings' name, not including other production costs.
• 🚧 The production faced challenges, including moving the entire set to another location after the first season, indicating a substantial financial commitment from Amazon.
• 🔥 The show's decline in viewership is seen as a major financial mistake, potentially one of the worst in television history, given the high budget.
• 📺 The show's runtime in the second week should理论上 have attracted more viewership, but it did not meet expectations, suggesting a smaller audience than 'The Acolyte'.
• 🔍 The script suggests that Amazon may have anticipated a drop in viewership, as evidenced by the strategic release of additional episodes to boost initial numbers.

Q & A

What was the initial watch time for 'The Rings of Power' in its first week on Amazon Prime?

The initial watch time for 'The Rings of Power' was 7,646 million minutes in its first week.

How did the watch time for 'The Rings of Power' compare to 'The Acolyte' in terms of episode length?

The average episode length for 'The Acolyte' was around 35 to 40 minutes, whereas 'The Rings of Power' had episodes that were a full hour long.

What was the percentage decline in watch time for 'The Rings of Power' in its third week?

The watch time for 'The Rings of Power' declined by over 51% in its third week.

According to the transcript, what was the total watch time for 'The Rings of Power' in its third week?

The total watch time for 'The Rings of Power' in its third week was 372 million minutes.

What was the position of 'The Rings of Power' on Luminate's chart in its first week?

In its first week, 'The Rings of Power' was ranked 37th on Luminate's chart.

What was the runtime for the second week of 'The Rings of Power' release?

The runtime for the second week of 'The Rings of Power' was 204 minutes, as three episodes were released right off the bat.

How much did Amazon reportedly spend just to acquire the rights to use the name 'Lord of the Rings'?

Amazon reportedly spent $250 million just to acquire the rights to use the name 'Lord of the Rings'.

What was the reported watch time for the premiere of 'The Rings of Power' in comparison to the second season premiere?

The premiere of 'The Rings of Power' reportedly had 1.2 billion minutes watched, while the second season premiere had 7,647 million minutes watched.

What was the reported audience decline from the premiere to the second season of 'The Rings of Power' according to Samba?

According to Samba, the audience for the premiere of 'The Rings of Power' was 1.8 million households over the first four days, while the second season premiere had 92,000 US households over the first five days.

What is the comparison in audience retention between 'The Rings of Power' and 'Stranger Things' as mentioned in the transcript?

The transcript suggests that 'Stranger Things' has a better audience retention and is able to pull in higher viewing numbers season after season, unlike 'The Rings of Power'.

What is the significance of the runtime being 50% longer in the second week of 'The Rings of Power' release?

The significance of the 50% longer runtime in the second week of 'The Rings of Power' release is that it should理论上 have resulted in a higher watch time, but it did not, indicating a potential decline in audience interest.